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S.N.R SONS COLLEGE (AUTONOMOUS)
COIMBATORE- 641 006
S.N.R. INSTITUTE OF MANAGEMENT SCIENCES
MBA
(For the Students Admitted during 2015)
SCHEME OF EXAMINATIONS
S.No Course Code
Course CreditsExamination
Du
r.of
E
xam CIA CE Total
Semester � I1.1 15MBA101 Management Concepts 4 3 40 60 1001.2 15MBA102 Organizational Behaviour 4 3 40 60 1001.3 15MBA103 Managerial Economics 4 3 40 60 1001.4 15MBA104 Accounting for Manager 4 3 40 60 1001.5 15MBA105 Mathematical and Statistical
methods for Business4 3 40 60 100
1.6 15MBA106 Marketing Management 4 3 40 60 1001.7 15MBA107 Communication 2 2 - - -Semester II2.1 15MBA201 Production & Operations
Management4 3 40 60 100
2.2 15MBA202 Financial Management 4 3 40 60 1002.3 15MBA203 Human Resource
Management4 3 40 60 100
2.4 15MBA204 Operations Research for Business
4 3 40 60 100
2.5 15MBA205 Research Methods for Management
4 3 40 60 100
2.6 15MBA206 Business Environment 2 2 100 - 1002.7 15MBA207 Term Paper -1 4 - - -Semester III3.1 15MBA301 Strategic Management 4 3 40 60 1003.2 15MBA302 Entrepreneurship
Development4 3 40 60 100
3.3 Elective 3 3 40 60 1003.4 Elective 3 3 40 60 1003.5 Elective 3 3 40 60 1003.6 Elective 3 3 40 60 1003.7 15MBA331 Summer Project 4 - 40 60 100
3.8 15MBA332 Term Paper-II 4 - - - -Semester IV4.1 Elective 3 3 40 60 1004.2 Elective 3 3 40 60 1004.3 Elective 3 3 40 60 1004,4 Elective 3 3 40 60 1004.5 15MBA429 Internship 8 3 100 100 200
Total 100 - - - 2500
Communication, Term paper1 and Term Paper 2 will be evaluated using Grading system and entered in transcription sheet. The marks will be converted into grades.
CIA � Continuous Internal AssessmentCE � Comprehensive Examination
1. Evaluation of students� performance will be based on both Continuous Internal Assessment (CIA) and Comprehensive Examination (CE) for Core and Elective courses.The CIA shall comprise multiple components of assessment such as quizzes, assignments, case analyses, simulation, classroom participation, student presentations, internal examination, field study, Role Play, mini project etc. The faculty concerned may decide appropriate mixture of components for their courses, provided there shall be not less than three components of assessment, excluding the internal examination, for each Course.
2. CIA shall carry a weightage of 40% and the CE 60%. The � internal examination� component of CIA shall carry 15 marks. The remaining 25 marks of the CIA shall comprise other components.
Total Credits for the Programme : 100Total Marks : 2500
Dr. V.LathaCHAIRPERSON
BOARD OF STUDIES MBAS. N. R. SONS COLLEGE (Autonomous)
Coimbatore � 641 006.
LIST OF ELECTIVIES FOR SEMESTER – III & IV
MARKETING
S.No. Course Code Subject
1 15MBAM01 Consumer Behaviour
2 15MBAM02 Integrated Marketing Communication
3 15MBAM03 Sales and Distribution Management
4 15MBAM04 Customer Relationship Management
5 15MBAM05 Services Marketing
6 15MBAM06 Brand Management
7 15MBAM07 Rural Marketing
8 15MBAM08 International Marketing
HUMAN RESOURCE
S.No. Course Code Subject
1 15MBAH01 Performance Management
2 15MBAH02 Training and Development
3 15MBAHO3 Organizational Change and Development
4 15MBAH04 Organizational Design for Excellence
5 15MBAH05 Industrial Relations and Labour Laws
6 15MBAH06 Negotiation and conflict Management
7 15MBAH07 Compensation and Reward Management
8 15MBAH08 International Human Resource Management
FINANCE
S.No. Course Code Subject
1 15MBAF01 Security Analysis and Portfolio Management
2 15MBAF02 Financial Services
3 15MBAF03 Insurance and Risk Management
4 15MBAF04 Banking
5 15MBAF05 Derivatives Management
6 15MBAF06 Mergers and Acquisitions
7 15MBAF07 International Financial Management
8 15MBAF08 Financial Markets
SYSTEM
S.No. Course Code Subject
1 15MBAS01 Software Project Management
2 15MBAS02 Internet and E-Commerce
3 15MBAS03 Information Security Systems
4 15MBAS04 Information Technology Applications
5 15MBAS05 Enterprise Resource Planning
6 15MBAS06 Software Quality Assurance
7 15MBAS07 Data Warehousing and Data Mining
8 15MBAS08 Analysis and Design of Information Systems
PRODUCTION
S.No. Course Code Subject
1 15MBAP01 Integrated Materials Management
2 15MBAP02 Advanced Production Management
3 15MBAP03 Operations Strategy
4 15MBAP04 Total Quality Management
5 15MBAP05 Six Sigma
6 15MBAP06 Supply Chain Management
7 15MBAP07 World class Manufacturing
8 15MBAP08 Technology Management
1
SEMESTER - I
COURSE CODE:15 MBA 101
MANAGEMENT CONCEPTS
Objective: This course would enable the students to understand and execute the basic principles
of management, to formally review the foundation theories and concepts of management
facilitating better decision making and administrative skills.
UNIT – I
Management -Science – Theory and Practice - Evolution of Management thought –
Scope- Level of Management- Management Skills- Functions of Manager --External
Environment - Social Responsibility and Ethics- Basis of Global Management.
UNIT – II
Nature and Purpose of Planning- Meaning Forms, types, Planning Process – Vision and
Mission -Strategies - Objectives –MBO- Policies -Planning Premises -Decision Making – Types
Of Decisions- Decision making techniques- Global Planning
UNIT – III
The Nature of Organizing – Need-Steps- Organisational Structure -Departmentation –
Types - Line / Staff Authority and Delegation - Decentralization – New trends in Organising-
Effective Organising - Global Organizing
UNIT - IV
Directing function-Leadership-definition and approaches- Human Factors and Motivation
- Need - Communication – Function – process - Communication in Organizations - Breakdown
in Communication - Effective Communication - Electronic media in communication-Leadership
–Approaches
UNIT – V
System and Process of Controlling – Kinds of Control-Control Techniques and
Information Technology - Productivity and Operations Management - Overall Control -
Preventive Control- Global Controlling and Global Challenges.
TEXT BOOK:
Koontz, Harold and Weihrich, Heinz (2010). Essentials of Management: An International
Perspective, 8/e; New Delhi: Tata McGraw Hill
REFERENCES:
1.L.M.Prasand - Principles of Management
2. Stoner and Wankal, Management – PHI, 2007.
3. Robbins. S. P - Fundamentals of Management-Pearson 2006.
1
SEMESTER - I
COURSE CODE: 15 MBA 102
ORGANIZATIONAL BEHAVIOUR
Objective: This course aims to provide insights to understand behavioural processes of
individual, team and organizations. At the end of this course, students are expected to
demonstrate knowledge about human behaviour in organisations, to display the right kind of
attitudes towards others and to display effectiveness in their interpersonal behaviour.
UNIT – I
Organisation Behaviour : Concept and Nature of OB - Contributing Disciplines to OB -
Applying Knowledge of OB to Managerial Practice - Foundation of OB - Human Behavior
Approach to Management
UNIT – II
Individual Dimensions of OB: Personality Determinants, Theories of Personality
Assessment -Intelligence: - Emotional Intelligence: Scope and Application –Attitude and
Values, Perception, Learning
UNIT – III
Leadership and Motivation: Theories of Leadership - Trait Theories, Behavioral Theories
and Contingency Theories - Recent Approach to Leadership - Contemporary Issues -
Motivation: Early Theories and Contemporary Theories
UNIT – IV Interactive Dimensions of OB: Group Dynamics and Behaviour - Work Teams and
Creating High Performance Teams - Power and Authority - Organizational Politics, Conflicts
and Negotiation - Organisational Culture - Organisational Effectiveness, Organizational
Development.
UNIT – V
Global Challenges and Opportunity of OB: Organizational Change and Change
Management - Stress and Stress Management - Global Work Force Diversity and Managing
Diversity - Empowerment - Counseling
TEXT BOOK:
Stepen. P. Robbins, Organisational Behaviour, Prentice Hall of India: New Delhi.
REFERENCES:
1. Prasad. L. M, Organisational Behaviour, Sultan Chand & Sons: New Delhi.
2. Paul Hersey and K. H Blanchard - Management of Organizational Behaviour, Prentice
Hall: New Jersey.
3. Mc Shane and Glinew, Organisational Behaviour, Tata McGraw Hill: New Delhi.
4. Newstorm.J.W and Keith Davis - Organizational Behaviour, Tata McGraw Hill: New
Delhi.
5. Umasekaran, Organisational Behaviour, Tata McGraw Hill, New Delhi.
1
SEMESTER - I
COURSE CODE: 15 MBA 103
MANAGERIAL ECONOMICS
Objective: The course is organized to provide the students in understanding the economic theory
and analytical tools that can be used in decision-making process. At the end of this course,
students would be able to apply the demand forecasting techniques, identify the conditions under
which a firm operates in monopolistic, oligopolistic, and monopolistically competitive and
explain the impact of macroeconomic forces in which the business is operating and to which it
must adjust
UNIT –I
Meaning - Definition - Nature and Scope of Managerial Economics - Managerial
Economics Related with other disciplines – Role of Managerial Economist - Basic Concepts
used in Managerial Economics. Law of Demand – Meaning – Determinants - Types of Demand -
Elasticity of Demand – Types – Consumer Equilibrium - Demand Forecasting.
UNIT - II
Law of Supply - Meaning and Determinants - Production Function - ISO Quant - ISO -
Cost - Producers equilibrium – Expansion Path - Cobb Douglas Production Function - Laws of
returns – Law of Variable Proportion – Law of Returns to Scale - Economies of scale.
UNIT - III
Cost Analysis and Break Even Analysis - Cost concept - Opportunity cost - Out of pocket
cost and book cost - Fixed variable cost - Explicit implicit cost - Average - marginal short run -
long run cost - Cost out put relationship in short run - Long run - Cost reduction and cost control
- Revenue - meaning – concepts - Relationship between AR an MR.
UNIT - IV
Market Structure - Classification of Markets - Pricing Under perfect competition –
Market period - Short run, long run price determination for firm and Industry - Monopoly - Price
determination in discrimination monopoly - Monopolistic Competition - Group equilibrium –
Oligopoly.
UNIT - V
National Income - concepts - Methods for measuring National Income – Difficulties in
estimating National Income – Business Cycle – Inflation and Deflation – Balance of Payment –
Monetary and Fiscal Policies.
TEXT BOOK: Managerial Economics - PL Metha, Sultan Chand & Sons, 16
th Edition, 2010.
REFERENCES:
1. Managerial Economics – RL Varshani & KL Maheswari, PHI, 2nd
Edition, 2009. 2. Managerial Economics – Craig H. Petersen W. Cris Lewis, Sudjork, Jain Pearson
Education, 4th
Edition, 2009. 3. Managerial Economics – Athmanath, Excel Books (EB) Publication, 2007
1
SEMESTER – I
COURSE CODE: 15 MBA104
ACCOUNTING FOR MANAGERS
Objective: This course gives the development and use of accounting information in different
type of organizations for the purpose of decision making, planning, control, and performance
evaluation and after studying this course student can able to control and measuring the overall
managerial efficiency of the business.
UNIT – I
Financial Accounting – Preparation of Trading, Profit and Loss account and Balance Sheet
(Problems). Depreciation – Meaning – Methods – Straight Line Method – Written Down Value
Method – Sinking Fund Method – Annuity Method (Problems) – Cost Accounting – Meaning –
Distinction between Financial Accounting and Cost Accounting – Elements of Cost – Cost Sheet
(Problems).
UNIT – II
Financial Statement Analysis – Objectives – Techniques – Comparative Statements –
Common Size Statement – Trend Percentage. Accounting Ratios – Liquidity, Profitability,
Turnover and Market test Ratio (Problems).
UNIT – III
Fund Flow Statement Analysis – Sources and Application of Funds – Statement of Changes
in Working Capital – Computation of Fund from Operation – Working for Computation of
various sources and uses – Preparation of Fund Flow Statement. Cash Flow Statement –
Problems – Distinction between fund flow and cash flow statement.
UNIT – IV
Marginal costing – Distinction between Marginal Costing and Absorption Costing –
Contribution – P/V Ratio, Margin of Safety, Break Even Point (Problems) – Break Even Chart –
Uses and Limitations of Break Even Chart – Decision making under Marginal Costing System.
UNIT-V
Budget – Budgeting and Budgetary Control – Types of budgets – Preparation of Production,
Purchases and Cash budgets – Preparation of flexible budgets (Problems) – Zero Base
Budgeting.
TEXT BOOK:
Jain S.P and Narang K.L, Financial Accounting, Kalyani Publishers.
REFERENCES:
1. Jain S.P and Narang K.L, Cost Accounting, Kalyani Publishers.
2. Sharma R.K and Sashi Gupta, Management Accounting, Kalyani Publishers. s
1
SEMESTER - I
COURSE CODE: 15 MBA105
MATHEMATICS AND STATISTICAL METHODS
FOR BUSINESS
Objective: To understand and apply the concepts of statistics and mathematics in business.
UNIT - I: Basic Mathematics Set Theory - basic concepts- set operations (Only through Venn diagrams) - Application
Problems - Matrix operations and applications.
UNIT - II: Differentiation and Integration
Basic Concept of differentiation and Integration - optimization concepts - use of differentiation in business problems - concepts of total cost, marginal cost, average cost, total Revenue, Marginal revenue - Cost Optimization techniques.
UNIT - III: Basic Concepts in Statistics Measures of Central Tendencies – Mean, Median and Mode. Measures of Dispersion –
mean deviation and standard deviation – Coefficient of variation. Simple Correlation and Regression (problems related to business applications).
UNIT - IV: Probability Definitions- addition and multiplication Rules (only statements) - simple business
application problems - probability distribution- expected value concept Theoretical Probability Distributions: Binomial, Poisson and Normal (Simple business
application problems). UNIT - V: Index Numbers Basic concept of index numbers- simple and weighted index numbers- Business index numbers - CPI, WPI, Sensex, Nifty, Production index.
Time Series: Components of Time series - Methods of measuring Trend and Seasonal variations (only method of simple averages) - Uses of time series for business forecasting.
TEXT BOOKS: 1. V.Sundaresan, S.D.Jeyaseelan, An introduction to Business Mathematics.
2. S.P. Gupta, Statistical Methods.
REFERENCES : 1. Richard I, Levin & David S Rubin - Statistics for Management 2. D.N.Elhance - Fundamentals of Statistics
1
SEMESTER -I
COURSE CODE: 15 MBA106
MARKETING MANAGEMENT
Objectives : This course is intended to introduce to the students the fundamental principles of
marketing. By the end of this course students will be able to analyze the marketing and business
environment, Prepare a Marketing plan and Design the market offering, price, distribution and
communication strategy
UNIT - I
Marketing Concepts- Marketing Mix – Components - Developing Marketing Strategies
and Plans- Gathering Information and Scanning the Environment- Consumer behaviour-Basic
model, buying decision process
UNIT - II Market Segmentation - Levels, Bases, Market Targeting - Effective Criteria - Market
Positioning - Product- levels, classification and product mix-New product development –
Process, Challenges, Product Life Cycle – Strategies at various stages in PLC. Pricing- Meaning,
factors influencing pricing, procedure, objectives, pricing methods,
UNIT - III
Marketing Channel System - Functions and Flows - Channel Design - Channel
Management - Selection, Training, Motivation and Evaluation of Channel Members -Market
Logistics Decisions.
UNIT - IV Integrated Marketing Communication Process and Mix, Advertising, Sales Promotion
and Public Relation Decision.
Direct Marketing - Growth, Benefits and Channels, Telemarketing, Sales Force
Objectives, Structure, Size and Compensation.
UNIT - V
Marketing Information Systems, Changing Marketing Practices: B2C, B2B, C2C, C2B -
Setting Up Web Sites - CRM - Attracting and Retaining Customers .
TEXT BOOK:
Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha (2012) Marketing
Management: A South Asian Perspective, 14/e; New Delhi: Pearson Education
REFERENCES:
1. Ramasamy, V.S and Namakumari, S. (2009). Marketing Management: Global
perspective Indian Context, 4/e; New Delhi: Macmillan India
2. Michael, J. Etzel, Bruce, J. Walker, William, J. Stanton and Ajay Pandit (2009).
Marketing Concepts and Cases, 14/e; New Delhi: Tata McGraw-Hill
1
SEMESTER-1
COURSE CODE:15MBA107
COMMUNICATION
Objectives: The course is designed to build communication skills of students essential to
business graduates. At the end of the course the students will be able to frame and write effective
business messages and draft formal and informal reports , show sensitivity when communicating
cross-culturally and communicate effectively in teams, make effective power point presentations
and, use and choose the appropriate electronic media to communicate and apply the skills of
business etiquette
Content
Understanding the Foundations of Business Communication – Communicating in
Organizational Settings; Using Technology in Business Settings; Making Ethical
Communication choices.
Team and Interpersonal Communication – Collaborative Communication; Preparing,
Conducting and Contributing to Efficient meetings; Listening skills; Nonverbal
Communication, Business Etiquette.
Communicating across Cultures; Enhancing Sensitivity to Culture and Diversity.
Planning, Writing and Completing Business Messages, Positive messages, Negative
messages and Persuasive messages.E-mail Messages
Planning, Writing and Completing reports, Informational reports, Analytical reports.
Designing and Delivering Oral and Online Presentations – Enhancing Presentations with
Slides and other Visuals.
There will be no internal and Comprehensive Examination
TEXT BOOK:
Bovee, Courtland L, Thill, John V and Abha Chatterjee (2010). Business Communication Today,
10/e, New Delhi: Pearson
REFERENCES:
1. Lesikar, Raymond V. and Flatley, Marie E, Rentz, katheryn, Pande, Neeraja (2009).
Basic Business Communication, 11/e, New Delhi: Tata McGraw-Hill
2. Chaturvedi, P. D. and Chaturvedi, Mukesh (2011). Business Communication, 2/e; New
Delhi: Pearson Education
1
SEMESTER - II
COURSE CODE: 15MBA 201
PRODUCTION AND OPERATIONS MANAGEMENT
Objective: To enable the students to acquire knowledge on the processes, principles and
functions of production and operations management. It would educate the students to correlate
with operational concepts in the industrial scenario so as to inculcate in them the seeds of
confidence and knowledge to design and execute successful operations management.
UNIT – I
Introduction - importance of OM - System View of OM - Characteristics of Modern
production and operation function - Decision making and applications in OM -Types of
production Systems - Product and Services.
UNIT - II
Plant Location - Errors in Selection - Steps in Location - Relative importance of location
factors - Location models - Plant layout - types - Importance - Layout Tool and Techniques
UNIT - III
Production Planning Control (PPC) - Functions - Capacity Requirement Planning (CRP)
- Material Requirement Planning (MRP) - Master production Schedule (MPS) - Meaning,
Objectives, inputs and Outputs - Introduction to MRP - II and ERP, Packages.
UNIT - IV
Inspection and Quality Control: Purpose - control charts for measuring variables and
Attributes - problems. Quality Circles, TQM, Six Sigma - ISO Series.
Inventory Control: Types of Inventory Control: Q System, 'P' System - Classification of
Inventory Control - JIT - Kanban.
UNIT -V
Job Design and Ergonomics: Nature of Job Design - Objectives - Factors effecting Job
design - Techniques of Job design Ergonomics. Work Study - Time Study - Motion Study -
Method analysis of Motion study - Work Measurement - Calculation of Standard time -
Problems.
Note: The question paper shall consist 100% Theory. Hands on experience in Excel for location,
layout and inventory
TEXT BOOK:
Aswathappa & Shridhara Bhat - Production and Operations Management, Himalaya
Publishing House, Revised Second Ed. 2008.
REFERENCES:
1. S.A. Chunnawala and D.R. Patel - Production and Operations Management -
Himalaya Publishing House, 17th
Ed., 2009.
2. Joseph .G. Monks - production and operations management - Mc Graw Hill Inc.
3. Elwood. S. Buffa - Production and operations management. John Willey & Sons.
1
SEMESTER - II
COURSE CODE: 15 MBA 202
FINANCIAL MANAGEMENT
Objective: This course enables the students to thorough understanding of the various financial
concepts, principles, techniques and important theories of financial management in a systematic
way to the extent of individually can deal in all the financial aspects of a firm.
UNIT - I (Theory only)
Financial Management - Meaning - Functions - Objectives - Scope -Risk - Return
Relationship -Time Value of Money - Indian Financial System - Legal Regulatory and Tax
Frame Work.-Sources of Finance - Long Term - Short Term and Bank Sources.
UNIT-II
Capital Budgeting - Methods of Appraisal - (Problems) - Risk Analysis in Capital
Budgeting (Problems).
UNIT - III
Cost of Capital - Computation of each Source of Finance and Weighted Average Cost of
Capital (Problems) - EBIT - EPS Analysis - Operating Leverage - Financial Leverage
(Problems).
UNIT - IV (Problems and Theory only)
Capital Structure Theory - Net Income Approach - Net Operating Income Approach -MM
Approach Dividend Policy - Types of Dividend Policy - Dividend Theories: Walter's Model,
Gordon's Model, and MM Model.
UNIT - V
Working Capital Management - Concepts - Objectives - Working Capital Policies -
Factors Affecting Working Capital Requirements - Computing Working Capital Requirements
(Problems) — Cash, Receivables, and Inventory Management. (Theory only)
*Hands on experience on cost of capital and working capital management
TEXT BOOK
Pandey I. M., Financial Management, 10/e Vikas Publishing House Pvt. Ltd.2011
REFERENCES
1.Khan M.Y and Jain P.K., Financial management - Text and problems, TataMcGraw Hill
Publishing Co Ltd.
2.Prasanna Chandra, Financial Management - Theory and practice, Tata Me Graw Hill
Publishing Co Ltd.
1
SEMESTER - II
COURSE CODE: 15MBA 203
HUMAN RESOURCES MANAGEMENT
Objective: The course aims to enhance the ability of students to understand the importance of an
organizational perspective of Human Resources. After completion of the course the student will
be able to describe briefly the important trends influencing human resource management and
discuss and explain the nature of job analysis, the techniques used in employment planning and
forecasting, recruitment, selection and training process, techniques for establishing pay rates,
and, pricing managerial and professional jobs.
UNIT – I
Human Resource Management - Line Vs Staff Authority - Work Force Diversity,
Globalization - Work Trends - New Management Practices - Changing Role of HR
Management - Strategic HRM - HR Planning.
UNIT – II Job Analysis: Nature of Job Analysis - Job Description - Job Specification -Recruitment
and Selection Process - Forecasting of Personnel -Promotions -Recruitments - Concept of
Testing - Types of Test - Selection Techniques -Interviews - Interviewing Mistakes - Effective
Interview.
UNIT – III
Training Process - Analysis of Training Needs - Training Techniques - Evaluation of
Training - Managerial Training (On The Job/Off The Job) - Nature and Purpose of Management
Development - Executive Development - Importance of Performance Appraisal -Methods of
Appraisal - Problems and Solutions of Appraisal - Appraisal Interview -Career Counselling.
UNIT – IV
Basic Aspects of Compensation - Factors Determining Pay Rates - Establishing Pay
Rates - Current Trends - Pricing Managerial and Professional Jobs - Current Issues in
Compensation - Money and Motivation - Incentives for Employees and Executives -Incentive
Plans - Benefits, Insurance, Retirement and Employee Services Benefits.
UNIT – V
Labour Movement and Unions - Collective Bargaining Process - Grievances Handling -
Fair Treatment and Employee Discipline - Managing Dismissal - Employee Safety and Health -
Causes of Accidents - Global HR - International Assignments - Internationalization of Business
- Diversity -Training and Maintaining International Employee- Human resource information
system.
*Hands on experience in payroll and incentives. No practical problems
TEXT BOOK
Gary Dessler, Human Resources Management, and Prentice Hall of India: New Delhi,
11th
Edition, 2008.
REFERENCES :
1. Rao VSP, Human Resources Management: Text and cases, Excel books: New Delhi
2. David A. Decenzo and Stephen. P. Robins, Personnel /Human Resource Management,
Prentice Hall of India: New Delhi, Third Edition, 2007. 3. 3. Wayne F. Cascio, Managing Human Resources, and McGraw Hill: New Delhi.
1
SEMESTER- II
COURSE CODE: 15MBA 204
OPERATIONS RESEARCH FOR BUSINESS
Objective: To enable the students to acquire knowledge on operations research and its uses in decision making.
UNIT - I Mathematical Models: Deterministic and Probabilistic- OR models. Linear Programming: Formulation- Graphical solution- Simplex method - Dual of
linear Programming Problem - Economic interpretation.
UNIT – II Transportation Model: Initial Basic Feasible solutions – NWC, LCM and VAM -
Optimum solution – MODI Method. Transshipment Model-Assignment Model – Hungarian algorithm – Unbalanced A.P. – Maximization – Prohibited Assignments (Simple Problems).
UNIT – III Network Model: Networking, CPM, Critical Path - PERT Time Estimates - Critical
Path. Waiting Line Models: Structure of Model - M/M/l for Infinite Population - Simple
Problems for business decisions
UNIT - IV Inventory Models: Deterministic EOQ (with and without shortage) - EOQ Models with
price breaks - Probabilistic Inventory Models - Discrete and Continuous demands.
UNIT – V Simulation: Types of Simulation - Event type Simulation - Monte Carlo Simulation. Decision Theory: Pay-off tables - Decision criteria - Decision tree - Simple problems.
TEXT BOOK:
1. N.D. Vohra, Quantitative Techniques in Management
REFERENCES : 1. Hamdy A. Taha , Operation Research - An Introduction 2. Kanti Swarup, RK Gupta and Man Mohan , Operation Research
1
SEMESTER – II
COURSE CODE: 15 MBA 205
BUSINESS RESEARCH METHODS
Objective: The course provides basic knowledge on research methods that equips one to make
decisions based on actual business and market conditions. Students will be able to discuss
different types of research strategies and methodologies,compose structured professional reports
that reflects responding appropriately to a business situation and that which aids in decision
making
UNIT – I An Overview of Research In Management:
Definition of Research - Research Methods Vs Research Methodology - Significance -
Scope of Research in Business Management - Characteristics of Good Research - Types of
Research and their Application - Research Process - Defining Research Problems, Review of
Literature and Hypothesis Testing.
UNIT – II Research Designs, Sampling Technique, Measurement and Scaling:
Research Design: Types of Research Designs and their Application - Features of a Good
Research Design - Sampling Design: Population and Sample, Types of Sampling Technique,
Criteria for a Good Sampling Design.( No Problems)
UNIT – III Data Collection and Tabulation (No Problems)
Measurement: Types of Measurement, Errors in Measurement and Tests for Sound
Measurement Technique - Scaling Technique: Rating Scale, Ranking Scale, Arbitrary Scale,
Consensus Scaling, Item Analysis, Cumulative Scales, Factor Scales and Advanced Scaling
Techniques.
Types of Data Sources - Tools of Data Collection - Pilot Study – Classification of Data -
Data Processing -Coding, Editing and Tabulation and Presentation Methods.
UNIT – IV Tests of Significance
Tests of Significance - Types of Tests - Parametric Tests: Chi -Square Test, t- Test – Z-
Test and F - Test - One Way and Two Way ANOVA (Problems)
Multivariate Analysis: Factor Analysis, Cluster Analysis, Discriminant Analysis and Conjoint
Analysis. (No problems)
UNIT – V Interpretation and Report
Significance of Interpretation - Techniques of Interpretation - Precautions Importance of
Report Writing - Types and Layout of Reports - Tables and Chart, Diagrams References,
Bibliography - Appendices - Annexure - Ethics in Research Report Writing - SPSS package*.
Note: The question paper shall consist of 80% Theory and 20% Problems.
2
* Hands on Experience and no practical questions.
TEXT BOOK
Kothari C. R, Research Methodology, Wishwa Prakasham: Bangalore, 2nd
Ed. 2009.
REFERENCES:
1. Krishnasamy. O.R., Methodology of Research in Social Science, Himalaya Publishing
House: Delhi, 5th
Edition, 2009.
2. Gupta. S. K, Statistics for Management, Sultan Chand: Delhi, 2009.
3. Donald. R. Cooper and Pamela S. Schindler - Business Research Methods, Tata
McGraw Hill: New Delhi, 11th
Edition, 2011.
4. Uma Sekaran and Roger Bougie, Research Methods for Business – A Skill Building
Approach, New Delhi: Wiley India 5/e; 2010
1
SEMESTER - II
COURSE CODE: 15MBA206
BUSINESS ENVIRONMENT
Objective: This course is designed to sensitize towards the overall business environment within
which the organization has to function and to provide an insight to students of its implication for
decision making in business organizations.
Content:
Business Environment, Environmental Analysis and Forecasting
Social Responsibility of Business , Business and Consumerism , Corporate Governance.
Industrial Policies and Regulations - Privatisation and Disinvestment - Village and Small
Scale Industries - Industrial Sickness.
The Financial System and Planning - Monetary and Fiscal Policies - Financial Market
Structure - Money and Capital Market Industrial Finance - Industrial Financial
Institutions - Planning and Development.
Global Environment - WTO and Global Liberalization, Multinational Corporations,
Globalisation.
Development and Regulation of Foreign Trade- Foreign Exchange Management Act.,
Emerging trends in the environment of business.
There will be 100 % CIA and no Comprehensive Examination.
TEXT BOOK:
Francis Cherunilam, Business Environment - Text and Cases, Himalaya Publishing
House, Bangalore, 2008.
Reference Books:
1. Aswathappa, K, Essentials of Business Environment, Bangalore, Himalaya, Publishing
House, Bangalore, 2008.
2. Raj Agrawal and Parag Diwan, Business Environment, Excel Books, New Delhi. 2007.
3. William C, Frederick, James E Post and Keith David, Business and Society, McGraw-
Hill Inc., New Delhi.
4. Agrawal, A.N. 1999, Indian Economy, Bangalore, New Age International (P) Ltd.
1
SEMESTER II
COURSE CODE: 15MBA207
TERM PAPER 1
Term Paper I comprises of two modules 1. Introduction to Tally and SPSS and 2.Sector
analysis
1. Objective:
The Objective of this module is to give a practical exposure in Tally and SPSS to
maintain books of accounts and research field.
Content:
Creation of company in Tally
Creation of ledger, voucher, Trail Balance , Profit & Loss Account and Balance Sheet
Entering the Data in SPSS, Editing, Coding , Tabulation
Analyze- Descriptive, Correlation, Regression, Non-Parametric (Chi-Square), Compare
Means(ANOVA), Data Reduction(Factor Analysis)
Evaluation will be done using Grading System A,B,C,D and E
2. Objective
The objective of the Term Paper is to facilitate students to identify a contemporary issue in a
sector/company and conduct a critical analysis of the same or gain a deep insight in to one of the
company/industry sectors/verticals/domains. It provides students with an opportunity to
understand the Business Environment and the influence of the diverse factors in the environment
on a company/sector and the response of the company/sector to the same.
Pedagogy
Students will, under the supervision of a faculty mentor, work on collection of information, on a
continuous basis, about a company/industry sectors/verticals or domains. Term Paper also
enables students to make an in-depth study of an entrepreneur/leader/book and identify his/her
contributions to the field of management and the business
strategies/creativity/innovativeness/uniqueness/ leadership qualities adopted/exhibited by them.
Students are expected to submit a report and make a presentation of the same.
Term paper module 2would be graded as A, B C, D and E but to calculate the grading system
100 marks which would be apportioned as 20 marks for the clarity in understanding of the issue
or the business environment of the sector/company/personality/book, 50 marks for review,
reporting and presentation to the faculty group and 30 marks for report and final presentation
which will be evaluated by a team of faculty.
SEMESTER-III
COURSE CODE: 15MBA302
ENTREPRENEURSHIP DEVELOPMENT
Objective: This course is designed to enable students to understand and imbibe the concept and
spirit of entrepreneurship. After completion of the course the students will be able to explain the
entrepreneurial decision process and identify the basic types of start-up ventures.
UNIT I
Entrepreneurship – Entrepreneurship as a Career – Entrepreneurial Personality -
Characteristics of Successful, Entrepreneur – Knowledge and Skills of Entrepreneur.
UNIT II
Business Environment - Role of Family and Society - Entrepreneurship Development
Training and Other Support Organisational Services - Central and State Government Industrial
Policies and Regulations - International Business.
UNIT III
Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product -
Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the
Project - Feasibility Report Preparation and Evaluation Criteria.
UNIT IV
Finance and Human Resource Mobilization Operations Planning - Market and Channel
Selection - Growth Strategies - Product Launching – Incubation, Venture capital,
UNIT V
Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of
Business Units- Effective Management of small Business.
Pedagogy:
Lectures , Class Discussions, Field study and seminars
Evaluation and Grading
Field study … 10%
Case discussion … 10%
Seminar … 5%
CIA 1,CIA 2 &CIA 3 … 15%
End Semester Examination … 60%
TEXTBOOK
S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.
REFERENCES
1. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,
Biztrantra ,2nd Edition ,2005
2. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews,
Tata McGraw-Hill, 1996. 3. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -1997.
SEMESTER - III
COURSE CODE: 15 MBA301
STRATEGIC MANAGEMENT
Objective: The course would enable the students to understand the principles of strategy
formulation, implementation and control in organizations. At the end of the course students
would be able to develop and prepare organizational strategies that will be effective for the
current business environment and devise strategic approaches to managing a business
successfully in a global context
UNIT – I
Corporate Strategy - Concept, Nature and Objectives of Corporate Strategy - Evaluation
of Strategic Planning - Significance of Strategic Planning - Dimension of Corporate Strategy -
7S Frame Work - Corporate Strategic Planning Process.
UNIT - II
Formulation of Corporate Strategy - Vision -Mission - Analysis of External Environment
- Internal Appraisal: Functional and Value Chain Approaches - Structural Analysis - Porter's
Frame Work - ETOP - SWOT Audit - Core Competence - Competitive Advantage - BCG Matrix
- GE's Matrix - Arthur D.Little's Matrix - Corporate Objectives - Stake Holders Expectations-
Scenario Planning.
UNIT – III
Implementation of Corporate Strategy - Grand / Generic Corporate Strategies: Stability
Growth, Retrenchment, Combination Strategies - External Growth Strategies - Merger,
Acquisition, Takeover and Joint Venture -Choice of Strategy -Institutionalizing The Strategy -
Organisation Structure, Leadership and Culture - Types of Implementation.
UNIT – IV
Evaluation and Control of corporate Strategies - Establishing Criteria for Control -
Qualitative and Quantitative Tools - Rumelt's Criteria - Premise and Implementation Control -
Strategic Surveillance - Special Alert Control - Dupont's Control - Operational Control System:
Budgeting, Scheduling – Key Success Factors and Profitability Matrix, Reward System for
Motivation – Challenges.
UNIT – V
Strategic issues in Global Business & E-Commerce – Strategic Issues in Managing
Technology & Innovation – Strategic Issues in Organizational Adaptation and Change –
Strategic Issues in Small Business, Family Business and Non-profit
Organization.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Quiz … 5%
Industry Analysis … 10%
Case Discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Trimester Examination … 60%
TEXT BOOK: John A. Pearce II and Richard B. Robinson, Strategic Management, All India Travelers Book
Seller: New Delhi, 2007.
REFERENCES: 1. Johnson.G and Sholes K, Explorating Strategy- Text and Cases, Prentice Hall, New
Delhi, 2006. 2. Srivastava and Divya Nigam, Corporate Strategic Management - Pragathi
Prakashan,2006.
SEMESTER - III
COURSE CODE: 15MBA 303
SUMMER PROJECT
The prime objective of the project work is to give an opportunity to students for getting an
exposure into the industrial work and thereby the budding managers would get to know the
actual problems faced by the industries or organizations.
Students are allowed to take up academic project that deals with industrial problems or any
other issue pertaining to any industry. From the very first stage of topic selection, the students
shall seek the guidance and help of their project supervisor. Consequently the students are
expected to go for review of literature.
It is mandatory that every student, on completion of the project, should get a certificate
from the organsiation in which they took up the project training with the details viz., the title of
the project and the period of study. However, if any general studies are carried out the students
then the submission of certificate is discretionary and the guide should certify the originality of
the work carried out by the candidate.
EVALUATION CRITERIA
1. The students have to make a presentation of their findings and recommendations to the
company executives, if necessary.
2. The students should make a presentation in the class to the faculty team on the project for
discussion. A separate schedule would be put up for the same.
Norms for Evaluation
S.
No.
Examined By Criteria Maximum
Marks
1. Guide / Supervisor concerned Objectives 40
Scope and Content
Framing of Questionnaire /
Schedule
Data Collection
Statistical Tools Used
Execution of the Project
2. Internal and External Examiner
Jointly
Viva-voce Examination 60
Total 100
SEMESTER –III
COURSE CODE: 15MBA304
TERM PAPER - II
Guidelines for Term Paper
The primary objective of this course is to enable students to understand the latest developments
in the field of Business and Management.
This course would facilitate in discussing and deliberating the latest developments in business
sector, learning of specific issues and techniques, its impact on business sector etc. This provides
a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation
skills.
This is a self study course therefore students are expected to spend extensive time outside the
classroom and collect all possible and relevant information relating to their chosen topic.
Students can bring in related materials, books, magazines, journals, VCDs, E- books, etc., to
showcase during their presentation.
A team of 2 students will join together and work on a same topic. The students can choose any
current topic in the field of Business and Management, with the approval of faculty guide. The
students are expected to work on the chosen topic in consultation with their faculty guide.
Each team will deliver the seminar as per the schedule given by the Tutor. The presentation will
be evaluated by a team two faculty members of the respective domain one of whom will be the
Faculty guide.
At the end, each group has to submit a synopsis not exceeding 1000 words.
Evaluation of a student’s seminar work will be based on five factors: would be graded as A, B C
D and E but to calculate the grading system 100
Evaluation based on Team work:
Content and depth of coverage of the topic – 30%
Creativity in delivering the seminar – 30%
Synopsis – 10%
Evaluation based on Individual work:
Extent of resources referred for the topic – 20%
Punctuality and regularity at work – 10%
1
SEMESTER-IV
COURSE CODE: 15MBA401
INTERNSHIP
The prime objective of the Internship is to give an opportunity to students for getting an exposure
into the industrial work and thereby the budding managers would get to know the actual practice
and problems faced by the industries or organizations
The Students have to go for an Internship of 6 to 10 weeks in the Industry or Organizations.
They have to learn the industry practices and submit a report at the end of the internship. This
internship is like pre -employment service where the student will be trained to fit for company.
EVALUATION CRITERIA
1. The students should make a presentation in the class to the faculty team on the Internship for
discussion. A separate schedule would be put up for the same
Norms for Evaluation
S.
No.
Examined By Criteria Maximum Marks
1. Guide
Report 50
Industry
Supervisor
Evaluation and Observation 50
2. External
Examiner
Viva-voce Examination 100
Total 200
BANKING
COURSE CODE: 15MBAF04
Objective : The course brings an insight to the student about the Banking and Risk management
in India and after successful completion of the course the students will be able to analyses the
financial statement and know about its implications and apply it in their business, discuss the
various issues and future challenges in banking sector, ,analyze utilization of funds through
bank’s financial statements and recognize the risks associated with the banking activities
Unit I
Managing Banking and Financial Service - Current Issues and Future challenges-Monetary
policy – Implications for Bank Management - Basic concepts. Bank’s Financial Statements -
Basic concepts, Financial Statements of Banks operating in India, Analysing Banks Financial
Statement.
Unit II
Sources of Bank Funds - Basic concepts, Bank Liabilities – Deposits, Bank Liabilities – Non-
Deposit Sources. Uses of Bank Funds – Lending Function - Basic concepts, The Credit Process,
Different types of Loans and their features
Unit III
Banks in India – Credit Delivery and Legal aspects of Lending -Credit Monitoring, Sickness and
Rehabilitation. Managing Credit Risk – An Overview - Basic concepts, Measuring Credit Risk-
Introduction to some popular Credit Risk models.
Unit IV
Risk Management in Banks - The Changing Face of Banking Risk, Asset Liability Management,
Interest Rate Risk Management, Liquidity Risk Management
Unit V
Banking Functions, Retail Banking and Laws in Everyday Banking - Basic concepts, Retail
Banking-Nature and Scope. High-Tech Banking – E-Payment systems and Electronic Banking
Pedagogy
Lectures, Field study, and Case Discussion
Evaluation and Grading
Quiz … 10%
Case discussion … 10%
Field Study … 5%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK
Padmalatha Suresh, Justin Paul, (2010). Management of Banking and Financial Services, 2/e;
New Delhi: Pearson Education
REFERENCES
1. Vijayaraghavan Iyengar, G. (2009). Introduction to Banking, 1/e; New Delhi: Excel Books
2. Joshi and Joshi (2009). Managing Indian Banks, 3/e; New Delhi: Sage Publications
DERIVATIVES MANAGEMENT
COURSE CODE: 15MBAF05
Objective: To impart knowledge on derivative instruments and at the end of the course students
will be able to know the strategies that can be used for trade in the derivative markets.
UNIT I
Derivatives – Definition – Features – Types – History of Derivatives in India – Uses and
Critiques of Derivatives. Forward Market : Pricing and Trading Mechanism.
Unit II
Futures : Futures Contract Specifications – Market Participants in a Futures Contract –
Hedging Using Futures Contract – Valuation of Futures Contract ( Problems in Futures
Valuation) – Futures Strategies – Types of Futures – Individual Stock – Stock Indices – Foreign
Exchange Futures – Commodity Futures – Interest Rate Futures.
Unit III
Options : Terminology – Types – Option Valuation (Problems in Option Valuation) –
Exchange Traded Options – Option Pricing Models – Black Scholes Model – Binomial Model –
Trading and Hedging Strategies in Options.
Unit IV
Warrants : Features – Gearing Effect – Valuing Warrants – Warrants Vs Options.
Swaps : Features – Mechanism of Interest Rate Swaps – Valuation of Interest Rate Swaps
– Currency Swaps – Gain from Swaps.
Unit V
Financial Derivatives : Derivatives Market in India – Need – Evolution – Benefits –
Categories – Trading Mechanism – Regulation of Financial Derivatives in India – SEBI
Guidelines.
(The question paper will consist of 80% theory and 20% problems)
Pedagogy:
Lectures, Exercises, Company Analysis and Case Discussion
Evaluation and Grading:
Company Analysis … 10%
Exercises … 5%
Case Discussion … 10%
CIA 1,CIA2 &CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Gupta . S.L, (2009) Financial Derivatives – Theory, Concepts and Practice, 1/e, Prentice Hall of
India.
REFERENCES:
1. John C Hull, Options Futures and other Derivatives, Pearson, 7th
Ed., 2010.
2. Keith Red Head, Financial Derivatives, Prentice Hall of India Pvt. Ltd., 2011.
3. Kevin.S, Commodity & Financial Derivatives, PHI Learning Private Ltd., Delhi, 2010.
4. Dhanesh Kumar Khatri, Derivatives and Risk Management, Macmillan Publishers,2012.
5. ParasuramN.R, Fundamentals of Financial Derivatives, Wiley Publications, 1st Ed. 2008.
FINANCIAL MARKETS
COURSE CODE: 15MBAF08
Objective: This course provides the students with an overview of financial markets, various
instruments traded in the Money market and Capital Market. On completion of this course the
students will be able to recognize the products, players and functioning of Indian financial
markets, gain practical insights on trading techniques in capital market and understand the
regulatory framework of the Indian financial market
UNIT- I
Financial Markets – An Overview -Money Market -Functions and essentials of developed money
market- Call money market - Commercial paper market - Commercial bill market
UNIT- II
Certificate of deposit market - Treasury bill market - Government or Gilt - edged securities
market- Role of RBI in money market
UNIT -III
Capital Market -Functions, Evolution and Growth- Capital Market Instruments - Capital Market
Reforms - New Issue Market – A conceptual frame work- Listing
UNIT- IV
Stock Exchange – An overview - Over – The – Counter Exchange of India Limited (OTCEI) -
Derivatives market – An overview- Clearing Corporation of India Limited (CCIL) - SEBI -
Regulations and functions- Securities Contract (Regulations) Act, 1956
UNIT- V
Commodity Markets: An overview - Commodity Risk - Trading, Clearing and Settlement on
Commodity Exchanges
Pedagogy
Lectures, Field study, Online simulation trading and Quiz
Evaluation and Grading
Case Discussion … 10%
Field Study … 10%
Quiz … 5%
CIA 1,CIA2 &CIA3 … 15%
End Semester Examination … 60%
Text Book
Gurusamy, S. (2010). Financial Markets and Institutions, 3/e: New Delhi: Tata McGraw-Hill
References
1. Fabbozzi, J. Frank and Modigliani, Franco (2011). Capital Markets: Institutions and
Instruments, 4/e: New Delhi: Prentice Hall
2. Bhole, L.M. (2009). Financial Institutions and Markets, 5/e: New Delhi: Tata McGraw-
Hill
3. Gomez, Clifford. (2008). Financial markets, Institutions, and Financial services, New
Delhi: Prentice Hall
4. Niti Chatanani (2014). Commodity Markets, New Delhi: Tata McGraw-Hill
FINANCIAL SERVICES
COURSE CODE: 15MBAF02
Objective: The objective of this paper is to acquaint the students about Merchant Banking
Services and to know about Venture capital and Mergers. At end of this course the Students will
get an overview about various Merchant banking Services and its implications in the business,
analyse the regulatory and operational issues involved in various financial services and recognise
the financial need and identify the various sources to mobilize funds for business
UNIT – I Merchant Banking - Regulation - Authorized Activities of Merchant Banker -
Registration of Lead Manager - Suspension and cancellation of Registration -Underwriters -
NBFCs - RBI Regulations.
UNIT – II Hire purchase - Features and Legal Frame Work - Evaluation of Hire Purchase . Leasing
- Types -Problems and Prospects of Leasing Industry - Evaluation of Lease Proposals - Leasing
Vs Hire Purchase Finance - Decision analysis – Leasing or buying alternative using present
values.
UNIT – III Mutual Fund- Objectives, Benefits, Types and Legal Structure - NAV - Mutual Funds in
India - SEBI Regulation on Mutual Fund .
UNIT – IV Venture Capital - Forms of Venture Capital Fund - Bill Discounting - Types and Process
-Factoring – Mechanism - Types and Functions of a Factor - Credit Rating - Process, Rating
Methodology – Credit Rating Agencies .
UNIT – V Types of Mergers - Schemes for Merger / Amalgamation - Takeover - Types -
Requirement for Takeover offer - SEBI Code on Takeovers - General obligations of Acquirer -
Mergers and Acquisitions in Indian Context.
(The question paper should consists of Theory 80% and Problems 20%)
Pedagogy:
Lectures, Case Discussion and Field Study
Evaluation and Grading
Field Study and Presentation … 10%
Case discussion … 10%
Assignment … 5%
CIA 1,CIA2 &CIA3 … 15%
End Semester Examination … 60%
TEXT BOOK:
1. Khan, M.Y. (2013). Financial Services, 7/e; New Delhi: Tata McGraw-Hill
REFERENCES:
1. Gurusamy, S (2012). Financial services and systems, 2/e; New Delhi: Tata McGraw-Hill
2. Avadhani.V.A,(2011) Financial Services in India, Himalaya Publishing House.
3. Gordon & Natarajan,(2012) Financial Markets and Services, 5/e,Himalaya Publishing,
INSURANCE AND RISK MANAGEMENT
COURSE CODE: 15MBAF03
Objective: On successful completion of the course, the students should be able to understand the
risk management techniques of life, health, income exposures.At the end of this course the
students will be able to identify and classify various risk associated with the organisation,
analyse various provisions relating to Insurance contract and suggest appropriate insurance for
individuals and corporate based on the risk faced by them
UNIT – I
Risk – Risk identification evaluation, property and liability loss exposures, Life, Health, and
Loss of Income exposures and non insurance risk management techniques. Selecting and
Implementing risk management techniques.
UNIT – II
Property and liability risk management – Risk management of commercial property, Business
liability and risk management insurance – Workers’ compensation and alternative risk managing.
UNIT – III
Risk management of auto owners – Insurance claims – the need for insurance – Personal
automobile policy – Personal automobile rating – Premium and death rates – Cost containment –
Advances in driver and auto safety. Risk management of home owners policy coverage – perils
covered by the policy – food insurance – personal articles floater – Personal risk management.
UNIT – IV
Loss of life – Types of life insurance – Tax incentives for life insurance – Life insurance contract
provisions. Loss of Health – Health insurance provider – mechanics of cost sharing – health
expense insurance – disability income insurance – health insurance policy provisions – health
care reforms. Annuities – structures of annuities – Annuity characteristics – Annuity taxation.
Employees benefits – health and retirement benefits.
UNIT – V
Life and General insurance industry in India – IRDA Act – Investment norms – Protection of
Policy holders interest.
Pedagogy
Lectures, Case Discussions, Comparative Study, Insurance Contract Analysis
Evaluation and Grading
Case discussion … 10%
Quiz … 10%
Presentations and Assignments … 5%
CIA 1,CIA 2 &CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Gupta, P.K. (2012). Insurance and Risk Management,2/e; Mumbai: Himalaya Publishing
REFERENCES:
1. Rejda, E. George, (2011). Principles of Risk Management and Insurance, 10/e;
Pearson Education
2. Scott, E. Harrington and Gregory R.N. Niehaus (2007). Risk Management &
Insurance, 2/e; New Delhi: Tata McGraw–Hill
3. Gulati, Neelam C. (2013). Principles of Risk Management and Insurance; New Delhi :
Excel Books
INTERNATIONAL FINANCIAL MANAGEMENT
COURSE CODE: 15MBAF07
Objective: International boundaries are blurring therefore MNCs can raise funds from
international financial management. The purpose of this course is to equip the students with
financial and investment decision of MNCs and as an outcome they know about how to
overcome Risk and exposure faced in the international business.
UNIT I
An over view of International Financial System and International Financial Management -
Foreign Exchange Market: Spot Market - Forward Market - Currency Futures and options market -
Factors Governing Exchange Rate Behaviour - International Swap Market.
UNIT II
Purchasing Power Parity Theory - Interest Rate Parity Theory - International Fisher Effect -
Arbitrage process (Problems in Arbitrage Process). International Monetary System: The gold standard -
Bretton woods. International Financial Institutions: International Monetary Fund (IMF) - The World
Bank .
UNIT III Foreign Exchange Risk and Exposure - Types of Exposure - Translation Exposure -Transaction
Exposure - Real Operating Exposure - Management of Exposure. International Capital Budgeting -
Evaluating Foreign Projects - NPV Technique (Problems in NPV Technique).
UNIT IV Financing Multinational companies - Long terms Financing - Short Term Financing - Bank
Financing - International Banking. International Working Capital Management - Objectives -
International Cash Management - International Receivables Management .
UNIT V
Foreign Direct Investment - Determinants of Foreign Direct Investment - Foreign Portfolio
Investment - Multinational Diversification - International Financial System.
(Question Paper shall consists of Theory 80% and Problems 20%)
Pedagogy
Lectures and Case discussions
Evaluation and Grading
Case Discussion … 10%
Quiz … 5 %
Seminar … 10%
CIA 1,CIA2 &CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK V.K. Bhalla., International Financial Management- Text and Cases, Anmol Publications Pvt. Ltd.,
10th
Edition, 2011.
REFERENCES:
1. Mauri.D. Levi, International Finance, Mc Graw Hill Ind., 5th Edition, 2010.
2. Madhu Viji, International Financial Management, Excel Books, 3rd Edition, 2009.
MERGERS AND ACQUISITIONS
COURSE CODE: 15MBAF06
Objective: The course intends to enhance the knowledge of the students in understanding the
conceptual frame work of Mergers & Acquisitions. On completion of the course the students
would be able to analyse the various procedural and regulatory aspects of mergers, determine the
value of the firm through evaluation of assets, identify the various issues arising out of business
combinations and demonstrate negotiative and decision making skill
UNIT I
Mergers and Acquisitions – Trends , Perspectives on Mergers and Acquisitions , Theories
of Merger - Types and Characteristics - Due Diligence
UNIT II
Negotiation, Deal Structuring and Methods of Payment in Mergers and Acquisitions,
Mergers and Acquisitions - Valuation
UNIT III
Accounting for Mergers and Corporate Restructuring
UNIT IV
Corporate Control Mechanism and Takeover Defences
UNIT V
Post – Merger Integration . Regulatory Framework of Mergers and Acquisitions
Pedagogy:
Lectures, Case Discussion and Seminars
Evaluation and Grading:
Case Discussion ... 10%
Seminar ... 10%
Quiz ... 5%
CIA 1,CIA2 &CIA3 ...15%
End Semester Examination ...60%
TEXT BOOK
Rajesh Kumar, B (2011). Mergers and Acquisitions Text and Cases, 1/e; New Delhi: Tata
McGraw Hill
REFERENCES
1. Kevin, K. Boeh and Paul, W. Bearnish (2008). Mergers and Acquisitions - Text and Cases;
New Delhi: Sage Publications
2. Kamal Ghosh Ray, (2010). Mergers and Acquisitions- Strategy, Valuation and Integration;
New Delhi: PHI Learning
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
COURSE CODE: 15MBAF01
Objective: To impart financial knowledge on Securities and provide in-depth understanding
about Company and Technical analysis. At the end of this course the students will be able to
analyse the various risks involved in investing in securities, measure the return on security
investment, recognise the impact of economy, industry and company on security performance
and apply investment theories to construct an optimal portfolio,
UNIT I
Investment – Securities – Securities Market – Sources of Investment Information–
Security Contract Regulation Act.
UNIT II
Valuation of Securities : Bond – Equity – Preference Shares – Debt instruments
(Problems in Valuation of Securities). Asset Pricing Theory – CAPM –Option Pricing.
UNIT III
Economic Analysis – Economic Forecasting -Forecasting Techniques. Industry Analysis
– Industry Classifications – Industry Life Cycle – Evaluating Industry Relevant Factors –
External Industry Information Sources.
UNIT IV Company Analysis : Measuring Earnings – Forecasting Earnings . Technical
Analysis : Fundamental Analysis Vs Technical Analysis – Charting Methods – Market Indicators
– Trend – Trend Reversals – Patterns – Moving Average – Exponential Moving Average –
Oscillators : ROC – Momentum – MACD – RSI .
UNIT V
Portfolio Construction – Diagnostics Management – Performance Evaluation (Problems
in Portfolio Evaluation using Sharpe’s and Treynor’s Model) – Portfolio Revision.
(The question paper shall consist of 80% theory and 20% problems)
Pedagogy:
Lectures, Exercises and Case Discussion
Evaluation and Grading
Assignment … 5%
Case discussion … 10%
Exercises … 10%
CIA 1,CIA2 & CIA3 … 15%
End Semester Examination … 60%
TEXT BOOKS:
Donald S. Fischer and Ronald. J. Jordan, Security Analysis and Portfolio Management,
Prentice Hall of India (P) Ltd., 6th
Edition, 2009.
REFERENCES:
1.Prasanna Chandra, (2012). Investment Analysis and Portfolio Management, 4/e: New Delhi:
Tata McGraw-Hill
2.Cottle, Sidmey and Roger. F. Murray (2010). Security Analysis, 5/e: New Delhi: Tata
McGraw-Hill
3.Bhalla, V.K (2013). Investment Management ,19/e; S Chand & Company
4.Ranganathan, M and Madhmathi, R (2012). Security Analysis and Portfolio Management, 2/e;
New Delhi: Pearson Education
COMPENSATION AND REWARD MANAGEMENT
COURSE CODE:15MBAH07
Objective: The course will enable the students to understand the concept of compensation
management. At the end of the course students will comprehend the types of pay models, relate
job analysis to compensation system and recognize the complexity of managing compensation in
organizations
UNIT I
Concept of Wages & Salary, Minimum Wage, Fair Wage and Living Wage– Theories of
Wages & Salary–Pay and Social Class–Machineries for Wage Fixation– Statutory provisions
governing different components of reward systems– .Wage criteria and wage machinery—
Wage Components—Salary Benchmarking,
UNIT II
Reward Management: Concept, Aims, Components of Reward system– Role of Reward
in organisation–Reward as a motivational tool– Psychological contract–Reward policies Factors
determining the rates of Pay–Establishing Job Values and Relativities: Internal & External
Equities–Job evaluation schemes, Internal Pay Structure..
UNIT III
Rewarding and Reviewing Contribution and Performance: Individual Contingent Pay–
Team Pay – Paying for Organisational performance–Recognition Process–Performance
Management and Reward. Reward for Special groups–Components of Executive Compensation
package
UNIT IV
Managing Reward Processes: Reward Management Roles–Reward Procedures–
Controlling reward–Pay reviews–Communicating to employees–Managing the development of
reward systems–Future Trends in Reward Management
UNIT V
Strategic Reward: Concept, Aims–Strategic Reward and Reward Management–Purpose
and Contents of Reward Strategy–Strategic Reward and Performance–Reward strategies in a
Knowledge economy–Reward Strategies in a Service-based economy–Developing reward
strategy–Communicating reward strategy – Implementing reward strategy.
Pedagogy Classroom Lectures, Case Discussions, Article analysis and Field Study
Evaluation and Grading
Assignments and Presentations … 05%
Field Study ... 10%
Case discussions … 10%
CIA 1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Armstrong, Michel and Murks Hellen, Reward Management – A Handbook of Salary
Administration, Kogan Paul, London.
REFERENCES:
1. Richard Henderson, Compensation Management, Prentice Hall.
2. Bergess Lenard R, Wage and Salary Administration, Charles E. Merril, London.
INDUSTRIAL RELATIONS AND LABOUR LAWS
COURSE CODE:15MBAH05
Objective: The course will explore contemporary knowledge of Industrial Relations and
provisions relating to Labour Laws. At the end of the course the students will be able resolve
industrial relations problems and application of Labour Laws in organisations.
UNIT – I Industrial Relations – An overview - Conditions for Good Industrial Relation - Industrial
Disputes: Causes - Methods for Prevention and Settlement of Disputes- Authorities in Industrial Dispute Act .
UNIT – II Trade Unionism and Collective Bargaining - Trade Union: Scope and - Unions in India -
Trade Union Act 1926 - Collective Bargaining– Workers Participation in Management - Factors Influencing Participation Employees Participation Schemes in practice .
UNIT – III
Legislation concerning working conditions and wages- Factories Act 1948, - The
Payment of Wages Act 1936- The Minimum Wages Act - The Payment of Bonus Act 1951.
(An overview of the above Legislations)
UNIT – IV Social Security Acts – Employees Compensation Act - Employee State Insurance Act -
Drawbacks of Social Security Schemes. (An overview of the above Legislations)
UNIT – V
Employee Provident Fund and Miscellaneous Provisions Act -Maternity Benefit Act.- Payment
of Gratuity Act, 1972.
Pedagogy
Lectures and Case Discussions
Evaluation and Grading
Article review … 05%
Assignments and Presentations … 10%
Case discussions … 10%
CIA 1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
Text Book:
1. Malik, K.L., Industrial Laws and Labour Laws, Eastern Book Company, Lucknow
Reference Books:
1. Nair and Latha Nair, Personnel Management and Industrial Relation, S. Chand and Co.,
Ltd: New Delhi, 2007.
2. N.D.Kapoor.,Handbook on Industrial Law, Sultan Chand Sons, New Delhi
3. Arun Monappa, Industrial Relations, Tata Mc Graw Hill: New Delhi, 2007.
4. Saxena.R.C, Labour Problems and Social Welfare, K. Nath & Company, 2008.
INTERNATIONAL HUMAN RESOURCE MANAGEMENT
COURSE CODE:15MBAH08
Objectives: This course will enable the students to understand the complexities of managing
human resources in a multinational context. At the end of the course students would be able to
describe the nature of international HRM, relate the HR issues applicable to different kinds of
international companies and identify the principles of delivering and managing HR functions in
MNCs
UNIT I
International HRM - Definition, Differences between domestic and international HRM,
Sustaining international business operations, Approaches to staffing, transferring staff for
international business activities
UNIT II
Recruiting and Selecting Staff for International Assignments - Issues in staff selection,
Factors moderating performance, Selection criteria
UNIT III
Training and Development - Role of expatriate training, Pre-departure training
programmes, Developing staff through international assignments
UNIT IV
Performance Management - Components, Multinational performance management,
Performance management of international employees, Performance appraisal of international
employees
UNIT V
Key Issues in International Industrial Relations - Trade unions and international industrial
relations, Response of trade unions to multinationals
Pedagogy
Lectures, Case discussion and Seminar Presentation
Evaluation and Grading
Assignments … 05%
Mini Project … 10%
Case discussions … 10%
CIA 1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK
Dowling, J. Peter, Marion Festing and Allen D. Engle, Sr. (2008). International Human Resource
Management, 5/e; New Delhi: Cengage Learning
REFERENCES:
1. Aswathappa, K. and Sadhana Dash (2008). International Human Resource Management,
New Delhi: Tata McGraw Hill Publishing Co. Ltd.
2. Rao, P. L. (2008). International Human Resource Management Text and Cases, New Delhi:
Excel Books
NEGOTIATION AND CONFLICT MANAGEMENT
COURSE CODE:15MBAH06
Objective: To familiarize the students with the techniques of negotiation and conflict
management as a tool to enhance effective relationship in organizations. By the end of this
course the students will be able integrate the skills needed for problem solving in organizations..
UNIT I Negotiation: Nature, Characteristics, Strategy and Tactics of Distributive Bargaining,
Strategy and Tactics of Integrative Negotiation; Strategy and Planning for Negotiation.
UNIT II Psychology of Negotiation- Strategies of Influence, Confronting Lies and Deception-
Recognising and resolving Ethical Dilemmas-Best Practices in Negotiation
UNIT III
International and Cross Cultural Negotiation: Context and Concept, Influence of Culture
on Negotiation - Focus on Cultural Dimensions
UNIT IV
Perspectives on Conflict, The Nature of Conflict and styles of conflict-positions and interests-
power dynamics-systems thinking-conflict analysis
UNIT V
Organizational conflict resolution- Need – Methods and Strategies - Conflict handling
and resolution approaches
Pedagogy
Lectures and Case Discussions
Evaluation and Grading
Role Play … 05%
Assignments and Presentations … 10%
Case discussions … 10%
CIA 1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
1. Deepak Malhotra and Max Baxerman- Negotiation Genius,Random House Publishing
Group
2. Mayer, B The Dynamics of Conflict: A Guide to Engagement and Intervention, 2nd
Edition, Wiley
REFERENCES :
1.UdaiPareek, Oxford, Second Edition Page 410-415
2. Lewicki, Saunders & Barry –Negotiations, Tata Mc Graw Hill
3. Rao S.L. - Negotiation Made Simple, Excel Books
4. Cohen S - Negotiation Skills for Managers, Tata Mc Graw Hill
5. Singh Kavita - Counselling Skills for Managers PHI,
6. Welfel, Patternson - The Counselling Process, A Multi theoretical Integrative Approach.
Thomson India
ORGANISATIONAL DESIGN FOR EXCELLENCE COURSE CODE: 15 MBAHO4
Objective: This course is designed to provide a depth understanding of behavioral interventions
and enable the students to apply these interventions for building individual, team, system and
process related competencies and helping organization to achieve peak performance and become
self sustaining.
UNIT – I Formal organizations - The nature of organizations - organizations as a business, state,
culture, living system and social rational system.
UNIT – II
The concept of organization excellence; Forms of organizational excellence -Competitive
excellence, Institutional excellence, creative excellence, Missionary excellence, versatile
excellence; organizational structures and designs for different Excellences.
UNIT - III Structures and Systems - Forms of Super structure - Infrastructure - shapers of organizational
structure - structure and systems for excellence.
UNIT - IV
Modes of management - Conservative mode, entrepreneurial mode, professional mode,
bureaucratic mode, organic management mode, authoritarian mode, participatory mode,
intuitive mode, familial mode, altruistic mode; management modes and their relationship with
excellence indicators.
UNIT - V Organisational learning for revitalization, Behavioral science approaches to;
organizational renewal; revitalization through leadership. Some future challenges for i the
designers of the organization.
Pedagogy
Lectures and Case Discussions
Evaluation and Grading
Field Study … 10%
Assignments and Presentations … 05%
Case discussions … 10%
CIA 1,CIA2 & CIA3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Pradip N. Khandwalla, Organizational Designs for Excellence, New Delhi: Tata Mc Graw-Hill,
2008.
REFERENCES:
1. Pai, Ravishankar and Others, Management Development Skills for Excellence, Himalaya
Publishing House, 2003.
2. Bhaskar, Key Drives for Organizational Excellence, Excel Book, 2007.
3. Singh, Organizational Change and Development, Excel Book, 2009.
ORGANISATIONAL CHANGE AND DEVELOPMENT
COURSE CODE: 15MBAH03
Objective : This course provides a detailed overview on organisational change and
organisational development issues, values, assumptions and types of interventions. At the end
of the course the students will be able to acquaint complexities of managing change in
organisations, plan and design prospective organizational development strategies.
UNIT I
Introduction- Organisational Change- Importance of Organisational Change- Imperative of
change-Factors determining organizational change , Types of change.
UNIT II
Models of change, Characteristics of effective change programme- Change process model-
Change and Transition Management, Change and its Impact, Organisational culture and change.
UNIT III
History of OD-Values, assumptions and beliefs in OD, Foundations of OD-Model and theories-
Managing the OD process –Operational Components of OD: Diagnostic, Action and Process,
Maintenance Components- Organisational Transformation
UNIT IV
Implementation and Assessment of OD. -Conditions for failure and success in OD efforts-;
Assessment of OD and change in organizational performance; Impact of OD- Team and
Structural interventions and– T-group – behavioral modeling – life and career planning –
coaching and mentoring – instrumental training, Compressive Interventions.
UNIT V
Power, Politics and OD – research on OD – future of OD. Some key considerations and issues in
OD: Issues in consultant – client relationship; Success and Failure of OD- Future of OD & New
Perspectives
Pedagogy
Lectures and Case Discussions
Evaluation and Grading
Field Study … 10%
Assignments and Presentations … 05%
Case discussions … 10%
CIA 1, CIA2 & CIA 3 … 15%
End Trimester Examination … 60%
TEXT BOOK
Pathak, Harsh (2011). Organizational Change: New Delhi: Pearson.
REFERENCES
1. Kavitha Singh, Organisational Change and Development, Kindle Edition
2. Cummings, G. Thomas and Christopher G. Worley (2010). Organization Development
and Change, 8/e; New Delhi: Cengage Learning
3. French, Wendell L., Cecil H. Bell Jr., and Veena Vohra (2011). Organization
Development: 6/e: New Delhi: Pearson Education
PERFORMANCE MANAGEMENT COURSE CODE: 15MBA H01
Objectives: The course proposes to augment an understanding and applying performance
management system in organisations. The students will be able to comprehend the performance
management system, process and its implementation, review the concepts in international
perspective with reference to MNCs and enhance their skill in decision making that influences
business strategy and career development
UNIT – I
Performance Management –Need, Concept, Characteristics, Objectives, Principles,
Importance, Determinants of Job Performance- An overview of Performance Management in
organisations
UNIT –II
Performance Management system – Overview, Objectives, Functions, Characteristics,
Competency based Performance Management System, Performance Counselling
UNIT –III
Performance Management Process – Planning, Managing, Performance Appraisal,
Monitoring. Performance and mentoring-ongoing performance monitoring and review
UNIT –IV
Implementation of Performance Management System, High Performance teams, Reward
systems, Performance Management and Employee Development
UNIT – V
Performance Management Skills – Coaching, Role of HR in Performance Management.
Ethics in Performance Management. Performance Management in MNCs
Pedagogy
Lectures, Case Discussion, and Seminars
Evaluation and Grading
Assignments … 05%
Seminar presentation … 10%
Case Discussion … 10%
CIA 1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXTBOOK: Herman, Aguinis (2009). Performance Management, 2/e; Pearson Education, New Delhi
REFERENCES: 1.Appraising & Developing Managerial Performance-.T. V. Rao, Excel Books
2.Kohli, A.S. and Deb, T. (2008). Performance Management, New Delhi: Oxford University
Press
3 Performance Management, Dixit Varsha, First Edition, Vrinda Publications Ltd.
TRAINING AND DEVELOPMENT
COURSE CODE: 15MBAH02
Course Objective: The course enhances the knowledge of the students on the assessing the
training needs, designing, implementation and evaluation of training programs. At the end of the
course the students will be able to understand methods and devise training plans, prepare a
blue print of training plans with clear goals and specific learning outcomes and formulate
applicable training evaluation and apply them to the workplace
UNIT – I
Training and Development - Forces affecting the workplace training- Designing Effective
Training- Forces Influencing learning- Training Practices -Strategic Training-Evolution of
Training role in organization-Training department -Outsourcing training function
UNIT – II Assessment of training needs- Scope of needs assessment-Training Evaluation-reasons
for evaluating training-overview of the evaluation designs determining return on investment-
measuring human capital and training
UNIT – III
Traditional Training Methods: Hands-on-methods-group building methods-choosing a
training method-E-learning and use of technology in training- -developing effective online
learning--Technologies for training
UNIT – IV
Development-Approaches to employee development- company strategies for providing
development-special issues in training and development-partnership with local community
provides job opportunities-training issues resulting from external environment-training issues
related to internal needs of the company
UNIT – V
Special Issues in Training and Employee Development, The Future of Training and
Development, Enhancing the Credibility of the Training Function, and Evaluation of Training
and Development.
Pedagogy
Lectures, Discussions and Seminars
Evaluation and Grading
Case Discussion … 10%
Seminar Presentation … 05%
Mini project … 10%
CIA 1, CIA 2&CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK
Blanchard, P. Nick, James, W. Thacker and Anand Ram, V. (2012). Effective Training Systems,
Strategies, and Practices, 4/e; New Delhi: Pearson Education
REFERENCES
1. Blanchard, Effective Training: Systems, Strategies and Practices, 4th Edition, Pearson Ed.
2012.
2. Raymond Noe, Employee Training and Development, TMH, 2010.
SERVICES MARKETING COURSE CODE: 15MBAM05
Objective: The overall learning objective is to understand the strategic initiatives that are
necessary to build world-class services. In order to achieve this objective an attempt will be
made to develop an understanding of the strategic differences between marketing goods and
marketing services, Identify and capitalize on the sources of competitive advantage in services,
Realize the cross-functional nature of the service delivery process, Build an overarching model
of strategic service management and Build strategic models for e-services.
UNIT I
Introduction to services marketing, Characteristics and Classification of services and
Components of services marketing, Impact of IT
UNIT II
Customer expectations and perception, Service quality, Service encounter, customer satisfaction
and Service recovery. Measuring service quality (SERVQUAL)- Gap model
UNIT III
Service design and blue printing. New service development. Procedure and methods of pricing
services
UNIT IV
Managing demand and supply in services. Integrated marketing communications for services
.Service delivery through intermediaries
UNIT V
Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics -
Educational – Entertainment & public utility Information technique Services
Pedagogy
Lecturers, Exercises, Role Plays, and Case Discussions
Evaluation and Grading
Class Exercise … 10%
Quiz … 5%
Case Discussions … 10%
CIA1,CIA2 & CIA3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Valerie, Zeithaml, Mary, Jo Bitner, Dwayne, Gremler, and Ajay Pandit (2010). Services
Marketing, 5/e; New Delhi: Tata McGraw-Hill
REFERENCES:
1. Jha. S.M., Service Marketing, Himalaya Publishing House, 2008.
2. Lovelock, C, Wirtz, J and Chatterjee, J. (2011). Service Marketing, 7e; New Delhi:
Pearson Education
BRAND MANAGEMENT COURSE CODE: 15 MBA M06
Objective: This course intended to prepare the students to develop branding strategies .By the
end of this course the students will be able to apply the nuance that is essential in building
brands, Identify sources and outcomes of brand equity and develop how to build, to measure and
to manage brand equity
UNIT I
Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name
associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:
Components & choosing brand elements, Branding challenges & opportunities.
UNIT II
Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies for
positioning the brand for competitive advantage – Points of parity – Points of difference -
Buying decision perspectives on consumer behaviour, Building a strong brand – Method &
implications.
UNIT III
Brand Image, image dimensions, brand associations & image, Brand identity – perspectives,
levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential brands.
Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult
brands.
UNIT IV
Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line
trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands – need,
methods, Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand
Portfolio Management.
UNIT V
Brand valuation – Methods of valuation, implications for buying & selling brands. Applications
– Branding industrial products, services and Retailers – Building Brands online. Indianisation of
Foreign brands & taking Indian brands global – issues & challenges.
Pedagogy
Lectures, Exercises, Field Study, Quiz & Case Discussion
Evaluation and Grading
Class Exercises … 5%
Field Study … 10%
Case Discussion … 10%
CIA1,CIA2&CIA 3 … 15%
End Trimester Examination … 60%
TEXT BOOK:
Kevin Lane Keller, M.G.Parameswaran and Isaac Jacob, Strategic Brand Management, 3/e; New
Delhi: Pearson Education 2011
REFERENCE: 1. Kapferer, Strategic Brand Management, Kogan Page, New Delhi. 2009
2. Harsh Varma, Brand Management, Excell Books, New Delhi.
CONSUMER BEHAVIOUR COURSE CODE: 15 MBA M01
Objective: The course challenges students to explore the realities and implications of buyer
behaviour in holistic marketing environment. By the end of this course the students will be able
to demonstrate the knowledge of consumer behaviour concepts to develop better marketing
programs and strategies to influence those behaviours. Analyse external and internal factors
influencing the behaviour of the consumers’ .Identify the changes happening in the Market
scenario.
UNIT – I
Diversity in the Market Place - Model of Consumer Decision Making - Levels of
Consumer Decision Making - Four Views of Consumer Decision Making - The Consumer
Research Process.
UNIT – II
Consumer Motivation - Needs, Goals, need arousal, selecting goals - The Measurement
of Motives. Personality - facets, theories-brand Personification - Self and Self Image.
Perception - Elements, Dynamics of Perception-Consumer Imagery. Learning - Consumer
Learning - Behavioural and Cognitive Learning Theories – Measures of Consumer Learning.
UNIT – III
Consumer Attitude Formation - Attitude Change - Strategies for Attitude Change
Reference Groups and Family Influences. Group - Power of Reference Group - Selected
Consumer Related Reference Group - Celebrities and Other Reference Group Appeals -
Socialization of Family Members - Family Decision Making and Consumption - Related Roles -
The Family Life Cycle. Social Class and Consumer Behaviour - Measurement of Social Class -
The Affluent and the Non Affluent Consumer.
UNIT–IV
Culture - Measurement of Culture - Subcultures and Consumer Behaviour - Subcultures -
Religious, Geographical, Regional, Racial, Age, Sex, Subcultures - Subcultures Interaction -
Cross Culture Consumer Behaviour - Cross Culture Consumer Analysis - Cross Cultural
Psychographic Segmentation
UNIT – V
Consumer Influence - Opinion Leadership-Dynamics of Opinion Leadership Process -
Motivation Behind Opinion Leadership - Measurement - Flow of Communication - Opinion
Leadership and the Firm Marketing Strategy - Diffusion of Innovation -The Diffusion Process -
The Adoption Process - A Profile of the Consumer Innovator.
Pedagogy
Lectures, Case Discussions, Field Study & Individual/group activities
Evaluation and Grading
Field Study … 10%
Case Discussions … 10%
Activities ... 5%
CIA 1, CIA 2 & CIA … 15%
End Semester Examination … 60%
TEXT BOOK:
Leon. G. Schiffman, Joseph Wisenblit, and Ramesh Kumar S., Consumer Behaviour, 11th
Edition, Pearson., 2015
REFERENCES:
1. Ramanuj Majumdar, Consumer Behaviour: Insights From Indian Market; New Delhi: Phi
Learning Private Limited, 2009
2. Nair, Suja R, Consumer Behaviour – Text and Cases, Himalaya Publishing House, 2007.
CUSTOMER RELATIONSHIP MANAGEMENT
COURSE CODE: 15 MBAM04
Objective: This course intends to develop insights and application of Customer Relationship
Management in practice in any organization. By end of this course the students will be able to
apply the basic role of customer portfolio, intimacy, and manage the customer life cycle in CRM
strategy development and implementation.
UNIT I
Conceptual Foundation Emergence of CRM practice, CRM Cycle, Framework,
Stakeholders, Significance of CRM, Attributes of CRM, Behavioural dimensions, Strategic
issues, Components of CRM Programme, CRM process, Market share Vs Mind Share, Life time
value of customer.
UNIT II
Planning Implementing and Measuring of CRM project CRM strategy, Organising CRM,
Implementation Road Map, Issues in implementation, Areas of measurement, Service quality,
Customer satisfaction, Customer acquisition, Customer retention and loyalty, Customer
experience, Customer cycle measures, 3E measures – company efficiency, effectiveness and
employee behavior, customer value, customer equity, CRM scorecard.
UNIT III
Dynamics of Information Technology in CRM e-CRM in Business, Features and
Advantages of e-CRM, Technologies and CRM softwares, Application of e-CRM, Customer
Database development and management – Database construction, Data Warehousing, Data
mining tools and techniques, Privacy and ethical considerations.
UNIT IV
Customer care management Customer care softwares, customer service applications,
facilities, customer care technologies, Multimedia call centre, Electronic point of sale, Help desk,
ATM, Sales force automation, Leveraging internet and mobile, Marketing automation, Service
automation
UNIT V
Application of CRM in different markets CRM in service markets – Banking and
Financial sector, Hospitality, Aviation, Retail, Telecom services, CRM in Rural markets, CRM
in Business market.
Pedagogy Lectures, Case Discussions, Seminars, and Field Visit
Evaluation and Grading
Class Exercise … 5%
Seminars … 10%
Case Discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Alok Kumar Rai – Customer Relationship Management – Concepts and Cases PHI Learning Pvt.
Ltd., 2013.
REFERENCES 1.Shainesh and Jegadish N. Seth – Customer Relationship Management- Strategic perspectives –
Mac millan, 2010.
INTEGRATED MARKETING COMMUNICATION
COURSECODE: 15 MBAM02
Objective: This course will enable the students to identify the role of different marketing
communication tools in today’s business world by recognising how a firm can use it to
communicate effectively with its consumers. By the end of this course the students will be able
to choose a marketing communications mix to achieve the IMC campaign plan's communications
and behavioural objectives. Develop an integrated cross-media strategy and creative message and
concept to reach the target audience and deliver the brand promise through an IMC campaign.
UNIT - I
Role of IMC in marketing process, IMC planning, Participants in IMC process – Clients,
Advertising and Specialised Services agencies. Communication process – Source, Message and
channel factors.
UNIT - II
Objectives and Budgeting for IMC programmes. Creative process, Planning and
Development of Creative strategy, Appeals and Execution styles, creative tactics, creative brief
and approval. Media Planning – developing media plan, objectives, market analysis and target
market identification, media strategies
UNIT - III
Media Profile – Print- role of newspaper and magazines, Radio, Television, and
Supportive Media – traditional support media, promotional product marketing, other traditional
support media and Nontraditional support media
UNIT -IV
Direct Markeing and IMC – direct selling, evaluating the effectiveness of direct
marketing . Internet and IMC – measuring effectiveness of the internet, advantages and
disadvantages, additional interactive media; Sales Promotion – objectives, Techniques and
evaluation of sales promotion
UNIT - V
Public Relations – Publicity, Integrating PR with other promotion tools, planning process,
tools and effectiveness, Personal selling and IMC – Scope, Role, and Evaluation, Social, Ethical
and Economic effects of advertising and promotion
Pedagogy
Lectures, Case Discussions and Role Play
Evaluation and Grading
Class Exercise … 10%
Role play … 5%
Case Discussions … 10%
CIA1,CIA2 & CIA3 … 15%
End Semester Examination … 60%
TEXT BOOK:
George E. Belch, Michael A. Belch and Keyoor Purani– Advertising and Promotion – IMC
perspective – Tata Mc Graw Hill 7th
edition, 2010.
REFERENCES :
1. Kruti Shah and Alan D’Souza (2009). Advertisement & Promotion - An IMC Perspective;
New Delhi: Tata McGraw-Hill
2. Clow and Baack, - Integrated Advertising, Promotion and Marketing Communications,
PHI/Pearson 2007.
INTERNATIONAL MARKETING COURSE CODE: 15 MBA M08
Objective: This course enables the students to appraise the potential of international markets for
a variety of goods and services. By the end of this course the students will be able to craft a
marketing mix suitable to a variety of international markets, present and defend marketing mix
selections against alternatives and compose an international marketing plan consistent with the
evolution of marketing mix selections.
UNIT I
International Marketing - Reasons for International Marketing - Problems in International
Marketing - Internationalization Stages - International Marketing Decisions- cultural dimensions
- Driving and restraining forces – Participants - Future of international marketing.
UNIT II
International Marketing Intelligence – Information requirements – Sources of
information – International marketing information system and marketing research – Market
selection – Market entry strategies and coverage strategies.
UNIT III
International product decisions – Product mix – Product Life cycle – New product
development – Branding – Packaging and Labeling. International pricing – Pricing objectives –
Factors affecting pricing – Pricing methods – Transfer pricing – Dumping – Steps in pricing –
Export price structure – Export price quotations and INCOTERMS.
UNIT IV
Export financing – Payment terms – Institutional finance for export – Pre-shipment credit
– Post-shipment finance – EXIM Bank – Letter of credit – Parties – Kinds – Modus Operandi –
Export risk insurance – Marine insurance – ECGC.
UNIT V
Export promotion – Organizational setup – Incentives – Facilities for exporters – EPZs,
EOUs, SEZs – Export houses – Trading Houses – Star trading houses – Export procedures and
documents.
Pedagogy
Lectures, Case Discussion, and Seminars
Evaluation and Grading
Quiz … 5%
Case Discussion … 10%
Ssminar Presentations … 10%
CIA1,CIA2 & CIA3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Francis Cherunilam, International Marketing, Himalaya Publishing House, 2008.
REFERENCES:
1. Niraj Kumar, Marketing Communication – Theory and Practice, Himalaya Publications,
2008.
2. Rathor and Jani, International Marketing, Himalaya Publishing House, 2008.
3. Cateora, International Marketing W /CD, Tata Mc Graw Hill, 2008.
RURAL MARKETING COURSE CODE: 15MBA M07
Objective: This course enable the students to identify the opportunities of the rural market
under social and economic perspective .By the end of this course the students will able to Apply
the conceptual knowledge of rural marketing into practice, Design strategies suitable for rural
markets and Realize how companies position their products for maximum competitive advantage
in rural market place.
UNIT I
Rural Marketing - Nature, Approaches to Rural Marketing, Comparing Rural and Urban
marketing- Rural Consumer Behaviour- Rural Marketing Research
UNIT II
Segmenting Rural Markets - Definition - Changing Trends in Rural Segments - Market Segment
Selection - Bases of Segmentation - Identification of Rural Market Potentials - Rural Market
Environment - Development Programmes - Infrastructure facilities. Problems in Rural
marketing.
UNIT III
Product Strategy – Product concepts and classification – Concept and significance of product
strategy – Product mix decisions – Product item decisions – Competitive product strategies –
Pricing policy - Concept and significance – Pricing objectives – Pricing strategy.
UNIT IV
Promotion strategy – Exploring media – Profiling target audience – Designing right promotion
strategy – Promotional Campaigns – Distribution strategy – Channels – The old and New Players
– New approaches – Coverage strategy.
UNIT V
Role of Financial Institutions in Rural Marketing - Types of Credit - Rural Credit Institutions -
Impact of Rural Credit – Functions of NABARD, Role of Co-operative Institutions in Rural
Marketing - Types of Co-operative Organizations - Impact of Co-operatives on Rural Marketing.
Pedagogy Lectures, Field Study, class exercises and Case Discussions
Evaluation and Grading
Class exercises … 5%
Field Assignments … 10%
Case Discussions … 10%
CIA1,CIA2 & CIA3 … 15%
End Semester Exam … 60%
TEXT BOOK:
C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan, Rural Marketing Text and Cases, Pearson
Education, New Delhi, 2011.
REFERENCES:
1. Pradeep Kashyap (2012). Rural Marketing 2/e New Delhi: Pearson Education
2. T. P. Gopalaswamy, Rural Marketing Environment, Problems and Strategies, Vikas
Publishing House, New Delhi, 2006.
SALES AND DISTRIBUTION MANAGEMENT
COURSE CODE: 15MBAM03
Objective: This course will enable the students to face the challenges confronting the Sales and
distribution function in marketplace. By the end of this course the students will be able to
demonstrate the selling skills to satisfy the customer needs, develop a systematic approach to
increase the sales performance and design and manage the multiple channels to maintain vertical
integration
UNIT – I
Sales Management – Importance- Dimensions - Strategic planning - Role and Skills of
modern Sales Managers- Nature of Personal Selling - Steps in selling process- Institutional
Selling
UNIT – II Development and Management of Sales Territories- Sales Quota -Organizing Sales Force
- Types of Organization Structure - Sales force staffing - Recruitment, Motivation and evaluation
UNIT – III Channel Policies - Channel Information System - Elements and Impact on Channel
System - Identifying Channel Conflicts and Resolution Channel Co-operation and
Satisfaction - Assessing Channel Performance - Improvement of Channel Productivity -
Through Partnership and Efficient Consumer Response.
UNIT – IV
Channel Management by wholesalers and Retailers – Retail formats – Franchise-
designing and management Telemarketing, e-marketing, e-tailing, Integrated distribution
management
UNIT – V Importance of Physical distribution, Logistics System analysis and design, Organization
and control, Role and Importance of warehousing, Warehouse Type, Size, number, location,
prerequistion for Warehousing, Warehousing in India, Inventory Control – Cost and issues –
Risk Management.
Pedagogy
Lectures, Case Discussions, Role-play and Field study
Evaluation and Grading
Field Study … 10%
Case Discussions … 10%
Role-play … 5%
CIA 1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
Text Book:
Krishna Havaldar and Vasant Cavale Sales and Distribution Management - Text and
Cases;2/e New Delhi: Tata McGraw-Hill 2011
Reference Books:
1. Gupta S.L., Sales and Distribution Management, Excel Books, Delhi, 2007.
2. Chunnawalla, Sales and Distribution Management, Himalaya Publishing House, 2006
3. Tapan, K. Panda and Sunil Sahadev, Sales and Distribution Management, 7/e; 2007
New Delhi: Oxford University Press
ADVANCED PRODUCTION MANAGEMENT
COURSE CODE: 15MBAP02
Objective: To help the students to understand how to link organizational objectives to
production and developing strategies to achieve the objectives. By the end of this course the
students will get knowledge about the various concepts in production area.
UNIT – I Impact of Technology on Production - Economics and Social Issue - Automation -
Operation Strategy and Competitiveness - Economy Studies for Investment and Replacement in Production Management.
UNIT – II
Design of The System and Procedures: Product Decision and Process Selection -Design
of Facilities.
UNIT – III Design of Production Planning and Control System - Design on Scheduling System -
Design of Inventory System, Design of Maintenance System. UNIT – IV
Productivity Techniques - Application of Quantitative Models for Production Planning and Control - Process Charts, Network Analysis. UNIT – V
Human Aspects of Production Management - Methods of Improving Business Process Re-engineering - Synchronous Manufacturing - Production Planning and Financial Planning.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Field study … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK: Richard B. Chase, Nicholas J. Aquilano and F. Robert Jacobs, Production and Operations
Management, 8/e, Tata McGraw Hill , New Delhi.
REFERENCES: 1. Chunawalla, Production and Operations Management, Himalaya Publishing House, 2008. 2. Nair, NG, Production and Operations Management, Tata Mc. Graw Hill, 2008. 3. Chary, SN, Production and Operations Management, Tata Mc. Graw Hill, 2009. 4. Panneerselvam R, Production and Operations Management, PHI, 2009.
INTEGRATED MATERIALS MANAGEMENT
COURSE CODE: 15MBAP01
Objectives: To enable the students to acquire knowledge on the principles, functions and
effective management of materials in an organization .By the end of this course the students will
be able to apply various mechanisms in materials management and analyze the issues related to
stores management.
UNIT-I
Concept of Integrated Materials Management (IMM) – Organizing for IMM – Types of
Inventories – Inventory Problems in India.
UNIT-II
Codification – Computerization and Information Systems – Standardization and Variety
Reduction – Value Analysis: ABC, VED, XYZ and other methods of Selective Analysis.
UNIT-III:
Q-Based Inventory System – P-Based Inventory System – S-S based Inventory System –
Practical Inventory Models – Inventory Valuation.
UNIT-IV
Purchasing – Source Selection – AHP for Vendor Rating– Purchase Budget – Systems –
Tenders – Price Negotiations – Forward Buying – Purchasing Capital Equipments – Seasonal
Goods – Special Items – Deferred Payment Schemes – Lending Institutions – Global Purchases –
Government Buying – Rate Contract – Insurance – Legal Aspects in Purchasing – Evaluation of
Purchase Performance.
UNIT-V
Stores Layouts – Stores Accounting Procedures and Forms – Stock Verification –
Practical Problems in Management of Dead Stocks – Surplus and Scraps – Evaluation of Stores
Performance – Materials Handing and Transportation Management.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Field Study … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOKS:
1. Gopalakrishnan, P&Sundaresan, M: Materials Management – An Integrated Approach;
Prentice Hall of Indian Private Ltd. 2011
2. Gopalakrishnan, P & Sandilya, M.S: Inventory Management – Text and Cases; The
Macmillan Company of India Ltd. 2011
REFERENCES:
1. Ammer, D.S, Materials Management; Irwin.
2. Datta, A.K: Materials Management – Procedures, Text And Cases; Prentice Hall of India
Private Ltd.
OPERATIONS STRATEGY
COURSE CODE:15MBAP03
Objectives: To develop the concepts of strategy in business environment for survival and growth
and to learn analytical approach and methodology for developing manufacturing / Operations
strategy.
UNIT I
World of Operations in 2020 – Operational Management in the Organizational Chart –
Historical role of Operations Management – Current Perspectives. Operations Strategy and
Competitive dimensions– Operations and Corporate Strategy
UNIT II
Value as business concept–strategic issues in manufacturing–Value Chain concept Focus,
core competence and distinctive capabilities – Stakeholders & Strategy.
UNIT III
Checking Markets, Outcome of Market debate – Linking manufacturing to Markets –
Strategic Integration – Order Winners, Order Qualifiers.
UNIT IV
Technology Strategy – Issues in New Product development - Time to market –Strategic
nature of process - Business implication of Process Choice – Hybrid Process.
UNIT V
Evaluating various tradeoffs alternatives – Focused Manufacturing – Product or process
focus – Make or Buy–merits / demerits – Value Chain Approach – Quality as strategic factor –
CAD/CAM/CIM - Delivering Value to Customer.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Mini project … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOKS :
1. Operations Strategy—David Walters–Palgvave McMillan, Jan 2012.
2. Operations Management for Competitive Advantage–Chase, Macmillan, 2011
3. Competitive Manufacturing Management–Nicholas, McGraw Hill Education, 2011.
REFERENCES:
1. Manufacturing Strategy-Terry Hill, Mcgraw Hill, Palgrave Macmillan, Feb. 2009.
2. Strategic Operations Management-Steve Brown, Richard, Lamming, John Bessant, Peter
Jones, Palgrave Macmillan, 3rd
Edition, 2009.
3. Operations Management – TerryHill, Excel books
4. Managing Technology & Innovation for Competitive Advantage, Narayanan, Prentice
Hall, Ed. 2011.
SIX SIGMA
COURSE CODE:15MBAP05
Objective: This course inculcate the students about the principles of six sigma implementation
and improving quality with respect to products and services. . By the end of this course the
students will be able to analyze the various tools for process analysis and design a six sigma for
an organization.
UNIT I
The fundamentals of six sigma-principles of quality management- Business performance
Improvement and six sigma-the evolution of six sigma-Qualities as a Business Performance
Metric-Quality Principles and Six Sigma- six sigma and Competitive Advantage. Principles of
Six Sigma -Six Sigma in Service Organization.
UNIT II
Project Organization, Selection, and Definition- Organizing for Six Sigma Projects
People skills- Six sigma Project Selection- Project Definition-Project Review. Process
Measurement- Data Collection-Data Summarization– Measurement System Evaluation and
Verification- Process Capability Evaluation Benchmarking
UNIT III
Process Analysis – Statistical Methods in Six Sigma- Probability Distribution- Basic
Statistical Methods- Tools for Process Analysis. Process Improvement- Principles of Process
Improvement- Tools for Process Improvement- Six Sigma and Lean Production- Implementation
Planning.
UNIT IV
Process Control- Control Systems-Statistical Process Control- Constructing and Using
Control Charts. Design for Six Sigma-Concept and Design Development- Overview of DFSS-
Concept Development- Concept Engineering- Design Development- Quality Function
Deployment- Detailed Design and Analysis- Design Failure Mode and Effect Analysis
Reliability Prediction in DFSS.
UNIT V
Design for Six Sigma-Optimization and Verification-Design of Experiments- Taguchi
Methods for Robust Design- Design for Reliability- Reliability Evaluation- Simulation in DFSS-
Design Verification. 149 Six Sigma Implementation- Principles for Six Sigma Implementation-
Project Management- Organizational Culture and Change Management- Enterprise Leadership
Knowledge Management.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Quiz … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
James R.Evans and William M.Lindsay, 2005. An introduction to six sigma and process
improvement, Cengage Learning India Private Limited, New Delhi - 110092.
REFERENCES:
1. Dhirendra Kumar, 2006. Six Sigma Best Practices: A Guide to Business Process Excellence
for Diverse Industries, J. Ross Publishing.
2. Jiju Antony; Ashok Kumar; Roberto Bañuelas, 2006. World class applications of Six Sigma,
Oxford : Butterworth-Heinemann,
SUPPLY CHAIN MANAGEMENT
COURSE CODE:15MBAP06
Objective: This course is intended to familiarize the students with the distribution and logistics
management. By the end of this course students will have an idea about the importance of supply
chain and also the values of logistics management
UNIT I
Framework to analyses chain, understanding the supply chain: importance, process decision phases, supply chain performance: competitive and supply chain strategies, supply chain drivers and obstacles, framework for structuring drivers, inventory, transportation, facilities, information.
UNIT II
Planning demand and supply in a supply chain demand forecasting and supply chain, role. Characteristics, methods and components, time series forecasting method, planning supply and demand in supply chain, managing supply, managing demand, responding to predicted variability, aggregate planning in practice.
UNIT III
Transportation in a supply chain: role, factors, modes, design option for a transportation network, network design in a supply chain: role, factors, framework, models, network design in practice, information enabler, and supply chain information technology in practice.
UNIT IV
Co- ordination in supply chain, E - Business in supply chain, role, impact, value of E - business on supply chain performance, setting up E - Business in practice, managing the supply chain, creating the logistics vision, problems with convention organizations.
UNIT V
Financial; evaluation of supply chain decisions, the impact of financial factors on supply chain decisions, discounted cash flow analysis, representations of uncertainty, financial analysis of supply chain decisions in practice.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Mini project … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK: Supply Cain Management - Peter Meindt & Sunil Chopra, Pearson Education, 2008.
REFERENCES: 1. David Taylor and David Brunt, Manufacturing Operations and Supply Chain
Management, Vikas Thomson Learning, 2008.
2. B.S. Sahay, Supply chain management for global competitiveness, Macmillan India Ltd,
Delhi, 2008.
3. David Hutchins, Just in Time, Jaico Publishing House, Mumbai, 2006.
4. David Simchi – Levi & Philip Kaminsk, Designing and Managing the Supply Chain,
McGraw-Hill Companies Inc., 2007.
TECHNOLOGY MANAGEMENT
COURSE CODE: 15MBA P08
Objectives: The objective of this course is make the students to understand the dynamics of
technological innovation and to familiar with how to formulate technology strategies and to
manage ideas in a technological based organization
UNIT I
Definition – technology and society, definition of technology, classification of
technology, definition of management, management of technology, the conceptual frame work
for MOT-drivers of MOT-significance and scope of MOT-role of chief technology- role of
government – science and technology policy
UNIT II
Technology Planning – Tools for Company Technology Analysis – Tools for industry
Technology Analysis – Trajectories of Technology, Alliances: Formal versus Informal
Alliances, Duration of an Alliance, Location: Domestic versus International Alliances Concerns
in Alliances
UNIT III
Merger and Acquisition of Technology, Strategic Reason for Merger and Acquisition,
Types of Acquisition and Merger – Methods – Internal Development – External Development –
Acquisition Sources – Acquisition Decision.
UNIT IV
Definition of Innovation – Management Innovation – Process – Making Decision for
Management innovation – tools for innovation – process innovation – concept and types of
process innovation – techniques in process innovation.
UNIT V
Technology Transfer–Definition–Classification and Significance – elements of transfer
process – types of technology process- types of technology transfer – status of technology in
India – technological changes in the future.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Quiz … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOKS: 1. Handbook of Technology Management – Gaynor, Mcgraw Hill Publications
2. Bringing New Technology to Market, Kathleen R Allen –Prentice Hall India.
REFERENCES: 1. Strategic Technology Management, Betz. F. McGraw Hill Publications.
2. Management of Technology, Tarek Khalli, McGraw Hill Publications.
3. Strategic Management of Technological Innovation – Schilling McGraw-Hill, 2nd
edition.
4. ManagingTechnologyandInnovationforCompetitiveAdvantage-VKNarayanan- Pearson
Education Asia
TOTAL QUALITY MANAGEMENT
COURSE CODE:15MBAP04
Objectives: The course enhances the students to know about the various elements in total quality
management. After undergoing this course students will get clear idea about Total Quality
Management and will be able to work efficiently in a Total Quality Management organization.
UNIT-I: (The Foundations of TQM)
Understanding quality- Models and frameworks for total quality management -
Leadership and commitment - Case studies on foundations
UNIT-II: (Planning)
Policy, strategy and goal deployment - Partnerships and resources-. Design for quality -
Case studies on planning
UNIT-III: (TQM – performance)
Performance measurement frameworks.- Self-assessment, audits and reviews -
Benchmarking -Case studies on performance
UNIT-IV: (TQM – Processes)
Process management - Process redesign/engineering- Quality management system -
Continuous improvement - Case studies on processes
UNIT-V: (TQM – People and Implementation)
Human resource management - Culture change through teamwork - Communications,
innovation and learning – Implementation- Case studies on people and Implementation
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Field study … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOKS:
1. John S. Oakland, 2013. Total Quality Management text with cases,. Butterworth Heinmann,
Oxford/New Delhi
2. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield and Mary Besterfield-
Sacre, 2013. Total Quality Management, Pearson Education, New Delhi.
REFERENCES:
1. Feigenbaum, A.V., 1983 .Total Quality Control, McGraw-Hill, New York.
2. Omachonu,V.K.,Ross,J.E., 2009. Principles of Total Quality, Lucie Press, Florida.
3. J. Juran 1979. Quality Control Handbook , McGraw-Hill , New York
WORLD CLASS MANUFACTURING
COURSE CODE: 15MBAP07
Objective: To understand the concept of Excellence in manufacturing, Traditional and current
concepts and Building organization strength through Customer focus and overcoming
impediments
UNIT I
World Class Manufacturing Environment: Imperatives for Success – Technology,
Systems Approach and Change in the Mindset, Choice of Technology, Capacity,
Layout/Automation in Material handling systems; Aggregate Planning and Master Production
Scheduling.
UNIT II
Materials Requirement Planning (MRP) – Software in Use, Manufacturing Resources
Planning (MRP)– Software in Use, Implementation Problems/Indian Experience; Optimized
Production; Technology Principles; Just - in – Time System ; JIT Manufacturing System,– Use
of Kanban, JIT Purchase – Source Development, Buyer, - seller relations; Supply Chain
Management/Bench Marketing.
UNIT III
Total Quality management-TQM Philosophy, TQM Principles, TQM tools including
Circles, SQC/Acceptance Samplings, Quality through design, Fault – tree analysis, Quality Loss
Function, Quality Management Systems and ISO 9000 Standards.
UNIT IV
Total Productive Maintenance, Objective of TPM – Total System Effectiveness, Break, -
down Maintenance, Preventive. Maintenance Predictive Maintenance, Condition Monitoring
Systems maintenance Prevention, Maintainability Improvement, Reliability Improvement, Total
Employee Involvement and Small Group Activities.
UNIT V
Customer – Driven Project Management (Integration of TQM, Project Management
Systems with Customer – Driven team Structure); Automation in Design and Manufacturing:
Automated Material handling Equipments, Role of IT in World Class Manufacturing, Flexible
Manufacturing Systems (FMS), Group Technology/Cellular Manufacturing Systems. Six Sigma.
Pedagogy
Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis
Evaluation and Grading
Assignments … 5%
Quiz … 10%
Case discussions … 10%
CIA1,CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
World Class Manufacturing – Strategic Perspective – B.S. Sahay, KBC Saxena, Ashish
Kumar. (Mac Milan), 2010.
REFERENCES:
1. Managing Technology & Innovation for Competitive Advantage – Narayanan, Excel
books, Pearsons Education, 2008.
2. Just in Time Manufacturing – M.G. Korgaonkar, Macmillan, 2005.
3. Making Common Sense Common Practice – Models for Manufacturing Excellence –
Ron Moore, 2003.
ANALYSIS AND DESIGN OF INFORMATION SYSTEMS
COURSE CODE: 15MBAS08
Objective: This course enable to learn about process specifications, feasibility analysis and
coding and designing outputs. By the end of this course the students will be familiar with modern
approaches in system analysis and design .
UNIT I
Information and Management: Type of Information – Need of computer based
Information System – Management Structure – Management and Information Requirements –
Qualities of Information – Example of Information Systems.
UNIT II
Information Systems Analysis Overview: Overview of Design of an Information System
– The role and task of a System Analyst – Attributes of a Systems Analyst – Tools used by
Systems Analyst – Information Gathering: Strategy to Gather Information – Information Sources
– Methods of Searching for Information – Interviewing Techniques – Questionnaires – Other
methods of information search.
UNIT III
System Requirements Specification: Data Dictionary – Steps in Systems Analysis –
Modularizing Requirements Specification – Feasibility Analysis: Deciding on Project Goals –
Examining Alternative Solutions – Evaluating Proposed System – Cost-benefit Analysis –
Payback Period – Feasibility Report - System Proposal – Data Flow Diagram: Symbol used in
DFDs – Describing a System with a DFD – Good Conventions in Developing DFDs – Logical
and Physical DFDs.
UNIT IV
Process Specification: Process Specification Methods - Structured English - Decision
Tables: Decision Tables Terminology and Development - Extended Entry Decision Table –
Establishing the Logical Correctness of Decision Table - Use of Karnaugh Maps to Detect
Logical Errors in Decision Tables - Eliminating Redundant Specifications.
UNIT V
Data Input Methods: Data Input – Coding Techniques- Detection of Error in Codes –
Validating input data - Interactive data input - Designing Outputs: Output Device-Objectives of
Output Design - Design of Output Report - Design of Screens - Use of Business Graphics -
Control Audit, Testing and Security of Information System – System Design Example.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
Text Book: V. Rajaraman, Analysis and Design of information System, 2
nd Edition, Prentice Hall of India
2004.
References:
James A Senn, Analysis and Design of information system, 2nd
Edition MCH international
Edition.
DATA WAREHOUSING AND DATA MINING
COURSE CODE: 15MBAS07
Objectives: The course enhance on data preprocessing and mining .On successful completion of
the course the students should have learnt the purpose for developing a data warehouse,
including difference between operational and decision support system.
UNIT I
Introduction – Data Mining – Functionalities – Classification of data mining systems –
Major issues in data mining. Data warehouse and OLAP technology for data mining: What is a
data warehouse – A Multi dimensional model – Data Warehouse Architecture – Data Warehouse
Implementation – Future development of Data cube technology.
UNIT II
Data preprocessing: Data cleaning – Data integration and transformation – Data reduction
– Discretization and concept hierarchy generation. Data Mining Primitives: What defines a data
mining tasks.
UNIT III
Mining Association Rules in Large Databases: Association rule mining – Mining single
dimensional Boolean association rule from transactional databases Mining Multidimensional
association rules from relational databases and data warehouses
UNIT IV
Classification and Prediction: What is classification – Issues regarding classification –
Classification by decision tree induction – Bayesian Classification.
UNIT V
Cluster Analysis: Types of data in cluster analysis – Categorization of major clustering
methods – Partioning methods – Hierarchical Methods.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Jiawei Han, Micheline Kamber, Data Mining – Concepts and Techniques, Morgan
Kaufmann Publishers, First Edition, 2003.
ReferenceS: 1. Michael J A Berry, Gordon S Linoff, Data Mining Techniques, Wiley Publishing inc,
Second Edition, 2004.
2. Alex Berson, Stephen J. Smith, Data Warehousing, Data Mining & OLAP, Tata McGraw
Hill Publications, 2004.
3. Sushmita Mitra, Tinku Acharya, Data Mining – Multimedia, Soft Computing and
Bioinformatics, John Wiley & Sons, 2003.
ENTERPRISE RESOURCE PLANNING
COURSE CODE: 15MBAS05
Objective: To make the students understand the key implementation issues of ERP. The students
will be able to apply and implement various business modules in organization , identify the
factors that lead to development and implementation of ERP systems, the advantages and
disadvantages of implementing an ERP system, how an integrated information system can
support effective and efficient business processes.
UNIT I
Introduction: ERP: An overview, Enterprise, An overview, Benefits of ERP, ERP and
Related Technologies, Business Process Reengineering, Data Warehousing, Data Mining, On Line
Analytical Processing, Supply Chain Management.
UNIT II ERP implementation: ERP Implementation Life Cycle, Implementation Methodology, not
packages are created Equal, ERP Implementation, The Hidden costs, Organizing the implementation, Vendors, Consultants and users, Contracts with vendors, Consonants and Employees, Project Management and Monitoring, After ERP Implementation.
UNIT III Business Modules: Business Modules in an ERP Package, Finance, Manufacturing, Human
sources, Plant Maintenance, Materials Management, Quality Management, Sales and Distribution.
UNIT IV ERP market: ERP Market place, SAP AG, People Soft, Ban Company, JD Edwards World
Solutions Company, Oracle Corporation, QAD.
UNIT V
System software Associates: Turbo Charge the ERP system, Enterprise Integration
Application, ERP and E - Commerce, ERP and Internet, Future Directions in ERP.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Alexis Leon, ERP Demystified, Tata McGraw Hill, 2007.
REFERENCES:
1. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning,
Macmillan India Ltd., Chennai 2005.
2. Vinod Kumar Grag and N.K. Venkitakrishnan, Enterprise Resource Planning – Concepts and
Practice, Prentice Hall of India, New Delhi, 1998.
3. CSV Murthy, Enterprise Resource Planning, Himalaya Publishing House, 2008.
INFORMATION SECURITY SYSTEMS
COURSE CODE: 15MBAS03
Objectives:The course enable the students to understand the various risk in the information
security and control systems On successful completion of the course the students will be able to
Identify the risks associated with information system management , Aware of the various risk
management approaches in information system management and Bridge the IS risk management
approach with the overall business strategy
UNIT – I
Introduction to Information Security: Definition - Secrecy and Confidentiality - Accuracy,
Integrity and Authenticity - Security Threats - Vulnerabilities, Threats and Countermeasures -
Firewall - Planning and Administration -Log analysis basic - Logging states - When to look at
the logs – Security information Management.
UNIT – II
Ethical Hacking of Computer network, system and application - Malicious Code, Mobile Code &
Denial Of Service attack - Information Security Assessment Process - Network Stalking and
Fingerprinting - Cracking the Shadow and Administrator - Privilege Escalation - Wireless
Security and Review - RFID Hacking and Security Review - Spyware and Phishing.
UNIT – III
Security Policy and Awareness - Security policy guidelines - Security awareness - People,
Process and Technology - Physical Threats to the Information System - Information
Infrastructure - Operating system fundamentals and security.
UNIT – IV
Access Control Systems and Methodology: Access Control Overview - Identification and
Authentication Techniques - Access Control Techniques - Access Control Methodologies and
Implementation - Access Control Administration - Access Control Working Process
Attacks and Monitoring: Monitoring - Intrusion Detection - Penetration Testing - Methods of
Attacks - Access Control Compensations - Security Testing Working Process.
UNIT – V
Auditing and Monitoring: Auditing - Monitoring - Monitoring Tools and Techniques -
Penetration Testing Techniques - Inappropriate Activities - Indistinct Threats and
Countermeasures – IT Act -THE CYBER REGULATIONS APPELLATE.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXTBOOK:
Managing Enterprise Information Integrity: Security, Control and Audit Issues, By IT
Governance Institute
References:
1.Risks of Customer Relationship Management: A Security, Control, and Audit Approach by
Price water house coopers Ltd
2. Security, Audit & Control Features PeopleSoft: A Technical and Risk Management Reference
Guide; 2nd Edition, by Deloitte Touche Tohmatsu Research Team; ISACA
INFORMATION TECHNOLOGY APPLICATIONS
COURSE CODE: 15MBAS04
Objective: To inculcate the students with the knowledge of information technology and its
application in management. By the end of this course the students will be able to apply
applications required for business and analyze issues and security aspects related technology.
UNIT - I
Business as a System - Business Applications - Accounting - Inventory - Purchase - Sales
- Human Resources - Production System Need for on-line Integrated Computer based System.
UNIT - II
Enterprise Resource Planning - Objectives - Need - Advantages & Disadvantages of ERP
products over traditional Development products - Migration - Resource Planning.
UNIT - III
Introduction to Internet - Internet Services -WWW - FTP - E mail - Newsgroup -Telnet.
Intranets - Purpose – Users - Planning Development and Implementation of Intranets.
UNIT - IV
E-Commerce - Need - Infrastructure Requirements - Implementation Issues – Security
Aspects.
UNIT - V
Database Management System - Normalization - Oracle terminology - Database
Connection - Creating tables - The Basics of SQL: SQL grammar. Transactions - The Basics of
PL/SQL creating and using stored procedures, Functions and Packages -Retrieving Data with
cursors - Enforcing Business Rules with Database Triggers.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Richard Hammer, Enterprise Resource Planning, 1998.
REFERENCES :
1. James O Brien, Management Information System.
2. Ravi Kalkota, Frontiers of Electronic Commerce, 1998.
3. David Loctman, Developing Personal Oracle for Windows 95 Applications.
4. Ivan Bayross, Commercial Applications Development Using Oracle Developer, 2000.
INTERNET AND E – COMMERCE
COURSE CODE: 15MBAS02
Objective: The primary objective of the course is to familiarize the students with technologies
like networking and internet and to build skills in applying these technologies to various business
processes. On successful completion of the course, the learner would be able to analyze the
concept of E-Business models, able to work in one or more significant application domains and
to manage the development of E-Commerce application, able to design a system, component, or
process to meet desired needs within realistic constraints such as economic, environmental,
social, political, ethical, health and safety, manufacturability, and sustainability.
UNIT – I Internet Connection Concepts: Internet communication protocol, types of Internet
connections, Internet Service providers (ISPs), Security issues on the Internet. Domain Name Systems: Domain Organization, registering a domain system. E- mail Concepts: Getting E- Mail, E- mail addressing message headers, Downloading, E-Mail, using abbreviations, emotions and smileys.
UNIT – II World Wide Concepts The web languages and protocols, special kinds of web sites and
pages. Voice and Video Conferencing Internet phone, voice conferencing and Video conferencing, Voice and video conferencing using instant messenger programs, Voice and video conferencing with windows messenger, yahoo messenger and MSN messenger. Web Commerce Purposes of commercial web sires - Selecting a web hosting service, Selling via secure service, Shopping cart systems, accepting payment s from customers, auction sites, consignment sites.
UNIT – III History of E- Commerce. Early business information exchange efforts, Emergence of
Internet, Advantages of E- Commerce, Disadvantages of E- Commerce, extension of BAM model, transition to E - commerce in India. Business Model for E-Commerce E- Business model based on relationship for E-Commerce. E- Business model based on relationship for transaction types. E-Securiry: Security on the net, E- Business risk management issues.
UNIT – IV E-Marketing: E- Advertising, Internet marketing - target Markets - E-Branding,
Marketing strategies. E- Payment Systems: Digital payment requirements, Digital token based E- payment system, Properties of E- Cash, Cheque payment system on the internet, Risk and E-Payment system, Designing, E-payment system, Digital Signature. UNIT – V
E-Customer relationship management: Customer Relationship Management - Typical; Business Touch points. E-Supply chain Management: E-supply chain, E- supply chain components, E-supply chain architecture. Mobile Commerce: Growth of mobile commerce - wireless applications, technologies for f mobile commerce.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK: 1.The complete reference - INTERNET, second edition, Margaret Levine Young, Unit (Chapter 1,2,5), Unit - II (Chapter - 16,17,32). 2.E- Commerce - A Management Perspectives, P.T. Joseph Eastern Economy Edition Unit – III (Chapter- 1,2,5), Unit - IV (Chapter- 4,6), Unit- V (Chapter-7,8,10).
SOFTWARE PROJECT MANAGEMENT
COURSE CODE: 15MBAS01
Objective: The course inculcates the students to learn about Software Project Management to
plan the activities and allocate the available resource in an effective manner. On successful
completion, the learner will have good knowledge of the issues and challenges faced while
managing the software projects and provide an understanding why majority of the software
projects fail and how that failure probability can be reduced effectively.
UNIT – I Software Project Management – Importance – Meaning of Project – Software projects Vs. Other types of projects – Contract Management and Technical Project Management – Activities – Categorization of Software Projects – Problems – Project Planning – Prgramme Management – Allocation of Resources – Aids to programme Management – Benefits Management.
UNIT – II Project Evaluation – Cost Benefit Analysis – Risk Evaluation – Selection of an appropriate project approach – Choosing Technologies – Choice of Process Models – Model – Software proto typing – Ways of categorizing proto type – Selecting the most appropriate process model – Software effort estimation – Problems – Basis – Techniques – Expert Judgment. UNIT – III Activity Planning – Objectives – Project Schedules – Projects and activities – Sequencing activities and scheduling – Network planning models – Adding time dimension – Identifying the critical path – Shortening the project duration – Critical activities – Risk Management Categories – Identification – Planning – Evaluating the risks to the schedule. UNIT – IV Resource allocation – Nature of resources – Identifying resources requirements – Scheduling – Creating Critical Paths – Resource Schedule – Cost Schedules – Scheduling Sequence – Creating the framework – Collecting Data – Visualizing Progress – Cost Monitoring – Prioritizing Monitoring – Change Control. UNIT – V Acquisition and Supply of Software – Supply process – Types of contract – Stages – Contract Management – Acceptance – Understanding Behaviour – Selecting the right person – Instructions –Motivation – Working in groups – Team decision making – Leadership structure – Culture – Stress – Health and Safety – Software Quality – Importance – Techniques to help enhance Software Quality.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
Text Book:
Bob Hughes and Mike Cotterell, Software Project Management, Tata Mc. Graw Bill Publishing House, 2006. REFERENCES: 1. Roger S Pressman, Software Engineering, Tata Mc. Graw Hill International, 2007. 2. Pressman, Software Engineering, Tata Mc. Graw Hill International, 2007.
SOFTWARE QUALITY ASSURANCE
COURSE CODE: 15MBAS06
Objective: To give an insight to the students to understand the concepts in the field of software
quality assurance and on the successful completion of this course the students will be able to
apply different models for software process.
UNIT I
Meaning of quality – Quality Challenge – Importance of quality – Quality Control Vs.
Quality Assurance – Quality Assurance at each phase of SDLC – Quality Assurance in Software
Support Projects – The SQA function – Quality Management System in an organization –
Various expectations from quality management system – Evaluation for effectiveness.
UNIT II Need for SQA group in an organization – Software quality assurance plan – SQA
organization level initiatives – Evolution of Software Systems – Project quality – Models for
software project quality – Process quality – Statistical quality control and statistical process
control - Sig Sigma.
UNIT III Capability maturity model for software – Practices followed at mature organizations –
Comparative analysis of CMM and ISO – Types of capability maturity models – CMM –
Integrated Model – Other Models for software process – People maturity model.
UNIT IV
Purpose of testing – Difference between inspection and testing – Testing Vs. debugging –
Testing life cycle – Roles and responsibilities in testing – Test Plan – V – Model for testing
phases – Testing techniques – Test metrics – Test automation and test tool selection – Human
issues – Software testing careers.
UNIT V
Career in quality – P-CMM and careers – People issues – Mentor to shape career – Roles
for quality professionals – Quality certification – Quality certification scenario in India – Cost
and Quality Advantage – Indian Software Industry – Problems and Challenges.
Pedagogy
Classroom Lectures, Case-Studies, 3C Analysis, News based learning
Evaluation and Grading
Assignments … 10%
Quiz … 5%
Case discussions … 10%
CIA1, CIA2 & CIA 3 … 15%
End Semester Examination … 60%
TEXT BOOK:
Nina S Godbole, Software Quality Assurance, Narosa Publishing House, 2004.
REFERENCES:
1,Allen C Gillies, Software Quality Theory and Management, International Thomson Computer
Press, 1977.
2.Gillies, Software Quality: Theory & Practice, Cengage Learning, 2008.