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• Social Gaming https://store.theartofservice.com/the-social-gaming- toolkit.html

Social Gaming

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Page 1: Social Gaming

• Social Gaming

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 2: Social Gaming

Hi5

1 John joined the company as President and CTO in November 2009., and in

early 2010, Hi5 acquired social gaming company Big Six

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 3: Social Gaming

Hi5 - Market share

1 Due to Hi5’s shift in focus to social gaming, comScore reclassified Hi5 as an online gaming site in early 2011. According to comScore, Hi5 ranked

as the 6th most trafficked online gaming site.

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Page 4: Social Gaming

Hi5 - Technologies

1 In 2010, Hi5 began introducing new developer tools to strengthen the

adoption of social gaming on the site

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Page 5: Social Gaming

Red Bull - Advertising

1 In the PlayStation 3's social gaming platform, PlayStation Home, Red Bull

developed its own in-game island, specifically advertising its energy

drink and the Red Bull Air Race event (for which the space is named)

released in January 2009

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 6: Social Gaming

Google+ - Additional Features

1 "Games" (social gaming) had 16 games when launched on August 11, 2011, which expanded to 44 a few months later, but as of April 2013 there are 38 since some games were removed by the creators and no new games have been

added. Unlike Facebook games, Google+ games are located under a games tab, which

gives games less visibility, and have notifications that are separate from the rest of a user's notifications. All games will be deleted

from Google+ after June, 2013.

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 7: Social Gaming

Friendster

1 Friendster is a social gaming site that is based in Kuala

Lumpur, Malaysia

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Page 8: Social Gaming

Friendster

1 Since the relaunch of Friendster as a social gaming platform in June 2011, the number of registered users has

reached over 115 million

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Page 9: Social Gaming

Friendster - History

1 In June 2011, the company repositioned itself into a social

gaming site and discontinued user social network accounts

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Page 10: Social Gaming

Cyberculture

1 Cyberculture is the culture that has emerged, or is emerging, from the use of computer

networks for communication, entertainment, and business. It is also the study of various

social phenomena associated with the Internet and other new forms of the network

communication, such as online communities, online multi-player gaming, social gaming,

Social Media, Mobile Apps, Augmented Reality, and texting, and includes issues related to identity, privacy, and network formation.

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 11: Social Gaming

Game Center

1 Game Center is an online multiplayer social gaming network released by Apple Inc

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Page 12: Social Gaming

PlayStation

1 It comprises an online virtual market, the PlayStation Store, which allows

the purchase and download of games and various forms of multimedia, a subscription-based online service known as PlayStation Plus and a social gaming networking service

called PlayStation Home, which has over 14 million users worldwide

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Page 13: Social Gaming

PlayStation - PlayStation Home

1 PlayStation Home is a community-based social gaming networking

service for the PlayStation 3 on the PlayStation Network (PSN)

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Page 14: Social Gaming

PlayStation Home

1 'PlayStation Home' (also marketed and referred to as 'Home') is a virtual 3D social networking|social gaming

platform developed by Sony Computer Entertainment's SCE

London Studio|London Studio for the PlayStation 3 on the PlayStation

Network

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Page 15: Social Gaming

Insomniac Games - Insomniac Click

1 Click was the name of the division that produces social gaming titles, and was revealed to the public in

June 2011

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Page 16: Social Gaming

Don Mattrick

1 Mattrick' (born 13 February 1964) is the CEO of social gaming company Zynga, as well as a member of its

board of directors

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Page 17: Social Gaming

Zynga - History

1 On January 8, 2012, Zynga added a new category to its social gaming with a new puzzle game, Hidden

Chronicles.

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Page 18: Social Gaming

Zynga - Business model

1 In March, 2012, Zynga announced it launched a separate social gaming

platform, which will include publishing other developers to the

new Zynga.com platform

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Page 19: Social Gaming

IOS - Game Center

1 Game Center is an Internet|online Multiplayer video game|multiplayer

social gaming network released by Apple. It allows users to invite friends to play a game, start a multiplayer game through matchmaking, track their Achievement

(video gaming)|achievements, and compare their high scores on a Ladder

tournament|leaderboard. iOS 5 and above adds support for profile photos.

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Page 20: Social Gaming

Comic Vine - History

1 In addition to regular advertising, the websites have been shown to utilize their wiki-databases and the social

gaming Quest system to incorporate advertisements that don't disrupt the

audience experience

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Page 21: Social Gaming

Comic Vine - Quests

1 Described as social gaming experiences that give users

incentives to create more content and engage with brands, Quests

allow users to gain experience and level-up by doing things as simple as posting a blog or making a list. The

quests with a larger amount of points give hints towards wiki-database

pages that users must find like goofy scavenger hunt tasks.

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Page 22: Social Gaming

Electronic Arts - History

1 In 2009, EA acquired the London-based social gaming startup Playfish, and in June 2011, EA launched Origin (content delivery)|Origin, an online service to sell downloadable games

directly to consumers

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Page 23: Social Gaming

Giant Bomb

1 Content on Giant Bomb is split between its small staff providing written articles and

videos in a Video Game journalism editorial capacity and its community expanding upon

it by creating and interacting with the website's socially progressive tools and

functions, namely a Video Game Wiki|wiki-database, open to editing by all registered users in which they create content, and a

Quest system in which they then earn points in a social gaming element

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Page 24: Social Gaming

Giant Bomb - Quests

1 Users earn experience points and level up in a social gaming element that, give users incentives to create

more content, by doing things as simple as posting a blog or making a list. The quests with a larger amount

of points give hints towards wiki-database pages that users must find

like goofy scavenger hunt tasks.

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 25: Social Gaming

Hackathon - Structure

1 Such prizes are sometimes a substantial amount of money: a

social network game|social gaming hackathon at the TechCrunch Disrupt

conference offered $250,000 in funding to the winners, while a

controversial 2013 hackathon run by Salesforce.com had a payout of $1 million to the winners, billed as the

largest-ever prize yet.https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 26: Social Gaming

VK (social network)

1 Like other social networks, VK allows users to message contacts publicly or privately, create groups, public pages and events, share and tag

images, audio and video, and play browser-based

games.[http://www.statista.com/statistics/205549/social-gaming-revenue-

forecast-in-russia/ Social Gaming Revenue in Russia: Statistics and

Forecast], SuperData, 2011.https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 27: Social Gaming

Jon Radoff

1 On September 21, 2006, Radoff founded GamerDNA, a Social Media

company that developing social gaming communities and an

videogame advertising network.[http://www.gamerdna.com/company

/index.html GamerDNA company website] GamerDNA is now part of

Live Gamer.

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Page 28: Social Gaming

Jon Radoff

1 As of March 2010, Radoff was working on a new social game company called Disruptor Beam that would be

focused on building games for Facebook.Rodney Brown, Mass High Tech,

[http://www.masshightech.com/stories/2010/03/15/daily61-Radoff-surfaces-at-Facebook-game-maker-

Disruptor-Beam.html Radoff surfaces at Facebook game maker Disruptor Beam]Scott Kirsner, Boston.com,

[http://www.boston.com/business/technology/innoeco/2010/03/vidgame_couple_build_new_ventu.html

Vidgame couple build new venture around 'social gaming' trend] In February 2013, the company

released Game of Thrones Ascent.

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Page 29: Social Gaming

Social network game - Technology platforms

1 It's been predicted that social gaming will bring over 6 billion dollars in revenue, by

2013.

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Page 30: Social Gaming

Social network game - Advertising

1 As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-

the-barrel CPMs of around $2. However, because social games

generate so many page views, they are the biggest part of advertising

revenue for the social gaming industry.

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Page 31: Social Gaming

Social network game - Social gaming as corporate promotion

1 Large established corporations are using social gaming to build brand awareness and

engagement

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Page 32: Social Gaming

Social network game - Social gaming as corporate promotion

1 Some large established Video Games developers are acquiring small

operators to capitalize on the social gaming industry. The Walt Disney Company purchased social game

developer Playdom for $763.0 million, and Electronic Arts

purchased PopCap Games for $750.0 million in July 2011.

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 33: Social Gaming

Gamification - Applications

1 Health Month adds aspects of social network game|social gaming by

allowing successful users to restore points to users who have failed to

meet certain goals.

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 34: Social Gaming

Bunchball - History

1 [http://mashable.com/2008/04/13/bunchball-4m/ Bunchball’s $4m

Funding To Expand Social Gaming Footprint Into 2009] Mashable

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Page 35: Social Gaming

Bunchball - History

1 In 2007, Bunchball transitioned from social gaming and launched Nitro,

which allows organizations to implement game mechanics in social networks, Mobile Applications, and

websites.Shayon, Sheila

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Page 36: Social Gaming

Guitar Hero - Cultural impact

1 (magazine)|Inc., The Guardian, and Advertising Age, considered Guitar Hero to

be one of the most influential products of the first decade of the 21st century, attributing it

as the spark leading to the growth of the rhythm game market, for boosting music

sales for both new and old artists, for introducing more social gaming concepts to the Video Game market, and, in conjunction with the Wii, for improving interactivity with

gaming consoles.

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Page 37: Social Gaming

Tag Challenge

1 The 'Tag Challenge' is a social gaming competition, with a US$5,000 reward, in

which participants were invited to find five suspects in a simulated law enforcement

search in five different cities throughout North America and Europe on March 31, 2012. It

aimed to determine whether and how Social Media can be used to accomplish a realistic, time-sensitive, international law enforcement objective. The challenge was won by a team

that located 3 of the 5 suspects.

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Page 38: Social Gaming

Social gaming

1 'Social gaming' commonly refers to playing games as a way of social action|social interaction, as opposed to playing games in solitude. It may

refer to:

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Page 39: Social Gaming

Vkontakte

1 Like other social networks, VK allows users to message contacts publicly or privately, create groups, public pages and events, share and tag

images, audio and video, and play browser-based

games.[http://www.statista.com/statistics/205549/social-gaming-revenue-

forecast-in-russia/ Social Gaming Revenue in Russia: Statistics and

Forecast], SuperData, 2011.https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 40: Social Gaming

Hi5 (website) - Features

1 With Tagged's acquisition of Hi5, their gaming platform will change from third-party

developed games to games developed by Tagged's in house team. Tagged noted that

Hi5's games weren't as vibrant as they could be and Tagged has seen better results from their own games.Ha, Anthony. January 26,

2012. Tagged Begins Transformation Of Social Gaming Network hi5

http://techcrunch.com/2012/01/26/tagged-hi5-transformation/

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Page 41: Social Gaming

Smeet

1 Smeet combines Casual game|casual and social network

game|social gaming.

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Page 42: Social Gaming

3DVIA - Products

1 '3DVIA Studio' is an interactive application authoring environment that was designed specifically to accept large CAD data assets and use them within game simulations

and training applications. The application has also been used for

entertainment titles within entertainment and social gaming.

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Page 43: Social Gaming

Tencent QQ - Partnerships

1 In the United States, Tencent has partnered with AOL to bring QQ Games as a contender in the US

social gaming market. Launched in 2007, QQ Games comes bundled

with the AIM installer, and competes with AOL's own games.com to

provide a gaming experience for the AIM user base.

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Page 44: Social Gaming

F Sharp (programming language) - Analytical programming

1 Among others, F# is used for quantitative finance programming,

energy trading and portfolio optimization, machine learning, business intelligence and social

gaming on Facebook.

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Page 45: Social Gaming

Cantor Fitzgerald - TopLine Game Labs

1 TopLine Game Labs is a technology company with a mission to

revolutionize short-duration fantasy sports and entertainment-based

social gaming. Headquartered in Los Angeles, TopLine Game Labs is

building a platform-agnostic architecture to power game

experiences for sports around the world.

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Page 46: Social Gaming

Robert W. Pittman - Pilot Group

1 Pilot Group previously sold investments that include social

gaming company Zynga, in which it was an early investor; David's Bridal; Stereogum; and IdealBite, which was

sold to the Walt Disney Company

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Page 47: Social Gaming

Gaia Online

1 Gaia originally began as an anime hyperlink|linklist and eventually developed a small community, but, following a

statement by founder Derek Liu (username Lanzer), the website moved towards social gaming,

and[http://www.gaiaonline.com/forum/viewtopic.php?page=6t=58021#425475898 Announcement of Link List

removal] eventually became a forum-based website.According to some sources, 2channel is the largest forum in the

world.[http://ojr.org/japan/internet/1093543502.php] [http://web.archive.org/web/*/http://mdn.mainichi-msn.co.jp/waiwai/archive/news/2003/01/20030104p2g00m0dm998000c.html] Today, over a million posts are made daily and it is visited by 7

million unique users each monthhttp://www.virtualworldsnews.com/2008/09/virtual-great-

1.html (with over 26 million total registered users)

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Page 48: Social Gaming

Reid Hoffman - Investing

1 consumer and services, enterprise software, consumer Internet, enterprise 2.0, mobile, social gaming, online marketplaces,

payments, and social networks.

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Page 49: Social Gaming

Taringa! - Games

1 In April 2012, Taringa! and Akamon, a Spanish online gaming company

joined ventures to open Latin America up to social gaming

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Page 50: Social Gaming

Timeline of Yahoo! - 2010

1 * March 2010: Yahoo! acquires sports mobile and social gaming startup Citizen Sports. This acquisition

provided a valuable mobile property as well as strong engineering and

management talent.

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Page 51: Social Gaming

Aber Whitcomb

1 As CTO of Social Gaming Network (SGN), a multiplatform game

developer and distributor, Aber Whitcomb oversees the cross-

platform technology strategy and plays an important role in developing and operating SGN titles on a global

scale

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 52: Social Gaming

Pokki - History

1 In April 2012, Pokki launched the Pokki Store (available online and included in the native

desktop application), a marketplace and app store for desktop apps for social networking

services and social network game|social gaming apps. The Pokki Store allows users to browse, search, and download applications in various categories including Entertainment, Games, Music, Productivity, Shopping, and Social. Applications are submitted by developers

through the Pokki Developer Center.

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Page 53: Social Gaming

Chris DeWolfe

1 Currently, DeWolfe is the CEO of Social Gaming

Network (SGN).

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Page 54: Social Gaming

Chris DeWolfe

1 In February 2012, Mindjolt officially changed its name to Social Gaming Network

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 55: Social Gaming

EA Black Box - History

1 In February 2012, EA confirmed a number off lay-offs at EA Canada and

EA Black Box, and that they were transforming the studios towards

high-growth digital formats, including online, social gaming and free-to-play. EA declined to comment on

whether EA Black Box's brand would remain.

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Page 56: Social Gaming

Mark Pincus

1 Zynga is considered to be the pioneer of the social gaming

industry, which is expected to reach $5.5 billion by 2015

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Page 57: Social Gaming

King.com - IPO

1 It was the largest ever IPO for a mobile/social gaming company in the US, narrowly eclipsing Zynga's 2011

offering

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Page 58: Social Gaming

EA Sports FIFA Superstars

1 FIFA Superstars, from Playfish, is the first social gaming entry point for the FIFA

franchise

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Page 59: Social Gaming

Indiana Jones (franchise) - Video games

1 The social gaming company Zynga partnered with Lucasfilm to produce

Indiana Jones Adventure World in late 2011.[http://news.cnet.com/8301-17938_105-57335066-1/indiana-

jones-raids-zyngas-adventure-world/ Indiana Jones raids Zynga's

Adventure World], c|net, December 1, 2011.

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Page 60: Social Gaming

Redbull - Advertising

1 In the PlayStation 3's social gaming platform, PlayStation Home, Red Bull developed its own List of PlayStation

Home Game Spaces#Non-gaming Company Spaces|in-game island, specifically advertising its energy

drink and the Red Bull Air Race event (for which the space is named)

released in January2009

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Page 61: Social Gaming

Internet culture

1 It is also the study of various Internet#Social impact|social

phenomena associated with the Internet and other new forms of the

network communication, such as online communities, online multi-

player gaming, wearable computing, social gaming, social media, mobile

apps, augmented reality, and texting,Manovich, Lev

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Page 62: Social Gaming

Virtual currency - History of the term

1 The Internet currency Flooz was created in 1999. The term 'virtual currency' appears to have been

coined around 2009, paralleling the development of digital currency|

digital currencies and social network game|social gaming.

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Page 63: Social Gaming

Being Human (UK TV series) - Ratings and social media

1 Social Gaming News Roundup: RockYou, Elvis, Cow Clicker, Mafia Wars Shakedown and

Dungeons Dragons

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Page 64: Social Gaming

Google Plus - Legacy features

1 * 'Games' (social network game|social gaming) had 16 games when launched on August 11, 2011, which expanded to 44 a few months later,

but as of April 2013 there are 38 since some games were removed by the creators and no new games have

been added

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Page 65: Social Gaming

Game Show Network - Online gaming

1 GSN also launched a social network game|social gaming app on

Facebook, now known as 'GSN Casino', featuring skill and casino

games along with competitive tournaments

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Page 66: Social Gaming

Majesco - History

1 On June 6, 2011, Majesco announced that it was acquiring the assets of

social game developer Quick Hit and Quick Hit Football to build out its

social gaming strategy.

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Page 67: Social Gaming

Video game culture - Rise of subcultures

1 The commensal consumption of energy dense low nutrient foods is

considered to be appropriated during long stretches of gameplay to

contribute to the community and hedonistic aspects of social gaming.

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Page 68: Social Gaming

Video game culture - Rise of subcultures

1 In response to the central importance that food plays in the collective

enjoyment of social gaming, various websites have been created which allow gamers to rate their favourite

foods to accompany play.

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Page 69: Social Gaming

AVATAR (MUD)

1 | genre = hack and slash, role-playing, interactive fiction,

multiplayer video game|social gaming

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Page 70: Social Gaming

Dragon's Gate - Production overview

1 According to the official website: The world is rich with political and

religious strife and has a detailed history. It is very easy to get involved

and immersed in Roleplaying|role-play. Dragon's Gate allows you to

experience an exciting world designed to be more than just a

Interactive fiction|text adventure. As a social gaming system, Dragon's

Gate is intended to be fun.https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 71: Social Gaming

Matt Mihaly - Biography

1 He speaks at conferences like Dragoncon,[http://www.dragoncon.org/people/mihalym.html Dragoncon session] the Game Developers

Conference[http://schedule.gdconf.com/speaker/mihaly-matt.21111] and the Social Gaming Summit.

[http://www.socialgamingsummit.com/ Social Gaming Summit] He served as technical editor on

Richard Bartle's book, Designing Virtual Worlds, and contributed an essay to Lee Sheldon's book, Character Development and Storytelling for

Games[http://www.amazon.com/dp/1592003532 Character Development and Storytelling for Games]

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Page 72: Social Gaming

Disgaea 4: A Promise Unforgotten - Additional content

1 In the PlayStation 3's online social gaming platform PlayStation Home, a

List of PlayStation Home Game Spaces|game space has been

released for Disgaea 4 called the Disgaea 4 Lounge.

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Page 73: Social Gaming

Dodge Charger (LX) - Marketing

1 Weekly prizes were awarded, including gaming systems, the

“Defiance” video game and Dodge brand

merchandise.[http://www.media.chrysler.com/newsrelease.do?

id=14280mid=60 Dodge Brand Launches New TV Commercial and

Social Gaming Sweepstakes in Conjunction with Syfy and Trion Worlds ‘Defiance’ Partnership]

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Page 74: Social Gaming

Zynga Poker

1 The game allows Facebook players to simulate playing poker in a social

network game|social gaming environment. Users enter a casino lobby and can play at any table or

join friends for a game. Players choose from casual Texas hold 'em

tables, tournament play, or VIP tables. A leader board shows players how they compare in chip ranking to other players and allows players to

send or receive gifts.

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Page 75: Social Gaming

Zwinky - History

1 On Jan 1, 2009, IAC Consumer Applications Portals was renamed to Mindspark Interactive Network, Inc (“Mindspark”). The Ask Partner Network, LLC, formerly a division of Ask.com,

became a part of Mindspark. On May 20, 2010, Mindspark bought a majority stake in

diet tracking site DailyBurn, which was responsible for Mindspark's fitness products.

On Oct 6, 2010, Mindspark announced its Mindspark Worlds division to drive innovation

in virtual worlds and social gaming.

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Page 76: Social Gaming

Farm Town - Overview

1 All the growth has come from player invitations and word of mouth; the

company has done no marketing.Paradis, Jerome:

[http://paradivision.com/2009/05/farm-town-an-under-the-radar-facebook-social-gaming-success-story-in-the-making/] Paradivision, May 6, 2009,

Farm Town: an Under-the-Radar Facebook Social Gaming Success

Story in the Makinghttps://store.theartofservice.com/the-social-gaming-toolkit.html

Page 77: Social Gaming

CastleVille - Reception

1 Jon Swartz previewed the game for USA Today, thought the game had similarities in design to

the Shrek (franchise)|Shrek franchise, but described it as Zynga's crown jewel. Andrew Webster, reviewing CastleVille for Gamezebo, said that the release wouldn't revolutionize social gaming, but because of arguably the

best visual and audio experience on Facebook, it was still one of the best games on Facebook. He gave the game four and a half stars of five.

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Page 78: Social Gaming

ZyngaPlusCasino

1 'ZyngaPlusCasino' is a U.K. based online casino which was created by Zynga - a Social

games|Social Games provider based in California – together with Bwin.Party Digital

Entertainment. Zynga's games are licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner. On April

2, 2013, Zynga launched ZyngaPlusCasino together with ZyngaPlus Poker|

ZyngaPlusPoker, their first forays into real-money gaming as opposed to social gaming.

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Page 79: Social Gaming

Tiny Tower

1 On iOS, Tiny Tower is integrated with Apple's social gaming network, Game Center. Game Center provides achievements, leaderboards (based on the number of floors players have) and challenges sent by others. It also allows

the player to compare with their Game Center friends' towers. However, Android

devices are integrated with the Mobage social gaming network, and unlike Apple's Game

Center, an internet connection and a Mobage user name are required to play Tiny Tower.

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Swift v. Zynga - Factual background

1 Currency is metered out through the game itself, and additional currency can be purchased directly, or earned

by completing special offers with Zynga and its business partners.

[http://techcrunch.com/2009/10/31/scamville-the-social-gaming-

ecosystem-of-hell/ Scamville: The Social Gaming Ecosystem of Hell]

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Cow Clicker

1 In the wake of a controversial speech by Zynga's president at the Game Developers Choice Awards in 2010, Bogost developed Cow Clicker for a

presentation at a New York University seminar on social gaming in July

2010

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Page 82: Social Gaming

Cow Clicker - Creation and development

1 As one of the most vocal critics of Zynga's practices and business

model, Bogost made further appearances at various events and panels to discuss his views on social

gaming.

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Page 83: Social Gaming

Cow Clicker - Reception

1 Cow Clicker received critical attention soon after its release. One

early commentator was Alexia Tsotsis of TechCrunch, who acknowledged the game's intent as a commentary

on the impact of social network games. In an interview, Bogost

foresaw the transformation of the internet into a compulsive virtual dystopia through Zynga's use of

social gaming.https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 84: Social Gaming

Sora (Kingdom Hearts) - Appearances

1 A 2D cartoonish avatar version of Sora wearing his original outfit in

Kingdom Hearts is also present in the online community-based social

gaming networking service, Kingdom Hearts Mobile. Sora also appears in

the Shiro Amano's manga and Tomoko Kanemaki's novels in which

he reprises his role in the video games.

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 85: Social Gaming

List of assets owned by 21st Century Fox - Shine Group

1 * Bossa Studios, social gaming producer

https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 86: Social Gaming

Vocaloid - Marketing

1 Later, a mobile phone game called Hatsune Miku Vocalo x Live was

produced by Japanese mobile social gaming website Gree

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Page 87: Social Gaming

Adriana Lima - Modeling

1 In 2011, Lima signed a deal as a spokeswoman for Megacity by Votsu, a Brazilian social gaming company, to

appear in their commercials.[http://www.youtube.com/watch?

v=oSPVyuxuCu4 MegaCity – Comercial estrelado pela supermodelo Adriana Lima!] Video on YouTube (in

Portuguese) She also became the face of Brazilian luxury brand, Forum for their F/W and S/S

seasons.[http://www.therichest.org/celebnetworth/celeb/model/adriana-lima-net-worth/ Profile] at Celeb Net Worth Lima has worked with the most established

photographers in fashion such as Inez van Lamsweerde and Vinoodh Matidin, Vincent Peters, Mario Sorrenti, Mert

Alas and Marcus Piggott David Sims and Mario Testino

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Page 88: Social Gaming

Sony PlayStation

1 The PlayStation Network is an online service with over 110 million users worldwide (as of July

2013).[http://www.playstationlifestyle.net/2013/07/03/psn-passes-110-million-accounts-sony-pictures-developing-exclusive-original-tv-style-

programming-for-psn-timed-exclusives/ PSN Passes 110 Million Accounts, Sony Pictures Developing Exclusive Original TV-Style

Programming for PSN, Timed Exclusives - PlayStation LifeStyle] It comprises an online virtual market, the PlayStation Store, which

allows the purchase and download of games and various forms of multimedia, a subscription-based online service known as PlayStation Plus and a social gaming networking service called PlayStation Home,

which has over 31 million users worldwide (as of March 2013).[http://www.sony.com/SCA/company-news/press-releases/sony-corporation-of-america/2013/sony-dadc-new-media-solutions-and-bbc-worldwide-br.shtml Sony Corporation of America] PlayStation Mobile (formerly PlayStation Suite) is a software framework that provides

PlayStation content on mobile devices

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Page 89: Social Gaming

Shinee - 2012: Sherlock, first Japan Arena Tour and second Asia tour

1 On September 1, 2012 Shinee's official Japanese fanclub 'Shinee World J' opened at

12:00JST. To commemorate the opening, Shinee held official fanclub events called

Shinee World J Fanclub Event 2012 on December 20, 2012 at Osaka-jō Hall and on December 24, 2012 at Makuhari Messe. On

October 4, 2012 EMI announced Shinee's first social game called SHINee My Love released

October 10. The game is handled by the social gaming network for Android iOS, mobage.

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Page 90: Social Gaming

DeNA - History

1 **March: Consolidates Mobage Town and Plus+ (ngmoco's social gaming network) into a single global brand, Mobage[http://www.itmedia.co.jp/ne

ws/articles/1102/14/news066.html モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速 ]( ITmedia News, 2011February14

日)https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 91: Social Gaming

DeNA - History

1 **June: DeNA subsidy DeNA-China announced partnership with Chinese

social network Renren to bring mobile games to Renren users using

DeNA's Mobage social gaming platform.

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Page 92: Social Gaming

Indiana Jones - Video games

1 Social gaming company Zynga introduced Indiana Jones to their Indiana Jones Adventure World|

Adventure World game in late 2011.

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Eighting - History

1 In October 2000, the Raizing division was incorporated into Eighting, and since then, no shooter games were produced. The company since then

concentrated its video game business to home consoles and

mobile/social gaming.

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Page 94: Social Gaming

Buzz! - PlayStation Home

1 Relentless Software released a Buzz! themed List of PlayStation Home

Game Spaces|space for the PlayStation 3's online social gaming network, PlayStation Home in the

European and North American versions

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Page 95: Social Gaming

Crytek - Ryse, Homefront and Crysis 3

1 On February 2012, Crytek announced a new cloud based social gaming network called

GFACE

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Page 96: Social Gaming

EA - History

1 In 2009, EA acquired the London-based social gaming startup Playfish, and in June 2011, EA launched Origin (content delivery)|Origin, an online service to sell downloadable games

directly to consumers

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Page 97: Social Gaming

Louis Tully - Video games

1 In PlayStation Home, the PlayStation 3's online community-based social

gaming network, Loot Entertainment, in association with Atari and Terminal

Reality, released a Ghostbusters-themed apartment space on June 18,

2009

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Page 98: Social Gaming

Dead Island - Marketing

1 In PlayStation Home (North American version), the PlayStation 3's social gaming network, users could pre-order Dead Island from a special

kiosk in the Central Plaza (Home's central meeting point redesigned for

this promotion and includes a Zombie Survival minigame) and

receive an Exploding Zombie Outfit (features a remote option for users to

explode) for their Home avatar.https://store.theartofservice.com/the-social-gaming-toolkit.html

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Women and video games - Heather Kelley

1 Kelly is also a co-founder of the Kokoromi experimental game

collective for which she curates the annual Gamma social gaming event which showcases the best current

indie games.[http://www.inc.com/ss/game-

changers-women-tech?slide=4#5 “Meet the 5 Most Powerful Women in

Gaming: Heather Kelley”]https://store.theartofservice.com/the-social-gaming-toolkit.html

Page 100: Social Gaming

Marc Ecko - Career

1 Since then, Ecko’s businesses have expanded to include a magazine for young men, Complex (magazine)|Complex, video and social gaming,

and venture capital funds.

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Page 101: Social Gaming

Final Fantasy Tactics series - Video games

1 Final Fantasy Tactics S is a tactical role-playing game with social

features and multiplayer battles. It was released in Japan on the Mobage social gaming network in May 2013.

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Page 102: Social Gaming

Street Fighter X Tekken - Marketing

1 In PlayStation Home, the PlayStation 3's online social gaming platform,

users could pre-order Street Fighter X Tekken directly from Home and

receive the in-game bonus, Boost Gem Trial Pack 1, as part of Home's

Total Game Integration

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Page 103: Social Gaming

PlayFirst - 2010–present: Cancellation of releasing on PC/Mac and new direction

1 In October 2010, it announced a focus on the mobile and social market after raising $9.2 million from investors, also cancelled releasing new casual games in the near future since Hotel Dash 2: Lost Luxuries. PlayFirst's forays into the social gaming

market have proven unsuccessful, as low user counts forced the company to cancel all of its Facebook games, Diner Dash and Chocolatier, not long after launching them.

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Page 104: Social Gaming

Media violence - Criticisms of media violence research

1 That is, differential outcomes of gaming arise as a result of different social contexts (online versus offline

gaming) and social dynamics involved in social gaming

experiences (Kaye Bryce, 2012)

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Page 105: Social Gaming

Final Fantasy Artniks - Reception

1 Famitsu featured Artniks on the cover of Famitsu GREE magazine on January 31,

2013, and carried rare character game card Seifer Almasy. Square Enix revealed on

January 11, 2013 that Artniks had reached over one million players in a little over a

month, becoming their fourth game to reach one million. In February 2013 Square Enix

revealed that Artniks, like their other social gaming offerings, was producing acceptable

profits.

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Page 106: Social Gaming

Yossi Vardi - Investment strategy

1 Come2Play (a social network game|social gaming site,) fring,

[http://www.businessweek.com/globalbiz/content/apr2007/gb20070411_663218_page_2.htm speedbit], [http://www.cellogic.com/ Cellogic] (developer of a content discovery platform for

mobile publishers, and of the Deeplink (company)|deeplink.me mobile deep linking platform), [http://www.bloggersbase.com/ BloggersBase] (a discovery platform for

premium UGC) and many others.

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Page 107: Social Gaming

Raph Koster

1 From 2006 until 2013 he worked as the founder and president of

Metaplace (previously operating as Areae and acquired by social gaming

company Playdom in 2010, which was in turn acquired by Disney)

producing a Facebook game platform.

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Page 108: Social Gaming

Raph Koster - Biography

1 Promoted to chief creative officer in 2003, he relocated to Sony Online

Entertainment in San Diego where he spent three years primarily

responsible for business development. In March 2006, Koster

left the company to work on Metaplace which, at the end, was a social gaming platform for Facebook

games. Since 2013 he is an independent designer and

consultant.

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Page 109: Social Gaming

Disruptor Beam

1 The company was founded in 2010.Scott Kirsner, March 26, 2010, Boston Globe, Vidgame couple build new venture around 'social gaming'

trend, [http://www.boston.com/business/technology/innoeco/2010/03/vidgame_couple_build_new_ventu.html] The company is known for developing a social game based on Game of Thrones (TV series)|Game of Thrones

(set in the Song of Ice and Fire novels).Kate Cox, May 21, 2012, Kotaku, The Newest Player in the Game of Thrones Marches its Armies onto

Facebook, [http://kotaku.com/5911972/the-newest-player-in-the-game-of-thrones-marches-its-armies-onto-facebook]Mike Snider, May 21, 2012,

USA Today, Game of Thrones Facebook game announced, [http://content.usatoday.com/communities/gamehunters/post/2012/05/game-of-thrones-facebook-game-announced-/1]John Gaudiosi (2012), 'Game of Thrones' Fans Get First Facebook Social Game, Hollywood Reporter, http://www.hollywoodreporter.com/news/game-of-thrones-facebook-social-game-327283 In 2014, the company announced an

expansion with Star Trek Timelines, a strategy roleplaying game featuring characters from all of the Star Trek eras.

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Page 110: Social Gaming

Quepasa - Growth

1 In 2011, Quepasa also acquired XtFt Games, owner of Brazil-based social game development studio TechFront. In May 2011

Quepasa launched its first social gaming title after the acquisition, Wonderful City -

Rio, on [http://www.quepasa.com Quepasa.com] and [http://www.orkut.com

Orkut]. Quepasa launched the game in partnership with Mentez, a Latin American-

focused social network game publisher based in Miami.

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Page 111: Social Gaming

GiantBomb - Community content

1 In Quests users earned experience points and level up in a social

gaming element that, give users incentives to create more content.

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Page 112: Social Gaming

Social games - Criticism

1 This is made possible through hackers creating fake profiles and

relying on bots to send spam messages to other users via social

gaming applications

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Page 113: Social Gaming

Animal Crossing: Wild World - Reception

1 Computer and Video Games felt that the online play extends the

experience into true social gaming, and IGN stated that Nintendo gave us everything we were asking for

when playing the GameCube version: a much more intuitive way of trading

items and enjoying other players' creations

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Page 114: Social Gaming

GameCrush - Design

1 GameCrush is different than most social gaming sites in that GameCrush credits can be used to buy and give gifts that hold real world value. While messaging and requesting a game are free, it is considered a nice gesture to offer a gift when requesting a game to someone new

(or as co-founder Eric Strasser puts it, much like buying a drink for someone in a bar). Members can also earn badges and achievements, and

can be rated, or even blocked, by other members based on their behavior.

https://store.theartofservice.com/the-social-gaming-toolkit.html