SMMW13 Michael Stelzner (Full Report)

7/28/2019 SMMW13 Michael Stelzner (Full Report)

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SMMW13

Michael Stelzner

SMMW13

Michael Stelzner

Tweets and Stats

By Tweet Category for iPad

Date: 04/08/2013

Analysis of the session 'SMMW13 Michael Stelzner' created with Tweet Category


2/16Analysis of the session 'SMMW13 Michael Stelzner' created with Tweet Category

Session SMMW13 MichaelStelznerIntroduction: Tweets during the keynote of Mike Stelzner. People loved it and shared actively tweets reaching almost 5 mill. impacts. This report has been created

with the iPad app Tweet Category

Statistics

407 243180 152 38

21 1 15

4.729.480 ImpressionsPotential impact

1,7

1.995.062 UsersPotential reach 8.210

Categories

Category Total

tweets

% Original

Tweets

RT User

Text Tweets 302 74 152 150 193

Replies 44 11 38 6 40

Links 34 8 21 13 33

Pictures 26 6 15 11 23

Check-ins 1 0 1 0 1

Charts

num.

tweets

time

0

00:007 apr

0

02:40

0

05:20

0

08:00

0

10:40

0

13:20

6

16:00

4

18:40

18

21:20

1

00:008 apr

num.

users

num.

followers

4

0-50

5

50-100

11

100-150

9

150-200

10

200-250

7

250-300

13

300-400

9

400-500

25

500-750

16

750-1000

33

1000-1500

42

1500-5000

21

5000-10000

38

>10000

num.

tweets

per user

num. users

1751

312

163

84

75

6>5

Most Active Users

KinetekMedia

24tweets

8187followers

MariSmith

7tweets

191662followers

KateRados

6tweets

3079followers

4geekbert

6tweets

202followers

5jecofield

6tweets

1956followers

6ottogrl

6tweets

9491followers

7HollyChessman

5tweets

1266followers



Potential Reach

Text Tweets

Links

Potential Impact

Text Tweets

Links

Users

Text Tweets

Replies

Number of tweets

Text Tweets

Replies

Retweets

Text Tweets

Links

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followe

User

Text Tweets 302 74 152 150 193 3.573.917 1.742.295 1,6 9.027Replies 44 11 38 6 40 449.945 439.180 1,1 10.979

Links 34 8 21 13 33 490.266 478.105 1,0 14.488

Pictures 26 6 15 11 23 215.150 163.638 1,1 7.114

Check-ins 1 0 1 0 1 202 202 1,0 202



243 60,8 1,7 19.463

Most active users

KinetekMedia

24tweets

MariSmith

7tweets

KateRados

6tweets

tweets

tweets

Most popular users

JeffSheehan

192.988followers

MariSmith

191.662followers

kimgarst

139.261followers

followers

followers

Users with the highest impact

MariSmith

1.341.634impressions

kimgarst

417.783impressions

Mike_Stelzner

255.540impressions

impressions

impressions

Most participative users

HollyChessman

3num. categories

Memi1985

3num. categories

doverbEy

3num. categories

num. categories

num. categories

Retwitters

KinetekMedia

4num. of RTs

micheseco

4num. of RTs

ByrnesConsultin

3num. of RTs

num. of RTs

num. of RTs

Most original users

KinetekMedia

20original tweets

MariSmith

7original tweets

Hoovers

5original tweets

original tweets

original tweets

8210

0Very low

0 to 10

followers

4

Low

10 to 50

followers

25

Medium-low

50 to 200

followers

39

Medium

200 to 500

followers

41

Medium-high

500 to 1000

followers

75

High

1000 to 5000

followers

59

Very high

>5000

followers



@KinetekMediaDoyle Wheeler

#YouTube is key area for increased growth - @Mike_Stelzner

#smmw13

Cat.: Text Tweets @MariSmithMari Smith

You are such an inspiration @mike_stelzner. I love that you follow your

heart & your passion for children & making a difference.

#smmw13

Cat.: Text Tweets

@CarliLeRoyCarli LeRoy

Thank you for a great #keynote @Mike_Stelzner #smmw13

@WARE1914

Cat.: Text Tweets @Bethany_KateBethany Kate

Love @Mike_Stelzner's passion for #SocialMedia! #AMEN #SMMW13

Cat.: Text Tweets

@dhemleyDebbie Hemley

Inspiring @Mike_Stelzner social media is still young #SMMW13

Cat.: Text Tweets @EkaterinaEkaterina Walter

Social Media is NOT dead! Its just getting started. - @Mike_Stelzner

of @smexaminer #smmw13 [AMEN TO THAT!]

Cat.: Text Tweets

@HollyChessmanHolly Chessman

Use forums to build your very own social network -via @Mike_Stelzner

#smmw13

Cat.: Text Tweets @MariSmithMari Smith

69% of marketers plan to increase their YouTube strategy.

@mike_stelzner #smmw13

Cat.: Text Tweets


54% of consumers say small comunities are most influential!

@Mike_Stelzner #SMMW13 cc @Blubanski

Cat.: Text Tweets @HooversHoover's

86% of social influencers have a blog. Does your business have one?

@Mike_Stelzner #SMMW13

Cat.: Text Tweets

@seancallanan

Sean Callanan

One for @problogger, @Mike_Stelzner says 62% of marketers want to

learn more about blogging #SMMW13

Cat.: Text Tweets @juntajoe

Joe Pulizzi

Blogging is the #1 social media tool marketers want to learn more

about via @Mike_Stelzner. It's all about owned content. #smmw13

Cat.: Text Tweets

@HooversHoover's

49% Facebook is most important platform for marketers. LinkedIn is

no. 2. Blogging = No. 3 @Mike_Stelzner #SMMW13

Cat.: Text Tweets @AskJamieTurnerJamie Turner

We're just in the infancy of social media, according to Michael Stelzner

at #SMMW13. @SMExaminer

Cat.: Text Tweets

@pisaroseShelly Lucas

Are you the paparazzi or a hiker? Don't be an ambulance chaser--beprepared for what comes. @Mike_Stelzner #SMMW13

Cat.: Text Tweets @TaylorNewkirkTaylor Newkirk

"We're just getting started!" - Michael Stelzner #smmw13

Cat.: Text Tweets

@mkatewarnockKate Warnock

With maturity comes disruption. Like Blogs replace print, we better

watch for the next wave in social. @Mike_Stelzner #smmw13

Cat.: Text Tweets @KateRadosKate Rados

Facebook will take over email #smmw13 #decree from

@Mike_Stelzner

Cat.: Text Tweets



@abothmanashton bothman

#smmw13 @Mike_Stelzner says in '95 print marketing; '05 white

papers; '09 #socialmedia examiner; what will '13 bring? Is social dead?

Cat.: Text Tweets @juntajoeJoe Pulizzi

Congrats to @Mike_Stelzner for making #smmw13 happen. Quite an

accomplishment.

Cat.: Text Tweets

@NOWMGNOW Marketing Group

@Mike_Stelzner Love the passion! Great job on the presentation!

#smmw13

Cat.: Replies @kimgarstKim Garst

@MariSmith: BMW and Ford are integrating Podcasting into cars.

@mike_stelzner @smexaminer #SMMW13

Cat.: Replies

@AdometryAdometry

@Mike_Stelzner kicks off #SMMW13 w/ some awesome research on

the future of social media marketing:Top of the list is Youtube &

Podcasting

Cat.: Replies @ottogrlMichele Weisman

Check out @mike_stelzner's passion project: http://t.co/ZwdaZzpsAx

#smmw13

Cat.: Links

@moosylvaniaMoosylvania

Big announcement by @mike_stelzner: http://t.co/zNQtdl3cF5 to be

@smexaminer for parents. To launch by end of summer #smmw13

Cat.: Links @dhemleyDebbie Hemley

http://t.co/fo4gflKZo3 help kids discover wonders of our world


Cat.: Links



Annexes



Category

Text TweetsText Tweets

152 193 150 1.742.295 3.573.917 0,8tweets users retweets potential reach potential impact tweets /

user

Most Active

Users

1.KinetekMedia2.KateRados

3.MariSmith4. Israel_Garcia5.LeilaELT

Tweets from this category

@cadredcDerek Coburn

RT @mike_stelzner: Good night folks, get some rest and dont miss

my keynote at 8am :) #SMMW13

@Uber_SDUber San Diego

Glad you had a smooth ride with us @chmtnviewpd! Enjoy #SMMW13!

@Mike_Stelzner

@socialchomperSocialChomp

RT @andreniemeyer: Chatting with #smm stars @Mike_Stelzner

@Genen and @Phil_Mershon at #smmw13 Thanks Phil & Mike

for the great even ...

@RyanMaloneRyan Malone

Over the top party tonight by @smexaminer and @Mike_Stelzner.

Congrats buddy. #smmw13

@IsaacAWardellIsaac A Wardell

Thanks @Mike_Stelzner & @smexaminer for a great night

networking. #smmw13

@StephSammonsStephanie Sammons

Tonights event was another first class experience from

@Mike_Stelzner #smmw13

@Mike_StelznerMichael A. Stelzner

Good night folks, get some rest and dont miss my keynote at 8am :)

#SMMW13

@MariSmithMari Smith

Woohoo! So proud of you, Mike! RT @Mike_Stelzner: Good night

folks, get some rest and dont miss my keynote at 8am :) #SMMW13


Good morning Social Media Marketing World!! #smmw13


For you early risers there is a walking group AND a runners group

meeting at 6am in the lobby #smmw13

@KC_KreativeKristy C. Cartier

A good hashtag to follow my friends! RT @mike_stelzner: Good

morning Social Media Marketing World!! #smmw13

@LydiaChiclesLydia Chicles

Thanks! RT @KC_Kreative: A good hashtag to follow my friends! Hello

RT @mike_stelzner: Good morning Social Media Marketing World!!

#smmw13

@standingdogStanding Dog

Good morning #smmw13 ! Today we are looking forward to hearing

@Mike_Stelzner @MariSmith @johnjantsch @juntajoe &

@SallyHogshead

@therichbrooksRich Brooks

Just met @Mike_Stelzner's dad in the elevator. Super nice guy! Must

have skipped a generation. ;) #smmw13

@robertlburnsRobert (Rob) Burns

#smmw13 Just about to join Michael Stelzner's keynote at Social

Media Marketing World in San Diego

@vkosterlenhardtVici Koster-Lenhardt

Waiting for the opening session to start. "New Research and Its

Implications" with Michael Stelzner. (German family name?) #smmw13



@smexaminerSocialMediaExaminer

Opening keynote starts in 10 minutes with @mike_stelzner #smmw13

@DanTalbot_KofaxDan Talbot

Just arrived at #smmw13, ready to hear keynote open with

@michael_stelzner from Social Media Examiner

@leeoddenLee Odden

Really looking forward to hearing @mike_stelzner give the opening

#SMMW13 keynote - room is packed!!

@juntajoeJoe Pulizzi

Congrats to @Mike_Stelzner for making #smmw13 happen. Quite an

accomplishment.

@Ben_CaFCPBen Xiong

#SMMW13 nice job @mike_stelzner

@KateRadosKate Rados

Next up for keynote is @Mike_Stelzner #smmw13

@Ben_CaFCPBen Xiong

#SMMW13 opening keynote from @mike_stelzner about to start

@lisackellerLisa Keller

RT @marketingbykat: RT @leeodden: Really looking forward to

hearing @mike_stelzner give the opening #SMMW13 keynote - room

is packed!! & ...


Interesting answer to this question: Did anyone prepare for

#SocialMedia in College? NONE said yes!! @Mike_Stelzner

#SMMW13

@mikehermusMichael Hermus

We have come a long way from marketing primarily via print ads and

product brochures, according to @mike_stelzner #SMMW13


#smmw13 @Mike_Stelzner says in '95 print marketing; '05 white

papers; '09 #socialmedia examiner; what will '13 bring? Is social dead?

@Bethany_KateBethany Kate

Sad day! RT @KinetekMedia: Interesting answer 2 this ?: Did anyone

prepare 4 #SocialMedia in College? NONE said yes! @Mike_Stelzner

#SMMW13

@jecofieldJustin Cofield

"Does what we do (on social media) really matter?" @mike_stelzner

#smmw13

@ottogrlMichele Weisman

Does what we do really matter? Yes says @Mike_Stelzner #SMMW13

@LeilaELTLeila Qualheim

Is social media dead? According to @mike_stelzner we're young

& growing! #smmw13


Peers in our industry have moved on to new things? @ChrisBrogan:

NO! Thank you #SocialMedia! @Mike_Stelzner #SMMW13

@JHouston89

Jen Houston

#smmw13 @mike_stelzner takes the stage. Great q - did college

prepare u for yr job as marketers? Crowd goes wild - no!

#deathtothewebform

@lolagoetz

Becky Scott

Listening to Mike Stelzner's keynote at #smmw13

@mainwilkEvy Wilkins

Listening to @Mike_Stelzner talk about how he first heard about the

WWW and social media. He asks do we & #sm matter?

#SMMW13

@OlindaServicesLisa Olinda

With Mike Stelzner at #smmw13 where social media is alive and well

and definitely not boring.




.@Mike_Stelzner versus tech issues. Always have a lazer light show

on standby. (He's fantastic w/o the slides though - amirite??)

#smmw13


Q: Who loves #Pinterest? Mostly women cheered! 60% female

audience proved with Marketers!! @Mike_Stelzner #SMMW13


Just reminded @WordPress is 12 years old! @HuffingtonPost blog is

ranked 20 online w/ leading organization! @Mike_Stelzner #SMMW13


Facebook will take over email #smmw13 #decree from

@Mike_Stelzner


With maturity comes disruption. Like Blogs replace print, we better

watch for the next wave in social. @Mike_Stelzner #smmw13

@TaylorNewkirkTaylor Newkirk

"We're just getting started!" - Michael Stelzner #smmw13


#Facebook is disrupting email! Consider disruptions! @Mike_Stelzner

#SMMW13

@HooversHoover's

If we SoMe practitioners disappeared, would it matter? It would. We

are not dead. M. Stelzner #SMMW13

@LeilaELTLeila Qualheim

The web has been displacing things for years including the post office,

salespeople and publishers. @Mike_Stelzner #smmw13


Asking Friends instead of searching! #Social Displacements


@UCIExtensionUC Irvine Extension

Michael Stelzner on stage. #MichaelStelzner #smmw13


Podcasts are disrupting Radio! @Mike_Stelzner #SMMW13 cc

@Blubanski

@Your_SocialYour Social

Keynote Michael Stelzner is begonnen op #smmw13 in San Diego:

Social Media is not dead, it is growing up :-)

@seancallananSean Callanan

#SMMW13 Reality: Social displacement begins from @Mike_Stelzner

podcasts, blogs developing audiences against traditional media

@debrasimpsonDebra Simpson

Here for the keynote at #smmw13 by @Mike_Stelzner. Looking

forward to the conference! Just widh the wifi access was better.


500 million people are on Facebook every single day via


@bonlenz

Bonnie Lenzen

Getting social media inspiration from @Mike_Stelzner at #smmw13

@moosylvania

@KinetekMedia

Doyle Wheeler

No more @WSJ in print! Online only .. also @PCmagz


@Bethany_KateBethany Kate

"76% of people feel good when they use social media." via

@Mike_Stelzner #WarmFuzzies #SMMW13

@DnBUSDun & Bradstreet

76% of people feel better after using social media. ~ @Mike_Stelzner

#SMMW13



@MegColganMegan Colgan

#SMMW13 @Mike_Stelzner new trends: 76% feel good when use

#socialmedia, #Facebook #customer service, social crowd funding.

Radical changes


Hearing how Customer service has been interrupted! @Nordstroms is

using #SocialMedia for Customer Service @Mike_Stelzner #SMMW13

@LeilaAnsartLeila Ansart

Are you a paparazzi or a prepared hiker in the world of social media?



Are you a prepared hiker or paparazzi?! Never chase new

#SocialMedia venues :: Prepare!! @Mike_Stelzner #SMMW13

@kjellfishKjell Kallman

Word! Well done @juntajoe: Congrats to @Mike_Stelzner for making

#smmw13 happen. Quite an accomplishment."

@pisaroseShelly Lucas

Are you the paparazzi or a hiker? Don't be an ambulance chaser--be

prepared for what comes. @Mike_Stelzner #SMMW13

@AskJamieTurnerJamie Turner

We're just in the infancy of social media, according to Michael Stelzner

at #SMMW13. @SMExaminer

@JHouston89Jen Houston

Paparazzi or prepared hiker in social - great q @Mike_Stelzner 49% of

polled said that Facebook was their best tool. #smmw13

@marketingbykatKatharine McMahon

"Are you a paparazzi or a prepared hiker?" .... @Mike_Stelzner wants

to help us be prepared hikers - thanks, Mike! #smmw13


#facebook is the most important social platform by far according to

@Mike_Stelzner cc @phillyberg #smmw13

@HooversHoover's

No. 1 benefit from social media marketing = increased exposure. No. 2

increased traffic. ~ @Mike_Stelzner #SMMW13


49% of marketers prefer #Facebook for Increased Exposure


@mike_gingerich Mike Gingerich

Data via @mike_stelzner Great keynote! #smmw13 Facebook #1,

LinkedIn #2, #3 Blogging, #4 Twitter

@HooversHoover's

49% Facebook is most important platform for marketers. LinkedIn is

no. 2. Blogging = No. 3 @Mike_Stelzner #SMMW13


Blogging is the #1 social media tool marketers want to learn more

about via @Mike_Stelzner. It's all about owned content. #smmw13

@seancallananSean Callanan

One for @problogger, @Mike_Stelzner says 62% of marketers want to

learn more about blogging #SMMW13

@Hoovers

Hoover's

86% of social influencers have a blog. Does your business have one?


@KinetekMedia

Doyle Wheeler

62% percent of all Marketers surveyed by @smexaminer say Blogs

are best!! @Mike_Stelzner #SMMW13

@bsbnycBen Bloom

.@Mike_Stelzner: blogging is resurgent because it offers

independence for marketers & oppty 4 content marketing

#SMMW13


Podcasting is the HOTTEST thing in 2013. Period. @mike_stelzner

@smexaminer #smmw13




Podcasts will dominate the next wave of social marketing, per

@Mike_Stelzner #smmw13


1 billion SmartPhones in the world! Podcasts are going to increase for

marketing 8X in 2013. @Mike_Stelzner #SMMW13

@ConnienSheila2Sheila Tidwell

RT @PatFlynn: RT @MariSmith: Podcasting is the HOTTEST thing in

2013. Period. @mike_stelzner @smexaminer #smmw13 - YES!

@jecofieldJustin Cofield

BMW & Ford are integrating #podcasting into their new cars, says

@mike_stelzner #SMMW13

@geekbertLarry Castle

"Podcasting is the hottest thing in 2013, bar none, period!" #SMMW13

@Mike_Stelzner


As I listen to @Mike_Stelzner, all I keep thinking about is how

marketing depts. need to transform into publishing depts. #smmw13


#Podcast integration in @BMW and @Ford / @Apple has a new

#Podcast app! New radio? pay attention!! @Mike_Stelzner #SMMW13

cc @Blubanski

@demianrossDemian Ross

I like that @Mike_Stelzner doesn't pretend to have been using SM

from the start. He is pretty transparent! #SMMW13

@juliagilmourJulia Gilmour

Podcasts: Shiny new toy of 2013. #SMMW13 @Mike_Stelzner


54% of consumers prefer smaller communities via @Mike_Stelzner

#SMMW13

@MeltwaterMeltwater

Mike Stelzner starts off #smmw13 presenting surprising results of his

latest social research: "Podcasting will be the hottest trend in 2013"


54% of consumers say small comunities are most influential!

@Mike_Stelzner #SMMW13 cc @Blubanski


69% of marketers plan to increase their YouTube strategy.

@mike_stelzner #smmw13

@HollyChessmanHolly Chessman

Use forums to build your very own social network -via @Mike_Stelzner

#smmw13


BMW and Ford are integrating Podcasting into cars. @mike_stelzner

@smexaminer #smmw13 [Woa!]


NEVER EVER forget about forums! Build your own Community and

brand conversation! @Mike_Stelzner #SMMW13

@bsbnyc

Ben Bloom

Great reason to podcast: as Ford and BMW integrate podcasting into

cars, you'll have direct access to customers ~@Mike_Stelzner

#SMMW13

@Ekaterina

Ekaterina Walter

Dang! RT @MariSmith: BMW and Ford are integrating Podcasting into

cars. @mike_stelzner @smexaminer #smmw13 [Woa!]


What is @Mike_Stelzner plotting for that cruise???? #smmw13

#deathcruise

@Brian_StokoeBrian Stokoe

54% Consumers rely on smaller targeted online communities. Forums

are alive and well. @Mike_Stelzner #SMMW13



@RebekahRadiceRebekah Radice

So cool! RT @MariSmith: BMW and Ford are integrating Podcasting

into cars. @mike_stelzner @smexaminer #smmw13 [Woa!]

Documents

SMMW13 Michael Stelzner (Full Report)