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University of Resource ManagementApril 6 2010
Join me on a simple path through the
junglehellip
Source survey of hundreds of businesses HubSpotcomROI
Introduction to Social Media for Municipalities Key Attributes
Why
Social Media Framework Case Study Chatham Questions to ask Overview and How to Set Up a
FaceBook Page
YouTube Channel
Blog
Summary and Closing Thoughts
Two-Way Allows users to connect with each other interact share content and congregate in an online environment Requires a new way of thinking
bull PULL or Sharing amp Engaging not PUSH or Telling
USG (user-generated content) Users can create content vs solely viewing content
Expedient Fast frictionless way to reach a large group of people ~ all while encouraging feedback and community interaction
Generally Free amp Easy to Use Demographics Not just for the ldquoyoungrdquondash EG
FaceBook 10 13-17 | 50 18-34 | 40 35+
bull 35+ Fastest growing segment 55+ grew over 900 2009 to 2010
MaleFemale 43 54
Reach Reach new (younger amp older) audiences in your community
bull People you are not reaching nowbull Connect with them where they arebull Study UNC Students not thinking about recycling Using Social Media
reminded to positive effect
Inform Inform citizens about the communityrsquos recycling program Share success storiesissues that might otherwise go
unnoticed Educate
Educate citizens about best recycling practices Engage
Increase participationcollaboration in community recycling Enlist their help in organizing events rallies etc
Encourage WOM (word-of-mouth) Virality Share with friends peers etc
Web Site ChathamRecyclesorg
3 Years ndash ldquoWork Grouprdquo of towns people amp passionate residents Meet monthly Sanctioned by town (no formal meeting records requirements) Involve High School AmeriCorp for volunteers local merchants UPS Web (divide amp conquer on content resident webmasterdesigner) Blog soon FB Website amp Blog Media
Website traffic ldquomildrdquo ~ havenrsquot kept up with blogging ~ working on a FB page to better connect wcitizens Overall efforts onlineoffline paying off in increased recycling rate
In the Works
Blog ChathamRecyclesblogspotcom
Social Media
Social Network
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Join me on a simple path through the
junglehellip
Source survey of hundreds of businesses HubSpotcomROI
Introduction to Social Media for Municipalities Key Attributes
Why
Social Media Framework Case Study Chatham Questions to ask Overview and How to Set Up a
FaceBook Page
YouTube Channel
Blog
Summary and Closing Thoughts
Two-Way Allows users to connect with each other interact share content and congregate in an online environment Requires a new way of thinking
bull PULL or Sharing amp Engaging not PUSH or Telling
USG (user-generated content) Users can create content vs solely viewing content
Expedient Fast frictionless way to reach a large group of people ~ all while encouraging feedback and community interaction
Generally Free amp Easy to Use Demographics Not just for the ldquoyoungrdquondash EG
FaceBook 10 13-17 | 50 18-34 | 40 35+
bull 35+ Fastest growing segment 55+ grew over 900 2009 to 2010
MaleFemale 43 54
Reach Reach new (younger amp older) audiences in your community
bull People you are not reaching nowbull Connect with them where they arebull Study UNC Students not thinking about recycling Using Social Media
reminded to positive effect
Inform Inform citizens about the communityrsquos recycling program Share success storiesissues that might otherwise go
unnoticed Educate
Educate citizens about best recycling practices Engage
Increase participationcollaboration in community recycling Enlist their help in organizing events rallies etc
Encourage WOM (word-of-mouth) Virality Share with friends peers etc
Web Site ChathamRecyclesorg
3 Years ndash ldquoWork Grouprdquo of towns people amp passionate residents Meet monthly Sanctioned by town (no formal meeting records requirements) Involve High School AmeriCorp for volunteers local merchants UPS Web (divide amp conquer on content resident webmasterdesigner) Blog soon FB Website amp Blog Media
Website traffic ldquomildrdquo ~ havenrsquot kept up with blogging ~ working on a FB page to better connect wcitizens Overall efforts onlineoffline paying off in increased recycling rate
In the Works
Blog ChathamRecyclesblogspotcom
Social Media
Social Network
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Source survey of hundreds of businesses HubSpotcomROI
Introduction to Social Media for Municipalities Key Attributes
Why
Social Media Framework Case Study Chatham Questions to ask Overview and How to Set Up a
FaceBook Page
YouTube Channel
Blog
Summary and Closing Thoughts
Two-Way Allows users to connect with each other interact share content and congregate in an online environment Requires a new way of thinking
bull PULL or Sharing amp Engaging not PUSH or Telling
USG (user-generated content) Users can create content vs solely viewing content
Expedient Fast frictionless way to reach a large group of people ~ all while encouraging feedback and community interaction
Generally Free amp Easy to Use Demographics Not just for the ldquoyoungrdquondash EG
FaceBook 10 13-17 | 50 18-34 | 40 35+
bull 35+ Fastest growing segment 55+ grew over 900 2009 to 2010
MaleFemale 43 54
Reach Reach new (younger amp older) audiences in your community
bull People you are not reaching nowbull Connect with them where they arebull Study UNC Students not thinking about recycling Using Social Media
reminded to positive effect
Inform Inform citizens about the communityrsquos recycling program Share success storiesissues that might otherwise go
unnoticed Educate
Educate citizens about best recycling practices Engage
Increase participationcollaboration in community recycling Enlist their help in organizing events rallies etc
Encourage WOM (word-of-mouth) Virality Share with friends peers etc
Web Site ChathamRecyclesorg
3 Years ndash ldquoWork Grouprdquo of towns people amp passionate residents Meet monthly Sanctioned by town (no formal meeting records requirements) Involve High School AmeriCorp for volunteers local merchants UPS Web (divide amp conquer on content resident webmasterdesigner) Blog soon FB Website amp Blog Media
Website traffic ldquomildrdquo ~ havenrsquot kept up with blogging ~ working on a FB page to better connect wcitizens Overall efforts onlineoffline paying off in increased recycling rate
In the Works
Blog ChathamRecyclesblogspotcom
Social Media
Social Network
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Introduction to Social Media for Municipalities Key Attributes
Why
Social Media Framework Case Study Chatham Questions to ask Overview and How to Set Up a
FaceBook Page
YouTube Channel
Blog
Summary and Closing Thoughts
Two-Way Allows users to connect with each other interact share content and congregate in an online environment Requires a new way of thinking
bull PULL or Sharing amp Engaging not PUSH or Telling
USG (user-generated content) Users can create content vs solely viewing content
Expedient Fast frictionless way to reach a large group of people ~ all while encouraging feedback and community interaction
Generally Free amp Easy to Use Demographics Not just for the ldquoyoungrdquondash EG
FaceBook 10 13-17 | 50 18-34 | 40 35+
bull 35+ Fastest growing segment 55+ grew over 900 2009 to 2010
MaleFemale 43 54
Reach Reach new (younger amp older) audiences in your community
bull People you are not reaching nowbull Connect with them where they arebull Study UNC Students not thinking about recycling Using Social Media
reminded to positive effect
Inform Inform citizens about the communityrsquos recycling program Share success storiesissues that might otherwise go
unnoticed Educate
Educate citizens about best recycling practices Engage
Increase participationcollaboration in community recycling Enlist their help in organizing events rallies etc
Encourage WOM (word-of-mouth) Virality Share with friends peers etc
Web Site ChathamRecyclesorg
3 Years ndash ldquoWork Grouprdquo of towns people amp passionate residents Meet monthly Sanctioned by town (no formal meeting records requirements) Involve High School AmeriCorp for volunteers local merchants UPS Web (divide amp conquer on content resident webmasterdesigner) Blog soon FB Website amp Blog Media
Website traffic ldquomildrdquo ~ havenrsquot kept up with blogging ~ working on a FB page to better connect wcitizens Overall efforts onlineoffline paying off in increased recycling rate
In the Works
Blog ChathamRecyclesblogspotcom
Social Media
Social Network
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Two-Way Allows users to connect with each other interact share content and congregate in an online environment Requires a new way of thinking
bull PULL or Sharing amp Engaging not PUSH or Telling
USG (user-generated content) Users can create content vs solely viewing content
Expedient Fast frictionless way to reach a large group of people ~ all while encouraging feedback and community interaction
Generally Free amp Easy to Use Demographics Not just for the ldquoyoungrdquondash EG
FaceBook 10 13-17 | 50 18-34 | 40 35+
bull 35+ Fastest growing segment 55+ grew over 900 2009 to 2010
MaleFemale 43 54
Reach Reach new (younger amp older) audiences in your community
bull People you are not reaching nowbull Connect with them where they arebull Study UNC Students not thinking about recycling Using Social Media
reminded to positive effect
Inform Inform citizens about the communityrsquos recycling program Share success storiesissues that might otherwise go
unnoticed Educate
Educate citizens about best recycling practices Engage
Increase participationcollaboration in community recycling Enlist their help in organizing events rallies etc
Encourage WOM (word-of-mouth) Virality Share with friends peers etc
Web Site ChathamRecyclesorg
3 Years ndash ldquoWork Grouprdquo of towns people amp passionate residents Meet monthly Sanctioned by town (no formal meeting records requirements) Involve High School AmeriCorp for volunteers local merchants UPS Web (divide amp conquer on content resident webmasterdesigner) Blog soon FB Website amp Blog Media
Website traffic ldquomildrdquo ~ havenrsquot kept up with blogging ~ working on a FB page to better connect wcitizens Overall efforts onlineoffline paying off in increased recycling rate
In the Works
Blog ChathamRecyclesblogspotcom
Social Media
Social Network
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Reach Reach new (younger amp older) audiences in your community
bull People you are not reaching nowbull Connect with them where they arebull Study UNC Students not thinking about recycling Using Social Media
reminded to positive effect
Inform Inform citizens about the communityrsquos recycling program Share success storiesissues that might otherwise go
unnoticed Educate
Educate citizens about best recycling practices Engage
Increase participationcollaboration in community recycling Enlist their help in organizing events rallies etc
Encourage WOM (word-of-mouth) Virality Share with friends peers etc
Web Site ChathamRecyclesorg
3 Years ndash ldquoWork Grouprdquo of towns people amp passionate residents Meet monthly Sanctioned by town (no formal meeting records requirements) Involve High School AmeriCorp for volunteers local merchants UPS Web (divide amp conquer on content resident webmasterdesigner) Blog soon FB Website amp Blog Media
Website traffic ldquomildrdquo ~ havenrsquot kept up with blogging ~ working on a FB page to better connect wcitizens Overall efforts onlineoffline paying off in increased recycling rate
In the Works
Blog ChathamRecyclesblogspotcom
Social Media
Social Network
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Web Site ChathamRecyclesorg
3 Years ndash ldquoWork Grouprdquo of towns people amp passionate residents Meet monthly Sanctioned by town (no formal meeting records requirements) Involve High School AmeriCorp for volunteers local merchants UPS Web (divide amp conquer on content resident webmasterdesigner) Blog soon FB Website amp Blog Media
Website traffic ldquomildrdquo ~ havenrsquot kept up with blogging ~ working on a FB page to better connect wcitizens Overall efforts onlineoffline paying off in increased recycling rate
In the Works
Blog ChathamRecyclesblogspotcom
Social Media
Social Network
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
MEDIABlogs
Videos
Photos
Presentations
NETWORKS
TOOLS
GET FOUND
Apps
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Goals Channel
Which social mediasocial networks hellipor build website blog
Time amp ResourcesCommitted towns people amp citizens to oversee
coordinate ldquoOwnerrdquo responsible for initiating and
maintaining presence Promotion Measuring Success
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Numerous municipalities using with good success Largest most popular Social Network No $s to set up and maintain One stop hub
To post updates photos video events general information and interact with users conduct polls and more
ways to communicate with users Pages can send updates to users that appear in their FB
homepage Users can interact with Pages become a Fan
Comment or Like upload content ldquowriterdquo on the wall suggest to a friend
When a fan of the FB Page news will also appear in their friends FB homepages
Can have multiple administrators moderators Users tend to provide their real names in their profile Facebook Insights ndash metrics on usage fans added etc SmartPhone Applications
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Go to facebookcompagescreatephp Choose CategorySubcategory OrganizationGovernment
Use actual name of citytown in page title Eg RockportRecycles
Upload your logo ndash approx 200 x 200 Start Populating Content in Tabs
Wall ndash mini press releases announcements Can be integrated with blog feed
Info ndash static information about the city overview mission schedules etc
Photos amp Videos - Upload orvia Flickr acct YouTube Chl
Many other possible tabs eg Events even custom tabs
Many free applications eg polling
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
ldquoPublishrdquo when you have as much information loaded as possible To edit your Page click on ldquoedit pagerdquo underneath your logo In the administrative interface you can
bull Add other administratorsbull Change settings ndash donrsquot allow 3rd party content
Aggregate Content Source content amp ideas fromto other associated sites (as appropriate)
bull Your townrsquos website MassRecycle State other nonprofit educational sourcesbull Other towns cities on Facebook (fan them too)
Promote Put a Facebook icon on towncity website bumper stickers at the dump Promote Facebook page in all communications Encourage fans to share the Page with their friends when you send out
updates Partner with local grocery or other merchant to print on grocery bags
Engage Get to know your fans spur them to interact
bull Wall posts Likes Comments bull Ask questions of your fans Surveys ndash polls ndash input
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
Free to set up your own branded channel upload video have it hosted Video can be embedded or integrated in your FaceBook page blog website shared etc No video or video
player compatibilityissues
Itrsquos cool High School students
can produce Aggregateshare
with other state munis eg
Metrics
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
1 Sign up for an account
You automatically get a channel when you sign up for an account
2 Edit Channel Customize the look of your YouTube channel add name or insert logo upload videos and enter profile information
3 Design There are numerous options to change the color scheme layout and content displayed on your YouTube channel
4 Organize your Video Channel YouTube Channel Redesign 33110bull Less clutteredbull More Social
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
A Blog or ldquoWeblogrdquo is an informal online journal Each entry is called a post Posts may be information
news commentaries etc
Blog vs Website Subtle differences ~ Blogs are formatted in an
ascending date sequence Visitors can leave comments Posts can be shared (FB Twitter email)
Blogs can include images video lists (eg most recent most commented)
Users may subscribe (via email or RSS feed))
Posts can be integrated and amplified with Social Media (eg your FaceBook Page Twitter)
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
1 Choose a Platform Blogger Typepad or WordPress ndash the gold standard of open source blogging
2 Choose hosted or self-hosted platform A hosted site makes it extremely easy for you to start a blog and see if you like it without spending money up front
Setting up a WordPress-hosted Blog Takes seconds costs nada Dozens of gorgeous themes Integrated stats system Great help if you need it Spam blocker Not just a blog WordPresscom has a feature called ldquopagesrdquo
which allows you to easily create web pages Privacy options including members-only blogs Advertising To support the service occasional Google text ads
httpwordpresscom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
The Social Media Opportunity Broaden your reach ~ communicate educate interact Build an informed and involved citizenry in community recycling
Getting Started Use social media personally first Assemble a passionate team (include web savvy person) Focus on using one tool first Establish some clear policies amp procedures
bull Admin privacy promotion etc Set an editorial schedule amp content developmentaggregation plan
Launch Social Media Presence Build BuzzhellipEvangelizehellipCultivate Citizen Advocates Start communicating listening responding Seek input involvement from get go ndash
Have Fun
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
D M Theacuteregravese ByrneNew Wave Media
DigitalSocial Media Strategist
OnlineOffline Marketer
dmtheresegmailcom
