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Social Media in PR Many forms of social media
There are hundreds out there.
Networks are expanding rapidly and even more are being added daily.
The questions are:
- Should I engage in them?
- Does social networking really get me anywhere?
- Which social media sites should I use?
Social Networking Sites What do you want to do?
I’m looking for a new career.
I want to promote my program, service or business.
I want to make more business contacts.
I want others to learn about my interests, thoughts, religion, causes, hobbies.
I want a record of my life.
Social Media stats
SOCIAL MEDIA FACTS
Video
How to use social media
1. Conduct a people search – not a job search Identify the top 5 companies you want to work for and search for
names of employees – find blogs, Facebook pages, follow them on Twitter. Connect with people on-line. Get to know them. Then later on, you
can check on possible job openings.
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How to use social media
2. Start a blog – write about topics in your expertise
There are many blogs publishing sites out there: Wordpress.org or Blogger.com are the most popular and is easy to use.
3. Be proactive on Twitter
Talk to others about their interests. Share links/sites that might be of interest to others
Don’t make every post about your business Instead of asking what are you doing, ask what has your attention?
Give advice. Follow interesting people.
Use Twitter Search to see who’s talking about you. Use Twitter to do opinion polls/surveys
Break news to others quick.
How to use social media
Barack Obama - We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of
you. Thanks 2:34 PM Nov 5th, 2008 from web
Shaquille O’Neal
Center for the Phoenix Suns Tweet: ABOUT TO EAT DINNER, I PASSED UP 20 MCDONALDS TODAY.
I COULDN’T DO IT I’M ON A DIET, BUT MCDONALDS FRIES R THE BEST UM UM UM
How to use social media
Kevin Rudd, Prime Minister of Australia
The storms have done terrible damage in Brisbane but I’m heartened by the great work of the emergency services.
Dave Matthews, The Dave Matthews Band
Tweet: A dream is a massive magic trick of the mind. No amount of science could explain the mysterious wonder.
LCCC’s Twitter Page History of Twitter Bronx Zoo
http://twitter.com/#!/ladygaga
Lady Gaga – 15 million followers Tweet: Born This Way means more to me than anything I've ever created.
Thank you for always sticking by me. I was drunk all night with happiness.
Community Sites
Mostly used by businesses, & professionals. LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories. There were nearly two billion people searches on LinkedIn in 2010. Based on third quarter 2011 metrics, LinkedIn members are on pace to do more than four billion searches on the LinkedIn platform in 2011. LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010. LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies. More than 2 million companies have LinkedIn Company Pages.
How to use social media
4. Capitalize on Increase your visibility – recruiters and businesses get to know you and
often pick people that they know
Make connections that will present you leads, completely fill out your biography and link to your company’s profile
Improve your Google Page Rank – The more links to you or your website in social media, the higher up your ranking goes
Again, connect with employees of companies. This makes job interviews go smoother if you know that person’s likes and dislikes
Gauge the health of company/field by talking to people in that company or field
Share your expertise write about topics you are familiar with.
Ask for advice Start a group
Community Sites
Originally it was mostly used by college students, now also popular with many demographics: including families, businesses & professionals. Has become the most popular social media site on the web.
Politics Products Entertainers Causes
Education
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Facebook: By the numbers People on Facebook • More than 500 million active users • 50% of our active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • Activity on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Global Reach • More than 70 translations available on the site • About 70% of Facebook users are outside the United States • Over 300,000 users helped translate the site through the translations application • More than 250 million people engage with Facebook on external websites every month • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with FacebookMobile • There are more than 200 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
How to use social media
Use Facebook to make social (and professional) connections - Think of it as personalizing your office/desk
- Look for old co-workers and current connections
- Select your friends carefully – Use the privacy connections
- Watch what applications you use
- Post upcoming events that might be interesting, news articles, - video, or photos
- Create a business profile, add “fans” or “likes”
- Start a group
Community Sites
A video sharing website started in 2005 where users can upload, view, and share video clips which can be embedded in social media pages. Approximately over 100 million videos are served daily. “See first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual.”
Project Report, YouTube's first ever journalism contest (produced in partnership with the Pulitzer Center and made possible by Sony VAIO & Intel), is designed to encourage aspiring reporters to relate important stories that often slip through the news net.
Community Sites
6. Get out there on YouTube -Make a video resume
- Place your company videos online
- Make a video about you demonstrating discussing your
expertise.
- - Video testimonials
-Create videos that other professionals can include in presentations and on websites.
Video news releases or video blog or run your TV ad free
Community Sites
YouTube
Laugh – build awareness of your craft
Message Build awareness of cause Science Experiments
Viral videos All the single babies T-Mobile Old Spice Viral Chart
Fun ways to use social media for your company • Tipp Experience
1ST School Success
Community Sites
Pages are usually created by the youth market, mostly teens and college students. Still used, but need to be more creative and specific with messages. Less privacy than Facebook More music/entertainment oriented
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1ST School Success
MySpace: By the numbers
Demographics • MySpace has more than 125 million monthly active users around the globe • Male/Female ratio is 50%
• Largest age group is 18-34
• 11.4 million people access the site via mobile browser (Social Networking Watch)
\
1ST School Success
Community Sites
Google’s version of Facebook About 80,000 users so far Google + statistics Brittany Spears Internet reputation
How to use social media
StumbleUpon
Social Bookmarking Create your own social network
Wikipedia
How to use social media
QR (Quick Response) Codes
1ST School Success
Social Media
Seesmic Hootsuite
How to use social media Assignment: Visit a company’s/celebrity/social cause website and write a 2-3 page paper that explains how the company uses online news, images, and social media to inform the public and media about their company. Explain what social media is used and how they are using it. Give your perspective and thoughts on if they are reaching the right audience.
