SocialMediaNCCCMA

Feb 4, 2010Durham, NC

Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer

Catawba County, NC

Web2.0Openness

CollaborationCommunityTrust

ShareContent -> Tools -> Dialogue ->

Control

Users Add Value

Social Networks

BLOGS

Empower the Public

Hashtags

Crowd Sourcing

NewspapersRadio

TVCitizenEngagement

Web Site

32Voters18

Meet

Gavin“Life is a Stage… Perform”

“Leading, Inspiring, & Motivating Young People across Our Nation!”

2000 to 2008 Age 18 to 44

Not Growing

Is it Really a Phone ?

New DevicesChange Expectations

?Public Information StrategyICMA Report

Buy In From Commissioners

did we get started?How

YesBUTwhat is Catawba County doing?

and why should you care?

How Catawba County Uses Social Media

InternalSitesLegislative Blog

Environmental Health TwitterSharePoint

SocialMediaSuccessful Tweeting

Government Representative

Private Individual Vs

Privacy“no longer the social norm.”

Mark Zuckerburg Founder of Facebook

• Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think before replying

HintsThink Before You Tweet!

?CommentsAllow or Not

Moderated or NotWho MonitorsWhat Criteria

Spam Who Responds

Do You Respond

?Public

Records

What Is? What Isn’t?Covered by Current PolicyThird Party SitesHow do You CaptureMarch 5, SOG Workshop

?PolicyProfessionalismProfessional Sites vs Personal SitesWho Decides if a Site is NeededTransparencyCommentsCapturing Public RecordPersonnel – Web searches for employment

Resources•Does not take a consulting firm to bring up a Social

Networking site.•Think beyond traditional webmaster and PIO• Look down the hall

•Use online tools• Link feeds from existing sources•Most Popular Sites•Facebook, My Space, Twitter, Flickr, YouTube

•Tools•Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

YesBUTwhat are you doing?

New Media for Local Government

SocialMediaNCCCMA

Feb 4, 2010Durham, NC

Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer

Catawba County, NC