Using Classic Direct Response Strategies to Dominate the Social Media Landscape

Jay Berkowitz TenGoldenRules.com

Recent MediaWall Street Journal

Recent MediaFOX Business TV

Internet Marketing Book

Marketing Community Website

Using Classic Direct Response Strategies to Dominate the Social Media Landscape

Flickr Photo Credi: Talking Tree

#1. Direct Response = List Building

#1 Social Media Lists = Make Lots of Friends!

Help People! LinkedIn Answers

Follow people in your area

Follow people with Common Interests

Recognize and Interact!

#1 Make Lots of Friends!

• ‘friends’ = a network of opportunity• Follow those with common interests• Help People• Recognize and Interact – Blogs,

Social

#2 Direct Response = Testing

Flickr Photo Credit Pink Sherbert Photography

#2 New! Facebook Ads = a test lab

Used ‘likes’ and profile to narrow target from 600 million to 5,780

Images are key in Ad Testing

Use Google Analytics to track conversion

Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor

#2 Facebook Ad Testing

• Target: GEO, demo, likes, competitor• Use Analytics to measure conversion • Testing: Images 70%

#3 Great copy works!

Herschell Gordon Lewis HOF

Strategy #3 - Great ContentExample - Seth Godin’s Blog

Great Content Builds Subscriptions

Great Content Builds Links!

Strategy #3 - Great ContentMashable

Strategy #3 - Great ContentInfluential Marketing Blog

Strategy #3 - Great Content 10 Golden Rules Podcast

Matt Cutts, Google

Craig Newmark, CraigsList

Steve Krug, AuthorDon’t Make Me Think

Tim Westergren, Pandora

Andy SernovitzWord of Mouth Marketing

Great Content

Strategy #3 - Great Content Geekcast.FM “Affiliate Thing”

Strategy #3 - Great ContentHubSpot Video Podcast on iTunes

Strategy #3 Great Content

• Builds Links• Builds Subscriptions• Podcasts: Affiliate Thing, HubSpot,

Ten Golden Rules Podcast • Blogs: Seth Godin, ShoeMoney

Direct Response = Classic Newsletters

Social Media = Blogs for $$$

Mario Armando Lavandeira Jr. was an out of work actor today his blog PerezHilton.com generates 7 figures

• Blogs: 77.7 million unique visitors in the US• 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a

month earn an average of $75,000

Monetize through Google AdSense

Monetize through Affiliate Banners

Pay Per Post (up to $2500 for blog promotion)

Sell Software and Products

GoToMeeting.com Sponsorship

Strategy #4 Content MonetizationAdWords / Affiliate / Banner

• AdSense • Affiliate Banners and Links• Direct Ad Sales• Sell Products• Pay Per Post/Tweet• Sponsorships

Direct Response = DRTV

Michael Stelzner’s Social Media Report

#6 Video!

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices: Product Demo and How-to Videos

Strategy #6 Video

• Huge opportunity gap!• Entertain, engage, consistent• Product Demo, How-tos

Flickr BP America

Call 1-800-ACT-NOW!

7. Social Media Customer Service

7. Social Media Customer Service

Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives

Search.Twitter.com

Technorati Blog Search

Radian 6 track social mentions

Strategy #7 Customer Service as the New Marketing

• Google/Yahoo Alerts, Search.Twitter.com • Blog Search, Radian 6, Thoora• “Be Genuine. Be Transparent. Experiment” @RichardatDell

Direct Response = Catalogs

Photo Credit Flickr Kate Raynes-Goldie

Cameron and Tyler Winklevoss – October The Social Network

Photo Credit Flickr Kate Raynes-Goldie

Facebook ‘Profile’

Facebook Fan Page = Business ProfileEncourage ‘Likes’, new left side navigation

Get your ‘domain name’Facebook.com/tengoldenrules

Testing Welcome PagesWhich page produces the most likes?

Information Capturing

Obtain information and actions from UVP:• Access Basic

Information• Ability to email

fans• Post to their

wall• Access custom

friend lists• Access profile

information

8. FB ‘Fan’ Pages

• Why Pages Matter• Biz Profile• ‘domain’• SEO Index• LH Nav• Engage through events, news

feeds, apps

Flickr Photo Credit Vladdythephotogeek

DMA ‘Community’

Strategy #9 Create a Community

.Org

Community votes on t-shirt designs they create

Search Marketing Community WebmasterWorld.com

Leave your ‘cubicle’ jobInternet Business Mastery

Strategy #9 Create a Community

• Free or Paid• Find a Niche• NING, MemberGate, WordPress

Direct Marketing = Information Marketing

New! Information Marketing

#10 What’s Hot!Deal-of-the-Day sites

Location Based Networking

Augmented RealityAccrossAir

Using Classic Direct Response Strategies to Dominate the Social Media Landscape

1. Make Lots of Friends2. Test FB ADs3. Great Content4. Blog Monetization5. Video!6. Customer Service as New

Marketing7. FB Fan Pages!8. Promote Your Product 9. Create a Community10.Info Product Marketing/What’s Hot!

What is TenGoldenRules?

What is TenGoldenRules.com? Social Media

What is TenGoldenRules.com? Social Media

What is TenGoldenRules.com? Blogs

What is TenGoldenRules.com?Video

What is TenGoldenRules.com? Search Engine Marketing

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com? Affiliate Program Management

What is TenGoldenRules.com? eNewsletters

What is TenGoldenRules.com? New Program Launch Strategy

1.Try 1 thing today!2.Please ‘pay-it-forward’• Join the Conversation! • Be my friend! Linked In, Twitter @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• http://presentations.tengoldenrules.com

3.f/u4.Q&A

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Using Classic Direct Response Strategies to Dominate the Social Media Landscape