Social Media In Job Search

Mitch Federman, Director

Newtown Career Networking Group

May 20, 2017

1. Do ResearchIdentify DemandIdentify TargetsIdentify CompetitionKnow Your Strengths Know Your Weaknesses Research OpportunitiesDefine Threats

3. Execute PlanPhone callsEmailsMeetingsSocial MediaBlogs

MeasureFollow-upTighten/TuneRefocus

Next Round

2. Define StrategyPrioritize TargetsEnumerate Their NeedsInterpret the RequirementsDerive SolutionsDefine Your AudienceDevelop MessagingIdentify Events/ContactsDevelop Campaign/ChannelsEstablish Measurements

Develop a Job Search Plan

• Know Your Product (You)• Features/Benefits• Value

• Know Your Customer• Demographics• Pain Points/Needs• Drivers• Natural Buying Channels

• Match Need• Sell Where the Customer Shops• Match Features/Benefits to Need• Demonstrate Value

• Brand Yourself• Value Proposition• Positive Image

• Research Company/People• Financials• Business Trends• Company Culture• Channels of Communication

• With Solution• Industry/Professional Assoc’s/Social Media

Platforms• Your Unique Talents/Differentiators• Quantified Accomplishments/Successes

Job Search is Yourself

You’re a Brand. Create Your Image.

• Convey Your Value to an Employer

• What You do; For Whom; Benefits You Provide; What’s Your “Special Sauce”

• Be Confident & Capable, Professional, Positive, and Likable

• Be Clear, Concise, Credible

• Deliver Your Branding Statement, Conversationally, in 10-12 seconds

• Be Consistent Across Channels

• Social Networking

• Social Media

• Resumes, Cover Letters

• Skype Screens/PC Interviews

• Face-to-Face Interviews

• Customize and Personalize

• Resonates with your audience

• Same, but different

Now Network!

• What is networking?

• What is the purpose of networking?

• How do you network?

Use Social Networking:Tell Everyone What You’re Looking For

• Friends

• Family

• Neighbors

• Colleagues

• Customers

• Suppliers

• Competitors

• Trade Associations

• Professional Associations

• Meet-Ups

• Supermarket• Starbucks• Rotary, Elks, Lions, etc.• Church, Synagogue• Chambers of Commerce• Businessmen’s Associations• BENG, FENG, TPNG, etc.• LinkedIn• Social Media• Blogs

Use Social Media: What Is It?

• Networks of people with common interests

• Virtual communities

• Opportunity to build relationships

• Channels for sharing information and experiences

Think: "Virtual Social Networking”

Social Media Extends Your Reach

How Many…

• Networking meetings can you attend in a week?

• Contacts can you make in a single event?

• Contacts will be worthy of a follow-up?

• Will you actually contact with a follow-up?

Social Media allows you to reach more people and make more connections.

Social Media:Job Search Opportunities & Benefits

Opportunities

Share knowledge

Identify thought leaders

Follow-up

Benefits

Build credibility/authority

Establish rapport / build relationships

Create a network, achieve your target

Major Social Media Platforms For Job Search

#1

IT’S ESSENTIAL TO JOB SEARCH

500 million professional users

Why Use LinkedIn?

Why Use Multiple Channels?

• Different audiences visit different platforms

• One size does not fit all

• Maintain a broad reach

• Recruiters

• Hiring managers

• Potential contacts leading to your target

• Extend your brand

• Customize your message to each target audience

• Shows expertise, flexibility

• Low cost/no cost

How To Select A Social Media Platform

1. Define Your Audience

• Professional: LinkedIn and other professional platforms

• Public*: Twitter, Facebook, YouTube, Pinterest, Blog, Google+

• Private: Twitter, Facebook, personal Web site

2. Does the platform mesh with your audience’s field of practice?

3. What can you demonstrate about yourself on this platform?

4. Is it ESSENTIAL for you to be on this platform?

* Separate Account for Professional Profile

General Social Media Rules of Thumb• Target your audience

• Demonstrate knowledge, experience, professionalism

• Be authentic

• Know Your Public Image; Google yourself!

• Research companies and people before contacting them

• Provide valuable, meaningful content

• Beware of TMI! Don’t overshare

• Respect culture; each platform has its own

• Re-purpose/re-focus your message to resonate with your audience on each particular platform

• Take the time to customize messaging It shows care and effort.

Methodology

• Research 10 job descriptions

• Create a word cloud for each

• Set up Google Alerts for articles containing keywords

• Read material referenced in Google Alerts articles

• Take a position on one or two and publish them on the appropriate platforms

• Get your thoughts validated by the right people - and respond!

• Reach out to thought leaders

• Share knowledge, add value

• Follow-up, communicate

• Repeat!

Example of a Word Cloud*

* Best Word Cloud sites: wordle.comtagcrowd.com worditout.com

Take Action!

• Familiarize yourself with the platforms and try them out

• Practice makes perfect

• Use it to:

• Open discussions

• Include new people and new points of view

• Extend to

• Meet-ups and social networking events

• Phone conversations

• Informal “coffee meetings”

• Expand your network

• Get/give referrals

• Actively link to other people

• Repeat the process regularly

Mitch Federman

Newtown Career Networking Group

newtownnetworking@gmail.com

www.newtownnetworking.org

(215) 200-9035

Reference Materials

Popular Social Media Platforms and How to Use Them

LinkedIn

Facebook

How to Use

• Build credibility and visibility

• Connect with professional peers

• Network with recruiters

• Build a community or join existing

• Be personable!

Twitter

Pinterest

How to Use

• Showcase your knowledge and talent

with original content

• Re-pin relevant information

More Visual Social Media Platforms

Your Blog

Characteristics

• Topics of professional interest

• Topics of personal interest

Personal Web Site

When & How To Use

• Augment social media profiles

• Introduction & headshot

• Resume

• Testimonials & Recommendations

• Awards/Accolades page

• Work Samples or Gallery

• Presentation or paper

• Blog