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SimCity Social can be found on Facebook and it must not be too hard to find considering they have 1.4 million fans right now. If you are not familiar with SimCity, here is an excerpt from their site which should give you a good idea of the premise of the game. From the creators of the original city building game, interact with your friends, buildings, and cities like never before in SimCity Social on Facebook. Watch your friends move in automatically and houses self-upgrade as you place beautiful decorations nearby. Be the first among your friends to own a skyscraper, or two! Give birth to a dynamic city with passionate citizens, ready to protest for clean air or celebrate economical success. Build on the biggest playground in Facebook yet, with surprises at every turn. Watch out for fire hazards, crime-prone areas, and much more! Now gamers can give the gift of homeownership in SimCity through the Century 21 brand by building real estate offices in their digital communities. I spoke with Bev Thorne, CMO of Century 21, to get some insight on how the campaign was progressing, as they are just wrapping up their main marketing push now. Obviously a lot of the metrics they would use to measure success are not available yet, but they did gain 53,466 fans since they launched on October 17, 2012. They also racked up 23,000 views of their in-game commercial with a 94% completion rate. What’s interesting about that statistic is 95% of people playing video games do not multitask. Which means, they have a captive audience soaking in every word. Another statistic that should be noted is 90% of gamers who watched an advertisement in a Facebook game were able to recall the message of that ad a week later. What does all of this mean? If gamers continuously interact with a brand in a game, do they actually turn into customers? Well, that remains to be seen, but I am going to follow this one closely. I do think people consciously or subconsciously might be more attracted to choosing to work with an agent from that brand, due to the continual exposure they will get while playing. Century 21 is definitely thinking outside of the box and testing uncharted waters. If we see Century 21 doing something simliar with a different gaming franchise in the future, we will have our answer on whether or not it was effective.