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Chris West T: @VerbID www.verbalidentity.co.uk It’s all about new media. And old media. Social Media just changed how a Consumer chooses a product and brand

Social media is push and pull and that's why you need a verbal identity l

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Page 1: Social media is push and pull and that's why you need a verbal identity l

Chris West T: @VerbID www.verbalidentity.co.uk

It’s all about new media. And old media.

Social Media just changed how a Consumer chooses a product and brand

Page 2: Social media is push and pull and that's why you need a verbal identity l

Chris West T: @VerbID www.verbalidentity.co.uk

Web 1.0

“Push” communications

Page 3: Social media is push and pull and that's why you need a verbal identity l
Page 4: Social media is push and pull and that's why you need a verbal identity l

Chris West T: @VerbID www.verbalidentity.co.uk

Web 2.0

Push and Pull

Page 5: Social media is push and pull and that's why you need a verbal identity l

HBR: Dec 2010

Page 6: Social media is push and pull and that's why you need a verbal identity l

HBR: Dec 2010

Page 7: Social media is push and pull and that's why you need a verbal identity l

Chris West T: @VerbID www.verbalidentity.co.uk

From now on, brands are in a conversation with consumers...

...whether they like it or not.

Page 8: Social media is push and pull and that's why you need a verbal identity l

But not everyone is equally engaged with a brand.

Page 9: Social media is push and pull and that's why you need a verbal identity l

Different layers, different messages.

Page 10: Social media is push and pull and that's why you need a verbal identity l

Chris West T: @VerbID www.verbalidentity.co.uk

Verbal Identity isn’t just the strategy behind the conversations you’re in.

Page 11: Social media is push and pull and that's why you need a verbal identity l

Chris West T: @VerbID www.verbalidentity.co.uk

Verbal Identity isn’t just the strategy behind the conversations you’re in.

It’s also the strategy behind the conversations your customers are in.

Page 12: Social media is push and pull and that's why you need a verbal identity l

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