Snapchat Best Practices 2017

Snapchat Tips, Tricks & Best Prac3ces

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Contents Introduc3on Who’s It For How It Works Snaps Best Prac3ces Ideas

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Introduc3on

You’ve heard of Snapchat by now, but if you’re over the age of 25, there is a good chance you’ve never used it.* Maybe you aren’t sure how it works or can’t quite see the point. For arBsts looking to target younger fan bases, Snapchat can be a fun place to connect with fans and stand out.

*Snapchat by the Numbers, hFp://www.omnicoreagency.com/snapchat-‐staBsBcs/

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Who’s It For Regular Snapchat users are….

…Young •  34% are between 18-‐24 •  71% being under the age of 34 •  41% of all 18 to 34-‐year-‐olds in the U.S. …and dedicated •  Around 150 million users are acBve everyday •  60% share their own snaps •  More than 800 million photos and videos are uploaded every day

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How It Works

Snapchat works off of taps and swipes and very liFle text. This can make giving wriFen instrucBon tricky, so we’ve put together a key to help you understand how to use or find a feature. Tap this spot or icon

Swipe in this direcBon

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How It Works

GeXng Started Checklist ü  Tap the ghost to

customize ü  Create a username ü  Add an image to your

snapcode ü  Customize seXngs

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How It Works

GeXng Started Checklist ü  Set “View My Story” to

“Everyone” ü  Set “Send Me Snaps”

to Everyone” (all fans) if preferred

ü  Turn on filters and make sure locaBon services are enabled

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How It Works

Snapchat works a lot like Instagram. Open the app and take a photo or short video. Then, either send it directly to specific people or add it to your general feed (or, in Snapchat lingo – your Story).

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Snaps “Okay…how do I do this well?”

The basics of Snapchat are simple: take a photo or video and share it. …you didn’t think you’d get off that easy, did you? Like any social plahorm, Snapchat has its own best pracBces. The following slides will help you create quality Snapchat content.

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Snaps Enhancing Photos Snapchat is the least serious of the social plahorms and their fun photo features help to enhance the lighthearted, silly quality to the best content. Aier taking your photo or video, try some of the following edits.

image courtesy of @listentoedison

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Snaps Enhancing Photos

Use the text icon in the upper right to add text to your photo.

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Tap the text icon again to change the text style. Then slowly swipe along the color bar that appears to choose a different color.

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Try adding some emojis to your photo instead of just including in a text capBon.

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Visual arBst? Use the drawing tool to go all MS Paint on your snap.

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Snaps Enhancing Photos Swiping to the side shuffles through an assortment of filters like photo effects and locaBon and event tags. To stack filters, hold your finger down on your first choice while conBnuing to swipe through.

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Snaps Enhancing Photos Tap and hold down on your screen to add lenses to yourself or the world around you. Lenses are interacBve overlays, so making certain expressions or gestures can change the appearance of the lens.

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Snaps Memories Swipe up on the main screen to view Memories, which stores older content from Snapchat or your Camera Roll. Memories can be edited with filters, text, and other effects much like realBme snaps.

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Snaps Shazam To share music with your followers, try tapping and holding down on your screen while snapping to Shazam a track in-‐app.

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Best Prac3ces You’ve goFen the hang of the basics. Now it’s Bme to make sure you’re geXng all you can out of Snapchat.

image courtesy of @djkhaled305

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Best Prac3ces Frequency Stories are a lot like a DVR – everything you post will be available for 24 hours so fans can (binge?) watch at their leisure. Share snaps whenever you have a moment that deserves capturing.

image courtesy of @theglitchmob

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Best Prac3ces Types of Content Snaps last for a max of 10 seconds and once they’re viewed, they’re gone. What do people want to see on Snapchat?

ü  Candid content

ü  Humor

images courtesy of @dietcig

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Best Prac3ces Candid Content Snapchat feels much more inBmate than other socials:

images courtesy of @listentoedison and @theglitchmob

•  Short format

•  Self-‐destrucBng posts

•  Lack of pre-‐shot edited perfecBon

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Best Prac3ces Humor Snapchat is a place where humor and creaBvity trump even the most carefully craied photos and videos.

image courtesy of @listentoedison

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Best Prac3ces

Snapchat isn’t the place for… X  Formal promoBonal materials

Instead, show a snap of an actual vinyl or a store a fan can visit

X  Previously shot, edited photos or videos Although Snapchat Memories allows these, post behind-‐the-‐scenes snaps instead where possible

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Ideas Need some ideas to get started? PosBng regularly but looking to get more creaBve? Here are some examples of ways to use Snapchat.

images courtesy of @dev0n_g and @theglitchmob

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Ideas Request Fan Snaps Fans can see if you’ve opened their snap. Try asking for snaps of them listening to your album, singing along to their favorite track, or doodling on your album art. A quick view on your part will make a fan’s day!

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Ideas Share Fan Snaps Snapchat can be a place for interacBon. Invite your fans to send snaps directly to your account and share favorites on other socials.

images courtesy of @theglitchmob

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Ideas Share Your Snaps

…or just share your own! Video and photo snaps can be saved by tapping the download buFon. Share your best snaps on Facebook, TwiFer, or Instagram (especially Instagram Stories) for further reach.

image courtesy of @futuregenband

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Ideas PromoTng a Release We now know that Snapchat isn’t the place for formal promoBonal photos and sales pitches. Try geXng a snap of a CD or LP actually in store.

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Ideas Tease a Track

Share photo or video of the recording process, a track in Pro-‐Tools, or a test pressing spinning. Even beFer, send it directly to super fans for an exclusive experience.

video courtesy of @stsisgold image courtesy of @dev0n_g

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Ideas Q&A

A favorite of the YouTube community! Invite fans to ask quesBons via Snapchat. Answer directly to select fans or add answers to your Story so fans can view them all.

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Analy3cs Measuring Success At the moment, Snapchat has very liFle insights into analyBcs. You can, however, see how many Bmes your story was viewed or screenshot-‐ed by tapping the three dots next to “My Story.”

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Analy3cs Measuring Success Since Snapchat has very limited metrics and calls to acBon available, try driving fans to a tracked shortlink at the end of your story.

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Snapchat Best Practices 2017