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Honey, I Shrunk the Org!
How to Program Tiny Devices to
Grow Big Dollars
by integrating social sharing
into mobile marketingThanks to WSPN for inviting me to present this program.
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Social media is the leading way the study subjects report finding out about causes - and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues - and that's good news for causes seeking greater visibility. Katya Andresen on LinkedIn
http://www.linkedin.com/today/post/article/20130320171624-6200057-the-real-reasons-people-promote-their-causes-online
Barbara Rozgonyi @wiredprworks 630.207.7530
1. We are proud. We like to show off our affiliations with favorite causes to family, friends and colleagues.
2. We want to influence others. We want to recruit others to our cause - and make a bigger difference.
3. We want to look smart and nice. By posting about our causes, we can seem knowledgeable and charitable about issues that matter.
Source: http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/
Why People Share Causes
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Source: http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/
Barbara Rozgonyi @wiredprworks 630.207.7530
Source: globalwebindex.com
Every Minute Every Day
Twitter 100,000 tweets
Facebook 684,478 updates
Google 2 million searches
YouTube 48 hrs of video goes live
App Store 47,000 apps downloaded
Instagram 3,600 photos shared
Commerce $272,000 in sales Data Never Sleeps source Domo.com
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
Were You Born Mobile?
Source: http://youtu.be/zpdcUakdQVABarbara Rozgonyi @wiredprworks
630.207.7530
Source: topnonprofits.com
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
How Does Your Site Look on Mobile?
GoMo Meter
iPhone 4 Simulator
Barbara Rozgonyi @wiredprworks 630.207.7530
Mobilize. Socialize.
Yelp
Google+
WordPress
App
Texts
Barbara Rozgonyi @wiredprworks 630.207.7530
Image Credit: Barbara Rozgonyi
Panoramic Publishing
o World
o Integrate
o Relate
o Equate
o Deliver
Barbara Rozgonyi @wiredprworks 630.207.7530
Image Credit: Barbara Rozgonyi
Best Practices
• Integrate
• Create
• Curate
• Congregate
• Shareable
• Actionable
• Trackable
• Emotional
Barbara Rozgonyi @wiredprworks 630.207.7530
Image Credit: Barbara Rozgonyi
Thank YOU!
Let’s Connect
630.207.7530
@wiredprworks on twitter
http://wiredprworks.com
Barbara Rozgonyi @wiredprworks 630.207.7530
Image Credit: Barbara Rozgonyi