BHARATHIAR UNIVERSITY: COIMBATORE-641 046 B. B. A. …syllabus.b-u.ac.in/syl_college/1516/bba_sports_management.pdf · BHARATHIAR UNIVERSITY: COIMBATORE-641 046 ... II Business Communication

BBA Sports Mgt. 2015-16 onwards – CPP/COP Annexure No.72D

Page 1 of 32 SCAA dt.24.04.2015

BHARATHIAR UNIVERSITY: COIMBATORE-641 046

B. B. A. SPORTS MANAGEMENT

(For the CPP/COP students admitted during the academic year 2015-16 & onwards)

SCHEME OF EXAMINATIONS – CBCS Pattern

PA

RT

Study

Components

Course Title

Ins.

Hrs

/ W

eek

EXAMINATION

Cre

dit

s

Dur.

Hrs

.

CIA

Mar

ks

Tota

l M

arks

SEMESTER - I

I Language-I 6 3 25 75 100 4

II English-I 6 3 25 75 100 4

III Core – I Management Process 5 3 25 75 100 4

III Core – II Business Communication 5 3 25 75 100 4

IV Allied Paper - I Financial Accounting 6 3 25 75 100 4

IV Environmental Studies # 2 - 50 50 2

SEMESTER - II

I Language-II 6 3 25 75 100 4

II English-II 6 3 25 75 100 4

III Core – III Organisational Behaviour 5 3 25 75 100 4

III Core – IV Advertising Management For Services 5 3 25 75 100 4

IV Allied Paper - II Managerial Economics 6 3 25 75 100 4

IV Human Rights # 2 - 50 50 2

SEMESTER – III

III Core – V Marketing Management 5 3 25 75 100 4

III Core – VI Leadership Principles in Sports 5 3 25 75 100 4

III Core – VII Fundamentals of Sports & New Age Dynamics 5 3 25 75 100 4

III Core – VIII Management of Sports, Leagues & Teams 5 3 25 75 100 4

IV Allied Paper - III Sports Facilities Planning & Management 5 3 25 75 100 4

IV Skill based Subject-I Communication Skills I ^ (Practical) 3 3 30 45 75 3

Tamil @ /Advanced Tamil # (or) Non-major elective-I :

Yoga for Human Excellence # / Women’s Rights #

Constitution of India #

2 3 50 50 2

SEMESTER – IV

III Core – IX Human Resource Management 5 3 25 75 100 4

III Core – X Sports Equipment & Technology Management 5 3 25 75 100 4

III Core – XI Sports And Entertainment Marketing 5 3 25 75 100 4

III Core – XII PC Software (MS Office) Theory 2 3 10 40 50 2

III Core – XIII PC Software (MS Office) Practical 3 3 20 30 50 2

IV Allied Paper - IV Sports Funding and Financial Management 5 3 25 75 100 4

IV Skill based Subject-II Communication Skills II ^ (Practical) 3 3 30 45 75 3

IV Tamil @ / Advanced Tamil # (or)

Non-major elective-II : General Awareness #

2 - 50

50

2


Page 2 of 32 SCAA dt.24.04.2015

SEMESTER – V

III Core – XIV Fundamentals of Journalism in Sports Management 6 3 25 75 100 4

III Core – XV Sports Event Management 6 3 25 75 100 4

III Core – XVI Brand Management 4 3 25 75 100 4

III Core – XVII Sports PR & Advertising Management 6 3 25 75 100 4

III Elective - I Sports Law and Risk Management 5 3 20 55 75 3

IV Skill based Subject-III Campus to Corporate ^ (Practical) 3 3 30 45 75 3

SEMESTER – VI

III Core – XVIII Entrepreneurship and Project Management 6 3 25 75 100 4

III Core – XIX Global Sports Tourism 6 3 25 75 100 4

III Core – XX Sports Health & Nutrition 5 3 20 55 75 3

III Elective - II Psychology in Sports 5 3 25 75 100 4

III Elective - III Sports Training & Tactics 5 3 25 75 100 4

IV Skill based Subject-IV Soft Skills for Business (Practical) 3 3 30 45 75 3

V Extension Activities @ Training Reports - - 50 50 2

TOTAL - - - 3500 140

^ Refer the detailed note on this curricular aspect

$ Includes 25% / 40% continuous internal assessment marks for theory and practical papers

respectively.

@ No University Examinations. Only Continuous Internal Assessment (CIA)

# No Continuous Internal Assessment (CIA). Only University Examinations.

*Project Work & Viva-Voce Project Work-80% Marks & Viva Voce-20% marks


Page 3 of 32 SCAA dt.24.04.2015

SEMESTER - I

MANAGEMENT PROCESS

UNIT -I Business - meaning -business and profession, requirements of a successful business Organisation -

meaning - importance of business organisation. Forms of business Organisation-Sole traders,

partnership, Joint Hindu family firm - Joint Stock Companies - Cooperative Organisations - Public

Utilities and Public Enterprises.

UNIT –II Nature and Scope of Management process – Definitio ns of Management – Management: a science or

an art? - Scientific Management - Managerial functions and roles – The evolution of Management

Theory.

UNIT –III Planning: meaning and purpose of planning - steps in planning - types of planning. Objectives and

Policies - Decision making: Process of Decision making - types of Decisions.

UNIT -IV Organising: Types of organisation - Organisational structure - span of control - use of staff units and

committees. Delegation: Delegation and centralisation - Line and Staff relationship. Staffing: Sources

of recruitment - Selection process - training.

UNIT - V Directing: Nature and purpose of Directing. Controlling: Need for coordination - meaning and

importance of controls - control process - Budgetary and non-Budgetary controls - Modern trends in

Management Process - case studies.

REFERENCE BOOKS 1. Business Organisation - Bhushan Y.K.

2. Principles of Management – L.M. Prasad

3. Business Management – Dinkar Pagare

4. Principles of Business organisation and Management – P.N. REDDY


Page 4 of 32 SCAA dt.24.04.2015

BUSINESS COMMUNICATION

UNIT-I

Essential and Importance of Business Communication. Methods of Communication –Types – Barriers.

UNIT – II Communication through letters – Layout of letters b usiness enquiries – Offers and Quotations – Orders

– Execution of Orders – Cancellation of Orders – Claims – Adjustments and settlement of accounts –

Letters of complaints – Collection letters – Status enquiries – Bank correspondence – Tenders – Letter

to the editor.

UNIT – III Correspondence of company secretary with share holders and directors – Agenda – Minutes –

Preparation.

UNIT – IV Communication through reports: Essentials – Importance – Contents - Reports by individuals –

Committees – Annual report – Applicat ion for appointment – reference and appointment orders.

UNIT - V Internal communication: Short speeches – Memo – Cir superiors – Precise writing – Communication

media – Intercom, Telex and Telephone – Fax – Internet.

REFERENCE BOOKS

1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Ch and & Sons,New

Delhi, 2006.

2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖, R.Chand&Co, New Delhi, 2003.

3. Rodriquez M V, ―Effective Business Communication Concept‖ Vikas Publishing Company ,2003


Page 5 of 32 SCAA dt.24.04.2015

FINANCIAL ACCOUNTING

UNIT - I

Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting -

Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of Double

Entry System – Preparation of Journal and Ledger Accounts- problems - Subsidiary books - cash book

– types of cash book - problems - purchase book - sales book - sales return and purchase return books.

UNIT - II

Trial balance - Errors – types of errors - Recti fication of errors – problems - Bank reconciliation

statement – problems.

UNIT - III

Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simple adjustments.

UNIT - IV

Accounting for non-trading institutions-Income & Expenditure Account- Receipts and Payment

Accounts and Balance sheet - Accounting for depreciation – methods of depreciation – problems

(straight line method and written down value method only)

UNIT - V

Preparation of accounts from incomplete records.

(Theory and problems may be in the ratio of 20% and 80%respectively)

REFERENCE BOOKS

1. Grewal, T.S.: Double Entry Book Keeping 2. Jain and Narang: Advanced Accountancy 3. Shukla and Grewal: Advanced Accountancy 1. 4. Gupta and Radhaswamy : Advanced

Accountancy 2. 5.Gupta R.L.: Advanced Accountancy


Page 6 of 32 SCAA dt.24.04.2015

SEMESTER - II

ORGANISATIONAL BEHAVIOUR

UNIT-I Importance and scope of organisational psychology – Individual differences - Intelligence tests -

Measurement of intelligence Personality tests - nature, types and uses

UNIT - II Perception - Factors affecting perception - Motivation - theories - financial and nonfinancial motivation

- techniques of motivation - Transactional Analysis - Brain storming.

UNIT - III Job satisfaction - meaning - factors - theories - Management of job satisfaction - Morale - importance -

Employee attitude and behaviour and their significance to employee productivity - job enrichment - job

enlargement.

UNIT – IV Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Cooperation - competition -

conflict - Types of Conflict – Resolution of conflict - Sociometry- Group norms - Role - Status –

supervision style - Training for supervisions.

UNIT - V Leadership - types - theories – Trait, Manageri al Grid, Fiedder’s contingency - Organisational

Culture, Organisational change - organisational effectiveness – organisational development -

counselling and guidance - Importance of counsellor - types of counselling - merits of counselling.

REFERENCE BOOKS 1. Keith Davis - Human Behaviour at Work

2. Ghos - Industrial Psychology

3. Fred Luthans - Organisational Behaviour

4. L.M. Prasad - Organisational Behaviour

5. Hippo - Organisational Behaviour

ADVERTISING MANAGEMENT FOR SERVICE

UNIT –I Concept and definition of advertisement – social, economic and legal implications of advertisements –

setting advertisement objectives .

UNIT- II Ad. Agencies – Selection and the remuneration – Advertisement – campaign – Function of Ad.

Agencies – types of Ad Agencies.


Page 7 of 32 SCAA dt.24.04.2015

UNIT –III Media plan type and choice criteria – reach and frequency of advertisements – cost of advertisements

related to service- media strategy and scheduling.

UNIT –IV Message development – different types of advertisements –layout – design appeal – copy structure –

advertisement production – print – Radio – T.V and web advertisements – advantages & Limitations.

UNIT –V Media research – selection – testing validity and reliability of ads – measuring impact of advertisement

– advertises effectiveness.

REFERENCE BOOKS 1. Kenneth Clow. Donald Back – ―Integrated Advertisements, Promotion and marketing

communication‖, -Prentice hall of India

2. S.H.H kazmi, satish K Batra – ―Advertising & Sales Promotion – Excel Books

3. Advertising, sales & Promotion management – S.A. Chunawalla – Himalaya Publishing House.

MANAGERIAL ECONOMICS

UNIT - I

Objectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis - Law of

Demand - Elasticity of demand.

UNIT - II

Production function - Factors of production - Laws of diminishing returns and Law of variable

proportions - Economics of Scale – Cost an d Revenue Curves - Break -even- point analysis.

UNIT - III

Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly - Price

discrimination - Pricing under Monopolistic competition - Oligopoly.

UNIT - IV

Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's Liquidity

preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory - Uncertainty theory.

UNIT - V

Government and Business - Performance of public enterprises in India - Price policy in public utilities,

Government measures to control Monopoly in India - MRTP Act.

REFERENCE BOOKS

1. Sankaran - Business Economics

2. Markar Et al - Business Economics

3. Sundaram K.P &Sundaram E - Business Economics


Page 8 of 32 SCAA dt.24.04.2015

SEMESTER - III

MARKETING MANAGEMENT

UNIT - I

Definition of Marketing - Marketing Management- Marketing concept – meaning, Importance of

marketing in developing countries - Functions of Marketing - Marketing environment: various

environmental factors affecting the marketing function.

UNIT - II

Buyer Behaviour - Buying motives - explanation of motivation – Market Segmentation of different

bases - Marketing strategy - Market Structure - Definition and types of channel - Channel selection &

problems.

UNIT - III

The Product-Marketing characteristics -consumer goods-industrial goods- Production policy - Product

Life Cycle (PLC) - Product mix - modification & elimination - packing - Developing new Products-

strategies.

UNIT - IV

Pricing: Meaning to Buyer & Seller - pricing policies – Objective factors influencing pricing decisions

- Competitors action to price changes - multiproduct pricing. Physical Distribution - Management of

physical distribution - marketing risks.

UNIT - V

Branding Decisions: Brand-Brand Image, Brand Identity-Brand Personality -Positioning and leveraging

the brands-Brands Equity.

REFERENCE BOOKS

1. Philip Kotler - Marketing Management

2. Rajan Nair - Marketing Management

3. Cundiff and Still - Fundamentals of modern marketing


Page 9 of 32 SCAA dt.24.04.2015

LEADERSHIP PRINCIPLES IN SPORTS

UNIT I:

Sportsmanship and leadership :Definition of sportsmanship, importance of appropriate behaviour and

its impact on the game, making the right choices as sportspeople, how inappropriate behaviour can

jeopardise a game, how sportsmanship and leadership are related.

UNIT II:

Introduction to leadership : How is leadership defined, why is leadership crucial in sports, some

sportspeople who have gone on to become leaders and improve their game and that of their team, what

are some of the leadership skills that sports can enable in an individual, how the right set of coaches

and academies can bring out these qualities in players, how leaders can be created, not merely born

with winning capabilities.

UNIT III:

Leadership Skills – understanding how teamwork works : What is team work, why is it important in

any sport, even if one is playing singularly, how the right teamwork can help turn around a failing

game, examples of teamwork, how a good team leader can create harmony in players with different

mindsets, how sports academies teach players to develop their leadership skills.

UNIT IV:

Leadership Styles: Leadership attitude, behaviour and style, different approach to leadership,

Charismatic and transformational leadership, contingency and leadership, situational leadership, ethics

in leadership, concept of social responsibility and leadership,

UNIT V:

Teaching leadership principles to sportspeople

What are the main tenets of leadership, how can these be applied to sports of all kinds, how leadership

helps in motivating people the right way, how can certain leadership components be taught to

sportspeople, what are some techniques that have been used successfully to harness leadership qualities

in sportspeople, pitfalls of not having leadership qualities while playing sports.

REFERENCE : 1. Contemporary Leadership in Sport Organizations By Scott, David - Human Kinetics; 1

edition (March 3, 2014) 2. Run to Win: Vince Lombardi on Coaching and Leadership By Donald T. Phillips- St.

Martin's Griffin (September 7, 2002) 3. Business Leadership and the Lessons from Sport By Hans Westerbeek, Aaron Smith -

Palgrave Macmillan (September 3, 2005)


Page 10 of 32 SCAA dt.24.04.2015

FUNDAMENTALS OF SPORTS & NEW AGE DYNAMICS

UNIT I: History of Modern Sports and other Forms of Organized Physical Activity :A Historical Overview of

Sports, Evolutionary Processes of Modern Sports, Relation between Physical education and Sports,

Exercise Physiology

UNIT II: Roles and Functions of National/International Sports Organsiations : Roles Of IFA, FIFA, BCCI, ICC,

CAB, Sports Authority Of India (SAI), National Hockey Association, Bengal Volley Ball Association,

Bengal Tennis Association, Their Functions and Importance in the Promotion and management of

Sports

UNIT III: Professional Team Sports:Sports based on Team Performance -Football, VolleyBall, Basket Ball,

Cricket, Hockey, Rowing, Guiding Principles for Conduct of Team Sports, Organisation of

Tournaments, Leagues, Knock-out.

UNIT IV: Physical Education and Sports : History and Principles of Physical Education, Organisation,

Administration and Methods in Physical Education, Elements of statistics for physical Education;

Supervision and Curriculum design in Physical Education

UNIT V: Role of Govt in promotion of Sports : Role of Ministry of HRD in Development of sports and physical

education, various boards and Statutory Bodies established by Govt. for control and promotion of

Sports, their roles and functions, importance and contributions.

REFERENCE: 1. Fundamental of sports and exercise by Alan Kornspan- Human Kinetics Publishers (May 2009)

2. Sports & Society, 2nd edition by Grant Jarvie – Routledge (2012)

3. Examples on contemporary issues – book and blogs on sports media society

4. A study conducted by Planning Commission, New Delhi, India- Document

MANAGEMENT OF SPORTS, LEAGUES & TEAMS

UNIT I: The role of the state in Sports Development : Defining the State; Reasons for State intervention;

Regulation and control; Extent and form of State intervention;

UNIT II: Non-Profit Sport: Introduction; Non-profit Sector and Society; Non-profit Sector and Sport; Governing

Bodies of Sport; The sports club environment; Issues of non-profit sports sector;


Page 11 of 32 SCAA dt.24.04.2015

UNIT III: Professional Sport : Understanding professional sport; Sports circuits; Media; Sponsorship; Player

management; Ownership and outcomes;

UNIT IV: Sports Management Environment : Definition of Organization and Management; What is Sports

Management; Unique features of Sports; Sports Management Environment; Three Sectors of Sports;

What is different about Sports Management; Key Skills of a Sports Manager;

UNIT V: Organizational Structure : What is Organizational Structure in Sports; Dimensions of Organizational

Structure with examples from Sports; Structural Models; Factors influencing the structure of a Sports

Organization; Challenges for a Sports Organization;

REFERENCE: 1. Fred Luthans - Organizational Behaviour : McGraw Hill International(February 2001)

2. S P Robins - Organizational Behaviour : Prentice Hall India Ltd.(May 2006)

3. Ghanekar - Organizational Behaviour Concept & Cases: EPH

SPORTS FACILITIES PLANNING & MANAGEMENT

UNIT I: Introduction to Sport Facility Management : Facility Management from Ancient to Modern Times ,

The Scope of Sport Facilities and Its Future Trend , Facility Management: An Introduction ,

Constituents of Facility Management

Managerial Functions

UNIT II: Facility Development :Facility Planning: An Introduction ,Fundamentals of Planning ,Planning and

Management of Infrastructure Facilities (like Courts, Tracks, Gallery, and Provisions for Drinking

Water, Lighting, and Sitting Arrangement etc.) ,Planning for existing facilities ,Planning For Future

Facilities

UNIT III: Facility Site and Design: Introduction ,Site Location , Site Cost , Site Selection ,Facility Design

UNIT IV: Security and Event Management , Legal Concerns and Responsibilities , Security- An Introduction ,

Crowd and Alcohol Management and Other Safety Concerns , Crisis Management , Event

Management in the Facility , Post-Event Analysis

UNIT V: Facility Construction , Developments of Sports Arena, Grounds, Indoor Stadium, Tents, Camps etc

,Critical phase of Facility Management: From Pre Event Briefings to Cleanup and closings,

Merchandising, Housekeeping and Maintenance ,Completion and Analysis


Page 12 of 32 SCAA dt.24.04.2015

REFERENCE:

1. Sport Facility Planning and Management by Peter J. Farmer, Aaron L. Mulrooney, Rob Ammon (Jr.)Fitness Information Technology, Inc, U.S. (24 Jan. 2006)

2. Managing Sport Facilities, by Gil Fried - Human Kinetics Publishers; Second Edition edition (1 Mar. 2010)

Course Content: Skill based paper - I Semester III

COMMUNICATION SKILLS - I– Listening and Speaking

Listening –

Write an essay on the ART OF LISTENING in your own words

List the qualities for a good listener.

Illustrate the difference between hearing and listening

Enumerate the types of listeners

Listening exercises – Listen from movie clips, news items, good speeches by eminent

personalities, and Keep up your English - BBC’s English learning audios with accompanying

.pdf files.

Listening exercises need to accompany suitable tests to judge the depth of understanding the issue

involved

Speaking –

Write an essay on the ART OF SPEAKING in your own words

Appreciate the importance of vocabulary and build the same.

Use Oxford – 3000 key words in different sentences (OUP.com)

Read a passage from the newspaper and compare with that of the news broadcast from TV

Make a presentation to the class on a topic of your choice for ten minutes and handle Q&A. List

in the SDRN the toughest question that was asked.

Role play and simulated games with more speaking

Conversational practice (situations)): 1. At the college, 2.Outside the campus, 3.At the post

office, 4. At the railway reservation counter, 5. Movie/ article/book Review

Anecdotes and Stories

Vary Your Volume, watch your tone and record your voice for replay in the preferred group


Page 13 of 32 SCAA dt.24.04.2015

SEMISTER – IV

HUMAN RESOURCE MANAGEMENT

UNIT 1

Human Resource Management - meaning, nature, scope and objective – Functions of Personnel

Department - The Role of Personnel manager - Organisation of personnel department - Personnel

Policies and Procedures.

UNIT 2

Manpower planning - Job analysis - Job description - Job specification - Role analysis - Recruitment

and Selection - Training and Development.

UNIT 3

Performance appraisal - Job evaluation and merit rating - Promotion - Transfer and demotion - Human

relations - approaches to good human relations - Reinforcements.

UNIT 4

Wages and Salary administration - Incentive system - Labour welfare and Social Security - Safety,

health and Security - retirement benefits to employees.

UNIT 5

Industrial relations - Trade unionism - Grievance handling – collective bargaining and worker's

participation in management.

REFERENCE BOOKS:

1. VSP. Rao - Human Resource Management

2. Tripathy - Personnel Management and Industrial Relations

3. Bhagoiwal - Personnel Management and Industrial Relation

4. Memoria - Personnel Management and Industrial Relations


Page 14 of 32 SCAA dt.24.04.2015

SPORTS EQUIPMENT & TECHNOLOGY MANAGEMENT

UNIT I:

Introduction : Guidelines, Goals, objective of equipment management in sports , Sports equipment

management in early times ,Sports equipment management in modern lives ,Category of

products under sports equipment

UNIT II :

Role Of Equipment In Sports : Importance of equipment and equipment management , Sociological

and financial influence (role of govt, media, technology) , Psychological influence , Proper use of

equipment, proper size of equipment , Advantages of equipment management , Standards of equipment

management

UNIT III:

The Procurement Process, Sales And After Sales Service : Direct Purchase, Bid Purchase , Placing

advertisement for purchase , Damaged good return to supplier , Inventory maintenance ( Software

and website) , Hosting online sale web portal, updating website with latest inventory, offering

discounts in slow moving products , Hosting events for promoting sales, organizing games and

tournaments , Sponsoring , Taking feedback survey of quality of sales, quality of service , Return/

Refund policy

UNIT IV :

Selection Process Of Equipment’s Material : Priorities while selecting right equipment , Standards to

follow , Quality and manufacturing standards of equipment procured , Choosing right supplier ,

Supplier standards and certification- Warranty and safety criteria

UNIT V :

Identification Of Purchased Equipment : Types of identification Tags , Reassignment of equipment

tags , Ease of Records for maintenance , Ease in Utilization of equipment with of Tags: Advantages ,

Object code usage, Verifying correct usage of equipment , Ease of financial analysis

REFERENCE:

1. Sports Equipment Management By Marcia L. Walker - Jones & Bartlett Publishers; 1st edition (July 22, 1992)

2. International Sport Management, By Ming Li, Eric MacIntosh, Gonzalo Bravo; - Human Kinetics (1 Oct. 2011)


Page 15 of 32 SCAA dt.24.04.2015

SPORTS AND ENTERTAINMENT MARKETING

UNIT I:

Introduction to Sports Marketing : Define sports marketing; Understanding the sport marketing

environment; Categories of sports; Difference between amateur and professional sports; Difference

between sports goods and services; Sports marketing domains; Sport and Consumer buying behavior;

Marketing in non-profit and for profit sports organization; Sports market in India; Significance of

International and Women sports

UNIT II:

Connecting Sport and entertainment marketing : History of Sports and entertainment; Impact of sports

and entertainment history on today's markets; Risk and management of sports and entertainment

events; Difference between marketing of sports products and entertainment products; Sports and

Entertainment together as a reality programme

UNIT III:

Sports Entertainment Product and Distribution : Sports and Entertainment product mix and marketing

strategies; Product decisions in sports marketing; Channels of distribution; Difference in Sports and

Entertainment Distribution; Technology and Distribution media; Sports Logistics – logistics mix and

channel management; issues in channel management; Sports Goods retailing

UNIT IV:

Promotions : Promotional mix in sports and entertainment marketing; Use of technology; Content

Marketing; Compare media and non-media promotions; Importance of reaching diverse markets;

Sponsorships and endorsements

UNIT V:

Key Concepts : Segmentation, Targeting, Positioning, Product Line and product mix; Product Life

Cycle; Developing and extending sports brands, Direct, database and online marketing in sport- types

and application; Programming; Location based entertainment; Brand Identity and Brand marks in

Entertainment; Celebrities as brands marketing of sports products and entertainment products; Sports

and Entertainment together as a reality programme

REFERENCE

1. Sport Marketing, Volume 13 By Bernard James Mullin, Stephen Hardy, William Anthony Sutton -

Human Kinetics; 3 edition (March 20, 2007)

2.Sports and Entertainment Marketing By Ken Kaser, Dotty Oelkers- Cengage Learning; 3

edition (March 29, 2007)


Page 16 of 32 SCAA dt.24.04.2015

PC SOFTWARE (MS OFFICE) - Theory

UNIT-I:

Windows 2000- working with windows – moving format ion within windows arranging Icons- Saving

Window settings. MS Office Basics – Creating document – entering textSelecting text- giving

instructions- Using tool bars- Menu commands-Keyboards shortcuts- Saving files- Opening documents

– Manipulating Windows – simple EditingPrinting Files.

UNIT-II:

Word Basics – Using Auto text – Using Auto Correct Word editing technique-finding and replacing

text – Checking spelling – us ing templates- formatting – Formatting with styles creating tables.

UNIT-III:

Excel Basics- entering data- Selecting Ranges- Editing entries – formatting entries- Simple

Calculation- naming cells and Ranges- Data display- printing worksheets –copying entries between

workbooks – Moving sheets between workbook-deleting sheets- Creating graphs.

UNIT-IV:

Power Point basics- Working in outline view- using a design template- Merging presentations in Slider

sorter view applying templates – Adding graphs- adding organization Charts.

UNIT-V:

Access Basics- Creating a table- entering and adding records- Changing a structureworking with

records – Creating forms – establishable relationship using queries to extract information.

REFERENCE BOOKS:

1. Office 2000 Complete Reference by stepherL.Nelson.

2. PC Software for window made simplex by R.K Taxali – Tata McGraw Hill Publishers Pvt. Ltd.,

3. Quick Course in Micro soft Office Joyce Cox, Polly urban –Galgottia Publications.

4. PC Software for Office- Automation by T.Karthikeyan and Dr. C. MuthuSultan Chand and

Company.


Page 17 of 32 SCAA dt.24.04.2015

PC Software (MS Office)PROGRAMMING LABORATORY List of Practical’s

MS-WORD

1. Type the text, check spelling and grammar bullets and numbering list items, align the text to

left, right justify and centre.

2. Prepare a job application letter enclosing your Bio-Data

3. Perform Mail Merger Operation and Preparing labels.

4. Prepare the document in newspaper column layout.

MS – EXCEL

1. Worksheet Using Formulas.

2. Working Manipulation for electricity bill preparation.

3. Drawing graphs to illustrate class performance

4. An excel worksheet contains monthly sales details of five companies.

MS ACCESS

1. Simple commands perform sorting on name, place and pin code of students database and

address printing using label format.

2. Pay rolls processing and prepare report

3. Inventory control.

4. Screen designing for data entry.

MS POWER POINT

1. Prepare a PowerPoint presentation with at least three slides for department Inaugural function.

2. Draw an organization chart with minimum three hierarchical levels.

3. Design an advertisement campaign with minimum three slides.

4. Insert an excel chart into a power point slide.


Page 18 of 32 SCAA dt.24.04.2015

SPORTS FUNDING & FINANCIAL MANAGEMENT

UNIT I:

Budgeting and Valuation in sports: what makes sports profitable?; what makes sports valuable – market

capitalization, market multiples, book value of assets v/s market value of assets, impact of expected

future earnings; profit or wealth?; The basics of budgeting, Types of budgets - operational budgets,

variance analysis, capital budgeting; Budgeting for a sports event; Break-even analysis; pricing

strategies- demand based, elasticity pricing, discriminatory pricing, competition pricing, penetration

pricing;

UNIT II:

Business structures in sports: Non – profit organizations; sole proprietorships; Limited Liability

Partnerships; Corporations and Private Limited Companies; Difference between each business

structure; taxation issues in sports business; bankruptcy law;

UNIT III:

Capital structuring: Types of funding – short term borrowing, long term borrowing, Common Stock,

Preferred Stock, Corporate bonds; cost of issuing bonds; loan repayment methods; Short term

Financing management – review of current assets and current liabilities, cash management, credit

management, collections management;

UNIT IV:

Public funding and Private funding : Legislation, Cost-sharing models, Funding for stadium, Sports

infrastructure, Procedure of Public grant funding, Advantages of Public Grant funding, Disadvantages

of Public Grant Funding, Procedure of Private Grant Funding, Advantages of Private Grant Funding,

Disadvantages of Private Grant Funding

UNIT V:

Sports funding in India -Analysis : History of sports funding in India, Funding from government

bodies and local authorities, Funding from the private sector, Crowd funding, Funding from other

sources, Provisions related to sports funding in the annual financial statement of past few years,

Government bodies responsible for funding, Limitations on the way of sports funding in India, Recent

developments and controversies.

REFERENCE :

1. Sport Funding and Finance, By Bob Stewart- Routledge; 2 edition (July 31, 2014)

2.International Sport Management, By Ming Li, Eric MacIntosh, Gonzalo Bravo; - Human Kinetics (1 Oct. 2011)


Page 19 of 32 SCAA dt.24.04.2015

Course Content: Skill based paper - II Semester IV

COMMUNICATION SKILLS - II – Reading and Writing

Vocabulary building: Explain Abstract words - Words often to confuse – Abbreviations -

Idioms and Phrasal Verbs - One word substitution - Business terms - Flash card method -

Procure any two insurance policies (photocopies) and paste them in the SDRN and underline

the new words you have added to your vocabulary.

Reading: Newspaper reading on daily basis – Book review (at least two per semester) Allow

students to select a novel or autobiography or selfimprovement or short stories book; and make

them to prepare a journal in the SDRN for the reading exercises of these books. Practice louder

reading and other members in listening mode

Application Writing – preparation of job-specific Resume /CV

Collection of financial statements of any one organization for two consecutive years and

prepare comparative statements.

List any three MNC’s and FMCGs operating in India along with their products or services

offered.

Collect a partnership deed, Memorandum and Article of Association of any company and paste

in your SDRN

Form filling: Railway ticket booking with specimen of reservation/cancellation slip – Banking

transaction slips sample specimen copy collect and paste (forms for account opening, pay-in-

slips, purchase of DDs, RTGS/EFTs) – share application form of a limited Company –

documents used in Import and Export trade/Commercial / income tax departments of

Government

Prepare on Advertisement for recruitment / selection of candidates for any organization of your

choice – Develop an ad copy for a product.

Collect an annual report of a joint-stock (public limited) company and list out its assets and

Liabilities.

Comprehension: Market / field study report on a locale issue (at least 1000 words) – Transfer

positive and / or negative emotions to paper -- Draft an application to the Chief Information

Officer of any government office seeking information about a specific public spending – Draft a

complaint to District Consumer Forum on the deficiency of service which you have consumed –

Success stories of Entrepreneurs in the region – List out unethical aspects of Advertising which

you have come across recently

For an IPO, collect a Prospectus of a company and identify the reasons to invest or not to invest

in shares.

List the environmental issues of an industry of your choice operating in your region

Select any organization and undertake SWOT analysis.

Visit a few e-com websites and note down the appealing features and negative impressions in

the SDRN.

Pick any three print advertisements and critically evaluate them.


Page 20 of 32 SCAA dt.24.04.2015

SEMISTER – V

FUNDAMENTALS OF JOURNALISM IN SPORTS MANAGEMENT

UNIT I:

Sports News and Reporting on various platforms – Print, Broadcast, Radio, Internet, etc : How to

decide what is your news?, Lay your groundwork for the event you are reporting , How to decide who

shall be in your team when you cover a major sporting spectacle? , Sports reporting for a newspaper ,

How to cover important sport conferences , How to roll out sports news on different platforms ,

Broadcast Production , Podcasting , Radio News Story Production , Radio News Voice Presentation

,Radio News Package Production and Broadcasting

UNIT II :

Ethics in Sports Journalism : Journalism ethics and standards , Evolution of ethics in sports journalism

, Codes of practice for ethical sports journalism , Self-Regulation , Ethics and Standards in practice,

Freedom of Press , Criticism , Traits of a perfect Sports Journalist

UNIT III :

Writing Sports Stories and Feature Articles : Find your story , Learn more about your story , Decide on

what type of feature you want to write , Organize your feature article by thinking of it as a three-act

play, Introduction-Body-Conclusion , Think about the best style for a feature article , Add details/stats

to keep a feature article interesting , Create titles that not only add interest to a piece, but communicate

what a story is about. , The Straight-Lede Game Story , The Feature-Lede Game Story , Profiles ,

Season Preview and Wrap-up Stories , Columns , Interviews

UNIT IV:

Introduction to Sports Media and Journalism: Evolution of Sports on the Media front, Rise of

Journalism in sports, Definition of Sports Media,Importance of Media in Sports,Definition of Sports

Journalism,

UNIT V:

Sport, Society and the Sporting Media : The Audience Experience with Sports on Television , Viewers'

Enjoyment of Televised Sports Violence , World Cup Cricket versus World Cup Soccer – Media’s role

, Business of Sports Television , Sports, Business and Media in Today’s Society

REFERENCE :

1. Sport Funding and Finance, By Bob Stewart - Routledge; 2 edition (July 31, 2014)

2.International Sport Management, By Ming Li, Eric MacIntosh, Gonzalo Bravo; - Human Kinetics (1

Oct. 2011)


Page 21 of 32 SCAA dt.24.04.2015

SPORTS EVENT MANAGEMENT

UNIT I:

Introduction to Sports Event Industry : Evolution of Sports Events; Variety of Sports events; Role of

Event organizations and sports event manager; Challenges of event management; Sports events vs.

Non-sports events; Sports Tourism; Future Trends in Event Management and Marketing

UNIT II:

Event Conceptualization and Planning Process: SWOT Analysis; Defining and developing objectives

for the event; Planning components – type of sport requirements, concept and design, event flow,

setting operational timelines, creating Checklists, Logistics plans, safety and security planning;

Selecting and soliciting host City / Venues – understanding and managing expectations; Event planning

process – finding the right people, identify and analyze management tasks for Staff, Vendors and

Volunteers, building support organization; Identify Sponsors and teaming up with them – understand

event-sponsor relationship and managing expectations, Designing sponsorship programme and finalize

the deal; Promotion planning – media partnerships, campaign for the event, media coverage and media

partners; Designing the execution of the event marketing plan

UNIT III:

Event Management Commercials: Stages of Budgeting Process; Identifying costs – Facility cost, Event

operations cost, Marketing expenses, sponsor fulfillment expenses, Guest Management and Hospitality

expenses, event presentation expenses, capital investment and amortization, miscellaneous expenses;

Cash Flow and Management; Controlling costs and Contingency planning;; Identifying revenue

streams – Ticket Sales, Hospitality partnerships; Sponsorships and Advertising; Merchandising and

Barters; Broadcasting, tournament and participation fees, Media partnerships; Grants and Donations,

miscellaneous revenues

UNIT IV:

Implementation of Event Services and Logistics: Event Permits and licenses; Event registration;

Engaging community; Accommodating and managing guests, Event Presentation – Production

planning, scheduling rehearsals, Working with Broadcasters; ; Staff and Volunteer Management;

Ticket Sales; Food and Beverage Operations; Waste Management; Transportation services; Lighting;

Vendor Relations; Facility operations; Customer Service; Servicing media at event site; Media Center

facilities; Awards Ceremonies

UNIT V:

Media Partnerships and leveraging media : Requirements of Media Partners from organizers;

Requirement of Organizers from Media Partners; Sports celebrities; Broadcasting Rights; Promotion

Mix – advertising, personal selling and social media; Event Marketing; Media contracts, Connecting

with media


Page 22 of 32 SCAA dt.24.04.2015

REFERENCE: 1. Managing Sporting Events – Jerry Solomon (Human kinetics)- Human Kinetics Publishers (Jan.

2002)

2. Managing Major Sports Events: Theory and Practice, By Milena M. Parent, Sharon Smith-Swan - Routledge (26 Nov. 2012)

BRAND MANAGEMENT

UNIT – I

Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name associations,

Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements: Components &

choosing brand elements, Branding challenges & opportunities.

UNIT – II

Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies for

positioning the brand for competitive advantage – Points of parity – Points of difference - Buying

decision perspectives on consumer behaviour, Building a strong brand – Method & implications.

UNIT – III

Brand Image, image dimensions, brand associations & image, Brand identity – perspectives, levels, and

prisms. Managing Brand image – stages – functional, symbolic & experiential brands. Brand Equity –

Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult brands.

UNIT – IV

Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line trap –

Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands – need, methods, Brand

Architecture – product, line, range, umbrella & source endorsed brands. Brand Portfolio Management.

UNIT – V

Brand valuation – Methods of valuation, implications for buying & selling brands.Applications –

Branding industrial products, services and Retailers – Building Brands online.Indianisation of Foreign

brands & taking Indian brands global – issues & challenges.

REFERENCE:

1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi.

2. Kapferer, Strategic Brand Management, Kogan Page, New Delhi.

3. Harsh Varma, Brand Management, Excell Books, New Delhi.

4. Majumdar, Product Management in India, PHI.

5. Sengupta, Brand Positioning, Tata McGraw Hill.

6. Rameshkumar, Managing Indian Brands, Vikas.

7. Chandrasekar, Product Management, Himalaya.


Page 23 of 32 SCAA dt.24.04.2015

SPORTS PR & ADVERTISING MANAGEMENT

UNIT I:

Introduction to PR in Sports: Beginning / evolution of PR in sports, definition of sports PR,

characteristic of sports PR, the value of PR, sports PR as a form of business, PR as strategic

management tool, organizational stakeholders and constituents, issues management, organizational

reputation, distinguishing between program and campaign, planning and executing campaigns, working

with PR firms, how to get started in sports PR, networking and volunteering, different types of sports

PR

UNIT II:

Introduction to Sponsorship : Definition of sponsorship, the sponsorship market, the objectives of

sponsorship, the components of sponsorship, limitations of traditional sponsorship, components of

sponsorship plan, key components of sponsorship proposal ,developing and selling a proposal

UNIT III:

Introduction to Advertising :Definition of advertising, Objectives of advertising, setting advertising

budget, Developing advertising strategies - creating advertising message and selecting the advertising

media; evaluating advertising effectiveness, return on advertising investment; Agency vs in-house

advertising

UNIT IV:

Basic Sports PR concepts: Defining mass media, mass media structures, relation between mass media

and sport, Identifying influential, serving media at organizational events, developing media policy,

maximizing media exposure, media Sports PR planning process, How to do sports PR - colleges,

professional team and individuals, sports and athletes

UNIT V:

Basic Sponsorship concepts: Pre-event evaluation of sponsorship- need for pre-event scrutiny,

develop an evaluation procedure, apply evaluation criteria, sponsorship activation - what is leveraging

in sponsorship, understanding many leveraging techniques in sponsorship, budgeting of a leveraging

program, 10 steps to effective leveraging; ambush marketing – concept, difference between piracy &

ambush marketing, importance & prevalence of ambush marketing, countering ambush marketing of

competitors

REFERENCE :

1. Sport Public Relations: Managing Stakeholder Communication, By G. Clayton Stoldt, Stephen

Dittmore, Scott Branvold- Human Kinetics; 2nd edition (18 Mar. 2012)

2.Sports Sponsorship: Principles and Practices, By John A. Fortunato- McFarland & Co Inc (30

Aug. 2013)


Page 24 of 32 SCAA dt.24.04.2015

SPORTS LAW AND RISK MANAGEMENT

UNIT I:

Court of Arbitration for Sport (CAS) : The initiation of Court of Arbitration for sport, scope,

intervention, functions, procedures, mediation and cost of such mediation.

UNIT II:

Sports Law and Regulation in India : Present and Preview of sports law in India, Authorities in India

for Sports, Ministry of Sports and its functions, Contemporary Issues and disputes in Indian Sports.

UNIT III:

Indian Contract Act’ 1872. : Importance of contract act in sports, legal terms, valid essentials,

discharge and breach of contracts.Essentials of a Contract,Offer and Acceptance,Capacity of

Parties,Minor's Contract ,Void Agreements and Voidable Contracts,Consequences of breach of

Contract

UNIT IV:

Origin of Sports Law : Origin of law of sports, Authorities involved in sports and their functions.

UNIT V:

Introduction to Risk Management : Introduction and a simple explanation of the ten-step process

organizations needs to follow, risk management at events.

REFERENCE: 1. Sports law in india, by Mohammed Naseem, - Kluwer Law International -(1 November 2011)

2. Risk Management in Sport and Recreation, By John Otto Spengler, Daniel Connaughton,

Andrew T. Pittman - Human Kinetics; 1 edition (January 2006)


Page 25 of 32 SCAA dt.24.04.2015

Course Content: Skill based paper - III Semester V

CAMPUS TO CORPORATE

To train the learners for smooth transition from their campus to corporate foremployment…

Etiquette Elaborated: Corporate etiquette -Workplace etiquette-Business etiquette-Email etiquette-

Telephone and meeting etiquette. (Theory blended learning with notes and hints in the SDRNs) –

Video clippings to watch and noting down the critical aspects pertaining to etiquettes.

Attire Aspects: Paste your own photograph in formal and informal dress – Dressing sense and

grooming skills – Cut and paste various photographs from ad pictures to distinguish dressing for

different occasions.

E-communication: Students are expected to have an email id and work with groups, make mail

attachments, join professional groups in social networks; download and upload files using virtual

memory – Use of Electronic Devices in Modern Communication such as Fax, e-mail, chat using skype

– work with social networking sites such as linkedin, facebook, orkut, tumblr, twitter – narrate them in

the SDRN with clippings as evidence.

Aptitude Appetizer: Quantitative vs verbal aptitude — practice – shortcut routes – workouts from

previous year / batch tests – familiarize the various types of problems from quantitative aspects in

competitive exams for employment and / or higher studies


Page 26 of 32 SCAA dt.24.04.2015

SEMISTER – VI

ENTREPRENEURSHIP AND PROJECT MANAGEMENT

UNIT I :

Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship - Intrapreneur -

Role of entrepreneurship in economic development.

UNIT II:

Factors affecting entrepreneur growth - economic – non-economic. Entrepreneurship development

programmes - need - objectives – course contents - phases - evaluation. Institutional support to

entrepreneurs.

UNIT III:

Project Management: Meaning of project - concepts - categories - project life cycle phases -

characteristics of a project – project man ager - role and responsibilities of project manager.

UNIT IV:

Project identification - selection - project formulation – contents of a project report - planning

commission guidelines for formulating a project - specimen of a project report.

UNIT V:

Source of finance for a project - Institutional finance supporting projects project evaluation -

objectives - types - methods.

REFERENCE:

1. Entrepreneurial Development: S.S.Khanka

2. Entrepreneurial Development: C.B.Gupta& N.P. Srinivasan

3. Project Management : S.Choudhury

4. Project Management : Denis Lock


Page 27 of 32 SCAA dt.24.04.2015

GLOBAL SPORTS TOURISM :

UNIT I:

Introduction to sports tourism: Defining sports tourism; sports tourism - the supply side; the sport

industry; the sport tourism system; opportunities & challenges of providing sports tourism services;

Sport Tourist – behavior & motivations; characteristics of sports tourism market

UNIT II:

Designing Sports Tourism Events: What is sports tourism events?; Importance of research; Informal

and formal assessment of need to host an event; feasibility study; Considerations when planning the

event; Values, attitudes and lifestyles; Characteristics of Sport tourist destination areas; setting and

location considerations; free v/s paid admissions; factors related to poor events

UNIT III:

Adventure tourism: What is adventure tourism; the commoditization of adventure tourism; importance

of technological developments; the role of the guide; risk management in adventure tourism; adventure

tourism business administration

UNIT IV:

Sports Tourism Development: Sport Locations, location hierarchies and tourism; sport tourism in built

environment & in natural landscapes; studying tourist motivations; capitalizing on the influence of

culture, place & identity through sport tourism; building visitor experiences; recollection and visitor

satisfaction; seasonal pattern and issues in sport tourism; nostalgia sport tourism;

UNIT V:

Financing Sport Tourism: Sport tourism revenue sources; earned income; sport tourism pricing

policies; sponsorship decision making, benefits and considerations; grants;

REFERENCE: 1. Introduction to Sports Tourism and Event Management, edited by M. Saayman- Institute for

Tourism and Leisure Studies and Leis (December 31, 2001)

2. Sport Tourism Destinations: Issues, Opportunities and Analysis, edited by James E. S. Higham-

Routledge (November 8, 2004)

3. Sports Tourism, By Chris Bull, Mike Weed - Routledge; 1 edition (May 23, 2012)

4. Sport Tourism Development, By Tom Hinch, James Higham - Channel View Publications; 2

edition (July 15, 2011)


Page 28 of 32 SCAA dt.24.04.2015

SPORTS HEALTH & NUTRITION

UNIT I:

Sports science :History of sports & games,An introductions to Sports science

UNIT II:

Exercise physiology: Effect of training on heart & lung performance,Importance of heart rate

monitoring,Index of training, over training & detraining,

UNIT III:

Sports Injuries - Basic Principles : Various sports injury , Body’s response to the injury , Goal of

treatment.

UNIT IV:

Human anatomy:Body Composition, Respiratory system, cardiovascular system, Nervous system,

excretory system, Endocrine system, Muscular skeletal system, Types of contraction, Body temperature

& its effects on sports performance , Aerobic capacity, anaerobic threshold, athletic heart.

UNIT V:

Energy Requirement:Aerobic capacity, anaerobic threshold, athletic heart,Water & electrolytes balance

, Doping, Injury Supplementation , Training nutrition, pre-competition nutrition, competing nutrition

and recovery nutrition.

REFERENCE :

1. Steven Ray, Irvin Richer - Sports Medicine - , Prentice Hall,1983

2. Sports Injuries - Vinger and Roerner, - PSG Publishing Co. Inc,1981 William JGP,

3. Sports medicine - London Edwar - Arnold Publications Morehouse and Rash,

4. Sports medicine for Trainer by W.B.Saunders.

5. Armstrong and Tucker, Injuries and Sports, London Scamples Press


Page 29 of 32 SCAA dt.24.04.2015

PSYCHOLOGY IN SPORTS

UNIT I:

Introduction to Psychology in Sports : Understanding sport psychology, Definition of sport

psychology, a brief history of sport psychology and understanding is to who is a sport psychologist?

UNIT II:

Attitudes to Sport: The nature of attitudes, measuring attitudes, the formation of attitudes to sport,

attitudes to sport and sporting behavior, changing people’s attitudes to sport.

UNIT III:

Aggression in Sport : Defining aggression, Theories of aggression, Situational factors affecting

aggression in sport, The big question: does sport increase or reduce aggression? The reduction of

aggression

UNIT IV:

Social influences on sporting behavior : Sources of social influence, Groups and teams, Social

facilitation, Leadership

UNIT V:

Motivation and Sport : Intrinsic and extrinsic motivation, Humanistic perspectives on motivation,

Achievement-motivation, Cognitive approaches to motivation, Contemporary research on motives for

sports participation

REFERENCE:

1. Sports Ethics for Sports Management Professionals, By Patrick Thornton, Walter T. Champion,

Jr., Lawrence S. Ruddell, Larry Ruddell - Jones & Bartlett Learning; 1 edition (April 20, 2011)

2. Sports Ethics: An Anthology by Jan Boxill- Blackwell Publishing; 1 edition (November 1,

2003)

3. Ethics in Sport, edited by William John Morgan- Human Kinetics; 2 edition (February 22,

2007)

4.Practical Ethics in Sport Management, By Angela Lumpkin, Sharon Kay Stoll, Jennifer M. Beller-

McFarland (November 23, 2011)


Page 30 of 32 SCAA dt.24.04.2015

SPORTS TRAINING & TACTICS

UNIT I:

Introduction to sports training: Meaning and definition of Sports Training; Aims and tasks of Sports

Training; Characteristics of Sports Training; Principles of Training; Training Means; Training Methods

UNIT II:

Conditional Abilities: Strength: Meaning, Forms of Strength, Factors determining strength, training

methods for strength improvement, general guidelines for strength training; Speed: Meaning, Forms of

Speed, Factors determining speed; Training methods for speed improvement; Endurance: Meaning,

Forms of endurance, factors determining endurance; Training methods for endurance improvement.

UNIT III:

Motor Abilities : Flexibility: Meaning, Forms of flexibility, factors determining flexibility. Training

methods for flexibility improvement; Coordinative Abilities: Meaning, forms of Coordinative Abilities,

factors determining Coordinative abilities, Training Methods for Improvement of Coordinative

Abilities.

UNIT IV:

Training Load : Meaning and definition of Load; Components of Load; Measurement of Load; Over

Load: Meaning and definition, Causes, Symptoms and Tackling of over Load

UNIT V:

Sports Training & Nutrition: Instructor/ Coach, Training Skills, time allotment, class size, Moves for

development of skills , Elevation chart to train athletes, Fitness and wellness education, Improvising

mental skills, Avoiding drugs consumption, Weight management, Malnutrition education for

individuals

REFERENCE:

1.Cratty, B. Perceptual and Motor Development in Infants and Children, Prentice Hall, 1989

2.Dick. F.W. Sports Training Principles, Lepus, London, 1990

3.Jenson, C.R. Fisher, A. G. Scientific Basis of Athletic Conditioning, Lea and Febiger, Philadelphia,

1992

4.Matveyew. J.H. Athletic Training and Physical Fitness, Allynand Bacon, Inc. Sydney, 1987


Page 31 of 32 SCAA dt.24.04.2015

Course Content: Skill based paper - IV Semester VI

SOFT SKILLS FOR BUSINESS

Presentation skills – effective presentation of an idea or concept – use of MSPowerpoint or Flash is

assisting the presentation need to be encouraged

Negotiation Skills – dealing and preparing for negotiation – clinching and compromising – observe

and record – practical role plays

Group Discussions – leaderless group behavior – arguments vs discussions – guiding and controlling –

small group practices as well as observation

Team Working Skills (Forming, norming, performing) – problems and prospects – encourage team

formation inter and intra-class teams – list the experiences

Assertiveness building – How to say ‘no’ and ‘yes’ – knowing limits – identify and list the occasions

where you could not be assertive –

Facing interviews – How to prepare – how to presents – FAQs

Conduct a vox pop – make a brief report – present to the group

Non verbal Cues in Communication – Body Language – Gesture – Postures - Facial Expressions

Career Options – Skills and physique vis-à-vis career options – career planning – SWOT analysis

(self) – Career focus – Awareness of different career and its sources of information, choosing a career.

(SDRN to have in-depth SWOT analysis, clippings from opportunities / appointments columns of

newspapers, resume for different situations, evidences related to career focus)

A note

Various activities /practices/games and role-plays adopted in this skill development subjects are to be

recorded in the SDRN. The aforesaid aspects are only guidelines and it may be altered/added/deleted to

suit the ground realities. The above listed delivery strategies are purely suggestive and situational

demands may warrant a distinctive and unique approach which can be adopted to suit the local

conditions. Such practices may be documented and shared among the colleagues so that novel and new

methods of this skillbuilder can be spread to all concerned. However, ensure the fulfillment of the

objectives to get the desired learning outcomes.

The industry attachment cum training program (during the IV semester vacation) may be twinned with

this skill curriculum by means of suitable instruction to the students at the college level.

SUGGESTED BOOKS FOR REFERENCE

1) Study Guides Basic Business Communication: Skills for Empowering the Internet Generation by

Lesikar & Flatley.

2) Business Communication: The Real World and Your Career. By Senguin

3) Business Communication: Process and Product by Mary Ellen Guffey and Dana Loewy

4) Contemporary English Grammar, Structure and composition By David Green - Macmillan

5) Creative English communication by N. Krishna swami and T. Shriraman


Page 32 of 32 SCAA dt.24.04.2015

6) Good English in Business A P H Publishers.

7) Getting from College to Career: Your Essential Guide to Succeeding in the Real World by Lindsey

Pollak

8) Soft Skills Enhancing Employability: Connecting Campus With Corporate by M.S. Rao. I.K.

International

9) Effective Communication and Soft Skills by Bhatnagar

10) Spoken English – A self-learning Guide to Conversation Practice (Audio) by V. Sasikumar,

P.V.Dhamija.

11) Sparkplug to Creative Communication (eBook) by Bittleston, John

12) Let's Talk: Negotiation & Communication at the Workplace by Mukta Mahajani

13) The Power of Focus for College Students by Luc D'Abadie, Les Hewitt, Andrew Hewitt (Health

Communications - 2005)

14) The Power of Focus for College Students by Trump Donald (Westland - 2006)

15) Enhancing Employability @ Soft Skills by Verma

16) Personality Development and Soft Skills by Barun K Mitra

Documents

BHARATHIAR UNIVERSITY: COIMBATORE-641 046 B. B. A. …syllabus.b-u.ac.in/syl_college/1516/bba_sports_management.pdf · BHARATHIAR UNIVERSITY: COIMBATORE-641 046 ... II Business Communication