Social Inclusion andSocial Inclusion andCorporate Social ResponsibilityCorporate Social Responsibility

Brotherhood of St Laurence WorkshopNovember 21, 2008

Wayne BurnsDirectorCentre for Corporate Public Affairs

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How do corporations see CSRHow do corporations see CSR

Governance - transparency, disclosure, stakeholderengagement

Workplace practices

Environment

Corporate Community Investment

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CSR in Australian companies is broadlyCSR in Australian companies is broadlybased and innovativebased and innovative

The Centre, based on our research and engagement withcorporations (Centre, 2007) and NFPs (Centre, submitted toMinister Macklin, 2008) disagrees that CSR in Australia isfocused primarily on environment

It is broad, robust and innovative - and largely without thegovernment interventionist approach in the UK and other parts ofEurope

In the Centre’s 2008 report on NFPs and corporate communityinvestment to the Federal Government, NFPs indicate theyachieve outcomes in partnership with corporations that they, orgovernments, cannot achieve alone

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The intersection of The intersection of CorporateCorporate SocialSocialResponsibilityResponsibility with Social Inclusion with Social Inclusion

Employment and the economic benefits of employment,production, distribution and consumption

Employee engagement and participation - workplaceinvolvement, equity, remuneration and community involvement

Corporate Community Involvement - corporate communitypartnerships with NFPs and governments, matched giving,workplace volunteering, corporate philanthropy

Social cohesion as part of corporate presence in communities

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Critical to noteCritical to note

CSR is a ‘beyond compliance’ mode of managementin corporations

However, absent from a legislative or regulatoryrequirement, the Centre’s 2007 research (cited in thisworkshop), concluded that corporations see CSR,and especially corporate community investment, ascentral to business strategy

CSR can be competitive advantage for companies -employee recruitment and engagement, reputation,community license to operate

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Is CCI peripheral to business?Is CCI peripheral to business?

Source: Centre for Corporate Public Affairs, Corporate Community Involvement Survey, September2006

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What is the business case for CCI?What is the business case for CCI?

Source: Centre for Corporate Public Affairs, Corporate Community Involvement Survey,September 2006

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Drivers of commitment - respondents who have punishedDrivers of commitment - respondents who have punishedcompanies in the last year that they perceived to becompanies in the last year that they perceived to besocially irresponsiblesocially irresponsible

Source: GlobeScan, annual Australian CSR Monitor, 2005

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Role of large companies in societyRole of large companies in society

Source: The Millennium Poll on Corporate Social Responsibility: Environics,1999

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Why does business apportion resources?Why does business apportion resources?

Source: Centre for Corporate Public Affairs, Corporate Community Involvement Survey, September 2006

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More specifics on driversMore specifics on drivers

Source: Centre for Corporate Public Affairs, Corporate Community Involvement Survey, September 2006

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Insights on motives for CCIInsights on motives for CCI

Source: Centre for Corporate Public Affairs, Corporate Community Involvement Survey, September 2006

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Is CCI activity designed to promoteIs CCI activity designed to promoteemployee engagement?employee engagement?

Source: Centre for Corporate Public Affairs, Corporate Community Involvement Survey, September 2006

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Understanding corporate reputationUnderstanding corporate reputation

Source: Dr Charles Fombrun, The Reputation Institute

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CCI in Australia is in the transactional toCCI in Australia is in the transactional tointegrative phaseintegrative phase

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NFPs - what they expect in theirNFPs - what they expect in theirpartnerships with businesspartnerships with business

Alignment with values of corporate partners

Corporations and NFPs need to do more to understand eachother

Most NFPs say they benefit from partnership with corporations,and partnerships help them deliver their mission. Thischallenges traditional ideological divide

What is shattering that divide - employees, generational CEOchangeover, community expectations

Source: Centre research for Federal Government, 2007-2008

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Social inclusion and businessSocial inclusion and business

Public sector withdrawal versus Third Sector and corporateresponsibility - what are the boundaries?

Business is looking for fewer, deeper relationships with NFPsand the Third Sector

Employee expectations, embracing corporate citizenship andcorporate reputation is driving corporate engagement with theThird Sector