Social media

and

not-for-profit

organisations

What’s ahead?

A mix of answers and questions...

Some sharing good practice...

Definition and different toolsThe GoodThe BadThe Ugly

Range of Not of Profit sector

Government – central, local, regional Charity – big, small, membership, fundraising,

campaigning... Big Society Local groups Trade unions Campaigns Arts organisations

So what is social media?

Dictionary definition:

‘Social media - A term used to describe a variety of web-based platforms, applications and technologies that enable people to socially interact with one another online. Social media sites have content based on user participation and user-generated content (UGC), rather than read-only media.’

Social networking, micro-blogging, video/photo sharing, wikis (E.g’s you may have come across: Facebook, YouTube, Flickr, Twitter, blogs, Wikipedia).

TIMES ARE CHANGING

Consumer behaviour

Technology

Media landscape

Some Facts

• 100 million users• 300,000 users added every day• 60% outside US• During first Leaders’ Debate 5.5% of all global activity on

Twitter was on the debate• JRF 3,902 followers• Countryside Alliance 1,120• TUCnews 4,164 • Oxfam 123,001

The Bad

Because it’s easy to create and distribute content, it’s also more difficult to capture people’s attention.

There’s a lot of recycled non-social media stuff used.

The vast majority of Web content is pretty marginal - if that.  So we’ve got to put extra time and effort into creating good stuff.

And that’s really not so bad after all!

The Ugly...

DON’T force people to get involved with social media if they really aren’t comfortable with it. It can have disastrous consequences...

And what can happen if you get it wrong when you try to make something out of a bad situation…

Social Media Twitter in DWP

Different government departments have made different use of social media – depending on their audience.

Previous Employment Minister Jim Knight was a big fan – which had some press office people worried!

Working with Martha Lane Fox – we made a real effort to move forward – but it isn’t easy.

Jobcentre Plus use it to tweet vacancies, with local jobcentres tweeting up the latest local jobs available.

NEW MEDIA BREAKS INTO TOP 10

Site Unique Visitors Growth 1 Yahoo! News 40.2 M 6.1% 2 CNN Digital 38.7 M 0.0% 3 MSNBC Digital 33.8 M -15.3% 4 AOLNews 22.6 M -4.3% 5 Fox NewsDigital 17.0 M 1.3% 6 NYTimes.com 16.5 M -18.1% 7 Tribune Newspapers 16.1 M -2.2% 8 ABCNEWSDigital 16.0M 31.8% 9 GoogleNews 13.3 M -2.7% 10 Huffington Post 13.1M 94.2%

Source: Nielson Online

WHAT DOES THIS MEAN FOR JRF?

Audiences

Transparency

Engagement

Now it’s your turn...

How can your organisation social media to communicate with your audiences:

- Service users- Colleagues and internal communications- Recruitment- Fundraising- Sharing information- Pleasure!

Risks and rewards

What about risks? Rogue users Oooops Poor quality Costs A conversation with the world

Summing up

Feedback Questions Ideas Next steps