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–So what’s this whole Knowledge Mobilization
thing anyway? KMb 101Michael Johnny, Manager
Knowledge Mobilization Unit
York University
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Overview
1. Knowledge Mobilization (KMb) 101 - What is KMb?
2. KMb at York and the intersections with literacy
3. KMb Strategy – How a plan could help you
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4
Working to Eradicate Bullying: Deb Pepler
Bullying is a relationship problem that may carry through adolescence and into adulthood in the form of aggression, sexual harassment, dating aggression, and substance use. Working on the determinants interventions and treatments for bullies and victims of bullying, Deb Pepler works with researchers, governments and NGOs to enhance awareness, build research capacity, assess bullying problems and promote evidence-based programs and effective policies across Canada.
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http://www.youtube.com/researchimpact#p/u/7/1IzYtrQq3zc
1. So what IS knowledge mobilization?
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Context – institutional knowledge mobilization services
Research Summaries
Research Translation Help Desk
Research Translation Help Desk
Research ForumsKM in AM
Research PartnershipsKMb Interns
Social Media
Exchange
(KE)
Knowledge Mobilization
partnerships CBR
co-production
Community Based Research
Producer
Push
(KT)
User
Pull
(KT)
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Portugal Cove, NL
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Partnerships - KMb throughout the Research Cycle
Evaluate
Plan
ExecuteDisseminate
ConsultationPartnershipsResearch forum
PopulationsClinical practiceIntervention studiesInternshipsResearcher exchange
Surveys, case studies, expert panelists
Wikis, blogsWeb siteTown hallTheatrePostersPolicy brief PSAPractice guidelinePopular pressSocial Marketing
public policy
professional practice
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KM Case Studies
1. LinDR and Literacy Council of York Simcoe (User Pull)
2. Ontario Literacy Coalition (KMb Interns, Co-Creation)
3. ResearchSnapshot (Producer Push)
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ResearchSnapshot (Producer Push)
http://www.youtube.com/researchimpact#p/u/12/JGXg-0U74aA
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http://www.yorku.ca/laps/flash/ee/2009/clients.html
Reaching in to the University (User Pull)
LinDR– Program Evaluation – Wraparound Durham (2007 request)– Contracted evaluation expertise
LCYS– Impact Analysis (2007 request)– Connected to Experiential Education– “allows us to do research we could not normally do”– results fed into LSP, LCP processes
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Graduate Student Internships (Co-creation)
http://www.researchimpact.ca/kmbinaction/SummerInternship
OLC seeking research to inform decision making:
– Sponsorship, social enterprise (funding models)
– Digital literacy strategy (expanding program/mandate for OLC)
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KNOWLEDGE BROKERS
National Vision for Knowledge Mobilization
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Acknowledgements
Adapted by research and development from:
Dr. Melanie Barwick
The Hospital for Sick Children, Toronto
and
Dr. Donna Lockett
KT ConsultantScientist Knowledge Translation Training, 2009
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KMb Research Project Planning Template
1. Identify Partners
2. Partner Engagement
3. KMb Expertise
4. Main Messages (for research projects)
5. Audiences - *
6. Goals - *
7. Methods - *
8. Process
9. Impact - *
10. Partners Role
11. Resources Required
12. Related Budget Items
13. Estimated Costs
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Step 1 – Research Partners
Researchers
Public / Consumers
Decision Makers (org, comm, govt)
Policy Makers (govt, comm)
Private Sector
Funding Body
Brokers Bits
York U Knowledge Brokers can help identify collaborators for a research project.
Leveraging the national network, we can help find research expertise from across Canada.
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Step 2 – Partner Engagement
Option A
- Initial – from conception to grave
Option B
- Early - After conception to grave
Option C
- End - Dissemination / Project End only
Option D
- Beyond the project (ongoing, extended)
Brokers Bits
What does the term ‘partner’ mean to you? Is your expectation clear and consistent with those you’re collaborating with?
Be explicit from the beginning. Meaningful engagement requires honest, respectful dialogue.
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Step 3 – KMb Expertise Needed?
Lots of options to consider:
• Researcher with KMb expertise
• Consultant with KMb expertise
• Knowledge Broker / Specialist
• Organizational KMb support
• KMb support within the partner organization
• Project Manager with KMb responsibility
Brokers Bits
So why a dedicated knowledge broker?
Sometimes, simply creating knowledge/products is not good enough.
Brokers can help move knowledge into action using an array of tools and activities, tailored to the needs of your audiences.
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Step 4 – Main Messages
What messages do you anticipate sharing?
• Briefly, what your research/project seeks to:
• You can consider this for multiple audiences
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Step 5 – KMb Audiences - *
What audiences will you target?
• Researchers
• Practitioners / Service Providers
• Public
• Media
• Consumers
• Decision Makers
• Policy makers
• Private Sector / Industry
• Other
Brokers Bits
This is an important element to consider.
Understanding your audience(s) will help shape the work you will do.
Not all audiences want to receive information the same way.
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Step 6 – KMb Goals - *
Are you seeking to:
Generate• Awareness• Interest• Practice change• Behaviour change• Policy Action
Impart• Knowledge• Tools
Inform• Research• Policy• Practice
Brokers Bits
Always consider the ethical and legal principles in your KMb efforts.
Consider goals for each audience group you’re engaging.
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Step 7 – KMb Methods - *
What KMb methods/activities will you use?
• Broker / KMb Specialist• Research Summaries• Website / IT• Multi stakeholder collaboration• Mass Media Campaign• Financial Intervention/Incentive• End-user Intervention• Performance Feedback• Capacity Building / Training• Peer Reviewed Publication• Social Media Tools• Others...
Brokers Bits
York has structured their activity into three streams:
People – capacity building, internships, and educational efforts
Spaces – creating space for people to meet and interact
Projects – user generated collaborative project
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Step 8 – KMb Process – when will KMb occur?
Option 1
Integrated KMb – researchers and research users will shape the research process (setting questions, methodology, tools, analysis, dissemination...)
Option 2
End of Grant KMb – KMb activities are employed once the project is completed
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Step 9 KMb Impact, behaviour, practice, policy, research - *
How will you evaluate impact?
• Reach Indicators• Copies Distributed• Copies Requested• # downloads, hits, visits• Media Exposure
• Usefulness Indicators• Satisfied With• Usefulness of• Changed Views• Gained Knowledge
• Use Indicators• # intend to use• # adapting the information• # using to inform policy/practice
• Partnership Indicators (#’s)
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Step 10 – Partners Roles
How will partners assist in developing, implementing or evaluating the KMb plan?
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Step 11 – Required Resources
What resources do you require?
• Human• Financial• IT• Web
• Leadership• Management• Workers• Board• Volunteer• Others
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Step 12/13 – Budget Items / Estimated Costs
Identify budget items related to your plan
• Knowledge Broker• Project Manager / KMb
Specialist• Clear Language Writer• Web development / IT• Travel• Workshops / Venue• Public Relations• Web 2.0 (social media)• Others
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Any questions?
Thank You!
Michael [email protected]://www.researchimpact.ca