Social Media Marketing Posts From 2011

8/3/2019 Social Media Marketing Posts From 2011

1/11

Vdfcel Gamce Gepja}cob ^dv}v ipdg 0>55

&]raa}v Bdoa Rclm, E Ieparall }d Pa~q}e}cdo/0

]ha Mqalcob Vfpaaov, Vdfcel ]Y/6

1 ]hcobv Vdfcel ]Y Feo ]aefh Sdq E`dq} @qvcoavv9

]ha Bdel di Bddbla* Pc~~lav; Ax~apcgao}el Vdfcel Me}e idp Gepja}apv///8

]ha @qvcoavv di Coffqaofa//5>

LCGA GEPJA]COB

% f/ 0>50 LCGA Gepja}cob LLF % 5


2/11

IPCMES, KQLS 51]H, 0>55RPC]]AO @S LEQPAO G

&]raa}vBdoaRclm, E Ieparall }d Pa~q}e}cdo

Lddj, ra ell heya e èm mes e} rdpj, `q} }raa}cob e`dq} }he} oabe}cya co}apef}cdo rc}h sdqpfd'rdpjap dp `dvv fdqlm gaeo }ha }apgcoe}cdo di sdqp ag~ldsgao} eom e }epocvhampa~q}e}cdo/ C pafao}ls eoels{am }ha ~ddp gdyav di ~q`lcf bqpav, fdg~eocav eom comcycmqelv/Cya mamqfam }he} ~ad~la rhd la} agd}cdo fdo}pdl }hacp mafcvcdov co fpc}cfel gdgao}v }aom }dgeja }hdva vclls mafcvcdov }he} vaag d`ycdqv }d qv ell/ Vdga}hcob oabe}cya rev vecm e`dq}

sdqp fdg~eos`pae}ha eom maycva e ~leo di pa`q}}el/ Eom kqv} pagagàp, c}v djes }d ba}q~va} e`dq} }hcobv bdcob rpdob, `q} ~laeva, v}es eres ipdg sdqp ]rc}}ap ~eba/

Vd, hdr fdqlm doa èm }raa} pqco sdqp fepaap4 Hapa epa vdga fdg~eocav rhd bd} e lc}}la}dd feppcam eres, }eco}cob }hacp fdg~eos cgeba vcg~ls rc}h }ha flcfj di e `q}}do/]ha Pamoep Bpdq~ 0J Begav, e fdg~eos idfqvam do ~pdmqfcob e yepca}s di begav eom~ev} flcao} di }ha Pamoep Bpdq~, pafao}ls palaevam Mqja Oqjag Idpayap, rhcfh pafacyam~ddp paycarv ipdg begcob kdqpoelcv}v/ Pamoep (}ha ^P pgv droap# }raa}am, ]dd geos

rao} }d iep rc}h }hacp paycarvra epa paycarcob rhd ba}v begav oax} }cga eom rhd mdavo}èvam do }dmesv yaodg/ Dd~v% ]qpov dq}, }hdva paycarapv rapao} he~~s/ Oaamlavv }d ves,}ha Pamoep Bpdq~ jcvvam bddm`sa }ha 0J Begav effdqo}/ ]ha Pamoep Bpdq~ cv od ldobapdo ]rc}}ap (Fdhao, 0>55#/

Eef Eef Covqpeofa }apgcoe}am }ha coiegdqv Eef mqfj ydcfa, Bclàp} Bd}}ipcam, ei}ap~dv}cob coe~~pd~pce}a }raa}v e`dq} }ha ]vqoegc co Ke~eo (e ~pamdgcoeo} ~dp}cdo di Eefvfqv}dgapv fdga ipdg Ke~eo#/ ]ha ~dv}v rapa pagdyam ipdg Bd}}ipcamv iaam, `q} ha ldv} hcvkd` ev }ha uqefjcob Eef mqfj (Hqiob}do ^dv}, 0>55#/

Fhpsvlap Fhpsvlap hc} c} `cb rc}h }hacp Vq~ap`drl em iae}qpcob Agcoag: hdrayap, vhdp}lsei}ap }ha fdggapfcel, doa di Fhpsvlapv vdfcel gamce ag~ldsaav ~dv}am e yqlbep }raa} qvcob~pdieoc}cav e`dq} Ma}pdc} gd}dpcv}v e`clc}s }d mpcya/ ]ha i'`dg` cv oayap e bddm }hcob,av~afcells rhao sdq epa ~dv}cob c} do sdqp fdg~eosv ]rc}}ap ~eba/ Rall, }ha pg ldv} }he}flcao} (Vgc}h, 0>55#/

LCGA GEPJA]COB



3/11

Jaooa}h Fdla ]ha ~d~qlep pa}eclap gema vdga ~dlc}cfells cofdppaf} v}e}agao}v e`dq} }hacvvqav co Fecpd, Abs~}/ ]ha }raa} v}e}am, Gcllcdov epa co q~pdep co &Fecpd/ Pqgdp cv }hashaepm dqp oar v~pcob fdllaf}cdo cv odr eyecle`la e} C} ges vaag vclls, `q} rhao maelcob

rc}h malcfe}a cvvqav, lcja e fdqo}ps iefcob ~dlc}cfel qopav}, c}v àv} }d v}aap flaep di rc}}s }raa}vgejcob }dd lcbh} di e vapcdqv vc}qe}cdo (Ahplcfh, 0>55#/

Ra ell geja gcv}ejav/ Ci sdq }raa}am vdga}hcob coe~~pd~pce}a dp hqp}iql }d sdqp fdg~eos,}eja fdo}pdl di }ha vc}qe}cdoàbco `s pagdycob }he} }raa}% ]rc}}ap feo à ax}pagals hal~iql

rhao maycvcob e vqffavviql gepja}cob v}pe}abs/ C} feo emm }d sdqp VAD, coidpg ~q`lcfv e`dq}sdqp fdg~eos eom `qclm gaeocobiql pale}cdovhc~v/ @aldr epa vdga }raa}cob }c~v/@aldr epa }raa}cob }c~v C idqom `s @a}h Gdoebheo e} @qvcoavv Covcmap;

@a sdqpvali/ Pav~dom rhao ~ad~la }elj }d sdq/ Eydcm mcpaf} velav ~c}fhav/ @arepa di ieja idlldrapv/

Mdo} à e v}eljap/ Bcya fpamc}/ @a e~~pd~pce}a/ @a ~pdef}cya/ Fdo}pc`q}a/

Rc}h }ha pcbh} gepja}cob ~leo eom vdfcel gamce geoebagao}, }hdva &}raa}v'bdoa'rclm rcllà bcycob e ieparall }d ]rc}}ap/

]HQPVMES, VA^]AG@AP 51]H, 0>55

RPC]]AO @S KAO K

]ha Mqalcob Vfpaaov, Vdfcel ]Y

]alaycvcdo hev ~lesam e pdla co }ha vhe~cob di dqp lcyav eom dqp oe}cdo, ev e baoape}cdo diEgapcfeov re}fham }ha Jaooams evvevvcoe}cdo, }ha v~aafhav di Gep}co Lq}hap Jcob, }ha~leoav fpevhcob co}d }ha }rco }drapv do 3$55/ Ev e ge}}ap di ief}, sdq fdqlm ves e maocob

Egapcfeo fhepef}apcv}cf cv dqp e}}efhgao} }d dqp }alaycvcdov eom dqp mavcpa }d mcvfqvv }ha

LCGA GEPJA]COB

http://www.businessinsider.com/9-tips-for-tweeting-like-its-a-networking-event-2011-6http://www.businessinsider.com/9-tips-for-tweeting-like-its-a-networking-event-2011-6http://mashable.com/2011/02/03/kenneth-cole-egypt/http://mashable.com/2011/02/03/kenneth-cole-egypt/


4/11

le}av} eo}cfv di dqp ieydpc}a }alaycvcdo'vhdr fhepef}apv/ Od} vcofa }ha emyao} di }ha paelc}s ]Yvhdr, hdrayap, hev }ha }alaycvcdo comqv}ps vaao ev bega fheobcob eo ayao} ev }ha pcva divdfcel ]Y/

Flaepls, }ha vdfcel ev~af} di }alaycvcdo hev elresv àao ~pavao}: }ha geco mciiapaofa }d }ha

comqv}ps eom lciav}sla }dmes cv }he} c} hev gdyam dolcoa/ Eom c} hev gdyam dolcoa od} dols e}}ha fdg~q}ap `q} elvd co }ha lcycob pddg 5> iaa} ipdg }ha fdqfh rhapa ycarapv feo odr ba}co}apoa} do }hacp }alaycvcdov }hpdqbh e yepca}s di d~}cdov/ Co emmc}cdo, e vafdom vfpaao hevàao co}pdmqfam }d }ha }alaycvcdo ax~apcaofa; }ha heomhalm, gd`cla maycfa/ Gdpa }heo heli di

Egapcfeov epa re}fhcob ]Y eom vqpob }ha ra` vcgql}eoadqvls/ ]hqv, vdfcel ]Y, e} laev} co}ha ycp}qel vaova, hev àao `dpo/

Rhcla sdq feo elresv vhepa rhe} sdq epa mdcob, dp re}fhcob, e} eos bcyao }cga yceIefa`ddj, ]rc}}ap eom Bddbla * q~me}av, d}hap vdfcel oa}rdpjv eom co}apef}cya d~~dp}qoc}cavheya vqpbam co}d ycar/ ]hava coflqma vdfcel oa}rdpjcob e~~v v}pqf}qpam lcja Idqpvuqepa idp]Y: e~~v }he} v}paeg v~afcf }alaycvcdo oa}rdpjv: e~~v }he} feo co}abpe}a rc}h sdqp fqppao}

mcbc}el HM ~pdbpeggcob rhcla sdq re}fh: }ha e~~'yapvcdov di ]Y Bqcmav, lcja Vdfcel Bqcma:eom dolcoa, el}apoe}cya }alaycvcdo ~pdbpeggcob ebbpabe}dpv/ Ell di }hava ~les e ~ep} co }haoar vdfcel ]Y ax~apcaofa/

Vdfcel ]Y E~~v

]ha }hpaa gdv} od}e`la (ev co gdv} fqppao}ls rall jodro# e~~v diiapcob e vdfcel ]Yax~apcaofa epa Ba}Blqa, Gcvd eom Co}dOdr/ Ell diiap e fhafj'co vapycfa lcja Idqpvuqepaelldrcob }ha qvap }d od}a rhe} ]Y vhdrv }has epa re}fhcob pcbh} }hao: fdg~cla e lcv} dipaycarv, lcjav, pafdggaome}cdov: eom efuqcpa èmbav eom v}cfjapv co e begcfe}cdo'v}slaax~apcaofa/ Co}dOdr ayao hev e Vhe{eg'lcja iae}qpa }he} feo cmao}cis rhe}ayap ]Y vhdr c}

haepv, eom Ba}Blqa cv `pdjapcob maelv rc}h gekdp `peomv idp lcgc}am }cga'diiap v}cfjapv eomd}hap v~afcel, `peom'~pdgd}cob maelv/

Ba}Blqa hev elvd kqv} palaevam e mevh`depm idp `qvcoavvav }d gdoc}dp }hacp v~afcel diiapveom }pefj v}e}cv}cfv, rhcfh cv coyelqe`la }d gaevqpa, hdr gqfh aobebagao} fap}eco~pdgd}cdov, vhdrv, dp v}cfjap feg~ecbov baoape}a/ Vqfh coidpge}cdo bcyav gepja}cobeoelsv}v e mcpaf} lcoa }d }ha ycarapv ~paiapaofav e} eos bcyao }cga/

V}paegcob Oa}rdpj E~~v

Oa}cx cv }ha d`ycdqv fe}abdps'di'c}v'dro e~~ hapa/ Gdpa pafao} e~~ palaevav, av~afcells

}cgam idp }ha iell ]Y fpe{a, coflqma Ieohe}}ao eom ]O]/ Ieohe}}ao co}abpe}av rc}h Hqlq ^lqveom Oa}cx eom diiapv v}paegcob fdo}ao} }hpdqbh }ha ra` `pdrvap Yqmq, eom ]O] diiapv c}vfdo}ao} yce e~~, rhcfh, }hdqbh ipaa, pauqcpav e vq`vfpc~}cdo }d effavv c}v ~pdbpeggcob/

Co}abpe}am Mcbc}el'^pdbpeggcob E~~v

Gcvd, ev pafao}ls ev Va~}agàp 5, eoodqofam e mael rc}h Mcpaf]Y/ Odr, rhao sdq }qpo dosdqp Mcpaf]Y sdq feo lcoj q~ sdqp vafdom gd`cla vfpaao yce Gcvd eom vaa od} dols

LCGA GEPJA]COB

% f/ 0>50 LCGA Gepja}cob LLF % =


5/11

coidpge}cdo e`dq} }ha fqppao} ~pdbpeg, `q} elvd rhe} sdqp ipcaomv epa re}fhcob pcbh} }hao/Gaeorhcla, Fdgfev} cv elvd }epba}cob }ha vdfcel ]Y gdyagao} rc}h c}v e~~ ]qoapvh/

VdfcelBqcma, ]ha ]Y Bqcma Bdoa Ycp}qel

Co e vlcbh}ls mciiapao} res, ]Y bqcmav epa elvd bdcob vdfcel fpae}cob fdggqoc}cav fao}apamepdqom }hacp bqcmav }d ]Y ~pdbpeggcob (odr co e~~ idpg#, vqfh ev Se~/]Y dp }ha ]YBqcmav Vdfcel Bqcma/ ]Y Bqcma elvd kqv} fpae}am Vdfcel ^drap Peojcobv }he} ebbpabe}ame}e ipdg re}fh lcv}v, Iefa`ddj eom ]rc}}ap }d ~pavao} eoels}cfel coidpge}cdo do }ha ]Yvhdrv baoape}cob }ha gdv} fdggao}eps do vdfcel fheooalv/ Fdovcmapcob }ha hqba oqgàp di}raa}v }he} odr vqppdqom lepba }alaycvcdo ayao}v, vqfh ev ~dlc}cfel maè}av dp }ha Bpeggsv,}hava vdfcel peojcobv fdqlm yaps rall àfdga }ha Ocalvdo pe}cobv di dqp gcllaoocel eba/

El}apoe}cya ]Y ^pdbpeggcob Ebbpabe}dpv

Rhs coflqma el}apoe}cya ra`']Y v}e}cdov co e ~dv} do vdfcel ]Y4 ]ha eovrap cv co }ha

~d~qlepc}s di }ha fdo}ao} eom ~pdbpeggcob fpae}am eom gema eyecle`la co }hcv el}apoe}cyaocfha/ Ebbpabe}dpv, vqfh ev `lc~/}y, fdllaf} eom ~dv} dpcbcoel ra` ]Y vapcav }he} dpmcoepclsrdqlm à uqc}a mcifql} }d om/ @lc~/}y elvd pafao}ls paco}pdmqfam c}vali ev e fqpe}am vc}apeojcob ra` ]Y vapcav `s ~d~qlepc}s eom d}hap vdfcel ief}dpv/

Rhe} ]ha Iq}qpa Hdlmv

Vd rhe}, axef}ls, mdav }ha iq}qpa di }alaycvcdo hdlm4 ]ha sa}'}d'à'palaevam e~~ RcD bcyavdoa blcg~va/ RcD rcll elldr emyap}cvapv eom `peomv }d vaom sdq diiapv yce }hacp e~~ èvamdo }ha ~pdbpeggcob sdq epa re}fhcob/ Ci }hapa cv, idp axeg~la, eo effavvdps sdq lcja, sdq

rcll à e`la }d om dq} rhd feppcav c} eom idp hdr gqfh kqv} `s d~aocob }ha e~~/ Dp

~aphe~v sdq rcll pafacya v~afcel diiapv }hpdqbh }ha e~~ dols idp }he} ~ep}cfqlep vhdr/

Doa }hcob cv idp vqpa, }ha mcvfqvvcdov di dqp ieydpc}a ]Y vhdrv }he} }ddj ~lefa epdqom }hare}ap fddlap epa gdycob }d }ha ycp}qel v~hapa, eom gdpa fdo}ao} cv eyecle`la }heo ayapàidpa, ~pdgcvcob }d gcx }ha fhe}}ap q~ e `c}/ Gaeorhcla, }ps dq} }hava mciiapao} ev~af}v divdfcel ]Y eom }all qv rhe} sdq }hcoj/ Rhe} cv sdqp ]Y iq}qpa di fhdcfa4

]ha @qvcoavv @ahcom }ha Co}apoa} ]Y Paydlq}cdo h}}~;$$gevhe`la/fdg$0>5>$5>$51$co}apoa}'}y'paydlq}cdo$Ba}Blqa Ba}v Vlcfj Oar Mevh`depm idp ]Y Gepja}apv h}}~;$$gevhe`la/fdg$0>55$>3$>8$ba}blqa'`qvcoavv$

LCGA GEPJA]COB



6/11

]HQPVMES, DF]D@AP 56]H, 0>55RPC]]AO @S KAO K

1 ]hcobv Vdfcel ]Y Feo ]aefh Sdq E`dq} @qvcoavv

Rc}h }ha v}ep} di }ha iell ]Y vaevdo, }ha vdfcel ]Y ~haodgaodo hev v~pqob }d ipdo} eom

fao}ap/ Vdfcel ]Y cv kqv} rhe} c} vdqomv lcja; e ycp}qel re}ap fddlap epdqom rhcfh }ha dolcoardplm be}hapv }d mcvfqvv rhe} }has epa re}fhcob/ Vdfcel ]Y elldrv qv }d fdg~epa d~cocdov,eoels{a èfjv}dpcav eom èvcfells md rhe} ra lcja }d md àv}, vdfcelc{a/ Ra ax~ldpam }havraa~cob ~haodgaodo co eod}hap ~dv}, ]ha Mqalcob Vfpaaov, Vdfcel ]Y/ Rhe} ra mcmo}mcvfqvv, hdrayap, rev rhe} `qvcoavvav feo laepo ipdg vdfcel ]Y/ Hapa epa ya }hcobv vdfcel]Y feo }aefh qv e`dq} `qvcoavv/

5/ Hdr }d à ebcla

Vdfcel ]Y magdov}pe}av hdr doa, vaagcobls v}e}cdoeps, gamce fheooal (}alaycvcdo# feo àfpae}cyals fdoyap}am }d v~paem efpdvv d}hap ~le}idpgv/ Rhapaev }ha lc}apel re}ap fddlap rev

dofa }ha fao}pel ~dco} di vdfcel ]Y, odr }ha vafdom vfpaao, ac}hap yce }e`la} dp vgep}~hdoa,gejav q~ }ha ~pcgeps be}hapcob ~dco} epdqom }ha }alaycvcdo/ Ycarapv vcbo co }d vdfcel ]Ye~~v dp d}hap vdfcel ~le}idpgv lcja ]rc}}ap }d ~ep}cfc~e}a co e vdfcel hq` fao}apam epdqom}alaycvcdo/

Ipdg }hcv axeg~la `qvcoavvav feo laepo hdr }d gdlm }hacp dro `qvcoavv gdmal }d }peoviapefpdvv d}hap gamce fheooalv/ ]hcv cv od} kqv} e`dq} heycob e ra` ~pavaofa/ ]alaycvcdooa}rdpjv heya hem ra`vc}av eom idpqgv idp uqc}a e rhcla odr/ C}v e`dq} gejcob sdqp dolcoa~pavaofa co}apef}cya yce }ha oarap vafdom vfpaaov/ Md sdq heya e gd`cla ra`vc}a4 Epa sdqfdovcmapcob eo e~~ }d aoheofa sdqp `peom dp ~pdmqf} ax~apcaofa4 @d}h di }hava d~}cdov}eja co}d effdqo} }ha maycfav }he} idpg èvcv di }ha vdfcel ]Y ax~apcaofa/

0/ Hdr }d à fdo}ao}'mpcyao

]alaycvcdo cv e`dq} fdo}ao}/ Vdfcel ]Y cv mpcyao `s fdovcv}ao}ls q~me}am dp oar fdo}ao}/ ]hcvfdo}ao} cv elvd eyecle`la yce }ha vafdom vfpaao, eom }hapa cv e }do di c}/ @qvcoavvav mdo} oaam}d dyaprhalg }hagvalyav co }ha fpae}cdo di oar fdo}ao}, `q} }has vhdqlm à fdovcv}ao}lsdiiapcob vdga}hcob di rdp}h }d }hacp fdovqgapv/ E pabqlep `ldb iae}qpa, q~me}av e`dq}

LCGA GEPJA]COB

http://getlimed.com/2011/09/the-dueling-screens-social-tv/http://getlimed.com/2011/09/the-dueling-screens-social-tv/http://getlimed.com/2011/09/the-dueling-screens-social-tv/


7/11

fdg~eos ~pdkaf}v dp q~fdgcob ~pdmqf}v eom ~pdgd}cdov epa ell fdo}ao} }he} feo à qvam }dbaoape}a vdfcel `qvcoavv/ Bcya sdqp qvapv eom fdovqgapv vdga}hcob }d }elj e`dq}/

6/ Hdr }d à fdovqgap'pav~dovcya

Vdfcel fhe}}ap do dolcoa ~le}idpgv feo à aevcls gdoc}dpam `s oa}rdpjv/ Ev e ge}}ap di ief}c}v ~dvvc`la }he} co }ha iq}qpa, me}e be}hapam `s vdfcel ]Y e~~v lcja Ba} Blqa rcll àfdga }haoar Ocalvdo pe}cobv di dqp eba/ Rhe} `qvcoavvav feo }eja eres ipdg }hcv cv }he} }has dqbh}}d à gdoc}dpcob vdfcel fheooalv idp fhe}}ap e`dq} }hacp `qvcoavv/ Gabe `peom ]epba} qvav]rc}}ap }d pav~dom }d fqv}dgap vapycfa fdofapov eom cvvqav/ D}hap `peomv qva ]rc}}ap laemvidqom `s vaepfhcob }raa}v idfqvam epdqom }hacp comqv}ps }d ax~ldpa fdovqgap dq}lddj eompav~dova }d fdg~a}c}dpv, }hacp ~pdmqf}v eom baoapel comqv}ps }paomv/

=/ Hdr }d à eme~}cya

]ha àeq}s di }ha pael'}cga me}e }he} feo à fdllaf}am eom gdoc}dpam }hpdqbh vdfcel ]Y eom

vhell ra elvd ves vdfcel `qvcoavv cv }he} c} feo à ef}am do yaps uqcfjls/ Sdq feo qomapv}eomci sdqp fqppao} ~pdgd}cdov eom gepja}cob gavvebav epa aiiaf}cya, beco e bpae}ap jodrlambadi sdqp fdovqgap$qvap magdbpe~hcfv eom ayao ax~ldpa oar eom mciiapao} }paomv sdq

rdqlmo} heya fdovcmapam àidpa/ @q} gdv} di ell, sdq feo }raej sdqp em feg~ecbov eomveg~la ~pdmqf}v }d pav~dom }d rhe} sdq haep sdqp fdovqgapv vescob/ Ci e ]Y vhdr cv od}pe}cob rall, }ha oa}rdpj fheobav c}v ecp'}cga vld}/ Sdq feo pav~dom vcgclepls `s qvcob }hajodrlamba mcycoam `s vdfcel fhe}}ap eom pe}cobv }d eme~} sdqp `qvcoavv v}pe}abs }d } c}vfdovqgapv oaamv/

1/ Hdr }d à aobebcob

Fdovqgap eom qvap aobebagao} feo à e`dq} gdpa }heo gdoc}dpcob dolcoa fhe}}ap dpco}apef}cob rc}h fdovqgapv epdqom fqv}dgap vapycfa cvvqav/ Vhd~~cob ra`vc}a cmaalc/fdg,rhcfh v~afcelc{av co pa}ecl velav di fld}hcob, lqxqps bddmv eom }peyal, aobebam rc}hfdovqgapv pafao}ls yce }ha vdfcel ]Y ax~apcaofa `s kdcocob }ha pael'}cga fhe}}ap dyap ]rc}}apmqpcob }ha oar iell ]Y vhdr êo Eg/ Ieov di v}slcvh fld}hcob }he} idlldram cmaalc rdqlm yapslcjals aokds }hava }raa}v ev êo Eg cv e vhdr fao}apam epdqom e pa}pd }haga hcbhlcbh}cobv}slcvh fld}hav eom lqxqps bddmv/

Axegcocob eom emd~}cob }hava ya vdfcel ]Y ~pef}cfav feo ecm `qvcoavvav di eos vc{a covdfcelc{cob }hacp `qvcoavv/ Eom vcofa ra hqgeov ldya }d vdfcelc{a eom `peomv epa kqv}pa~pavao}e}cdov di e bpdq~ di hqgeov ~pavao}cob e ~pdmqf} dp vapycfa, rhe} à}}ap res }d

fdomqf} `qvcoavv }heo cofdp~dpe}cob }ha vdfcel ev~af} di c}4

LCGA GEPJA]COB



8/11

]HQPVMES, ODYAG@AP 52]H, 0>55RPC]]AO @S KAO K

]ha Bdel di Bddbla* Pc~~lav; Ax~apcgao}el Vdfcel Me}e idpGepja}apv

Leqofham do Df}dàp 02, Bddbla* Pc~~lav co}pdmqfav e ga}hdm idp lddjcob e} }ha res~d~qlep, ~q`lcf ~dv}v v~paem }hpdqbhdq} }ha Bddbla* fdggqoc}s/ Bddbla em bqs Fhpcv}ceoDav}lcao vecm, co e ~pavao}e}cdo e} Oar Sdpj em;}afh, }he} Bddbla reo}v }d geja ~dvc}cyafheobav co ya cvvqav }has vaa gepja}apv iefcob;

5/ Ipebgao}am Gepja}cob0/ Pafdggaome}cdov }he} lefj v}escob ~drap6/ Fdggao}v, od} fdoyapve}cdov=/ Cg~apvdoel gavvebav1/ Lcgc}am covcbh}v

Pc~~lav, Bddbla* eom *5 `q}}dov epa ~ep} di }ha vdlq}cdo fpei}am `s Bddbla }d ~pdgd}a emcpaf} fdooaf}cdo à}raao gepja}apv eom }hacp fqv}dgapv/ ]has elldr qvapv }d vaapafdggaome}cdov ipdg ipcaomv eom ~ad~la }has idlldr eldobvcma eos}hcob }has vaepfh idp/Bddbla* Pc~~lav emmv }d (*5v4# }hcv `s ~pavao}cob e bpe~hcfel co}apiefa }he} feo fhep}vhepam ~q`lcf ~dv}v eom hdr iep }has heya v~paem/

Gepcd Ebqclep idp Bc{gdmd rpc}av }he}; Bddbla hev e ldob hcv}dps di gejcob me}e ~q`lcfBddbla vesv }ha me}e àldobv }d sdqàfeqva Bddbla àlcayav d~ao me}e v~qpv ~pd}e`lacoodye}cdo/ Gdpa v~afcfells, }hcv jcom di me}e cv coyelqe`la idp `ldbbapv, gepja}apv eomvdfcel gamce kqojcav (kqv} }d fc}a e iar# rhd epa vaepfhcob idp covcbh} co}d }ha v}pqf}qpa divdfcel pale}cdov àfeqva;

C} ~co~dco}v coqaofapv co yepcdqv baopav/ C} diiapv covcbh} co}d vhepcob ~e}}apov/ C} vhdrv }ha }cga di }ha vhepa, paefh eom fdggao}v/

Ga}pcfv lcja }hava epa yaps vcgclep }d }hdva }pefjam `s }ddlv lcja Bddbla Eoels}cfv rc}h }haaxfa~}cdo }he} }hava epa v~afcfells idp vdfcel paefh/ Co }ha rclm rav} di vdfcel gamce, rhapa

LCGA GEPJA]COB

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9/11

v}pe}abcav }d ax}aom coqaofa epa ev yepcam eom vq`kaf}cya ev }ha `pecov àhcom }hag, }hcvjcom di me}e feo hal~ gepja}apv eom `qvcoavv droapv om bddm fdo}ef}v }d `qclmpale}cdovhc~v rc}hco e v~afcf baopa e`dq} e v~afcf ~cafa di fdo}ao} ayao}qells paefhcob}hdva }epba}am qvapv rhd epa co}apav}am co }hacp ~pdmqf} dp vapycfa/

D}hap Coqaofa'Gaevqpagao} ]ddlv

D}hap coqaofa'gaevqpcob }ddlv dq} }hapa coflqma Jldq} eom âap Comax, `d}h di rhcfh diiapme}e lcja hdr geos qvapv eo comcycmqel coqaofav do e pabqlep èvcv eom rhd, hdr ef}cya}has epa eom eo av}cge}a di }hacp dolcoa eq}hdpc}s/ Jldq} hev ~pdyam fdo}pdyapvcel àfeqvaod} ell qvapv ebpaa rc}h c}v elbdpc}hg }he} ma}apgcoav }d~ coqaofapv eom }d~cfv }has epacoqao}cel e`dq}/ @q} `peomv epa yaps e}}pef}am }d c}, ~ep}cfqlepls ev e res di palaevcobaxflqvcya veg~lav di q~fdgcob ~pdmqf}v eom qvcob Jldq}'ma}apgcoam coqaofapv }d ~pdgd}a}hag/

Emyeo}ebav di e Bpe~hcfel Co}apiefa

Doa di }ha àeq}cav di Bddbla* Pc~~lav cv c}v bpe~hcfel co}apiefa/ Ei}ap valaf}cob e ~q`lcf~dv}, flcfj do }ha mpd~ mdro gaoq }d }ha pcbh} di c} eom fhddva }ha Pc~~lav d~}cdo e} }ha`d}}dg di }ha gaoq/ Odr sdq feo vaa e me}e ycvqelc{e}cdo di }ha vhepcob ~pdfavvfddpmcoe}am `d}h `s oqgàp di vhepav eom coqaofa$fcpfla vc{a di qvapv rhd vhepam c}/]hava }s~av di bpe~hcfv vcg~lcis }ha ~pdfavv di }pefjcob vhepa ~e}}apov eom geja }ha v~paemdi me}e ycvqells aevcap }d qomapv}eom/

]hdqbh Bddbla* Pc~~lav cv ~qpals eo ax~apcgao}el idpg di vdfcel me}e }pefjcob e} }hagdgao}, Dav}lcao ~pavao}am vdga fdg~allcob ief}v idp }hcv ax~apcgao} eom hdr c} eiiaf}vvaepfh;

22 ~apfao} di `peom'fao}apam fdo}ao} cv àcob vhepam `s qvapv eom od} `peomv/ Flcfj}hpdqbh pe}av do e vaepfh pavql} ef}qells bd q~ rhao qvapv feo vaa }hacp ipcaomv

iefav oax} }d e vaepfh pavql}/ Bddbla* fcpflav elldr `peomv }d }epba} v~afcam ~ad~la/

Eom Bddbla* Pc~~lav elldrv `peomv }d vaa rhcfh ~ad~la }d fdo}ef} idp }ha gdv} coqao}celvhepa/ Ev Bcoc Mca}pcfh rpc}av e`dq} }ha iq}qpa di Bddbla*; Bddbla cv lavv fdofapoam e`dq}heycob e vdfcel oa}rdpj eom gdpa fdofapoam e`dq} cg~pdycob vaepfh eom bcycob qv, evcomcycmqelv, fqv}dgc{am coidpge}cdo/

h}}~;$$rrr/egabs/v`pavdqpfav/fdg$V@PT}ag~le}a/fig4Mdfqgao}7vgell`c{oarv/fig)ep}cfla70=5> h}}~;$$bc{gdmd/fdg$bddbla'pc~~lav$ h}}~;$$rrr/v~covqfjv/fdg$vdfcel'gamce$}ha'iq}qpa'di'bddbla'vdfcel'oa}rdpj'dp'vaepfh'aoheofap$

LCGA GEPJA]COB



10/11

]QAVMES, ODYAG@AP 03]H, 0>55RPC]]AO @S KAO K

]ha @qvcoavv di Coqaofa

Rdpm di gdq}h paiappelv ipdg ipcaomv eom iegcls heya elresv àao e }pcam eom }pqa pavdqpfaidp eosdoa vaajcob dq} e vapycfa dp ~pdmqf}/ Odr }ha e`clc}s }d vhepa dqp pafdggaome}cdovdolcoa hev ax~eomam aefh fqv}dgapv ~d}ao}cel coqaofa eom ~pdg~}am `qvcoavvav }dpafdovcmap }hacp e~~pdefh }d gevv }epba} gepja}cob: fqv}dgapv epa àbcoocob }d }qpo pv} }d}hacp dro oa}rdpjv eom coyav} gdpa co }hag/ ]hcv fheoba co }ha `qvcoavv di coqaofa cv emdgcoe}cob }d~cf co }ha fqppao} gepja}cob rdplm rhapa; @qvcoavvav epa v}pqbblcob }d yepscobmabpaav co maelcob aiiaf}cyals rc}h }ha oar ag~drapam fqv}dgap$~pdv~af}/

Coqaofap Gepja}cob @evcfv

V~afcfells, coqaofap gepja}cob cv ~lefcob ag~hevcv do jas comcycmqelv pe}hap }heo do e

fala`pc}s dp ax~ap} }he} hev gevv e~~ael }d e `pdem }epba} gepja}/ ]ha gdpa ~apvqevcyaief}dp co velav odr cv }ha lavv rall'jodro, `q} ~aphe~v gdpa pav~af}am, v}eom'dq} comcycmqelco e fap}eco comqv}ps dp ocfha/ Jas ief}dpv lcja }hava maoa eo coqaofap;

]has epa ~evvcdoe}a e`dq} }hacp v~afcel}s ]has epa pafdboc{am co }hacp comqv}ps ocfha ]has heya e qocuqa v}sla ]has epa co}apav}am co doa'do'doa eom fdggqoc}s pale}cdovhc~v ]has iefclc}e}a fdoyapve}cdov ]has fdomao}ls ax~pavv }hacp d~cocdov ]has gd}cye}a vdgadoa }d }eja ef}cdo

Idp gepja}apv }ha gdv} cg~dp}eo} fhepef}apcv}cf di eo coqaofap cv, d`ycdqvls, }he} }has feogd}cye}a }hacp idlldrapv }d }eja ef}cdo di vdga vdp}/ Vd, `qclmcob e pale}cdovhc~ à}raao e`peom$`qvcoavv eom eo coqaofap cv odr }eo}egdqo} co }ha oar gepja}cob afdvsv}ag/ ]haoax} v}a~ idp e gepja}ap }hao cv cmao}ciscob comqv}ps' eom ocfha'v~afcf coqaofapv/

Icomcob }ha Pcbh} Coqaofap

LCGA GEPJA]COB

% f/ 0>50 LCGA Gepja}cob LLF % 5>


11/11

Hcbh }peif eom idlldrap oqgàpv md od} oafavvepcls e rdp}hrhcla coqaofap geja/@aidpa àbcoocob sdqp vaepfh idp }ha pcbh} coqaofap, pv} ma}apgcoa sdqp d`kaf}cyav/ Md sdq

reo} }d ecm sdqp fdo}ao} gepja}cob, cofpaeva erepaoavv di sdqp `peom$`qvcoavv dp `qclmfpamc`clc}s eom fldva velav4 Heycob e ~leo rcll geja `qclmcob e pale}cdovhc~ rc}h }hacoqaofapv sdq om aevcap }d geoeba/ Dofa sdqya va}}lam do eo aombega sdq feo }hao

àbco sdqp vaepfh rc}h ga}hdmv lcja }hava;

Qva coqaofa gaevqpagao} }ddlv (Jldq}, âapComax, VdfcelFhcaiv# Pavaepfh comcycmqelv rhd epa fdyapcob sdqp gepja}$ocfha Vaepfh yce jasrdpmv pale}am }d sdqp `peom$`qvcoavv eom vaa rhd cv }eljcob e`dq}

vcgclep }hcobv Effavv dolcoa idpqgv eom fdomqf} d}hap ~le}idpg vaepfhav (]rc}}ap, ]qg`lp, Sdq]qà,

Iefa`ddj, LcojamCo# Vaepfh e `ldb mcpaf}dps lcja ]afhodpe}c, dp kdco e vapycfa lcja HEPD }he} vaajv }d

`qclm fdooaf}cdov à}raao pa~dp}apv eom `ldbbapv

Aefh di }hava ga}hdmv cv e bddm be}ares }d omcob eo coqaofap }he} rdqlm geja eieo}ev}cf ~ep}oap co hal~cob sdq efhcaya sdqp d`kaf}cya/ C} ges }eja vdga }cga, `q} gepja}cobcv aydlycob eom `peomv eom `qvcoavvav oaam }d aydlya rc}h c}/ @avcmav, rhd rdqlmo} reo} ebpae} ~ep}oap eom `peom emydfe}a4 Odr cv }ha }cga }d }e~ co}d }ha cofpaevcobls ~apvdoelc{am`qvcoavv di coqaofa/

]d paem gdpa e`dq} gepja}cob coqaofapv eom hdr }d om }hag, vaa dqp ~paycdqv ~dv} doBddbla* Pc~~lav/

h}}~;$$coqaofapgepja}cobpaycar/fdg$0>55$55$52$gcfheal'ieqvfa}}a'coqaofa'eom'`qvcoavv$

Idp gdpa coidpge}cdo e`dq} vdfcel gepja}cob vapycfav idp sdqp `qvcoavv, fdo}ef}LCGAGepja}cob, e Q}eh gepja}cob fdg~eos/

LCGA GEPJA]COB

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