OPPORTUNITIES IN THE CASINO & GAMING MARKET

A vertical focus for approaching new clients

March 2014

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The Market Defined

The casino and gaming market is made up of a variety of

establishments, including casinos, hotels, sports betting

establishments, bingo halls, floating casinos, restaurants, retail

shopping and other tourist attractions

March 2014 Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

ESTABLISHMENTS YOU’RE FAMILIAR WITH

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Top Trends For This Market

• Casino revenue has recovered from post-2009 recession

• Stand-alone printed direct mail on the decrease BUT

• Acknowledged to drive traffic to online components

• Integrated cross-media campaigns on the rise

• Spending on mobile and social marketing on the rise

(seen as the two fastest growing channels)

• Data-driven marketing solutions to continue to play key

role in future

March 2014 Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

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Profile of Casino Visitors

• More than one-third of US population visited a casino in 2012

• Young people, aged 21-35, had highest rate of casino visits

• 52% of casino visitors have completed college

• Roughly half of casino visitors have household income of over

$60,000

• Playing lottery (53%) and casino gambling (32%) were most popular

forms of gambling in 2012

• 9 out of 10 young adult casino visitors plan to return within next year

• 61% of casino visitors say slot machines are their favorite casino

game

March 2014 Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

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Multi-Channel Marketing:Loyalty programs and campaigns to drive revenue & collect customer data

March 2014 Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

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Did you know that 95% of casino marketers believe marketing

programs will change and develop in the coming 10-15

years, especially in regard to use of targeted cross-media

communications and understanding of player

behavior?

ACCORDING TO V12 GROUP

SOURCE: V12 GROUP, 2013, “NO LUCK REQUIRED, HOW THE RIGHT DATA CAN IMPROVE CASINO MARKETING CAMPAIGNS”

March 2014

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Casino and gaming establishments

have a wide variety of marketing

communication needs. All of these

needs provide a tangible opportunity

for your company’s services.

So, what are they producing?

• Cross media communications

• Data analytics and data

mining

• Direct mail

• Social Media Marketing

• Email & Mobile Marketing

March 2014 Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

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Think Outside the Slots…

• In the casino and gaming industry, data is king!

• 67% of casinos use Player Club Cards, making data for

personalized print easily accessible

• There are opportunities to sell and support other activities

• 26% of casino visitors never or rarely gamble

• 69% of visitors eat at fine dining restaurants

• 55% of visitors see live entertainment

March 2014 Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

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One way to differentiate your company is to provide

unique materials that enable higher value printed

products to be created. Mohawk Specialty Digital

Substrates can help you provide this value to your

gaming customers.

Bringing More Value

March 2014

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Wynn Las VegasLas Vegas, Nevada

Prairie Band Casino & ResortMayetta, Kansas

March 2014

DORIS YOUNG, CREATIVE DIRECTOR, WYNN LAS VEGAS

“Choosing the right paper accentuates your messages to the guest. It says you care.

Having something tangible in your hand that feels good, from the gift card, letter, invitation or marketing offer we send, holding it and touching it has a more lasting impression.

Print is not deleted from their mind as easily as a ‘click’.”

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Prairie Band Casino & Resort

• Direct Mail targeting players who hadn’t visited

casino in 3 months

• Promotion: free night’s stay and free play offer

• Luggage tag was incorporated into design of mailer

(Helping recipient visualize themselves on trip)

• Results: 19% response rate, 80% lift in incremental

guests, 670% ROI

March 2014 Source: InfoTrends 2012

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The casino and gaming market

provides many revenue opportunities

for you as a print service provider.

The opportunities include these key

products and services:

Why You Should Consider Pursuing this Market

• Database management

• Data-driven personalization

• Campaign management

• Cross-Media services

• High-quality digital print

March 2014 Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

April 11, 2023 14

Mohawk MakeReady

provides practical resources for digital

printing.

WE CAN HELP

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