Social Media for Social Good · • Best times to post: 9-11:30am & 1-4pm ET • Space tweets out (not including replies) • Thank ppl for mentions, RTs, ReTweets, #FF • Always

Social Media for Social GoodChris Tuttle

Manager of Online Strategy @ChrisTuttle

Agenda• About Social Media, Facebook & Twitter

• Twitter basics

• Community Engagement

• Administrative Tasks

• Tools for Use

• More stats

• Q & A

Chris Tuttle, Manager of Online Strategy @christuttle


• Social networking is the #1 online activity in the US in 2011

• After Google, Facebook & YouTube most visited websites in the world.

• Most popular social networks: Facebook, Twitter, LinkedIn, MySpace, Google+

• Over 210 billion emails are sent everyday.

• That's more email in 1 day than letters sent in an entire year, in the US.

• Mobile users are more social than web users (91% to 79%)


Social Media

• Single largest social network in the world.

• Over 500 million users worldwide. 1 in 13 people on earth have a Facebook account.

• 48% of 18-34yo check Facebook upon waking - with 28% before getting out of bed.

• 5 million links are shared every hour


• Twitter is the 2nd largest social network with 250mm users worldwide

• Users send 140mm tweets/day

• Half a million Twitter accounts created daily

• 40% of tweets are from smart phones


Why Tweet?• Community engagement

• News

• Knowledge sharing

• Crowd Sourcing

• Build reputation


Twitter Basics• Username

• Full name

• Profile Image

• Description

• URL

• Followers

• Following

• ReTweets & RTs

• #Hashtags

• Replies



ReTweet vs. RT

Anatomy of a Tweet

Community Engagement

The key to social media

is being social.


• Follow & use #hashtags

• Build Lists (favs, press, by topic, etc)

• Keep it short

• Best times to post: 9-11:30am & 1-4pm ET

• Space tweets out (not including replies)

• Thank ppl for mentions, RTs, ReTweets, #FF

• Always use URL shortners (Hootsuite uses ow.ly)

Community Engagement


Construct Promo Links

• Share promo links in email, on websites, and even post to Facebook & Twitter


• Post at least once a day of each type: unique thought, comment, RT and thank you.

Daily Administrative Tasks


• Thank users for mentions, RTs, #FF, etc

• Follow legit users who follow or mention you, who are mentioned in Tweets with you, by #hashtag convos, and Twitter recommendations.

• Report serious spammers, warn accidental.

Daily Administrative Tasks


• Recommend users to follow with #FF or #CharityTuesday

• Use Twitter Recommends to find new ppl

• Review metrics for mentions, RTs and click-thrus

Weekly Administrative Tasks


• Subscribe to HootSuite's weekly ow.ly metrics email



• Subscribe to weekly TwitterCounter.com stats



• Scrub users (no follow back or inactive over 90 days) using ManageFlitter.com

Monthly Administrative Tasks


Twitter Tools• twitter.com

• HootSuite.com

• ManageFlitter.com

• FollowFridayHelper.com

• twollow.com

• hashtagbattle.com


Support Opportunity Nation

• Like /opportunitynation (FB) and follow @oppnation (T)

• Like and comment on Opportunity Nation's posts

• Share & RT pictures and posts

• Tag @Opportunity Nation (FB) or @OppNation (T) when talking about the campaign.




Questions?

Chris Tuttle Manager of Online Strategy

Be The Change

@christuttle

Documents

Social Media for Social Good · • Best times to post: 9-11:30am & 1-4pm ET • Space tweets out (not including replies) • Thank ppl for mentions, RTs, ReTweets, #FF • Always