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Social Media 101. Why churches need social networks and How to use them to your advantage. Why Us?. Claim your space Connect with visitors and members – create relationships Event promotion Share announcements Share your story. Facebook. - PowerPoint PPT Presentation
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Social Media 101
Why churches need social networksand
How to use them to your advantage
Why Us?
• Claim your space• Connect with visitors and members – create
relationships• Event promotion• Share announcements • Share your story
Facebook• Difference between profiles, pages, and groups
• Create a unique page for your church• Photo/Video friendly – connect with
Instagram and YouTube using apps• Promote events- encourage sharing• Create conversations- get followers
commenting
• A fast way to connect by 140 characters• Constant connection with quick response• Videos and photos – short life span• Connect with other social networks• Twitter handle: @username • Uses #hastags to categorize tweets by
keywords.
YouTube
• Tells your story- embed them on your website• Videos can be made free from a phone• Post sermon clips • Event promotion or highlights –mission trips,
VBS, youth service etc. • Ask members to shoot a quick video- ‘Video of
the Month’
Pinterest• Inspiration boards of pictures with captions• Each picture is a link to a website • Use for crafting, recipes, VBS, humor, gift
ideas, decorating, party planning, fitness, quotes, and more. Possibilities are endless
• Group boards• Pinterest Party Nights
• Active resume – background, education, credibility, and skills
• More of a formal social network• Connect with other organizations, pastors,
ministers, and churches• Post job openings
• Visual way to tell your story• Allows for creativity • Connect to Facebook and Twitter for instant
sharing • Uses #hashtags• Mainly works from phone
Google+
• Operates with “circles” – multiple circles (WMU, youth, VBS, choir, etc.)
• More of a tool – post to individual circles or all• Credibility with Google maps • Photo and Video upload capability • Video Hangouts
Google+ Video Hangouts
Tips for Success
• Be consistent- stay active• Design posts around the social network• Be careful about cross-network posting• Get volunteers• Be patient! • Have fun with it
Stumped about posting?
• Create a plan: verse a day, sermon highlights, ‘Mission Tuesday’, staff/member of the day etc.
• Use photos and videos (tag people if possible)• ‘Share’ or re-tweet 3x’s more than you post• Use conversational questions – get people
talking• Try not to just “sell” your church all the time
Hash Tags
• Specific searchable keyword (ex: #cupcakes)• Only use on Twitter, Instagram, and Google+• Can be placed anywhere in the message• No spaces (ex: #webreadychurch)• Allows you to view all tweets and posts that
use that hash tag
