BY

DAVID PORTNEY

SOCIAL MEDIAAND HOW THE HECK TO USE IT FOR

YOUR VOLLEYBALL PROGRAM

THINGS TO REMEMBER….

• This isn’t really “media,” you have a conversation WITH your followers, not talk AT them.

• Keep them engaged, don’t be boooooooring.

THINGS TO REMEMBER…

• Each account is a direct representation of not only your volleyball program, but your school.

• When in doubt…don’t send it out.

THINGS TO REMEMBER…

Humanize it! Don’t create a twitter robot!

IT’S ALL ABOUT THE MIND SET…

• Don’t just pawn social media off to anyone.

• Being in charge of social media accounts is a mind set, constantly ask yourself, “is this something our followers would be interested in?

IT’S ALL ABOUT THE MIND SET…

• Ignore the non-believers! Just shake their hand and introduce them to 2012.

ACTUALLY POST!

• No posts = no followers.

• Followers will not magically come.

WHAT TO POST…

• FACEBOOK – It’s all about the photos...

WHAT TO POST…

• TWITTER – It’s all about information…

WHAT TO POST…

• 24/7/365…sorry.

ENGAGE! ENGAGE! ENGAGE!

WHAT TO POST…

• People love giveaways…SO GIVE STUFF AWAY!

WHAT TO POST…

“Behind the scenes” looks.

BEST CASE SCENARIO…

• Make $$$$$$$$$$$$ via sponsorships.

• But be careful, you can’t make it look to obvious you’re trying to sell something.

QUESTIONS? COMMENTS? CONCERNS?