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SnowKidz Award Case Study – F inland
2018Presented by
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ACKNOWLEDGEMENTS
This Case Study would not be possible with out the assistance of the Finnish National Ski Association, the Finnish Biathlon Association and the Snow Moves! Organising team. FIS would like to express their appreciation to these Organisations for their time and effort.
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I ntroduction
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WHAT IS SNOWKIDZ?
FIS SnowKidz is the first phase of the Bring Children to the Snow campaign. It is a unique program and communications platform that enables Organisers around the world to share and showcase events to bring children to the snow. Events can occur at any time and in any place around the world.
For more information visit www.snowkidz.com
WHAT IS THE SNOWKIDZ AWARD?
As part of the ‘Bring Children to the Snow’ campaign, the FIS Member National Ski Associations (full and associate members) are invited to submit their projects to compete for the ‘FIS SnowKidz Award’. The Award is presented every second year and aims to recognize and promote the best examples of bringing children to the snow, in varying national circumstances.
For more information visit www.snowkidz.com/award
WHAT IS THIS CASE STUDY?
This case study has been developed in conjunction with the 2018 SnowKidz Award recipients. It is designed to give future SnowKidz Awards applicants an insight into why this award recipient has been selected the in top three. It is the hope that future applicants will also find helpful hints and ideas on improving their events.
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WHO IS THIS CASE STUDY ABOUT?
Title of Event: Snow Moves!
Location: Throughout Finland
Is the action from a National Ski Association or private group e.g. ski club, ski resort etc? National Ski Assocation
Organiser Information:
Address: Finnish Ski AssociationRadiokatu 2000240 HelsinklFinland
Tel: +358 9 348 121
Email: [email protected]
Website: http://www.lumilajitliikuttavat.fi
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Project In formation
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PROJECT DESCRIPT ION
Snow Moves! aims to make participation as easy as possible either at school or at a local ski club. To achieve this the project supports school teachers and ski club trainers with a variety of items including lesson plans including 60 “how to” videos, onsite materials, event dressings and staff members.
In addition to the Snowfun Tour, Snow Moves! also provides training to teachers, instructors and parents. These workshops are conducted in parallel with the SnowFun Tour and aim to educate the leaders on the key skills required to keep children engaged in snow sports.
All Snowfun Tour events or materials are free of charge for the partici-pants. The Snowfun Workshop costs 0-75€ per participant.
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VIDEO
A video of the events was provided as part of the nomination.
https://www.youtube.com/watch?v=j52HSAQudLM
PROJECT AIMS
• To practice various snow sports
• To enhance co-operation between asso-ciations representing different sports and promote work with schools.
• To make participation as easy as possible by offering different activities at either no cost to participants or at a very minimum cost.
TARGET GROUP
Kids, 5–12 (13) years, teachers, families and ski clubs.
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ASSIST ING PARTNERS
Atria – Sponsor, snacks for children Lapland Hotels – Accommodation SupportAudi - SponsorMinistry of Education and Culture – Financial SupportProtect Our Winters – Educational materialsEuropcar – TransportationFinnish Biathlon Association – Event imple-mentation Ski Clubs and local sport institutes – Provi-sion of venues and facilities to stage events, teaching the children during the events
SUCCESS MEASURES
For Snow Moves! success is measured with the number of participants at the Snowfun Tour events and workshops. For example, is it pos-sible to accommodate 200 schoolkids at each event.
As well as measuring feedback from existing snow sports participants, feedback from new participants is also gathered. Questions are asked to gather data on how they enjoyed the event and what can be improved.
LONG-TERM ENTHUSIASM
The project was launched by the Finnish Ski and Biathlon Association. All people involved have a long term vision. The is evidenced by the creation of skills videos, the tour, education plans, workshops as they are actions which have a long term impact.
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PROJECT QUALITY
All stops of the tour are operated by trained pro-fessionals and supervised by teachers. This pro-vides the highest standard of quality. Moreover having the support by The Ministry for Culture and Education demands that the project is well planned, executed and reported on.
TRANSFERABILITY
The project can be replicated in any other coun-try. The basic items required such as school curriculums, production of onsite materials, ski clubs and teachers are present in most coun-tries around the world. Afterward these items are joined and established it is only a matter of managing the co-operation between the different parties and establishing consistency amongst the events and destinations.
COMMERCIAL VIABILITY
Project is planned the way that it is easy to promote for children. The project has its own character, Blizz, and also own logos. All materi-als are well planned and implemented with high quality. The project has also own website and social media channels, facebook, instagram and Twitter. This well-defined system means partners and sponsors can easily partner with various aspects of the project.
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ADDIT IONAL CONTENT
Upon submission of the Award, Snow Moves! provided a substantial quantity of additional con-tent. These ranged from photos, video, copies of newpaper articles and annual reports which are published publically in their respective commu-nication channels.
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FIS SnowKidz Award Case Study - Finland
CH -3563 Oberhofen/Thunersee (Suisse)Marc Hodler Haus
Blochstarsse 2Tel +41 33 244 6161Fax +41 33 244 [email protected]
PresidentGian Franco Kasper
Secretary GeneralSarah Lewis
Executive EditorsAndrew Cholinski
Photo and Picture Credits
National Ski Associations and Minnie-Loppet Foundation
Copyright
No Articles may be reproduced without identification of the source (Copyright:FIS)
The FIS Logograms and SnowKidz logo are registered trademarks of FIS
FIS wishes to thank all its members and partners for the their contributions to this publication. Without them this would not be possible.
