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VolunteerMatch Webinar. Social Media and Volunteer Engagement. Victoria Pacchiana, Online Communications Manager. Before. Now. What are they saying?. They’re spreading the news. They’re sharing their experiences and talking about the things they care about. What can you say?. - PowerPoint PPT Presentation
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Social Media and Volunteer EngagementVictoria Pacchiana, Online Communications Manager
VolunteerMatch Webinar
Before
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Now
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What are they saying?
They’re spreading the news.
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They’re sharing their experiences and talking about the things they care about.
What can you say?
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Point people to blog posts, programs, or other things of interestPoint people to blog posts, programs, or other things of interest
Answer Questions / Provide SupportAnswer Questions / Provide Support
News and UpdatesNews and Updates
But they’re not just talking.
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Social media can be a place for giving and receiving.
Delicious.com
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Delicious.com lets you create a library of content that is accessible by anyone, from anywhere.
Go>>
Use tags to organize your bookmarks.
Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated. Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated.
Facebook: Pages vs. Groups
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“Like” a Page (pages have fans)
Page administrators do not reveal their identities
Can have “applications”
Indexed by search engines for increased visibility
Can send updates to all of your fans, regardless of #
Minimal member control
“Like” a Page (pages have fans)
Page administrators do not reveal their identities
Can have “applications”
Indexed by search engines for increased visibility
Can send updates to all of your fans, regardless of #
Minimal member control
“Join” a group (groups have members)
Group creators and administrators reveal their identities
Can’t have “applications”
Not indexed by search engines to maintain privacy
Can send updates to members if less than 5,000
Maximum member control – members can be approved
“Join” a group (groups have members)
Group creators and administrators reveal their identities
Can’t have “applications”
Not indexed by search engines to maintain privacy
Can send updates to members if less than 5,000
Maximum member control – members can be approved
Facebook: The Status Update
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What enters the “feed”?
Posting a link Starting a discussion Posting a new video or picture Creating an Event
Posting a link Starting a discussion Posting a new video or picture Creating an Event
Shows in your status stream that you added a new Event
You can invite all of your “fans”
People can RSVP, and it’ll show in their status stream
Attendees can post pictures and videos of the event
Facebook >>
Benefits of Using Facebook Events
Facebook: Best Practices
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Pay attention to your audience – what do they respond to?
Adapt your language for the medium
Make your updates relevant to audience and time.
Space out your updates – avoid cramming too much information.
Use images or video to pique interest
Post as often as you can, and as much as your audience likes
Pay attention to your audience – what do they respond to?
Adapt your language for the medium
Make your updates relevant to audience and time.
Space out your updates – avoid cramming too much information.
Use images or video to pique interest
Post as often as you can, and as much as your audience likes
California State LibrarySan Jose Public Library Southern California Library
Literacy Network
YouTube: Communication Made Easy
“How to Sign Out”“How to Sign Out”“How to Clean Books”“How to Clean Books”
La Puente Library uses YouTube to introduce the community to the various programs the library operates, including its volunteer program.
La Puente Library uses YouTube to introduce the community to the various programs the library operates, including its volunteer program.
Videos like these can be a fairly low-cost productions.
Creating engaging content will help your patrons, volunteers, and your community connect with your work.
Videos like these can be a fairly low-cost productions.
Creating engaging content will help your patrons, volunteers, and your community connect with your work.
Spread the word about events, program updates, or volunteer opportunities
See what people are saying about your branch or programs
Organize volunteers or groups with a ‘#’ to keep them informed of important updates, events, or ways to help out
Hear from patrons and learn their wants, needs, and gripes
Provide the service that you do in new mediums
Spread the word about events, program updates, or volunteer opportunities
See what people are saying about your branch or programs
Organize volunteers or groups with a ‘#’ to keep them informed of important updates, events, or ways to help out
Hear from patrons and learn their wants, needs, and gripes
Provide the service that you do in new mediums
Uses of Twitter
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@____ = say hi, reply to, call out to @____ = say hi, reply to, call out to
# = group tweets into a category or thread# = group tweets into a category or thread
http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs. http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs.
RT = retweetRT = retweet
Bringing It All Together: Transforming Life After 50
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Ning CommunityNing Community TwitterTwitter
FacebookFacebook
YouTubeYouTube
How do you benefit?
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Support from people who want to show they support you.
Access to people you’ve never had access to before.
Insight into how your organization is perceived by the public.
Instant feedback on any initiatives or services.
Social Media on CaliforniaLibraries.VolunteerMatch
Share your opportunities with AddThis
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What’s getting shared?
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* Based on all shares from May 2009 – June 2010
How People Are Sharing
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Question Time!Question Time!
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Thanks for attending!Contact me:
Victoria Pacchiana, Online Communications Manager
@VMConnect
415 – 241 – 6884
Contact Maura Koehler-Hanlon, Client Relations Manager
415 – 554 – 8982
Resources:
Check out some great blogs and guides on using social media: http://delicious.com/volunteermatch/sm_volunteerengagement
Download our Getting Started with Social Media Guides: http://www.box.net/shared/f4n3009nyz
Resources:
Check out some great blogs and guides on using social media: http://delicious.com/volunteermatch/sm_volunteerengagement
Download our Getting Started with Social Media Guides: http://www.box.net/shared/f4n3009nyz
