Just Fab.Com Tiffanie Smith

MK 43053-31-2015

History:

President: Kimora Lee Simmons-Sep 2011

Founded: March 2010 Founders: Don Ressler and Adam

Goldenberg Website: Just Fab.Com Available in Spain/ France/ U.S. Just Fab Kids- Launched

Jan 2013

As seen on:

Celebrities Featured(Growth Trends):

Jenna Dewan

Celebrities Featured:

Christina Milian

Celebrities Featured:

Adrienne Bailon

Description of Site

Promo Commercial:

https://www.youtube.com/watch?v=4MSEdJZnORI

Attract Customers!!

Become a VIP Member!!

Step 1: Take a Short Style Quiz- Creating your style profile

Step 2:Get a Personalized Boutique- Your own special selection of shoes, handbags, etc.

Step 3: Shop and become a VIP Member- VIPs enjoy exclusive member-only prices, with styles from only $39.95. Plus, returns are easy and shipping is free on all orders over $39!

How VIP membership works

Monthly Personalized Boutique-On the 1st of every month, you'll get a new selection of styles in your private online boutique.

Shop or "Skip" the Month- If you need more time to shop or have decided not to purchase, click the "Skip The Month" button in your

boutique by the 5th of each month and you won't be charged. VIP Member Credits- If you don't shop or "Skip" by the 5th

of each month, your credit card will be charged $39.95 for one member credit.

Your rollover member credit goes into your account to spend or save. Cancel Any Time- If you're not completely satisfied with your

VIP membership, you can cancel it at any time by calling the Member Services

Team at (866) 337-0906.

VIP Membership Perks

Styles From $39.95-VIPs enjoy exclusive, member-only pricing on all full-priced styles.

Free Shipping. Free Exchanges- Free shipping on all the orders over $39. Exchanges are free, and returns are always easy.

Exclusive. Deals- Private sales, special collections and fabulous

events.

Style PanelFrom the creation of your own personalized boutique, to specially curated

outfits and exclusive styleadvice, these are the ladies who are ready to bring your unique look to life!

JESSICA PASTER- JustFab Chief Stylist, Celebrity Stylist

MARISSA RUBIN- Sr. Editor, People StyleWatch

RACHEL ZALIS- Stylist, Fashion Correspondent

Just Fab Kids

How it works:

1. Style Quiz 2. Fab Shop 3. Shop! VIP Membership Perks:

First outfit $15 plus FREE shipping Save up to 50% OFF retail prices

-Exclusive VIP pricing -Personalized outfit picks

-Earn FabKids reward points -Cancel at any time

Fabletics

How it works:

2 WAYS TO SHOP1. Take a quick lifestyle quiz2. Fabletics suggest a look for you

Check out as a regular member Choose VIP Membership

Fabletics Promo Offer:

Kimora “House of Fab”

Kimora Lee Simmons- Reality TV Show Purpose: featured JustFab president

and creative director Kimora Lee Simmons. It’s a “day in the life” type of reality show focusing on Simmons’ role at JustFab.

Target Audience:

Fashion conscious shoppers age 18-49- Just Fab

Kids- Just Fab Kids Athletes/ Women who like to workout-

Fabletics

Business Model

VIP Membership- Just Fab Business Model

Description: If you don't shop or "Skip" by the 5th of each month, your credit card will be charged $39.95 for one member credit. Your rollover member credit goes into your account to spend or save.

Problem With this??

Business Model (Con’t)

2013- $40 million investment So Far- raised more than $150 million

in venture capital. 2014- Raised $85 Million in funding -The pitch: you can get a pair of high quality boots for just $40!-The reality: you'll be charged $40 every subsequent month whether you want more boots or not

My Opinion

Strength: Great Deals- Buy one get one free, Cute boots, shoes and handbags, Personalized Boutique, Receive new shoes monthly

Weakness- VIP Membership Program-Payment taken right out of account monthly if you do not opt out by the 5th

How it could evolve

EXPAND!!-Build an actual Just Fab boutique-Test Run-Place: Los Angles/New York-Same prices -Same great deals on shoes-Sections in store- Just Fab/Just Fab Kids/ FableticsFrom this…..

Questions??

How do you all feel about the VIP Membership status- Automatically taking payment from account?

Would you shop at JustFab.com? Why or Why not?

THE END!!!!!!!!!