Social media marketing in MENA - Fact & Trends (updated)

Social Media Marketing

in Egypt

Cairo, December 20th

Figures & Trends

Fady Ramzy

Interact Egypt country Manager

Lets

Interact

320/12/2010Social Media Marketing in Egypt

This workshop is currently

TWEETED

at this Very Moment

#followinteract

#SMMC

InteractPlay Innovation

5

- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in

Italy, Egypt & Luxemburg

- International Presence with running

operations in Italy, Greece, Egypt, Tunisia,

Pakistan, Algeria and Kuwait

- Joint Stock Company in December 2008

Interact Egypt

- Launched in June 2009

- Headquarter for MENA

solutions & services

- R&D for Mobile Solutions

Interact SpA


Digital Television

6

on Mobile on the Web Iptv/digital signage

Digital Signage


Semantic CMS

7 20/12/2010Social Media Marketing in Egypt

Online

TV

Content

Assets

Existing

CMS/ECM

Mobile Apps



Social Media

The Web

Evolution

From Web 1.0 to Web 2.0


Web 3.0 = The web of data


1320/12/2010

What is your customer doing online?

Searching

Blogging

Sharing

Online Chatting

Social Networking

Playing games

Social Media Marketing in Egypt

How Do People Really Think!?

1420/12/2010

41%Trust search Engine

Result Ads

90%Trust the

recommendation

of people Known

70%Trust consumers

opinions online & also

Brand Websites

Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire


What’s trending?


1720/12/2010

What marketers think in 2011?



Social Media Marketing in Egypt now?

Is it worth it?Numbers talk . . .

2020/12/2010


More than 17M internet users

General Facts – Egypt 2010

70% declare they have seen online video at least once/week

13% of internet users use Mobile Internet

Facebook

2220/12/2010

INTERACT SOCIAL MEDIA SPACE

over 570 million users

70% are outside the United States

over 20 millions Become fans of pages everyday

Average user spends more than 55 minutes on Facebook per day

around 50% of active users log on everyday

http://www.spotonpr.com/is-social-media-important-for-

marketers-in-the-arab-world/23


Facebook in the Middle East and North Africa

15 million now 17 million active users across the MENA.

MENA’S TOP FIVE FACEBOOK MARKETS

ACCOUNT FOR 70% OF ALL USERS IN THE REGION

Egypt

22%

Saudi

Arabia

15%

Tunisia

10%Morocco

12%

UAE 11%

2420/12/2010


Facebook users in Egypt: 3,436,140 few months later.. 4,300,000

…and today 4,567,660…and counting!

Penetration in Egypt: 4.21% a few months later 5.36%..

today 5.76%

Online penetration in Egypt: 25.28% now 27.17%

Facebook Facts in Egypt

2520/12/2010


50%From 18-24

28%From 25-34

Age Groups

on Facebook

Facebook Facts in Egypt

2620/12/2010


Who is leading?

Voda fans 500+ K

Coca fans 100+ K

2720/12/2010


Facebook trends? Apps/games

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Facebook trends? Share/Like

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Facebook trends? Mobile

You

Tube

3120/12/2010


24 hoursHours of videos uploaded every minute

Broadcast Yourself

Data compiled by website–monitoring.com

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15 minutesWhat an average user spends on You Tube daily

Broadcast Yourself


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100’s of millionsOf videos are watched on mobile devices

every month

Broadcast Yourself


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Ranked 3rdmost visited website in Egypt,

after Google and Facebook with

15 millionplaybacks per day

Broadcast Yourself

Alexa & Google

In Egypt

Good morning!

http://www.spotonpr.com/menatwittersurvey/3620/12/2010Social Media Marketing in Egypt

Around 360,000+ Users in Egypt Google

37 20/12/2010INTERACT SOCIAL MEDIA SPACE

More than 62% of twitter users

Update their status through mobile (was 37%!)

Mashable

3820/12/2010


Relationships Matter

3920/12/2010


Over 80,000,000 Registered User on Linked in –(press.Linkedin)

A new member joins approximately every second

Executives from all Fortune 500 companies

Was around 100,000 Now –110,000 visitors in EgyptLinkedin press & Google

Relationships Matter

Well, how do we

make business

here?


The Markedu – Interact Story


Another Interact Story


4420/12/2010


Doing business over social media is a Paradigm Shift

Don't Sell You do not make money with social media, you make

money with people who know, like and trust you. Delivery quality content

“Look for broken arms”Andy Duncan

Got a lead? KISS……

Keep It Super Simple!

45

Interact Egypt

7B Omar Shaaban,

Nasr city, Cairo

http://Egypt.interact.itGrazie!

شكرا

20/12/2010

Fady Ramzy

[email protected]

Twitter: @Cyberzizo

Linkedin: Fady Ramzy

Documents

Social media marketing in MENA - Fact & Trends (updated)