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Social Media at Dick Smith Library. Jennifer Barrera Tracy Holtman. Don’t reinvent the wheel. General Tips for Social Media. Have a Logo and use it EVERYWHERE! Brand yourselves Be nice. Respond/Reply/ ReTweet – takes a friend to be a friend theory - PowerPoint PPT Presentation
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Social Media at Dick Smith Library
Jennifer BarreraTracy Holtman
Don’t reinvent the wheel.
General Tips for Social Media Have a Logo and use it EVERYWHERE!
Brand yourselves
Be nice. Respond/Reply/ReTweet – takes a friend to be a friend theory
Don’t be boring – mix it up. Posts, pictures, polls, videos, etc.
Can’t do it alone Make it a Team Effort!
•Not a personal account.
•Email can be moved to another individual without have to update social media accounts.
•Standardize your registration information.
Use a redirect email address
• ROI – Make sure there is a return on your time
•You must think about support.
• It is a time investment – time for current - able to do more?
•Don’t start something and then drop it.
•We have a Tech Task Force team that blog, tweet, and post to Facebook for the library.
New and shiny is appealing, BUT:
Started in 2006-07 – Our CHARGE is to:
Research the integration of existing or new software and/or hardware technologies and implement as warranted;
Keep staff informed of new technologies/trends and their impact on libraries;
Monitor usage and effectiveness of new technology projects
Tech Task Force
BLOG’sWe actually have two: An internal one for our Staff, and one for the public the LOL
Blog- The Library Online Lounge http://tarletonlibrary.blogspot.com/
• started it in 2007 – first one of campus
• Marketing – events, new resources, introduced staff members
•
Top Ten Tuesday – most circulated items, best videos, 10 reasons…etc
•
Tarleton Thursday - posts about the history of Tarleton, the library, etc
BLOG -
Feed other Social Media to the Blog
Statics - Site Meter, but may be moving to Google Analytics
FaceBookEverywhere in the library
Facebook – no embarrassing childhood photos
Two types of “pages” – create a business page. ◦ Lets many people be administrators◦ gives you insights (statistics)
Viewer/readers like pictures of people not building
Must have CONTENT – at first we did not have a lot posts so no reason to follow us.
We use an app “Social RSS” to pull information from our blog…kind of slow…but it works
Tips for Facebook
Facebook posts
Lots of new “Tarleton” pages
Be selective. Don’t cross post everything.
Make it more interesting.
Ask ?’s – more interactive
While 80% of the library staff have Facebook accounts only three people has signed up to post for the library.
Facebook issues – what we need to do better…?
Insights – Admins see
Insight also emails every week
TwitterJust starting to fly
Just now starting to see students following us.
We are collaborating with other campus entity and twittering about DSL events
Interesting/relevant tweets = re-tweets
Our Twitter is growing
From Techsoup.org – 10 Social Media Tips and Secrets – July 8, 2010
From Techsoup.org – 10 Social Media Tips and Secrets – July 8, 2010
How Cool is Twitter!
RSS feedNews and Events Section of the Library’s front web page
News and events FeedI really put this in so I could ask you guys a question – is there a way to see how many people have subscribes to an RSS feed?
Update section about every three days. Hard for me to test this because I make the changes so it never comes through my rss reader.
RSS feed is created by our CMS
Brand MonitoringMedia FunnelGoogle Alerts
Media Funnel – Who said what?
Enables multiple staff members to tweet and post to facebook on the same account, without sharing a username and password
Lets us schedule Tweets
“Brand Montoring” – sends email when ‘Tarleton Library’ or ‘Dick Smith Library’ is put on the web . Monitors all social media (anything on the web)
Free – but may not be for long.
Google Alerts
Social Media – OtherFoursquareQR codes
…sort of doing
Foursquare
Foursquare - Claim the venue Edit Venue: edit your
venue name, change twitter information, update your address, etc.
Manage Specials: submit, edit and activate or deactivate specials
Venue Stats: view analytics on foursquare usage at your venue.
Stats◦ Top Visitors◦ # of unique visitors◦ Gender◦ Time breakdown◦ Most recent Check ins◦ How they are sharing
their information - % to Facebook, % to Twitter
Game like appeal – earn badges.
More Tarleton locations everyday.
Use is growing very fast.
12 different Tarleton building/campus locations on foursquare.
Foursquare
Need to post signs
Encourage patrons to check-out instead of check-in
Encourage them to give feedback! Send comments to their friends, Facebook, and Twitter
Need to setup a “special” for customers - i.e. mayor get item, or after 5 check in you get a usb drive, etc.
Foursquare – next steps
How some library have used it…
QR Codes(quick response codes)
Still in the thinking stages…
Google URL shortner – if you add .gr at end it create a QR code.
Goo.gl
FaceBook◦ David Lee King –
http://www.davidleeking.com/2010/10/05/facebook-page-tips/
◦ 7 Ways you can improve your Facebook page now http://10000words.net/2010/09/7-ways-you-can-improve-your-facebook-page-now/
QR codes◦ Google - Goo.gl their URL-shortener and QR code
creater http://techcrunch.com/2010/09/30/googl-easter-egg/
Resources
Twitter◦ How Your Library May Not Be Using Twitter But
Should - http://www.kellyd.com/2009/07/29/how-your-library-may-not-be-using-twitter-but-should/
◦ 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
Foursquare – ◦ Foursquare for Colleges and Universities -
http://support.foursquare.com/entries/210108-how-can-i-use-foursquare-for-my-college-or-university
◦ Jenny Levine – The shifted Librarian - My foursquare “Aha” Moment -
Resources continued
Social Media◦ Techsoup.org – Webinar - 10 Social Media Tips &
Secrets, - July 8, 2010◦ Mashable/Social Media – Twitter or at
http://mashable.com/social-media/◦ Social Media Best Practices for Libraries -
http://tametheweb.com/2010/03/18/social-media-best-practices-for-libraries/
◦ Social Media now More Popular than E-mail on Mobile Devices - http://mashable.com/2010/10/11/social-media-email-mobile-study/
◦ Predictions for Social Media 2010 – ALA TechSource -http://www.alatechsource.org/blog/2009/11/predictions-for-social-technologies-libraries-in-2010.html
◦ Social Media Revolution 2 (Refresh)http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Resources continued - 3