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SOCIAL MEDIA FOR RECRUITMENT KAM KING (@KAMILAHKING) OFFICE OF ADVANCEMENT
COLLEGE OF EDUCATION AND HUMAN ECOLOGY
THE OHIO STATE UNIVERSITY
What’s your favorite social media website?
Anyone have any new websites?
#1: What’s my company’s reason for creating a social
media account?
Share job opportunities
globally?
Connect with current and prospective employees?
Learn about best practices
that your competitors are using?
BECOME A VIRAL SENSATION?????
Grumpy Cat is not as impressed as I am.
Why are you interesting in using social media
for recruitment?
EVEN RESEARCH SAYS USE IT
According to Forbes, 93% of companies and recruiters are using social media • Up from 82% from
four years earlier
WHAT IS OSU EHE’S REASON FOR LOGGING ON?
• To share research stories globally to our peer research institutions and experts in the field
• To interact with current and prospective students in the College of Education and Human Ecology (EHE)
• To spread community-related news FAST to central Ohio and Columbus residents
• To ENGAGE with our audiences: Students, alumni, donors, staff, faculty and friends
#2: Which social media website would work
best for ME?
DEMOGRAPHICS • Facebook:
• Users love to see IMAGES and VIDEOS, especially viral photos • Average user: 40.5 years old, more likely to be a woman
• Twitter:
• One of the best sites to spread news FAST using #hashtags • Recommended for recruitment; using the hashtags #jobs and #socialrecruiting • Average user: 37.3, more likely to be a woman, college educated
• LinkedIn:
• 300 million active users; has job posting options (paid) • 71% of users are college educated – ideal population?
• YouTube:
• Great for job testimonials and sharing important info about your company • Reaches 81.2% of Internet users
POP QUIZ: WHICH SITE WOULD WORK BEST FOR BRUTUS? WHY?
He wants to encourage central Ohio residents to apply for jobs at The Ohio State University.
#3: What to share? And how?
FACEBOOK • Images + keep captions SHORT
• Ideal image size: 1600 x 900 PIXELS or 1600 x 1600 PIXELS
TWITTER • Use #hashtags but not too many! Stay around 120 characters so
others can share your tweet.
• Ideal image size: 1600 PIXELS x 900 PIXELS
TIP: Engage Current Employees When building your online network, don’t forget your biggest resource: your current workforce!
Everyone at an organization can support recruiting efforts. Internal recommendations and referrals are a great way to find reliable people.
LINKEDIN • For a how-to guide on setting up your company’s LinkedIn page, visit:
go.osu.edu/linkedin16.
YOUTUBE • Don’t be too hard on yourself; you can make videos on your phone!
• Viewership peaks Monday through Wednesday, 2-4 p.m.
#4: How to measure growth?
Ending Number – Starting Number
Starting Number
Then, multiply by 100.
EHE’S TWITTER GROWTH FROM 2013 - 2014
Twitter: @OSUEHE From August 5, 2013 to August 5, 2014, our Twitter audience grew from 1,060 to 1,652. • 1,652 – 1,060 = 592 / 1,060 = 0.5584 x 100 =
55.84% GROWTH
IN 12 MONTHS
ROUND-UP:
1. Discover your reason for signing up.
2. Decide which social media site is the best option for you.
3. Share your updates in the best way.
4. Measure your growth and set goals for improvement.
5. Have FUN!
QUESTIONS? Kam King (@KAMILAHKING)
Multimedia Communications Coordinator
College of Education and Human Ecology
The Ohio State University
(614)292-3580
