Strategizingyour social media marketing plan

Social Social MediaMediaToolsTools

blogsblogs

micromicroblogsblogs

podcastspodcasts

videocastsvideocasts

photophotosharingsharing

videovideosharingsharing

contentcontentratingrating

bookmarkbookmarksharingsharing

virtualvirtualworldsworlds

RSSRSSfeedsfeeds

socialsocialnetworksnetworks

wikiswikis

Social Media is LISTENING

Social Media is CONVERSATION

Social Media BUILDS BRANDS

Social Media is MEASURABLE

WHO?

How do they communicate?

WHAT?

Get leads?

Make business deals?

Make money?

StrategyObjectives

Tactics

StrategyObjectives

Tactics

Pick the right TOOLS

Strategy:Leverage social media for your

business

Objective:Increase inquiries

Before you continue:

Give them a reason to inquire.

Quality Product

Quality Service

Good Reputation

Tactic:Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.

Tactic:Cultivate a fan base with a

Facebook Page to build your brand, increase

awareness and encourage inquiries.

Tactic:Build a following on Twitter and communicate directly with potential and existing

customers.