SOCIAL MEDIA ANALYSISAXIOM ADVISING

SOCIAL MED IA MARKET ING

SMMWHAT IS IT… DOES IT WORK . .

SMM is a form of internet marketing which seeks to achieve branding and marketing

communication goals through the participation in various social media networks. Social

Media is a shorter top level term that describes the space overall, and covers the activities

around social interaction, content, videos, images and audio exposure.

Facebook fact

Facebook fact

Facebook fact

Facebook fact

SOCIAL REACH ANALYSIS

1 S T P E R S O N 2 N D P E R S O N

725 1,537

POTENTIAL REACH | 123,456

Market Potential

123,456

2nd person

1st person

PROFILE SUMMARY

G A T E 6

F A N S | 7 2 6

E N G A G E M E N T | 5 . 9 %

C O N T E N T | L I N K S

P O S T / D A Y | 0 . 6

FACEBOOKCompetitive analysis

Lavidge is a Phoenix-based full-service advertising, public relations, communications,

consulting and interactive marketing agency. Since 1982, the company has specialized in

developing brand positioning for products and services.LAVIDGE

Lucid Agency is an interactive marketing agency comprised of talented web marketers

located in Tempe, Arizona. Since 2006, we have operated as an online marketing and

advertising agency specializing in web coding and design, application development, SEO,

social media and lead generation

LUCID

ZOG Digital enables brands to more effectively find their customers, as well as create,

manage, optimize and amplify content to drive ROI.ZOG

COMPETITION OVERVIEW

Category All Account Avg. Lowest Account LEADING ACCOUNT How does the leader compare?

Engagement34

135 total engagement

7ZOG Digital

54

Lucid Agency

Leader posts more often than average. Content is

mostly statuses.

Page Fans3,886

16k total fans

725Gate6

12k

ZOG Digital

Leader posts more often than average. Content is

mostly statuses.

Engagement as % of Fans2.77%

8.69 engagements per 1K fans

0.06%ZOG Digital

5.93%

Gate6

Leader has 5.93% Engagement as % of Fans while

the next best brand, Lucid Agency, has 2.84%.

Brand Posts5

21 total posts

2ZOG Digital

8

Gate6

Leader sends about 0.6 posts per day and gets an

average of 5.4 interactions per post.

Competitive Leaderboard

12%5%

9%

74%

Lucid Agency

Gate6

The Lavidge Compan…

ZOG Digital

RELATIVE SHARE OF FANS

54

43

31

7

2.8%2.2%

0.1%0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0

10

20

30

40

50

60

Engagem

ent

As

A %

Of

Fan

s

Tota

l En

gagem

ent

Total Engagement Engagement as % of Fans

TOTAL ENGAGEMENT ON BRAND POSTS

5.9%

0.4

0.6

0.4

0.1

Lucid Agency

Gate6

The Lavidge

Compan…

ZOG Digital

Brand Posts Per Day

0 0 0 01

65

1

4

2

0

1

0

0

1

0

0

0

0

0

BRAN

D PO

STS

Status Link Photo Video Other

FORMAT AND FREQUENCY ANALYSIS

POST ENGAGEMENT TIMELINE

-

8

- -

20

- - - -

4

- -

22

-- - -

5

-

21

-

6 4

6

1 - - --

24

1 - - - - - -

1 - -

5

-- - - - - - - - - -

7

- - -

22 21

Lucid Agency Gate6 The Lavidge Compan… ZOG Digital

MOST ENGAGING POSTS FROM PEAK

From 6/15/15 by The Lavidge

Behind the Scenes: LAVIDGE Staff photo shoot

| vimeo.com | This is "Behind the Scenes:

24 interactions, 100% of brand total for the day

From 6/19/15 by Gate6

#Salsa party! Soon the voting will begin and

winners shall be crowned! |

10 interactions, 48% of brand total for the day

From 6/26/15 by Lucid Agency

Some of the #LucidLadies getting their bowl

on at #LuckyStrike! #bestplacestowork

12 interactions, 55% of brand total for the day

CONTENT TYPE PERFORMANCE

24 interactions, 18% of all engagement

V I D E O S

MOST ENGAGING CONTENT TYPE

L I N K S

MOST COMMONLY POSTED

13 posts, 62% of all posts

V I D E O S

24 interactions, 77% of the brand's engagement

BEST PERFORMANCE: The Lavidge

-10

-5

0

5

10

15

20

25

30

Enga

gem

ent p

er p

ost

Fan Page Comparison: Engagement on Brand Posts

Link Photo Status Video Other

(size of bubble = number of posts)

ENGAGEMENT ON BRAND POSTS

The Lavidge Compan…

June 15, 2015

Behind the Scenes: LAVIDGE Staff photo shoot | vimeo.com | This is "Behind the Scenes: LAV…

Lucid Agency

June 18, 2015

TOP 10 POSTS BY TOTAL ENGAGEMENT

24 Total Engagement4.6x compared to the brand average1

20 Total Engagement1.9x compared to the brand average2

12Total Engagement

0Comments

12Likes

0Shares

Lucid Agency

June 26, 2015Some of the #LucidLadies getting their bowl on at #LuckySt…

10Total Engagement

1Comment

9Likes

0Shares

Gate6

June 19, 2015#Salsa party! Soon the voting will begin and winners shall…

10Total Engagement

0Comments

10Likes

0Shares

Lucid Agency

June 26, 2015Outing at #LuckyStrike today! #striker #feelinglucky #down…

8Total Engagement

0Comments

8Likes

0Shares

Lucid Agency

June 15, 2015And we are on Instagram! Follow us and see what one of the…

7Total Engagement

0Comments

7Likes

0Shares

Gate6

June 19, 2015And the winner is... Pierre and his "Flamingo del Diablo" …

7Total Engagement

0Comments

5Likes

2Shares

ZOG Digital

June 24, 2015The Evolution Of SEO Trends Over 25 Years | searchenginela…

6Total Engagement

0Comments

6Likes

0Shares

Gate6

June 21, 2015Always Forget Your Passcode? Soon You May Use Emoji Instea…

6Total Engagement

0Comments

5Likes

1Share

Gate6

June 23, 2015Social Media & Pluto: New Horizons | linkedin.com | As of …

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OS

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BY

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SOCIAL TARGETING

ADVOCATE ANALYSISWE’VE ANALYZED 50,000 FANS OF YOUR INDUSTRY IN YOUR MARKET,

ANALYZED THEM, AND IDENTIFIED THE BIGGEST ADVOCATES TO CREATE

YOUR IDEAL FAN PERSONA

Persona name:

Age

Sex

Education

location

Interests

Behavioral

SET AN OBJECTIVE

C H O O S I N G A N O B J E C T I V E

Your advertising objective should match your advertising

goal. Before choosing an objective, you should ask yourself

what you want to accomplish with your ad and what would

be your ideal outcome. Once you've answered those

questions, match your answers against each advertising

objective to figure out which one might work best for you.

GEO & DEMOGRAPHIC TARGETING

C H A M P A I G N O B J E C T I V E

Demographic Targeting Options Age & Gender:

Select the minimum and maximum age of the people who

will find your ad relevant. Under Gender choose All unless

you only want to target either men or women. Keep in mind

that some people don't specify their gender on Facebook, so

the only way to reach everyone is to select All.

Location: Enter the name of one or more countries, states,

provinces, cities and zip codes (US only) or post codes

(countries outside of the US) to show your ads in those

locations. You can use any of the choices in any combination.

After selecting a location, use the arrow on the right to

choose a radius from that location or exclude a location that

falls within the selected area.

INTEREST TARGETING

T A R G E T I N G D E T A I L S

Interests Targeting Options

Reach your audience based on their interests. This can

include interests shared on their Timelines, apps they use,

Pages they liked and other activities on and off of Facebook.

Interests may also factor in demographics such as age,

gender and location.

For example, if you're a yoga studio in San Francisco, you

can enter terms like "Fitness and wellness" and also enter

very specific terms related to yoga.

BEHAVIORAL TARGETING

W H A T I S B E H A V I O R T A R G E T I N G

Behaviors: Reach your audience based on their digital

activities, what devices they use, past or intended purchases,

and travel.

Behaviors are activities that people do on or off Facebook

that helps inform their device usage, purchase behaviors or

intents, travel preferences and more. Behaviors are

constructed from both someone's activity on Facebook and

through offline activity provided by data from Facebook's

trusted third-party partners Acxiom, Datalogix and Epsilon.

AD FORMATS

T A R G E T I N G D E T A I L S

FAN BASEDesktop & Tablets

Mobile