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Social Media and Employee
Communications
Tips to Increase Productivity and Motivation
June 13, 2013
Barbara M Fowler
www.chiefoutsiders.com [email protected]
@barbfow50
First, some what ifs….what if you needed to know…
• How much each department was spending on paper?
• If workers in Argentina got paid time off when they got
married?
• What type of ice-breaker exercises were successful in
Taiwan?
• A good joke to start a meeting in Poland?
• Where that presentation you saw two years ago could be
found?
• Who has done a presentation on employee social media
communication?
• The legal size desk in Tokyo?
Where would you get this
info? How long would it take?
?
A Recent Quote from
McKinsey
Why is This So Important?
“MGI estimates that companies can see improvements of as much
as 25 percent in knowledge worker productivity by more efficiently
and effectively communicating and finding information and
expertise, partly by uncovering the “dark matter” that would
otherwise lie buried in corporate emails. Communications on
social platforms form an easily searchable record, providing
valuable answers to questions for everyone who has access, not
just the email recipient. http://bit.ly/16rbbaS
1 Define Reality of your workers today!
It Begins with a new HR Mindset!
What do they need?
Consider:
Who are they?
Where are they?
Where do they work?
Yes, No, Maybe?
Consider:
What do you currently use?
How was it rolled-out?
Is it working?
• Improvement in Engagement
• Collaboration
• Productivity Improvement
• Cost Reduction
• Improving Customer
Experience
• ??
What are your goals?
• Yammer
• Jive
• Bloomfire
• Bitrix24
• Mango Apps
• New Tools Every Day
What are some tools?
2
Don’t just buy and hope!
Put Together a Plan
Prepare Them in Advance
3
• Command and Control is Over
• Knowledge is Power Mentality
• Fear of Change
• Some Workers Left Behind
Understand the Risks
• Shortened Cycle Time
• Everyone Gets a Voice
• The Collective is Always Better than
the Individual
• Fundamentally Reuseable
And the Opportunities
Examine
Skill and Will
We Don't Like Things We Are
Not Good At!
4
How To Start
Buy-in is Key
Find one great opportunity
Reward Engagement
Hands-on with Key Executives
We Don't Like Things We Are
Not Good At!
Understand
Pleasure versus
Gratification
Pleasure Today, Gratification
Tomorrow
5
Don't Make
Assumptions
And If Your Do…Assume the
BEST
6
Don't Let Your
People Go Quietly
To Their Grave
Learn to Challenge
7
Take
Responsibility
Allow Your People to Keep
Their Dignity
8
Develop Group
Accountability
and Teamwork
We Are in This Together!
9
Learn what you can
control, what you
can influence and
what you have no
control over
Why is This So Important?
10
HOW
And…
Do You Apply These Tips?
Try: Fail: Learn:
Try Again!
TRY
Try: Fail: Learn:
Try Again!
Barbara Fowler at [email protected]
Follow me on twitter at @barbfow50
Thank YOU
Appendix – Good Links
• http://searchunifiedcommunications.techtarget.com/feature/So
cialize-Comparing-enterprise-social-software-vendors
• http://socialmediatoday.com/stephendale/1337461/overcoming-
barriers-enterprise-collaboration
• http://www.cfoinnovation.com/content/less-half-employers-say-
social-media-cost-effective-communication-tool
• http://bit.ly/16rbbaS