Smart Farming Innovation Brokers:

fostering the digital innovation hubs approach

to increase modern farming potential

Daniel Copot

Murska Sobota, 12.12.2019

What have we created…The organization should represent a One-Stop-Shop providing services to target

groups (farmers) through a multi-partner cooperation

Digital Innovation Hub for Agriculture and Food Production – DIH Agrifood

The DIH ecosystem can be seen asa coral reef where there are bigand small fish, hunters and prey,but overall everyone performsbetter compared to isolation.”

— Grigorios Chatzikostas, EIP-AGRI SeminarDigital Innovation Hubs for Agriculture

We needed to support farmers differently!

WHY? We need to produce more food with less resources and

the way to achieve this is through digital transformation

• Technologies: IoT, IoE, Industry 4.0, Agriculture 4.0• Trends in EU (Common EU Agricultural Policy, EIP-AGRI)• Farmers should be put in the centre!• The importance of ‘‘Technology transfer‘‘• Living lab approach• Complexity, lack of skills, lack of finances, …

M.E.Porter, J.E.Heppelmann: How Smart, Connected Products Are Transforming Competition, November 2014

‘‘The biggest winners of the transformational process will be the ones to control platforms for managing business ecosystems!‘‘

Our approach!

• Multi-Actor Approach (MAA) based

• Non-formal structure – network, no membership

• No need to have complex rules and admin procedures since all parties can have advantages as long as the DIH AGRIFOOD concept is in the forefront and respected

• Every participant is able TO TAKE ‘‘the asset‘‘, however they should also be able to CONTRIBUTE to ‘‘the asset‘‘

• DIH AGRIFOOD is (and shall) becoming the synonym for Digital transformation of farmers and food producers

KISS (Keep it Simple and Smart)

DIH AGRIFOODTopics

Digital transformation GastronomyShort supply chains

DIH AGRIFOOD service portfolio

Awareness

creation

Innovation scouting

and Technology

Transfer

Cooperation with

other DIHs

Financing

/ funding

Develop

strategies

and business

models

Mentoring and

training

Living lab

DIH AGRIFOOD services

Awareness creation around digital

technologies is highly important for the

farmers.

The key questions: Why should somebody implement new technologies?

What are the benefits, threats and challenges?

Activities: events, conferences, B2B meetings, communication and

dissemination

DIH AGRIFOOD services

There are all sort of technologies

already available to take and

implement.

The key question: How could weeffectively identify and manage as

many existing technologies as possible?

Activities: use of mapping tool, scouting, B2B meetings, networking

DIH AGRIFOOD services

Collaboration with other DIHs is a key

for more efficient technology transfer –

‘‘clustering clusters‘‘.

The key questions: How could we increase our reach as efficiently as

possible? Are there other DIHs/HUBs that operate similarly?

Activities: international projects, networking and partnership agreements, use of common tools and methodologies

DIH AGRIFOOD services

Farmers need financial support for

digital transformation.

The key questions: How could we motivate farmers to adopt new

technologies faster? Why should they take the risk of unknown (and costly)?

Activities: access to funding through European projects and cascade funding

opportunities

Aktualni razpisi

Novi programi

DIH AGRIFOOD services

Farmers need to understand which

technology to take and why.

The key question: How to choose the right technology and why? What are the

economic benefits for the farmer?

Activities: Strategy and business model development

DIH AGRIFOOD services

Farmers need new ways of mentoring

and training about how technologies

will change their life and work.

The key question: How can we achieve that farmers understand the complex

world of technologies and their benefits?

Activities: Developing training material and conducting training sessions

DIH AGRIFOOD services

Farmers believe only if they can see it

and feel it!

The key question: How can we show how new technologies work and make

farmers believe it is really working?

Activities: Demo implementations, dissemination and communication,

demo site visits

DIH AGRIFOOD Cooperation platformhttp://mapping.itc-cluster.com/

The COLLABORATION and NETWORKING platform, based on FACILITATION, hosting:

• Organizations

• Projects

• Thematic Networks

• Products and services

• Living lab

• DIHs

• FacilitatorsWELCOME TO REGISTER!

DIH AGRIFOOD Cooperation platformhttp://mapping.itc-cluster.com/

The importance of facilitation!

• Understanding farmer‘s needs• Understanding how Supply and Demand

shall be connected• Good overview of digital solutions• Skilled in Technology transfer process• Being able to facilitate the digital

transformation process• Being able to get financial support• Excellent Demonstrators, Promotors,

Communicators

WELCOME TO REGISTER!

Novosti - Platforma

• Upravljanje s profili (možnost urejanja s strani uporabnika) in samoregistracija

• Thematic networks

• Dodani facilitatorji in facilitatorskeorganizacije

• Manjše posodobitve in popravki

Nadaljnji razvoj - Platforma

• Razvoj v smeri ‘‘Collaboration tool‘‘

• Širitev mreže (povabila k registraciji novih članov) –pomemben prispevek vseh facilitatorjev

• Vnos projektov in nadgradnja obstoječih profilov (predvsem Living lab-ov)

• Dodati nov sklop za financiranje (ponudniki finančnih storitev)

• Manjše nadgradnje

• Priprava priročnikov:• Priročnik za komuniciranje• Delo z orodjem (navodila za facilitatorje)• Sporazum za facilitatorske organizacije

Novosti - projekti

• SMART FARMING

• EIP Farm manager

• EIP DIH AGRIFOOD (?)

• STARTUP3

• Block.IS

• DEMETER

• CYSLOP

12 farms and 3 supply chains equipped with IoT

technologies (sensors, irrigation control, fertilization

control, pest management, traceability)

CYSLOP

• DEMETER is focused in implementing concrete

technological solutions that will foster digitalizing the

sector across Europe

• ITC (through DIH AGRIFOOD) will implement digital

IoT technologies in three areas: poultry, orchards and

vineyards

• DIH AGRIFOOD is having direct access to key

technologies in Agriculture

Novosti – vključevanje v mreže

1. DIH AGRIFOOD je registriran v bazi European Digital Innovation Hubs naEU SMART SPECIALIZATION PLATFORMIhttp://s3platform.jrc.ec.europa.eu/digital-innovation-hubs-tool

2. DIH SLOVENIJA – status neznan!

3. SRIP HRANA – status neznan!

4. DIH AGRIFOOD je vključil Slovenijo v tematsko področje High TechFarming

5. Tematsko področje: Smart Sensors 4 Agri-food (preko SRIP HRANA)

6. Tematsko področje: Traceability & Big data (preko ICT meže)

7. EUSDR PA8 – Working Group Innovation & Technology Transfer

8. EUSDR PA8 – Working group Artificial Intelligence

9. DG CONNECT – sodelovanje na temo dobrih praks DIH-ov

10. DIHNET community

11. SmartAgriHubs (Biosense) – the EU flagship project

Napotki za komuniciranje

• Uporaba Logotipa (vizitka, spletna stran, značka, e-mail)

• Socialna omrežja• LinkedIn (posodobitev osebnih profilov, link na

DIH AGRIFOOD, objavljanje in komuniciranje)• FB• Twitter

• Načini komuniciranja

• Povabila novim organizacijam

Predlogi

• Letno usposabljanje in mreženje facilitatorjev – mednarodno (decembra)

• Delavnice za pregled aktualnih razpisov in pripravo novih projektov - odprto

• Letna konferenca DIH AGRIFOOD (Agra)

• Predlogi partnerjev, facilitatorjev, prisotnih?

HVALA VSEM ZA SODELOVANJE!

Plese 9a, SI-9000 Murska Sobotawww.itc-cluster.com