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This presentation was given at Go-West Summit on January 28, 2013. Go West Summit is the premier business-oriented travel tradeshow selling the American West. We bring together the world's top international tour operators with specialty suppliers who offer year-round products in a 14-state region of the Western United States. In 2013, Go West Summit partners with the Fort Worth Convention & Visitors Bureau and Texas Tourism to bring you the ultimate convention experience! Learn about a few key trends in 2013 that should be added to your strategy. Microformats or Structured Data or Rich Snippets are typically useful in 4 formats: -Author Tag -Videos -Events -Reviews Dwell Time and Click-Thru-Rates are also becoming important and worth studying and improving. Likes, Shares, Comments, Tweets and Pins are being measured and are considered the hottest new part of Google Algorithm... at least in 2012. Image search is up-and-coming with Google just releasing a new image search interface.
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Rich SnippetsAKA:• Microformats• Structured Data• Schema
Essentially: telling search engines what they are seeing
Benefit: More Traffic Now, Future Bright but Unknown
Author Tag
Serious SEO: • Guest Blog Posts are Back! • Discuss adding "author" tags to your pages.
Video
Serious SEO: Find Videos on Youtube and Video and embed in website. (and of course proper rich snippet code)
Events
Serious SEO: Using Google's Data Highlighter Tool to Add events to Google.
Reviews
Serious SEO: Adding schema coded reviews liberally to entire website
Rich Snippet Resources
Google Rich Snippet Toolhttp://www.google.com/webmasters/tools/richsnippets
Google Webmaster Toolswww.google.com/webmasters/tools/
Schema.orgwww.schema.org
Dwell Time and Click-Thru-Rates
New Elements in Google• % of viewers that click on a search result• # seconds visitor stays on website after
clicking. o specific to keyword phrase searched
Advanced SEO:• Strategies to increase CTR• Strategies to increase dwell time
Shares, Likes, Comments,Tweets & Pins
Google and Bing rewarding website that are "mentioned" on social websites.
Serious SEO: • Adding Facebook "commenting" area to
webpages.• Actively grow reviews on review websites.• Understand "FanGate" and Fangating
Image Search Growing
Google revamped "Image" search recently.
Use Google Webmaster tools for data on your website's image search results.
Serious SEO:• Using Pinterest• Image filenames, titles and descriptions.
Mobile Usage Grows
Likely 25%+ as you read this.
Serious SEO:• Websites that works in
o Smart Phoneso Tabletso Laptopso Large Monitors
• Responsive Design?
