3
Social Media Marketing: It's More Than Simply Facebook If you are one of the many people that is interested in social media marketing then look no further. This article contains the information you're going to need to learn to figure out what it is you should be doing to gain social media marketing success and to reach your goals. Update your blog with new and interesting information frequently. Post any promotions or sales you have via your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. Share all news you have and update your blog on a regular basis. Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one. Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not. Each time you share a video on a site like YouTube, take the time to create a good title. Add strong keywords to your titles so your videos are easier to find. If you make useful videos that easily appear when people use keywords, your views will increase. If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now. Continually interact with your customers. If you get to know certain customers well, comment on their blogs or Facebook walls. Don't interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don't mention your business unless the conversation naturally leads into it. Facebook games are a great way to promote your products. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. FaceBook games have made a number of brands very successful and created viral phenomena. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.

Social Media Marketing: It's More Than Simply Facebook

Embed Size (px)

Citation preview

Page 1: Social Media Marketing: It's More Than Simply Facebook

Social Media Marketing: It's More Than Simply Facebook

If you are one of the many people that is interested in social media marketing then look no further.This article contains the information you're going to need to learn to figure out what it is you shouldbe doing to gain social media marketing success and to reach your goals.

Update your blog with new and interestinginformation frequently. Post any promotions orsales you have via your blog. Also post updatescontaining information about vital news, such aschanges in your operating hours, closings andnew locations opening up. Share all news youhave and update your blog on a regular basis.

Always remain positive when marketing via social media. People like to be around others and thingsthat make them feel good. Bad mouthing others or making negative statements can lead to othersviewing your product or service negatively. Be sure to keep this in mind on your personal page aswell if you have one.

Use Facebook to get some very low cost marketing opportunities. Make a professional businessaccount or create a business fan page. Take some time to look up your competitors on Facebook tosee how much of a presence they have, and what they did to get that. Do not copy what they did, butuse their page as an example for what is working or what is not.

Each time you share a video on a site like YouTube, take the time to create a good title. Add strongkeywords to your titles so your videos are easier to find. If you make useful videos that easily appearwhen people use keywords, your views will increase.

If you are considering social media marketing, the first thing you should do is sign up with as manysocial media websites as possible with your preferred account names. These account names shouldinclude your business names. This is particularly important for websites like Twitter where youraccount name is your displayed name. As time goes on, it will become more and more difficult foryou to get the account name that you want. Reserve those names now.

Continually interact with your customers. If you get to know certain customers well, comment ontheir blogs or Facebook walls. Don't interrupt a conversation with irrelevant comments or links toyour products. Only post relevant comments, and don't mention your business unless theconversation naturally leads into it.

Facebook games are a great way to promote your products. Take advantage of the popularity ofgames on Facebook by developing an interesting game that showcases your product or service.FaceBook games have made a number of brands very successful and created viral phenomena. Youcan have a professional game designer handle all the details, but try to come up with a great gamingidea yourself.

Page 2: Social Media Marketing: It's More Than Simply Facebook

When marketing your business on social media sites such as Twitter and Facebook, try to talk like a"person" rather than a "business". People who use these sites are looking for personal interaction. Ifyou can incorporate some of that into your marketing campaign, you will have an edge. Personalconversation that is humble, collaborative, and two-way in nature works best.

Tell people how you are progressing when you update your social networks. For example, when youhave more followers than Bill O'Reilly, you could mention that on your profile. Make sure you thankpeople for showing interest in your work and talk about your experience with social medias. Thepopularity of this type of information may astound you.

Conduct Facebook polls. Using the the "question" feature on Facebook, you can develop a poll to askyour followers a question. It can be about their thoughts on a new product, their opinion on howyou're doing with customer service or anything else to which you'd like an answer. This keeps themengaged. When your followers feel more involved, they identify more closely with your brand orproduct.

It is important to be involved in the newer large social media sites for effective marketing, but do notforget about the older sites. Social websites like MySpace and Craigslist have huge followings, andyou will be missing out on a large market if you ignore them. Social media is extremely competitiveand the older established sites still have market share

Use Twitter to gain an advantage when you are using social media marketing for your business. Youcan reach a vast audience with Twitter if you do it correctly. Obtain as many followers as you can.The more people you have as followers, the bigger the potential pool of customers.

Create a blog for your business with links to your other social media identities. If you have a blogthat is continually being updated with new and interesting content, you will attract repeat visitors.Including links to Facebook and Twitter will make it easier for potential customers to follow you, andyou will maintain a presence in their computerized world.

Use Facebook to run a special promotion or a competition. Everyone loves winning something, soyour followers are sure to get involved. Whether you offer a free product, a special high-amountcoupon or a big or small prize, it will get people more actively involved with your Facebook page. Italso builds goodwill with your customer base.

You should drum up some competition on your Facebook profile. Many of your customers may enjoyparticipating in these types of contests. Use Facebook to run one and you should see an increase ininterest right away. With the right promotion, you can have a large fan base quickly and easily.

Never dismiss advice just because it is coming from a competitor inhttp://www.internetmarketinginc.com/ your niche. People that have been involved long enough toestablish their company aren't often worried about their glory being stolen. If someone has usefuland relevant experience, always lend a listening ear. In the end, this could help you and yourcompany become better as a whole.

Demographics are a key factor in determining the success or failure of social media marketing.Research them thoroughly. Changing your ads to entice as many people you can will be moreeffective. You can do this by discovering the demographic group viewing your ad.

Page 3: Social Media Marketing: It's More Than Simply Facebook

YouTube can be an effective means of promotingyour business. YouTube is used seo training forbeginners by millions of people, and is a great wayto gain quick exposure. Capitalize on this bycreating a proper YouTube account. Give usershelpful information pertaining to your business,and include links to your website and blog in yourprofile.

Being successful in the world of social media has alot to do with how you portray yourself. The ideaspresented here are all an attempt to make yourbusiness as attractive as it can be to the millions ofpeople out there on these sites daily. Use the ideashere to get started today.