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Social Media in PR Many forms of social media
There are hundreds out there. Networks are expanding rapidly and even more are being added daily.
The questions are:
- Should I engage in them?
- Does social networking really get me anywhere?
- Which social media sites should I use?
Social Networking Sites What do you want to do?
I’m looking for a new career.
I want to promote my program, service or business.
I want to make more business contacts.
I want others to learn about my interests, thoughts, religion, causes, hobbies.
I want a record of my life.
Social Media stats
SOCIAL MEDIA FACTS
Video
How to Make Your Brand Message Go Viral Some viral marketing successes have been accidental, flukes that no one could have predicted; however, many have been deliberate and completely orchestrated. It is possible to harness the power of shared content to promote your business. It is relatively easy to orchestrate viral marketing success with a public relations campaign.
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• Published content that makes the sender look good when shared among their contacts. • News about your business should include evocative images that tie directly into your products or services. • Brand-related content should trigger emotions in the audience. Happiness, sadness and anger are all motivations to share. • Information that is useful to your audience is extremely shareable. This is data that will provide concrete benefits. • The information should be presented in a form that makes it easy to read and to process.
ALS ice-bucket-challenge
How to use social media 1. Conduct a people search – not a job search
Identify the top 5 companies you want to work for and search for
names of employees – find blogs, Facebook pages, follow
them on Twitter or LinkedIn. Connect with people on-line. Get to know them. Then later on, you can check on possible
job openings.
How to use social media 2. Start a blog – write about topics in your expertise
There are many blogs publishing sites out there: Wordpress.org or Blogger.com are the most popular and is easy to use.
3. Be proactive on Twitter Talk to others about their interests.
Share links/sites that might be of interest to others Don’t make every post about your business
Instead of asking what are you doing, ask what has your attention? Give advice.
Follow interesting people. Use Twitter Search to see who’s talking about you.
Use Twitter to do opinion polls/surveys Break news to others quick.
How to use social media
Barack Obama - We just made history. All of this happened because you gave your time, talent and passion. All of this happened because
of you. Thanks 2:34 PM Nov 5th, 2008 from web
Shaquille O’Neal
Center for the Phoenix Suns Tweet: ABOUT TO EAT DINNER, I PASSED UP 20 MCDONALDS TODAY.
I COULDN’T DO IT I’M ON A DIET, BUT MCDONALDS FRIES R THE BEST UM UM UM
How to use social media
Kevin Rudd, Prime Minister of Australia The storms have done terrible damage in Brisbane but I’m heartened by
the great work of the emergency services.
Dave Matthews, The Dave Matthews Band Tweet: A dream is a massive magic trick of the mind. No amount of
science could explain the mysterious wonder.
LCCC’s Twitter Page History of Twitter Bronx Zoo
http://twitter.com/#!/ladygaga
Lady Gaga – 45 million followers Tweet: Born This Way means more to me than anything I've ever created.
Thank you for always sticking by me. I was drunk all night with happiness.
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#Oscars celebri-tweet Ellen, Bradley Cooper, and the rest of the Oscars gang showed up in a selfie.
#Oscars celebri-tweet Ellen, Bradley Cooper, and the rest of the Oscars gang showed up in a selfie.
Community Sites
Mostly used by businesses, & professionals. LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories. There were nearly three billion people searches on LinkedIn in 2014. LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010. LinkedIn counts executives from all Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies. More than 3 million companies have LinkedIn Company Pages.
LinkedIn How to use social media
4. Capitalize on Increase your visibility – recruiters and businesses get to know you and
often pick people that they know
Make connections that will present you leads, completely fill out your biography and link to your company’s profile
Improve your Google Page Rank – The more links to you or your website in social media, the higher up your ranking goes
Again, connect with employees of companies. This makes job interviews go smoother if you know that person’s likes and dislikes
Gauge the health of company/field by talking to people in that company or field
Share your expertise write about topics you are familiar with.
Ask for advice Start a group
Community Sites
Originally it was mostly used by college students, now also popular with many demographics: including families, businesses & professionals. Has become the most popular social media site on the web. Politics Politics 2
Products Entertainers Causes
Education
Facebook: By the numbers
Statistics 890 million daily active users on average 4.5 billion likes generated daily 703 million mobile daily active users on average
1.39 billion monthly active users
1.12 billion mobile monthly active users Approximately 82.2% of our daily active users are outside the US and Canada
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How to use social media
Use Facebook to make social (and professional) connections
- Think of it as personalizing your office/desk
- Look for old co-workers and current connections
- Select your friends carefully – Use the privacy connections
- Watch what applications you use
- Post upcoming events that might be interesting, news articles, - video, or photos
- Create a business profile, add “fans” or “likes”
- Start a group
Facebook • Motorcycle Helmet Art from Biltwell, Inc.
Biltwell makes motorcycle accessories, and they also make great engagement happen on their Facebook page.
• Biltwell routinely highlights fan helmet art, which encourages fan submissions and generates a feeling of togetherness around the brand.
Qdoba's Queso Showdown • On Facebook and Twitter, Qdoba queso eaters could vote for their favorite new Qdoba queso. A good, old-fashioned vote is one thing Qdoba updated the results in real-time over the contest. It shows fans they are still engaged with the effort, and generates more buzz and excitement around the whole endeavor.
A video sharing website started in 2005 where users can upload, view, and share video clips which can be embedded in social media pages. Approximately over 100 million videos are served daily. “See first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual.”
Project Report, YouTube's first ever journalism contest (produced in partnership with the Pulitzer Center and made possible by Sony VAIO & Intel), is designed to encourage aspiring reporters to relate important stories that often slip through the news net.
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6. Get out there on YouTube -Make a video resume
- Place your company videos online
- Make a video about you demonstrating discussing your
expertise.
- - Video testimonials
-Create videos that other professionals can include in presentations and on websites.
Video news releases or video blog or run your TV ad free
YouTube
Laugh – build awareness of your craft
Message Build awareness of cause Science Experiments
Viral videos All the single babies T-Mobile OldSpice Viral Chart
Fun ways to use social media for your company • Tipp Experience
Copa90 + Hyundai Tickets to the World Cup are the single best prize that marketers could possibly offer this year. Hyundai teamed up with YouTube channel Copa90 for a contest with the World Cup of prizes. Copa April Fools: Helium Beer! Video content that reaches a broader social audience, thanks to the short-form and perfect-for-social storytelling. Samuel Adams' new beer ingredient is not hops, not wheat, not barley, but . . . helium? HeliYum Hover Board – Funny or Die … celebrities don’t always = true Hover
Community Sites
Google’s version of Facebook Moving up to 50% mark of all users Attached to YouTube users Brittany Spears
How to use social media
StumbleUpon
VKontakte
Wikipedia
Pinterest Urban Decay's Coachella-meets-cosmetics contest Coachella look: present a laid-back boho fashion, jewelry and hair that makes a statement, and a general rock-star visage. Cosmetics purveyor Urban Decay created a Pinterest contest where users could create their own board with favorite festival looks, with a chance at winning festival tickets. Board that inspired the contest. The board that inspied the contest
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http://www.pinterest.com/offbeatbride/
Offbeat Bride's boards Wedding site Offbeat Bride has a wonderful Pinterest account that not only pins content from their own site, but also general wedding information and inspiration. It's all curated with the same editorial care as the full Offeat Bride site. The account is a must-follow for soon-to-be brides using Pinterest, and surely has a great conversion rate for sending traffic to their website.
How to use social media
QR Codes (Quick Response) Codes
Social Media management
Seesmic Hootsuite Google Alerts Social Mention
http://hereandnow.wbur.org/2014/10/31/chevy-technology-and-stuff
Social Media Issues management
#Chevyguy #Wildeman #technologyandstuff
How to use social media Assignment: Visit a company’s/celebrity/social cause website and write a 2-3 page paper that explains how the company uses online news, images, and social media to inform the public and media about their company. Explain what social media is used and how they are using it. Give your perspective and thoughts on if they are reaching the right audience.
