Influencer Marketing Best Practices & Case Studies

Snapchat

what verticalsbenefit from snapchat?

Retail Movies

Travel Food & Drink

Music Sports

Snapchat Best Practices:

Who: • Entertainment/Teen/Fashion/

Beauty Influencers

What: • Brand Specific Content • Behind the Scenes • Event Coverage

Deliverables: • We recommend agreeing on a

number of Snaps and not a set number of photos/videos, as the best story will come from an organic mix of what is relevant for the creative content.

Brand Specific Content Behind the Scenes

3 Event Coverage Content

Event Coverage Content

Snapchat Case Studies - Entertainment

Objective: - Drive ticket sales for Captain America:

Civil War - Grow Disney’s Snapchat account

Creative Strategy: - An influencer couple took over the Disney

Snapchat account “battling it out” on the red carpet for #TeamCap vs. #TeamIronMan.

Deliverables: • 2 Instagram posts each • 2 Snapchats each • 1 Snapchat Story on Disney account

(minimum of 12 snaps)

Total Reach: 1,500,000

Objective: - Drive ticket sales for the movie

Creative Strategy: - Two influencers were sent to the world premiere

of Zoolander 2 in Rome to create content and populate the hashag, #Zelfienight.

Deliverables: • 8 Instagram posts • 8 Facebook posts • 3 Snapchat posts

Total Reach: 1,136,458

Snapchat Case Studies - Travel

Objective: - Brand Awareness for Costa Crociere

Cruise Line

Creative Strategy: - One travel influencer was sent on a 7-day cruise

with Costa Crociere to document the features of the ship and various activities and travel opportunities available through the cruise line.

Deliverables: • 16 Instagram posts • 10 Snapchat stories • 1 blog post

Total Reach: 2,463,680

Objective: - Promote Paris as a tourist destination - Highlight Air France amenities and

flight experience

Creative Strategy: - One travel influencer was sent on the ‘perfect

Parisian weekend’ to create content around the city’s major attractions, including Moulin Rouge and Disneyland Paris.

Deliverables: • 14 Instagram posts • 2 Snapchat Stories • 1 blog post

Total Reach: 2,240,000

Snapchat Case Studies - Fashion & Beauty

Objective: - Highlight L’Oreal as the official

hairstylist of Milan Fashion Week 2016

Creative Strategy: - One fashion influencer

was sent to Milan Fashion Week to feature L’Oreal hairstylists and showcase behind the scenes content of the runways shows.

Deliverables: • 7 Instagram posts • 3 Twitter posts • 6 Facebook posts • 3 Snapchat stories • 2 blog posts

Total Reach: 917,000

Objective: - Feature backstage coverage of Aigner runway show at Milan Fashion Week via Snapchat

Creative Strategy: - One fashion influencer was sent to Milan Fashion

Week to document the Aigner fashion show on Snapchat in order to give followers an inside look into what happens before the runway.

Deliverables: - 11 Snaps - 1 Instagram post

Total Reach: 200,000

Snapchat Case Studies - Technology

Objective: - Promote the launch of the new Samsung

Galaxy S7

Creative Strategy: - One fashion influencer was sent to the launch

party for the new Samsung Galaxy S7 Smartphone to cover the event and laser show on Snapchat.

Deliverables: - 1 Snapchat story - 2 Instagram posts

Total Reach: 170,000

Thank you!