Facebook Branding The Strange Donuts official Facebook page
gives off a vibe that is both humorous and hip. The image header
features a collection of donut cartoon characters wearing shades
and flat bill hats, each representing one of the four Strange Donut
locations. Their posts attempt to keep them cool and funny by being
somewhat random at times (eg. a picture of a Big Bird statue with
the caption todays meeting.) Popularity 26,014 likes and 7,400
visits Frequency 2-3 posts per day Sentiment Overwhelmingly
positive; many followers have left rave reviews on their Facebook,
which are very encouraging. Pictures of their donuts that they
share are normally followed by several comments about how tasty
they look, or how good that particular type of donut was the last
time someone had one. Engagement Considering the page has over
26,000 likes, the fact that the typical post only receives around
250 likes and 5 or 6 comments may indicate a relatively low amount
of engagement with Facebook users. Messaging/Tactics In the past,
Strange Donuts has made good use of Facebook Events to promote
specials and activities, but has shied away from that recently.
They use short, funny videos as well to promote their donuts and
tend to be able to use hashtags and geotags reasonably well. Many
of their Facebook posts, however, are simply recycled from their
Instagram or directly cross-posted from their Twitter account.
Recommendations Strange Donuts needs to enhance their ability to
engage in conversation with their customers on Facebook by posting
more content that lends itself to conversation, shares or comments.
It could benefit from posting more original content to Facebook,
rather than simply recycling content that their followers may have
seen on other accounts.
Instagram
Branding Strange Donuts makes excellent use of the photo-based
social media platform by posting high-quality, cohesive photos of
their donuts for people to like and comment on. They stick to the
somewhat random and humorous vibe by posting the occasional offbeat
photo, but their brand really shines when it is showing off their
product. Their official slogan on Instagram is Dones over
everything. Popularity 13,100 followers Frequency 2-3 per day,
sometimes as high as 5 or 6 Sentiment Followers often comment on
how delicious the donuts in their pictures look, and there is a
large number of people who like to Instagram pictures of their
experience at Strange Donuts to share with their friends.
Engagement Non-donut posts tend to receive around 250-300 likes,
while donut-based posts average around 500-600 likes. It is not
uncommon to see several comments for each post. Many people post
pictures of their donuts and tag Strange Donuts. Messaging/Tactics
Strange Donuts likes posting well-composed pictures of their
products for their followers to enjoy. They have made good use of
Instagram video so far while using it for their #pigonamission
series. Strange Donuts often engages with other local businesses.
Recommendations Strange Donuts has a good opportunity to engage
with their audience by sharing and promoting pictures their
customers take of their donuts as well, potentially as part of a
photo contest that their followers can enter. They post frequently,
but could cut down on the number of posts per day and focus more on
posting strategically if they want to increase their
engagement.
Twitter
Branding The Strange Donuts Twitter account uses the same quirky
header as their Facebook page and the same logo as their Facebook
and Instagram accounts. They maintain the random and humorous vibes
through their Twitter account as well, occasionally tweeting random
pictures or sayings. They keep the Dones over everything slogan
from their Instagram. Popularity 9,653 Followers Frequency 3-6
posts per day, 2-5 retweets per day Sentiment Many followers engage
with Strange Donuts to express their love of their donuts or share
photos of the donuts they just bought, much like the interaction
with the Strange Donuts Instagram account. Overall, follower
sentiment remains overwhelmingly positive. Engagement Strange
Donuts retweets a few users each day. However, most of their posts
receive fewer than 10 retweets and 20 favorites. There are many
followers tagging Strange Donuts in tweets. Messaging/Tactics
Strange Donuts Twitter account seems somewhat disjointed, as they
often post irrelevant content or content that is not engaging to
their audience. This may be due to the random vibe theyre trying to
give off. Many of their posts lack hashtags altogether or use ones
that are seemingly irrelevant. Recommendations More focus on
responding to followers and tweeting out relevant, engaging content
would help to grow their audience and improve customer engagement.
Better use of hashtags would help to improve their visibility
overall.
