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Small Businesses can be invisible on the web even if they have a website. This presentation shows how a business can be accidentally invisible.
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dsm-llc
sales and marketing assistance for
small business
“We do the marketing tasks you know you
should be doing…but you don’t have the
time”
Printed
marketing
materials
Brochures, flyers, sell sheets, catalogs, etc.
From concept through layout to proofing and printing!
Trade show planning, backdrops & displays
Show selection, Booth design, Services management, Pre-show publicity, Post-show follow-up, Marketing materials.
Web based solutions
• Web Site Design
• Search Engine Optimization• Google AdWords
• Blogs & Social Media• E-mail marketing with Constant Contact™
Today’s Topic…
Invisibility!
Small Business
Web-relatedway
Invisibility – not in a Harry Potter way but in a Small Business Web-related way!
2 Reasons that Small Businesses are Invisible
Deliberate & Accidental
Deliberate InvisibilityIf you don’t have a website then you are “deliberately”
choosing to be invisible!
When was the last time YOU used the Yellow Pages to find something?
Accidental Invisibility You have a website but for
“some reason” you don’t get much traffic / response.
Accidental Invisibility
If you break certain “rules” with your website – even accidentally you could be
invisible.
dsm-llcExample site #1 – Online Cosmetics store, very glamorous!
dsm-llc
But no content and Google can’t read pictures! Hence a big empty space!
dsm-llcExample site #2 – Engineering company, constructed in Flash.
dsm-llc
Even worse! Google can’t read Flash. Result = Big, black empty space!
You might be Invisible 1. If your site is more than 2 years
old
2. If your site hasn’t been updated in 1 year
3. If your site was built for you by your cousin’s friend’s nephew
You might be Invisible 4. If your site was built by a web guy
that you haven’t seen since5. If the titles on your website all say
the same thing6. If you have no idea what any of
this means!!
I know it’s hard to be Objective.
You put time and money into your website so it’s hard to be objective. The answer is to hire someone who can be objective!
Get peace of mind with this special offer!
For only $300 dsm-llc will review your site and prepare an OBJECTIVE report with any necessary remedial actions.
Hire us and get peace of mind that your site is working for you!
…and there’s more! We’re going to donate 25% of any fees earned via this promotion directly to the Morris Habitat for Humanity ReStore!
Hire us and get peace of mind and support a great cause!
