Digital Media Innovation

Screen, Image & Sound Cluster

Digital Media & Innovation in the

West Midlands

SGI/TSB Presentation

1 May 2008

Cluster manager: David Furmage044 121 503 3397www.advantagewm.co.uk/working-with-us/business-clusters.aspx

[email protected]

mailto:[email protected]

West Midlands is a UK leader in digital media

Population 5.3 million9% of the UK population

Birmingham, 2nd City only to London

rich mix of communities with diverse cultural backgrounds

digital media … making a huge impact…

…personal, social & business life…

…culture, regeneration and economic policy……culture, regeneration and economic policy…

…education, industry, public sector, commerce……education, industry, public sector, commerce…

… we must ensure the region plays a major part

Screen, Image & Sound Cluster includes…high value, with growth…television animationradio digital imaging

Screen, Image & Sound Cluster includes…

real strength, high growth…games productionserious gamesinteractive mediafilmmusic

digital media innovation pillar

high value, with growth…television animationradio digital imaging

Screen, Image & Sound Cluster includes…

W I D E Rcreative & cultural industries

UK WIDE

7.3% of UK GVA

WEST MIDLANDS REGION

50,000+ digital250K+

real strength, high growth…games productionserious gamesinteractive mediafilmmusic

digital media innovation pillar

high value, with growth…television animationradio digital imaging

Regional Strengths in West Midlands…

Talent BIG time!faster growth

Talent BIG time!faster growth

20% UK Games Production

serious games international profile

BIRMINGHAMmajor digital hub for UK

geographically strong, convenient & lower costgeographically strong, convenient & lower cost

SGI, Warwick University, Birmingham University, Wolverhampton …

Recent Achievements…

£7m SGI &Serious Virtual

Worlds Conference


£4m Film Fund‘Confetti’ first 15%

£7m SGI &Serious Virtual

Worlds Conference

£600K Developmentfilm, tv, digital

£5m Digital Mediacommercial, art, Ch4 Channel 4

national commissioning

hub for DM



£7m SGI &

Digital Event

Oct 2008

creative cities

50% inBirmingham

Creative Space, Hubs… Creative Space, Hubs…

Serious Virtual Worlds Conference




hub for 4IP

European Regions in top 5



£7m SGI &

Digital Event

Oct 2008

ITC £800K IDM poc, demo, champions

creative cities

50% inBirmingham

Creative Space, Hubs… Creative Space, Hubs…

Serious Virtual Worlds Conference




hub for 4IP

European Regions in top 5

1045 business assists 137 new businesses created 232 jobs created/safeguarded

40 people helped into jobs 218 people up-skilled 140 knowledge base collaborations

Others… games, music

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Digital Media … vertical and horizontal

aerospace automotive business professional government health military creative

strengthen clustercompanies

digital media as a horizontal enabler

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Digital Media … vertical and horizontal

aerospace automotive business professional government health military creative

strengthen clustercompanies

digital media as a horizontal enabler

Cluster targets high growth markets…

Digital Content for Entertainmentnew business models, new content types

Digital Lifestyleinnovating new forms of digital media

for citizens, tourists and business

Cluster targets high growth markets…

Digital Content for Entertainmentnew business models, new content types

Exploit Web 2.0 & Serious Gamesvirtual worlds, immersive education, mash-ups data simulation, new communities, use it, sell it!

Digital Lifestyleinnovating new forms of digital media

for citizens, tourists and business

Create New Marketsin digital media - with a sense of urgency

using 4IP, ICT, TSB, EuropeanVC, HE…

How Innovation Funding fits …

10 At Market

Com

merc

ial &

VC

TLR - Technology Readiness Levels

9 Final proving

5 Validation-real

2 Concept/application formulated

4 Validation-lab

1 Basic Principles

3 Proving concepts

6 Prototype demo-lab

8 Test and demo

7 Prototype demo-real

Univ

ers

ity

TSB

Clu

ster

Inn

ovati

on


10 At Market

Com

merc

ial &

VC


9 Final proving

5 Validation-real


4 Validation-lab

1 Basic Principles

3 Proving concepts


8 Test and demo


Univ

ers

ity

TSB

Clu

ster

Inn

ovati

on


10 At Market

Com

merc

ial &

VC


9 Final proving

5 Validation-real


4 Validation-lab

1 Basic Principles

3 Proving concepts



Univ

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ity

TSB

Clu

ster

Inn

ovati

on

IDM

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Dig

ital M

edia

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4IP

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Web 2

.0

Seri

ous

Gam

es

8 Test and demo


10 At Market

Com

merc

ial &

VC


9 Final proving

5 Validation-real


4 Validation-lab

1 Basic Principles

3 Proving concepts


8 Test and demo


Univ

ers

ity

TSB

Clu

ster

Inn

ovati

on

cluster projects, film, development

IDM

, IT

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4IP

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Web 2

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Strategic Actions … to build success

build supply chains build capacity

horizon scanbuild networks & KTN

encourage innovation

develop new markets



showcase talent

horizon scan

build HE & industry links

raise sector profile

improve data refine business link offer

build networks & KTN


develop new markets

refine business link offer



showcase talent

horizon scan

build HE & industry links

raise sector profile

improve data

build networks & KTN


develop new markets

Innovation Technology Council Access to Finance

Technology Strategy Board

Skillset

Business Link IndustryHEI’s

achieved through partnership

idea Journey from seed to product launch

Innovation needs to be built on solid foundations. We must get the basics right for businesses to grow... understanding…

…the journey

Competitive Advantage … solid foundations

idea Journey from seed to product launch

Innovation needs to be built on solid foundations. We must get the basics right for businesses to grow...

SME Journey from start-up to maturity and growth

Information journey to navigate the opportunities and the support

understanding…

…the journey

Competitive Advantage … solid foundations

In Summary… the focus is on…

high growth digital media

targeting high growth markets

developing funding streams

structured framework of support

expanding horizontal reach

In Summary… the focus is on…

high growth digital media

targeting high growth markets

thank you for listening

developing funding streams

structured framework of support

expanding horizontal reach

[email protected]

…the heart of digital media in the UK

Education

Digital Media Innovation