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Overview of web and social media engagement strategies with a focus on volunteerism. Includes updated information and examples.
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Using the Web & Social Mediafor Volunteer Engagement
April 2010
As of December 2009,
74% of American adults
use the internet
Up from 67% in 2005
Pew Internet & American Life Project (December 2009)
In 2005, 8% of online adults had a profile
on an social network site. 35% had one in January 2009.
Today, 45% do.
Pew Internet & American Life Project (September 2009)
LinkedIn Median age is 39
14% of adult social network users
Pew Internet & American Life Project (October 2009)
Facebook Median age is 33
73% of adult social network users
Twitter Median age is 31
19% of adult social network users
MySpace Median age is 26
48% of adult social network users
3% global audience decline in 2008
FacebookFrom 250 million usersworldwide in July 2009to 300 million users inSeptember 2009 to over 400million users in February 2010
124 million users in theUnited States
TwitterFrom 7 million users in March 2009
to 20 million users in August 2009 to over 75 million users in
December 2009
27.3 million users in the United States
LinkedInFrom 13.6 million users in the
United States in August 2009 to 17.2 million users in February
2010
Taken from Quantcast (March 2010)
FlickrFrom 24.9 million users in
February 2009 to 23.2 million users in February 2010
YouTube
From 74 million users in
February 2009 to 104 million users in February
2010
Taken from Quantcast (March 2010)
• Engage in conversation clients, funders, colleagues
• Share information– Educate others about your agency and/or issue– Learn from others
• Increase transparency and responsiveness
• Build community
• Network
• Advocate
• Mobilize your base to action
Social Media Goals
• Giving up control of the conversation
• Achieving a comfort level using social media
• Balancing organization’s identity with personal identity
• Time/personnel resources for maintaining social media presence
• Adjusting to ever-changing landscape of social media – being flexible
• Understanding technology and terminology
• Measuring ROI (return on investment)
Social Media Challenges
Identify• What is your goal?• Which types of social media does your organization want to use? Why?• How will you measure success?
Identity• Establish an identity and keep it consistent across platforms• Balance organizational goals with personality
Invest• You get out of Social Media what you put into it
Interact• Don’t make the mistake of thinking that social media is all about YOU and YOUR
organization – it’s about interactions, relationships & connections
Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media/
Social Media – Getting Started
Website
Website
Website
Facebook Page
Facebook Page
Twitter Tips from John Haydon: http://johnhaydon.com/category/twitter-tips/
Twitter Lists
Blogs
Blogs
Blogs
Blogs
Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY
YouTube
The Arc of Howard County
http://www.youtube.com/user/ArcHoward
YouTube
Flickr
Flickr
http://mashable.com/2010/04/28/non-profit-location/
Location-based Applications
Location-based Applications
Fundraising
Fundraising
Nonprofit Blogs• Beth’s Blog: How nonprofits can use
social media http://beth.typepad.com/
• John Haydon: Social Media Marketing for Small Nonprofits: http://johnhaydon.com/
• The NTEN Blog: http://nten.org/blog
• Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/
• Netwit’s Think Tank: http://www.netwitsthinktank.com
• Blog for Change: http://www.blogforchange.org/
• Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/
Resources
• NTEN (Nonprofit Technology Network): http://www.nten.org/
• Tech Soup: http://www.techsoup.org/
• We Are Media: http://www.wearemedia.org/Tool+Box
• Social Brite: http://www.socialbrite.org/tools/
• Change.org: http://nonprofits.change.org/
Resources
Mickey GomezVolunteer Center Serving Howard County
Twitter: @volunteerhowardFacebook: http://www.facebook.com/volunteerhoward
Questions & Thank you
