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HousekeepingLink to all slides, resources etc.http://www.drewsmarketingminute.com/marco-island-resources-01.html
Business cards
Feel free to interrupt, ask questions or cheer aloud
No so pretty. Tried to pack a lot in.
Feel free to share this with your co-workers. Just keep thecopyright stuff in place.
Copyright 2008. McLellan Marketing Group. All Rights Reserved.
Why are we going to invest the resources?
Needed to learn about the medium
A way to demonstrate MMG’s expertise
Extension of Business Record column
Opportunity for media buzz
No one else was doing it
The challenge
Success will look like what?
Strong rankings (Top 500 was original goal)
Lots of comments
New connections
Clients buying decision reinforced
New prospects -- contacting us
Speaking gig requests
Fun
Who are we writing to/for?
Ian -- CMO/Director of Marketing at a medium-sized company
Erin -- small business owner
Patrick -- blogging/marketing pro
Persona post
What will we write about?
Categories -- broad topics (2/month)
Editorial Calendar -- 15 post ideas, 30, 45?
Practice makes perfect
How often and how will we maintain it?
3-4 fresh posts per week
Multiple author -- scheduled?
Single author -- block time off (1 hour/post)
Proofing/Approvals
M-F, 7 days a week?
Friday only? Monday only? (Thursdays #1)
Where questions
Where will you host it?
On our website or separate?
Where will you direct everyone? (URL)
How do we want to come across?
Tone/Style
Length of posts
Visuals
Blog design/functionality
Blog design/looks
Comments policy
Let’s not embarrass ourselves
Pick a vendor (Drew = Typepad.com)
Design or template decision
List of potential posts
Source for visuals
Practice for 30 days (get a coach)
It’s a share and share alike mentality
You are part of a bigger community
You need to build your own community
Bloggers reach out & help/support other bloggers
It’s personal (to a degree)
How do you build a community?
You go to them (read/comment)
You put out the welcome mat
• Quality content
• Quick to respond to comments
• Easy navigation/design
You ask open-ended questions
You share resources
Always remember…
It’s not about you. Or your organization.
Remember that in the short term and it will be about you and your
organization in the long term.