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Two Dinners and a Kiss
Social Media Marketing Plan
+Overarching Goal
■ The overarching goal of this project is to gross over $400,000 in ticket sales during our limited release. The limited release locations include Los Angeles, CA, Washington, DC and Las Vegas, NV.
+Synopsis
■ Two Dinners and a Kiss is an indie romantic comedy about Daniel, a single amateur chef, his early 30s. Daniel is a guy who is decidedly coasting through his life through a series of routines. This is ultimately shaken up when he meets Leia, a grocery store clerk who rescues his dog then promptly invites herself over to his place for dinner. Daniel begins to imagine a new life with Leia, but Leia’s pragmatic approach to love might stand in the way of their “happily ever after.”
+Cast
■ Rupak Ginn (as Daniel) was born on January 24, 1983 in San Francisco, California, USA. He is an actor and writer, known for Friends with Benefits (2011), The Namesake (2006) and The Cheetah Girls: One World (2008). (Source: www.imdb.com)
■ Nicole Beharie (as Leia) was born January 3, 1985. She is known for her roles in American Violet (2008), Shame (2011), and 42 (2013). Since September 2013, she has starred in the Fox fantasy series Sleepy Hollow. (source: www.wikipedia.com)
+Target Audience
■ Women aged 18-29 years who are both married and single.
■ Because of the diverse casting there will be a focus of targeting Whites, who primarily use Pintrest, Blacks who primarily use Twitter, Latinos who primarily use Twitter and Indians. Demographics are not readily available for the Indian audience, however Facebook will be utilized with targeted ads to reach this audience.
+Strategy By Phase
■ Fundraising
■ Goal here is to raise $25,000 of the $1 M Budget in a 30 day Kickstarter Campaign to secure the rest of financing for the film
■ Campaign Kicks off February 9th, 2015 – One month prior to this the Facebook, Twitter, Tumblr and Instagram accounts will launch
■ Appeal video will be shot in the style of an old black and white film with the theme of “meet cutes” which will exist throughout the life of the social media campaign
■ February 13th, the first teaser trailer will launch on the sight
■ Rewards include digital screening of the film, props being sent from set, an invitation to the wrap party and a VIP ticket to the Los Angeles film premiere
+Strategy By Phase
■ Creative Phase
■ Will heavily utilize Tumblr to give behind the look access to decisions that will affect the visuals of the film
■ All of the Tumblr posts will available for curation by the Facebook and Pintrest pages.
■ Instagram and Pintrest will provide insight to the fashion, prop and set decisions
+Strategy By Phase
■ Marketing Phase
■ Sponsored articles and blogs will be commissioned and posted on the Facebook page by regional magazines and/or blogs with tones similar to Marie Claire, Jezebel and Cosmopolitan
■ Three months prior to the premiere launch of the “Meet Cute Competition”
■ Reach out to followers asking them to recreate via video their favorite cinematic meet cute scene. The winner of the contest will be invited to dinner with the film’s stars followed by tickets to the film’s Washington, DC premiere
■ Finalist submissions will be voted on by fans
+Strategy By Phase
■ Posts will be written in the tone of the various characters, but not in their voices
■ Memes, film stills and quotes from the film will be posted
■ There will be posts designed to serve as a countdown to the film’s premiere
■ Again will be used primarily for memes and stills from the film. On the nights of the various city premieres there will be “Cast Hand Offs” where the accounts will be handed to the various cast members for them to post pictures and videos that surround the premiere
+Strategy By Phase
■ Tumblr
■ Will continue to serve as a more informative site for the production-side of the film utilizing stylized photographs, behind the scenes images, and stills from the film.
■ Pintrest
■ Pintrest will continue to post fashion, propos, set locations, colorboards etc. throughout the marketing phase
■ Fashion from the premieres will be pinned immediately following each of the premiere dates
■ A cooking Pintrest board devoted to some of Daniel’s recipes will be posted every week for eight weeks prior to the film’s premiere
