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SOCCEREX GLOBAL CONVENTION 2017CONFERENCE CONCEPT
THESTUDIO
THEACADEMY
THE LOVEFOOTBALL ZONE
Through a mix of interviews and paneldiscussions, The Studio provides top levelexpertise from the industry’s biggest names.
The Academy delivers expert business insight for football’s most important sectors including, stadia, performance, fan engagement and sponsorship.
A showcase of all that is good about the game and the different bodies working to promote football’s power for social development.
The Lab is a new facility created to showcase thelatest niche innovations and expertise in some of football key sectors such as stadia and performance.
THELAB NEW
GLOBAL MARKET INSIGHT DELIVEREDBY EXPERTS, FOR EXPERTS
WORKING WITH THE WORLD’S LEADING LEAGUES...
Our institutional partnerships with Europe’s leading leagues, such as LaLiga, Serie A and the EFL who were all partners in 2016, ensure that the conference features the subjects most relevant to rights holders’ needs and the seniorfigures at the heart of addressing them.
...INDUSTRY ASSOCIATIONS AND CONTENT PROVIDERS
We partner with the leading sector focused organisations to ensure that the Convention delivers the latest market specific insight from the foremost experts in each sector. For example, our partnership with ESSMA will see them help to shape our stadia sector content and provide expert speakers from their member network.
LEARN FROM THE INDUSTRY’S BIGGESTRIGHTS HOLDERS & BRANDSPAST SPEAKERS INCLUDE:
GIANNI INFANTINOPRESIDENT, FIFA
NASSER AL KHATERASSISTANT SECRETARY GENERAL
TOURNAMENT AFFAIRSSUPREME COMMITTEE FOR DELIVERY & LEGACY
JAVIER TEBASPRESIDENT, LALIGA
ALEXEY SOROKINCEO, 2018 FIFA WORLD CUPTM RUSSIA
LOCAL ORGANISING COMMITTEE
MARTIN GLENNCEO, THE FOOTBALL ASSOCAITION
DON GARBERCOMMISSIONER, MLS
FATMA SAMBADIOUF SAMOURA
SECRETARY GENERAL, FIFA
SAFE STANDING: A STEP FORWARD IN FAN EXPERIENCE OR A RETURN TO FOOTBALL’S DARK DAYS?
The ban on standing sections at stadia in England’s top two divisions, that was introduced in the wake of the Hillsborough tragedy, has long seemed at odds with fans’ desire to stand when supporting their teams. While supporters of the ban point to the impressive safety records since its introduction, improved options such as the rail seat and positive evidence from Scotland, Germany, Sweden and Austria where standing areas are permitted show that there could be an alternative. In this session experts on both sides of the argument will be joined by club representatives, safety regulators and leading suppliers to look at what safe standing involves and what its introduction would mean for English football.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
INTERNATIONAL OWNERSHIP & INVESTMENT
More & more football properties are no longer domestically owned. Investors from the
US, China and the Middle East look set to dominate European football through purchasing
stakes in some of their biggest assets. This investment creates new opportunities for the
clubs and other businesses benefiting from the injection of finances and the access to new
markets but to what extent is the suitability of these investors properly vetted? What are
the long term implications of their involvement and, from the investor’s perspective, will
their investment objectives be met? We will bring together a panel of club representatives,
legal experts and international investors to analyse the impact of international investment
on the global game.
Michael BurnettManaging DirectorFerco Seating
Jon DarchMemberFootball Supporters Federation
SeniorRepresentativeSports Ground Safety Aithority (SGSA)
THE RISE OF INFLUENCER MARKETING
Social media has created an environment where brands and sporting organisations can talk directly with their fans/consumers but it has also enabled individuals to emerge whose authenticity of voice gives them an appeal and a credibility that big organisations cannot compete with. The growing influence of these individuals is becoming an important tool in the marketing arsenal of many brands as they look to engage key fan groups. Join a diverse group of experts as they analyse influencer marketing and the opportunities – and challenges – it presents for rights holders, brands, media channels and the influencers themselves.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
HOW DO YOU VALUE BROADCASTING RIGHTS IN THE MODERN MARKETPLACE?
Rights’ values have been on an ever steepening curve for many years but is this about to
change? Technological and media developments are altering consumption habits and
recent viewing figures for football via traditional broadcasters are significantly down. With
OTT streaming services bidding for – and securing – significant rights packages and social
media giants dipping their toe into live sports, the market is looking more fragmented
than ever before. At the Global Convention a panel of broadcasters, rights holders and
media gurus will debate the value of rights in this expanded marketplace and look at
whether the markets evolution has created more problems or more opportunities for the
rights holders and media companies involved.
Will PyneChief Creative OfficerBrave Bison
THE FUTURE OF STADIA DESIGN
Influenced by a mixture of factors including technological advancements, environmental
requirements and commercial challenges, architects are producing more and more
innovative stadia designs that will shape the arenas of tomorrow. While these future stadia
will undoubtedly provide a connected experience more advanced than anything we’ve
seen today, to what extent will the technology involved be future proof? How will they
strike a balance between maximising commercial opportunities and ensuring the venue is
first and foremost a place to watch football where the fan’s passion translates into an
atmosphere that can drive forward their team? Gathering together some of the
industry’s foremost architects and stadia managers, we will look at the future of stadia
design and how it will change the match day experience.
WITH FOOTBALL TOURNAMENTS, IS BIGGER REALLY BETTER?
2016 saw an expanded UEFA European Championships in France and FIFA have voted to
expand the World Cup to 48 teams from 2026. For the Confederations and smaller
nations involved, expanded tournaments present increased revenue opportunities and the
chance to compete at the top table with the established elite, as Wales and Iceland did so
successfully at Euro 2016. However, for the hosts, there are the technical challenges of
accommodating more teams and more matches – potentially in a shared hosting situation
which creates more logistical problems for the teams themselves – the players face more
gruelling schedules leading to burnout and the clubs face losing their employees to injury.
At the Convention, we will ask a selection of senior football stakeholders; are bigger
tournaments really better?
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
WEARABLE TECH: THE EVOLUTION OF SPORTS PERFORMANCE
Already a massive industry based on personal fitness monitoring for the mass market, in
elite sports the tracking capabilities of wearable technology mean it has the potential to
provide important real time data on player performance that can be analysed by
advanced sports science teams and acted upon by players and coaches alike. Already
common place on the training field for many clubs, as the technology becomes smaller,
more lightweight and more durable, wearable tech may become as common and
essential as the boots the players wear - and from a performance perspective, perhaps
even more important. At Soccerex, technology experts, data analysts and sports scientists
will evaluate the impact of wearable technology on the market and share their thoughts on
the future applications that will drive the evolution of football.
IS DOPING A PROBLEM IN FOOTBALL?
Football has watched on, detached from the doping scandals that have unfolded in sports
such as athletics, cycling and tennis, with FIFA’s Chief Medical Officer once stating FIFA has
“led the way in anti-doping,” citing the 2014 FIFA World CupTM in Brazil, where there were
no failed tests and where biological passports were introduced to the tournament for the
first time - a move that has since been extended to the UEFA Champions League. However,
as the problem of doping does not seem confined to one sport and the rewards on offer
in football are so high, can we really assume that the world’s most popular and high profile
sport is completely clean? In this session sports scientists, anti-doping experts and football
regulators will assess the extent of doping in football and what is being done to identify
and police it.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
THE RELATIONSHIP BETWEEN FOOTBALL & ESPORTS
With more and more live gaming content being made available via social media and the
UK getting a dedicated 24 hour gaming channel, eSports looks set to break into the
mainstream in 2017. Clubs such as Manchester City, Wolfsburg and West Ham have
already signed professional contracts with gamers, showing that football is aware of the
potential of eSports, but what can the game and its digital counterparts learn from each
other commercially? How should traditional football brands work in the eSports space and
will there ever come a time where the two are competing for audiences rather than
complementing each other? At the Convention, a meeting of football and digital minds
will dissect the relationship between football and eSports and analyse how the two can
best collaborate both now and in the future.
BREAKING FROM TRADITION: FOOTBALL’S NEW SPONSORSHIP ASSETS
The days of sponsors being satisfied with just having a logo on a team’s shirt have long
gone. Brands today are looking for more innovative, content and experience-driven
engagement opportunities which, in turn, is forcing rights holders and agencies to be more
creative with the portfolio of assets they offer. While new physical properties still exist – as
seen with the Premier League offering shirt sleeves as new sponsorship inventory – they
do so in the context of more integrated packages with mobile and digital platforms at
their core. Via a panel of rights holders, brands and sponsorship directors, the Global
Convention will deliver exclusive insight into the value of football’s new sponsorship assets
and how they can best be activated by brands.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
EDDIE JONES ON THE ART OF COACHING
Eddie Jones is the hugely successful Rugby Union coach who, having coached his
native Australia and Japan, is currently in charge of the England Rugby team. In his first 12
months with England he brought about a remarkable improvement, taking a side who had
failed badly at the 2015 Rugby World Cup on a long unbeaten run that included a Grand
Slam in the 2016 RBS Six Nations. Eddie is a firm advocate of cross sport learnings and in
this special session he will share the secrets of his success with England Rugby, what he
has learnt from other sports and what football can learn from rugby.
PLAYING CRUYFF’S WAY - A LEGEND’S LEGACY TO THE GAME
“You need both quality and results. Results without quality is boring. Quality without results is pointless” - Johan Cruyff.
Johan Cruyff firmly believed the game of football must be played to entertain the fans. His philosophy of attacking ‘total’ football, a formula to not just win games but also inspire people, has revolutionized the game as we know it. Cruyff left his mark on generations of exciting players and continues to influence many great coaches until this day. This session, co-hosted by Cruyff Football and featuring the people closest to Johan, will highlight his
vision and principles of play and share his most valuable lessons.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
Wim JonkCEOCruyff Football
Eddie JonesHead CoachEngland Rugby
FACEBOOK ON FOOTBALL
Not surprisingly, there is a strong link between the world’s most popular sport and the world’s most popular social media platform; football generates millions of conversations across Facebook, with the social media giant delivering a variety of offerings including games, awards and even streaming of live matches to meet the demands of their users. At Soccerex, Facebook will deliver an update on their approach to football and look ahead to what they see as the biggest opportunities for both fans and rights holders alike on their platform.
MAXIMISING THE VALUE OF YOUR CLUB’S BRAND
Whether it is AFC Ajax’s emphasis on youth, Manchester United’s commitment to attack or the glamour of Real Madrid football clubs around the world have certain characteristics that define their nature and underpin their approach both on and off the pitch. In this special session, we will gather a panel of senior club figures to analyse the importance of having defined values within a football club; how they can create and support the club’s identity, help the club grow their fan bases, both domestically and internationally and what structures are needed to ensure these are maintained, despite the large turnover in managerial,
coaching and playing staff.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
Jerry NewmanSports Partnerships Lead - EMEAFacebook
Edwin Van Der SarCEOAFC Ajax
OPTIMISING VENUE REVENUE GENERATION
Stadia are more than homes to sporting action. They host large gatherings of passionate fans who are ultimately consumers and, as a result, they offer huge opportunities for revenue generation for the club or stadia owner. From capturing and analysing data to the design of stadia to meet fans needs, the Convention will deliver expert insight on how stadia rev-enues can be maximised throughout the year, including a presentation from iXpole who’s sponsorship and hospitality platform helps club’s like RSC Anderlecht improve their match day cashflows and look at Bristol Sport’s successful redevelopment of Aston Gate.
YOUTH FOOTBALL DEVELOPMENT - TRAINERS V COACHES
Nurturing high quality home grown players is an important challenge to any club and a precondition to any sustainable national football development strategy. Productive youth development requires the proper recipe and high quality ingredients. One of the mostimportant debates in youth football today is the gradual shift in paradigm, away from a focus on youth team performance and towards a focus on individual development. Cruyff Football will co-host this session, designed to present and discuss different visions on talent development, with the people behind two of the best academies in Europe and a
highly successful football nation.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
Bob BrowaeysTechnical CoordinatorRoyal Belgian Football Association
Maria Ruiz De OnaHead of Coaching DevelopmentAtlhetic Bilbao
Ruben JongkindHead of TalentDevelopmentCruyff Football
Mark Kelly Chief of Operations Ashton Gate Stadium
Lisa Knights Chief of Media Ashton Gate / Bristol Sport
Martin GriffithsChairman Bristol Sport
Luc VanheckeBusiness Development iXpole
THINK WE’RE MISSING SOMETHING? SEND US YOUR SUGGESTIONS!
The conference at the Soccerex Global Convention is designed for you the football industry
and our agenda is shaped by our conversations with the different stakeholders within it.
We do our best to cover the latest and most important issues affecting each sector but
you may think we’ve missed something that should be addresed.
If you have a suggestion for a conference topic or a presentation idea you would like to
discuss with our team please email [email protected] or call +44 208 987 5512.
THE FUTURE OF FAN GENERATED CONTENT
Improvements in technology and the growing influence of social media on society have brought another player into the content market – the fans themselves. Able to operate on the same playing field unfettered by corporate restrictions, fans are creating content that is increasingly valued more highly than content created by the rights holders themselves and, through aggregating this content, new media channels are emerging. How can clubs, leagues and federations use fan generated content and its considerable commercialpotential to their advantage? We will bring together a mix of media and content experts with senior rights holders to look at the future of fan generated content in football.
SOCCEREX GLOBAL CONVENTIONCONFERENCE SESSION CONCEPTS
James KirkhamHead of Copa90Copa90