Create brand value and achieve conversion thru targeted engagement in social media.

Do you know where you stand in social media? Are you engaged? Can you afford not to be?

MISSION STATEMENT Marketers are not software developers and software developers are not marketers. We are crossing that chasm. We want to provide state of the art software to clients that deliver insightful marketing campaigns on the frontier of the online marketing sphere that is Social Media Integration.

THE SOCIAL MEDIA MARKETING COMMAND CENTER With scintillating growth in social media user base as experienced by Facebook, Twitter, LinkedIn,

et al in the last couple of years, the landscape of social media has firmly established itself as a

“must” medium for Brands, global and local, to target for brand value creation and customer

acquisition. The intrinsic nature of topic specific conversation in social media proves to be a fertile

ground for targeted publishing at a level no other medium has even been able to achieve in the

history of marketing.

For Brands to capitalize in this new medium, it takes tremendous man power to “sift” through vast volumes

of social media traffic that is “noisy” by nature. Brands at all levels, private or public, global or local, must

first assess their own standings amongst social media users by identifying relevant conversations with

respect to their brands and product spaces. They then have to establish creative and engaging social

media footprints to achieve Fan Base or Follower Base expansion and retention amongst well over 1 billion

users on Facebook and Twitter and other major social networking portals. Ultimately, Brands need to be

able to effectively engage with these relevant users with well crafted marketing campaigns. As such,

Brands need a technology platform and strategic advisory services helping them to monetize this evolving

medium.

SMInetwork™ is the end-to-end social media marketing solution for Brands to achieve this very goal.

―Usage among Boomers social media usage increased from 54 to 76 percent. Among Millennials/GenY — those 13- to 31-years-old — usage grew from 84 to 91 percent over the last year.‖ SOURCE

OLD FASHIONED MARKETING IN A VIRAL WORLD

CUSTOMER ACQUISITION AND RETENTION

SMInetwork™

The Social Media Marketing

Command Center

CUSTOMER

ACQUISITION:

We provide various options

including fully managed

accounts for specific

campaigns and

engagement/lead-generation

specific campaign executions

to achieve customer

conversion.

We build your social media fan base, with you and for you. We pin point the audience that want to buy from and engage with

your brand.

Measure and identify demographical profiles

Engage with relevant social media participants via mass targeted publishing with brand specific campaign messages, such as product introduction, sales promotion, for both customer acquisition and retention

Track engagements in the social realm Social Media footprints analytics for your

brand and your competition Identify vertically targeted influencers

thru the audience profile, making and creating advocates of the brand

SMI Network ensures that all campaigns achieve full optimization by providing creative and technical work on clients’ Social Media footprints

SMI Network builds websites around relevance profiles and marketing strategies

We Also Provide Creative/Strategic Assistance

Facebook Fan Page creation Interactive Tab implementation Customized Twitter page graphics design

Customers want to know more! Content Marketing is Branding. Content Builds Your Brand.

On Twitter 3 Million Questions are being asked each month.

• Active users, with >100 followers, are asking 73% of questions to their followers:

◦ Truth is, only 29% of those questions are always answered.

◦ Of the answers given, only 41% are actually from businesses.

These users want to know more about your brand!

When answers are given, those users are 59% more likely to follow back and make a purchase.

Web 3.0 is coming, and according to LinkedIn founder Reid Hoffman, it will be all about data. This data will help find your buyers!

They are geared up for 2011!

Marketers in 2011: • 70% plan to increased their social media budget by more than 10% this year.

◦ Companies included are:

Bank of America, Colgate-Palmolive and Mini USA , among others.

It’s the new marketing medium! • It was reported that social media will take 11.9% percent of their budget this

year compared to 13% for their TV budget.

• $26 Billion was spent on social media marketing last year.

87% of these companies said social media was important to very important to achieving their biggest marketing goal in 2011.

With a combined 32 years experience in Direct Response Marketing, we are able to bring Direct Response Results,

while at the same time vamping up your Social Media Campaign. Instant Results, while building long lasting

branding.

Overview

Travel & Resort client ran several SMI Network Headed promotions off of their Facebook wall. We were tasked with building out a relevance profile, that enabled us to identify their audience and reach out and engage, driving traffic to the executed Social Media Sites.

Highlights

In a 90 day test, SMI Network was responsible for a 12% increase in likes to their Facebook Fan Page.

The highly targeted fans that were driven to the site created a tremendous conversation ration of 49.3%

Because we were demonstrating our value and services to the client we were able to provide them with extremely valuable fan base at only $1.19 a like.

Results

12% increase in likes to Facebook page

$1.19 cost effective value for likes

49.3% like to buy conversion ratio

2 new bookings directly mentioned the Facebook campaign

Integrating Social Media Campaign with E-Commerce

Overview

SMI Network was given the opportunity to work with a giant in the Home Security Business. This campaign was targeting individuals who had been burglarized with the goal of educating them on the value of owning a home monitoring system

Highlights

In three months, SMI Network identified thousands of individuals who had been or known someone who had been

burglarized

Thousands of those highly targeted individuals and potential clients were driven to the advertisers Facebook page

Results

320% Increase in total Facebook fan base in three months, ―likes‖

17% of the targeted audience opted in to the call to action on the Facebook fan page, and requested more information

Increased engagement on the advertisers ―Wall‖

Reduction in CRM expenses over the two months the campaign ran

SMI Network was contracted to drive traffic to a Facebook Fan Page

promoting the benefits of home security systems

Overview

For 90 days SMI Network was responsible for building out social media sites, and develop overall branding for an online Agriculture site.

Highlights

Delivered thousands of targeted fans to the advertisers Facebook ―Info‖ page

Assisted in content to engage new visitors and ―Likes‖

Far exceeded goals for total ―Likes‖

Results

Increased total ―Likes‖ 100%

Enhanced ―fan‖ engagement through personalized content

Created a viral effect that has showed an increase in total ―Likes‖ post-acquisition

SMI Network was tasked to increase Facebook Fans to extend

awareness for local farms throughout the United States

SMI Network has a proven strategy to measure ROI thru Social Media.

Utilizing our proprietary software – SMInetwork™, we take the guess work out of your social marketing campaigns and create the answer, generate the results, WITH you and FOR you.

We specialize in social media optimization. Our software enable our clients monitoring relevant conversations and engaging with targeted social media users across social media networks.

Facebook tops Google for weekly traffic in the U.S. – Hitwise Intelligence

Social Media Influence …

The future of social media influence a combination of online and offline factors. Finding people that are vertically influential to your audience and creating brand advocates of them spreads your message to groups of people who likely trust them and rely on their opinions. Social media is still about relationships, and there’s no substitute for getting to know the people you are hoping will help you promote your brand.

We have created a proprietary vertically specific influencer tool to help guide and introduce you to your audience