TTC MediaOn Social Media Issues

Segment Two

TTC Media

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In This segment we will explore what you should be looking for onthe web to see what, if anything, is being said about your business.

What to do if you do find anythingand it proves to be

Negative.

So we are going to look at some real life examples.

We are not purposely pickingon any business, these

have just been foundduring our research.

Look just above this sentence.An area to review this business is present and has already been done.

What you have been looking at are pages from mass listingsites such as Yellow Pages

and more.

They do this to increase their own presence on the web.

What would a number of negativereviews do to your

business?

Also, when you start searchingyou will notice businesses that

do not have web sitesstill have a web presence.

Most Domino's Pizza stores donot have a web site nor do

they really need one.

But they all have a webpresence as you are about

to see.

Domino's Corporate Official Site

Another Mass Listing Site Web Page

This is for a local Domino's Store

There are a number of these mass listing sites

Here's yet another mass listing site

Now here is what we are really talking about. This is a public listing of health code violations for a Gloucester,

Virginia Domino's store up towards the courthouse.

There are two Domino's Pizza Shopsin Gloucester, VA.

Only one has a public listing forhealth code violations showing

on the Internet.

Do you think this affects their business?

This shows the location of the store with the Health violations

The amount of detail given on this business is nothingshort of amazing. Do you think the owners know

about this? Our guess? Not at all.

This is only a part of social mediaand what a business owner

now faces.

What can the owner of the one Domino's shop do to cut anypotential damage being done

about what is now public negative press?

The best policy would have beento be proactive in handling

a strong social media presence.

This could have pushed thesefindings way down the search engine

list with a much lower impact.

If the owners had already made a strong social media presence,they could have addressed the

issues honestly with their customers

and explain what they had done to fix the issues.

Customers quickly put to rest and the issues buried.

The present problem? This public posting is in fact

hurting this business and they have not addressed the

issue.

This business can still turn thissituation around, but they

first need to know the issueis even out there.

The issues need to be addressed and a lot of positive information

needs to be put forth in a number of areas.

This ends segment two. Please keep an eye out for segment

three where we willcontinue further along these lines

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