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Part of a panel discussion on employee communications at an IABC/Toronto professional development meeting on January 21, 2010, by Donna
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How Web 2.0 is transformingemployee communications
IABC/TorontoDonna Papacosta
January 2010
This presentation in Twitter form
140 characters: Internal comms will never be the same thx to
tech + SM; need to embrace the future now; must show leadership; changing with u or w/o u
Old-school flow of information
People networks
Groundswell
A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
Wikis
Blogs
Podcasts
Video
Delicious.com/trafcom
Why social media behind the firewall?
• More like real life; not top-down• Build relationships, awareness• Enable sharing of knowledge• Improve productivity• Increase employee engagement• Learn use of external social media
Benefits?• Best Buy reduced staff turnover 40% thanks in
large part to in-house social networking.
• American Electric Power saved $8M with employee suggestions.
• “We are learning insights from employees like never before.” – large pension fund
Looks like Facebook, eh?
Internal micro-blogging
Future employees…
• Don’t want to wait for your newsletter• Are telling your story inside and outside the
organization – using multimedia• Will form their own networks• Want mobile access to information
Are you optimized for mobile?
Second Life/3D virtual worlds
• Engagement linked to business performance• Engagement + Web 2.0 = opportunity
Now’s the time!
