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Casual Games Association's Soial Casino Gaming Report
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What are social casino games?
social casino games are: Games that recreate popular casino games like poker, slots, table games, and bingo on a social platform.
What makes social casino games special?
1. Easy transition from computer to mobile gaming: offering the same user experience as video slots and video poker.
2. Familiar game mechanics lead to short learning curve and easy adoption for social gamers.
3. Sub-genres poker, casino, and slots generate 1.6 to 2x the ARPPU of the overall social category.
4. Social casino games also thrive in key markets where real-money gambling is legal.
Social Casino Gaming Report 2012 Casual Games assoCiation
soCial Casino GamesGrowth of the Genre
Fast growth of social casino segment drives social games growth.
social casino percentage
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social casino audience vs. social gaming audience—worldwide (MUU) (millions)
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social casino gamessocial games
the players overall social games
Female ages 35-44
How does the average social casino gamer compare to the average social gamer?
australia
u.K.
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south africa
Audience Size Audience Size Worldwide 2012E 183.32013E 209.92014E 234.82015E 246.2 Audience Size U.S. (millions) 2012E 25.852013E 27.092014E 27.402015E 27.92 Audience Size U.K. (millions) 2012E 6.13 2013E 6.96 2014E 7.14 2015E 7.08 Audience Size Australia (millions) 2012E 2.152013E 2.682014E 2.912015E 2.95 Audience Size South Africa (millions) 2012E 0.91 2013E 1.41 2014E 1.74 2015E 1.90
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2012e 2013e 2014e 2015e2012e 2013e 2014e 2015e
Audience Size Audience Size Worldwide 2012E 183.32013E 209.92014E 234.82015E 246.2 Audience Size U.S. (millions) 2012E 25.852013E 27.092014E 27.402015E 27.92 Audience Size U.K. (millions) 2012E 6.13 2013E 6.96 2014E 7.14 2015E 7.08 Audience Size Australia (millions) 2012E 2.152013E 2.682014E 2.912015E 2.95 Audience Size South Africa (millions) 2012E 0.91 2013E 1.41 2014E 1.74 2015E 1.90
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audience size (millions)
exampleDoubleDown Casino publisherIGT/DoubleDown Interactive
casino games poker games
Demographics (Worldwide)
exampleTexas HoldEm Poker publisher Zynga
average age 37.8 average age 27.3slots games
exampleSlotomania publisherCaesars/Playtika
average age 40.9
Casino and Slots skew slightly older than overall social games, but Poker is a young, male-dominated audience.
worldwide audience size (millions)
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Female55.9%
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Male44.1%
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Female29.0%
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Male71.0%
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Female60.4%
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Male39.6%
Social Casino Gaming Report 2012 Casual Games assoCiation
Revenue Models:
1. Slots Players purchase coins for additional and higher stakes spins. Slotomania by Playtika encourages players to risk more coins per spin by offering extra experience points for higher wagers.
2. Poker As a skill-based game, poker requires differentiation to accommodate all players. Texas HoldEm Poker by Zynga has several tables organized by skill level and stakes. Serious players by chips to play with other serious players without taking the time to earn money in the game, while less skilled players buy chips to extend game play.
3. Bingo In Bingo Bash by BitRhymes, players earn experience for each game they play, which unlocks bingo rooms, collectible items, and the ability to participate in tournaments. Players can also purchase game coins to buy in-game items like power ups and custom daubers.
the payers How Social Casino Games are Monetized
Social casino games average a conversion rate between 2% and 3.5% in the U.S. depending on the sub-genre.
The U.S. is the largest market for social casino gaming even though real-money gambling is not legal. Instead, the U.S. monetizes by selling in-game currency that allows players enter tournaments, increase chances of winning, and extend gameplay.
U.S. ARPPU august 2012
slots overall social Gaming
mobile Gaming
$10.18
$38.56
$78.42
soCial Casino Games
notable Developers and publishers
ZynGa
> Increased social casino gaming offerings this year with the releases of Zynga Slingo and Zynga Bingo.
> Developing real-money poker game for release in the first half of 2013.
> Currently owns three of the top four most popular social casino games on Facebook with Zynga Slingo, Texas HoldEm Poker, and Zynga Bingo.
> Mobile social casino games Poker by Zynga and Slots by Zynga.
CaeSaRS/Playtika
> Acquired by Caesars Interactive Entertainment in May 2011.
> Known for its slots game Slotomania, which grossed over $13MM worldwide revenue in August on Facebook alone.
> Slotomania reached #1 top grossing app on iPhone, iPad and Android.
iGt/DouBleDoWn inteRaCtive
> Acquired by IGT in January 2012.> Popular Facebook offering, DoubleDown
Casino, generates $10.3MM worldwide revenue in August.
> DoubleDown Slots on iOS, a top 25 grossing app.
Zynga http://company.zynga.com/
IGT/DoubleDown Interactive http://doubledowninteractive.com/
Caesars/Playtika http://www.playtika.com
WMS Industries http://www.williamsinteractive.com/
Notable Developers and Publishers
WMS inDuStRieS
> Teamed with Large Animal Games to release Lucky Cruise Slots in January 2012.
> Launched subsidy Williams Interactive to focus on the social casino market in June 2012.
> Williams Interactive independently released Jackpot Party Casino on Facebook and has 2MM monthly active users today.
> Runs Jackpot Party Casino, a real-money online casino launched in 2010 in the UK.
Social Casino Gaming Report 2012 Casual Games assoCiation
revenue soCial Games
revenues by region (billions)
revenues by individual market (billions)
2015e2014e2013e2012e
Social Casino Revenues Revenues - Worldwide ($, millions) 2012E 2013E 2014E 2015ETOTAL $1,704.26 $2,068.63 $2,416.83 $2,617.98 Revenues - By Region ($, millions) 2012E 2013E 2014E 2015EAsia $311.40 $375.20 $502.78 $569.40 Europe $446.38 $531.19 $594.93 $630.63 North America $659.77 $816.11 $947.75 $1,026.95 Latin America $180.71 $212.74 $227.69 $237.69 Rest of World $106.00 $133.39 $143.67 $153.31 TOTAL $1,704.26 $2,068.63 $2,416.83 $2,617.98 Revenues - Individual Markets ($, millions) 2012E 2013E 2014E 2015EUS $626.78 $775.33 $900.39 $972.42
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Social Casino Revenues Revenues - Worldwide ($, millions) 2012E 2013E 2014E 2015ETOTAL $1,704.26 $2,068.63 $2,416.83 $2,617.98 Revenues - By Region ($, millions) 2012E 2013E 2014E 2015EAsia $311.40 $375.20 $502.78 $569.40 Europe $446.38 $531.19 $594.93 $630.63 North America $659.77 $816.11 $947.75 $1,026.95 Latin America $180.71 $212.74 $227.69 $237.69 Rest of World $106.00 $133.39 $143.67 $153.31 TOTAL $1,704.26 $2,068.63 $2,416.83 $2,617.98 Revenues - Individual Markets ($, millions) 2012E 2013E 2014E 2015EUS $626.78 $775.33 $900.39 $972.42
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soCial Casino Games
Key terminologyarppu Average Revenue Per Paying User.
arpu Average Revenue per User.
Casino Games Social casino sub-genre that recreates the casino experience, including many casino games in one (e.g. DoubleDown Casino).
Conversion rate The number or percentage of users that have shifted from nonpaying to a paying status.
Daily aCtive users (Dau) The number of unique users that have used an application at least once over the course of a day.
monthly aCtive users (mau) The number of unique users that have used an application at least once over the course of a month.
poKer Games Social casino sub-genre that offers the popular card game poker in its many variations (e.g. Poker by Zynga).
real-money Game Social casino game that wagers actual currency and gives the player the possibility of cashing out, similar to online gambling.
slots Games Social casino sub-genre using a direct translation of video slots adapted for social gaming platforms (e.g. Slotomania).
soCial Casino Games Games that simulate a casino experience like poker, slots, table games, and bingo. These games take place on a social platform like Facebook or a mobile device.
other table CarD Games A sub-genre of other table card games within social casino gaming, such as baccarat and blackjack (e.g. Blackjack Madness).
about the Casual Games assoCiation
When it comes to the health of your business, the more things that work
together, the better. Which is why the Casual Games Association is a critical
portion of the success of your company and the industry as a whole. It
means that you and your team have access to cutting edge educational
resources and are connected to thousands of other game industry
professionals, members of the press and service providers around the globe.
Learn more at http://www.casualgamesassociation.org/
For press inquiries, please email [email protected]
Learn more about the games industry with the best speakers, networking, lectures and data to help you succeed in a crowded market at Casual Connect europe: Feb 12-14, 2013 Casual Connect asia: May 21-23, 2013 Casual Connect uSa: July 30-Aug 1, 2013 Casual Connect kyiv: October 2013