CONFERENCE PROGRAMME 2013 · CUP MEAN TO BRAZIL? The Soccerex Global Convention begins with government dignitaries, business leaders and football legends joining the Soccerex chairman

CONFERENCE PROGRAMME 2013BRINGING THE WORLD OF FOOTBALL TOGETHER AT THE...

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SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2013

TUESDAY 3RD 10:30 - 12:30 STUDIO 1OPENING CEREMONY & LEADING INDUSTRY INTERVIEW

TUESDAY 3RD 16:45 - 17:45 STUDIO 1WORLD CUP SPONSORSHIP: FINDING YOUR MARKET

TUESDAY 3RD 14:30 - 16:00 STUDIO 1WHAT WILL THE 2014 FIFA WORLD CUP MEAN TO BRAZIL?

The Soccerex Global Convention begins with government dignitaries, business leaders and football legends joining the Soccerex chairman for a series of addresses and awards. It will then be followed immediately by a one-to-one interview with one of the most influential figures in world football.

Senior representatives from official World Cup partners, sponsors and supporters will discuss how they are differentiating themselves pre-event and their respective strategies for engaging with new and old customers during the World Cup.

DAY 1- STUDIO 1TUESDAY 3RD DECEMBER

In this extended session, senior 2014 LOC officials will take to the stage to review the lessons from this summer’s Confederations Cup tournament and provide an update on the latest developments and the remaining challenges ahead of the 2014 FIFA World Cup. This will be followed by an exclusive interview with the man behind Brazil’s World Cup Law and a discussion with former Brazilianplayers on what the World Cup will mean for football in Brazil


TUESDAY 3RD 11:00 - 11:45 STUDIO 2SUPRANATIONAL LEAGUES – FOOTBALL’S NEW FRONTIER The Organising Committee of the proposed United Football League between Russia and Ukraine will explore the emergence of supranational leagues and the multiple business opportunities this new league would create.

TUESDAY 3RD 11:45 - 13:00 STUDIO 2RUSSIA: SPORT’S BIGGEST EMERGING MARKET UNCOVERED It has been nearly three years since Russia was announced as host of the 2018 FIFA World CupTM, which encouraged another wave of investment into sport from one of the world’s biggest economies. Bringing together representatives from the 2018 Host Cities, this session will look at the growth of the Russian sports market, including the growing influence Russian clubs and brands are having on the football industry and how the World Cup and the upcoming Sochi Winter Olympics have positioned Russia as major sporting event destination.

T: +44 208 987 5522 E: [email protected] W: www.soccerex.com/global

WEDNESDAY 4TH 10:00 - 11:00 STUDIO 1THE FIRST DIGITAL WORLD CUPA selection of experts from social networks, broadcasters, governing bodies and major events specialists will look at how digital advances and the development of social media has changed the way fans consume football, the traditional relationship between the media and fans and how media companies have reacted to this change.

WEDNESDAY 4TH 14:30 - 15:30 STUDIO 1PLAYER OWNERSHIP PART 2 - A EUROPEAN PERSPECTIVEFollowing the success of last year’s panel another of football’s most recognised agents will take to the stage to dissect the international transfer market with a particular focus on player ownership and the financial opportunities / legal issues involved.

Achieving success at a football club both on and off the pitch is no mean feat. This session will host an exclusive set of past and present Club Presidents and Chairmen, who will come together to debate the challenges of elite football administration and just what is required to run a successful club in today’s football and economic environment.

WEDNESDAY 4TH 16:15 - 17:45 STUDIO 1HOW TO RUN A SUCCESSFULFOOTBALL CLUB

DAY 2 - STUDIO 1WEDNESDAY 4TH DECEMBER


WEDNESDAY 4TH 12:00 - 13:00 STUDIO 1FOOTBALL’S IMMORTALS Over the course of a career, a particular tournament, or a defining moment in a big game, football offers the opportunity for players to gain footballing immortality, which is at its peak during a World Cup. Here, Soccerex will speak to a selection of footballing legends about the stand out memories from their careers, who they regard as the all time world cup greats and their thoughts on who will shine in Brazil next year.


TUESDAY 3RD 15:00 - 18:30 STUDIO 22014 FIFA WORLD CUPTM HOST CITIES WORKSHOP The Global Convention is the only football business event in the world which has consistently brought together the 12 Brazilian host cities that will welcome the world of football to their doors. This year will be no different with senior representatives from the cities taking to the stage, to outline the commercial strategies both short term and long term being put in place so that fans, players, sponsors and media experience a unique World Cup and more importantly spend their time and money in Brazil.

THURSDAY 5TH 10:30 - 11:30 STUDIO 1THE RISE OF BRAZILIAN FOOTBALL Corinthians are the World Club Champions, the Brasileirão is ranked 6th in the world in revenue generation and the last four winners of the Copa Libertadores have been Brazilian. A panel made up of club officials, players, administrators and sponsors will outline the reasons behind the recent success of the game in Brazil and its rise to the top of world football.

THURSDAY 5TH 12:15 - 13:15 STUDIO 1FOOTBALL’S MAJOR EVENT DESTINATIONSOver the next 10 years the global footballing calendar will be filled with national, continental and international tournaments which will be visiting new and emerging markets. On this session, senior tournament chiefs from across the globe will discuss the organisational and the huge commercial opportunities each tournament creates in their respective markets.


DAY 3 - STUDIO 1THURSDAY 5TH DECEMBER

DAY 2 - STUDIO 2WEDNESDAY 4TH DECEMBER

WEDNESDAY 4TH 09:45 - 10:30 STUDIO 2REPUCOM WORKSHOPRepucom, one of the most experienced sport market research companies in the world, will deliver a presentation on the facts and figures behind sponsorship and advertising in South American football.

WEDNESDAY 4TH 11:00 - 13:30 STUDIO 2COMMERCIAL CLUB WORKSHOPWith the game of football now accessible to billions of fans across the world, it is imperative for clubs to stay on top of latest trends and practices in every department of the club. In a dedicated club workshop, a selection of international clubs will deliver a series of interactive presentations on the key commercial and organisational aspects of the modern game.

WEDNESDAY 4TH 14:30 - 15:15 STUDIO 2PWC: A FAMILY OFFICE FOR THE SOCCER WORLDPwC, the world’s largest professional services firm, will be introducing their new groundbreaking global ‘sporting family consulting service’, which offers players, agents, clubs and other stakeholders of sport a full package of management services including asset/wealth management, life insurance, legal aid & post career income strategy. ING Investment Management will talk about their smart way of investing.

WEDNESDAY 4TH 16:00 - 18:00 STUDIO 2PERFORMANCE WORKSHOP In this dedicated workshop a selection of global industry experts from clubs, academies, brands, performance specialists and other senior stakeholders will discuss and demonstrate the latest advancements currently in use the football industry. This will include the presentation of The Hoy Park Sports Development Centre, a state of the art complex due to be built in Durban, South Africa which will offer suppliers from across the football spectrum, a fantastic opportunity to engage with the key decision makers from the project.


www.soccerex.com/global

+44 208 987 [email protected]

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DAY 3 - STUDIO 2 THURSDAY 5TH DECEMBER

THURSAY 5TH 09:30 - 10:00 STUDIO 2KETCHUM SPORTS & ENTERTAINMENTKetchum Sports & Entertainment, one of the world’s leading PR firms, will deliver a unique presentation alongside some of the world’s leading brands on how football can help to deliver key messages and the different strategies needed when planning campaigns around the World Cup.

THURSDAY 5TH 10:30 - 13:00 STUDIO 2THE FAN’S EXPERIENCE They’re the ones who will pay for the tickets, travel from all corners of the globe, buy the merchandise and invest millions into local economies. With that in mind what experience do fans, the most important part of any major sporting event, receive? Fan parks, stadium safety, transport, tourism and other factors which make up a fans ‘world cup experience’ will all be presented to show how tourna-ment organiser can ensure a safe and enjoyable tournament for all of the fans in attendance.

THURSDAY 5TH 14:00 - 15:15 STUDIO 2FOOTBALL’S SUSTAINABLE SOCIAL OPPORTUNITYA mixture of football stakeholders and social responsibility experts will look at the partnerships being created between rights holders, charities and NGO’s which are using football as vehicle for sustainable social development.

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CONFERENCE PROGRAMME 2013 · CUP MEAN TO BRAZIL? The Soccerex Global Convention begins with government dignitaries, business leaders and football legends joining the Soccerex chairman