2. Facebook Updates - Simply Done Tech Solutions€¦ · 1/25/18 3 Imagery in Marketing “It's in our DNA. We drew before we wrote (cavemen), we process it faster than audio, text,

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ìFacebook & Social Media Updates for 2018

© 2018 All rights reserved. Eric D. Garcia

Quick PollHow many of you personally use…ì Facebookì Twitterì YouTubeì Instagram

How many practices are on…ì Facebookì Twitterì YouTubeì Instagram


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Facebook? Twitter? Instagram? Ah!?


Reasons You Might Be Afraid of Social Media

It is detrimental to the employee productivity

Fear of the unknown

We already have information overload

No guaranteed results

We will lose control of our brand and image

Lack of experience

Ignorance

Hard to determine the ROI because you outsource© 2018 All rights reserved. Eric D. Garcia

Social Media Statistics

Social media is the #1 activity online

U.S. Internet users spend more time on Facebook than any other brand

People aged 55+ are driving the growth of social media


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Imagery in Marketing

“It's in our DNA. We drew before we wrote (cavemen), we process it faster than audio, text, and video. According to a study by MIT, it showed that it takes just 13 milliseconds for the human eye to process an image-- almost 8 times faster

than previously thought.”

“Every social platform is becoming more image-centric.”

- Donna Mortiz


Invest in a “Cute Pet Camera” or Clinic Cell Phone


WiFi enabled digital camera

Easily transfer images to smart phones, tablets, or any computer

$100 or less on Amazon or electronic retailers

Samsung WB800

How Much Do We See?

The average users has about 1,500 new items they could see when they log on

Some people have as many as 15,000 according to Facebook

Facebook’s algorithm is set to show the top 300ì Avg. user sees top 100


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If You Don’t Have Time…DO NOT POST JUST BECAUSE

Your first impression is the most important to new followers.

Engage!


Mistake: Sharing Boring Content on Social Media

A Tale of 3 Practices


Practice A.) 500 Followers


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Practice B.) 800 Followers


Practice C.) 950 Followers


Major Facebook Announcements


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Major Facebook Announcements


Branding: Tell Your Story

Use personalized imagery

Create a professional cover photo at canva.com© 2018 All rights reserved. Eric D. Garcia

Branding with Facebook Albums

Practice Driven Albums

Client & Patient Driven Albums


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Practice Driven: Our Doctors


Practice Driven: Our Team


Practice Driven: Our Clinic


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Client & Patient Driven


Verify Your Page!


Creating an Effective Case Example

Think about common (or not so common illness)

Take photos of successful outcome


Problem Presented

Short Case Example – How Did You Help?1-2 Sentences – What is the disease?

1-2 Sentences – How did you discover it?1-2 Sentences – How is the cat today?

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Sample Case Study


Fact

Case Study

Socialize/CTA

Sample Case Study


Building Trust


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Behind the Scenes


What Does Your Pet Mean to You?


What Does Your Pet Mean to You?

“What Does Your Pet Mean to You”ì Share what your pet means to youì Include a photo of your petì Invite others to share their responses


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THANK YOU! Stay Connected with Me


Facebook: facebook.com/EricGarciaFL

Instagram & Twitter: @EricGarciaFL

Notes: simplydonetechsolutions.com/chicagoVMA18

Documents

2. Facebook Updates - Simply Done Tech Solutions€¦ · 1/25/18 3 Imagery in Marketing “It's in our DNA. We drew before we wrote (cavemen), we process it faster than audio, text,