Social Media: Marketing your Business

What is Social Media?

• A blending of technology and social interaction for the co-creation of value– Consumer-generated media, user-generated

content– Old form of advertising was a monologue

New form is a dialogue– The goal is not to control the conversation.

The goal is to influence and engage.

• Part of the Marketing Mix

The Standard Marketing Mix

Today’s Marketing Mix

Consumer

Cost

Convenience

Communication

Trilogy of Trust

The Trilogy of Trust is the trust one person has for another that is passed to a third party.

Target Audience

The Big Trends

• Visualization – Instagram, Pinterest, larger images on Facebook and Twitter, highly visual format Google +.

• Mobile use and sharing – Instagram, Check-ins (Facebook and Foursquare)

• Mobile shopping – smart phones, tablets – couch and bed (68%), showrooming

Social Media Marketing Tips for Crowdfunding from Guy Kawasaki

• Build followers for 9 – 12 months before the campaign• Understand the difference between platforms• Create an individualized and complete profile• Curate and write• Self-promote 1 out of 20• Include videos or images and be authentic• Repeat your posts• Find the time

The UTSA Small Business Development Center prepared this information as a public service. It is not designed as a substitute for legal advice, nor is it a comprehensive statement of the law. Future changes in the law cannot be predicted, and statements are based solely on the laws in force on the date of release. If you have specific questions on this issue, please seek professional advice.

UTSA Small Business Development Center

We’re here for you! Confidential Business Advising

Cost Friendly Workshops

UTSA SBDC501 W. Cesar Chavez Blvd.San Antonio, Texas 78207

(210) 458-2460www.sasbdc.org

facebook.com/utsasbdctwitter.com/utsasbdc

pinterest.com/utsasbdc