How opening doors pushed Ocean Terminal to No1 among the twitterista

Marketing Society Star AwardsDigital

Supporting DocumentOcean Terminal Shopping Centre, Edinburgh

The Creative

The creative reflected our Christmas Campaign therefore keeping our message cohesive and concise.

Creative: Digital Platforms

Promotion of the Daily Giveaway primarily took place on Twitter itself but other platforms were included with artwork placed on Facebook, oceanterminal.com and an email sent to database.

The Products (a small selection)

Hunter Wellies509 Retweets19 Favourites

Dior Make Up803 Retweets32Favourites

Ortak Set373 Retweets17 Favourites

Clinton Cards Cuddly Toy291 Retweets18 Favourites

Turkey357 Retweets12 Favourites

Baxters Hamper799 Retweets22 Favourites

The Tweets (a small example)

Interaction was constant, not just

office hours! It was crucial to keep the flow and maintain the momentum of the daily giveaway plus responding to contact made by

winners and followers.

Tweet sent to Union Square Shopping Centre by a follower

You should do competitions like

@Ocean_Terminal do! Such a good idea